際際滷shows by User: adhamgari / http://www.slideshare.net/images/logo.gif 際際滷shows by User: adhamgari / Sat, 01 Mar 2014 14:47:51 GMT 際際滷Share feed for 際際滷shows by User: adhamgari Windex brand audit presentation. Tiffani, Nasser, Adham /adhamgari/windex-brand-audit-presentation windexbrandauditpresentation-140301144751-phpapp02
Brand Challenges Renewing the brand identity For 75 years Windex has been the Glass Cleaner As the brand expands its product line it is struggling to get consumers to understand that Windex products bring value, beyond glass cleaning Shift in Home Cleaning Trends The amount of time people spend on housework is decreasing Consumers are getting busier and busier = major cleaning occasions occurring less and less Trend towards touch-up cleans vs. deep cleans Private Label Competition Private label brands growing twice as fast as national brands Improved copycat packaging Able to boast similar product attributes and retail at a lower price point ]]>
Brand Challenges Renewing the brand identity For 75 years Windex has been the Glass Cleaner As the brand expands its product line it is struggling to get consumers to understand that Windex products bring value, beyond glass cleaning Shift in Home Cleaning Trends The amount of time people spend on housework is decreasing Consumers are getting busier and busier = major cleaning occasions occurring less and less Trend towards touch-up cleans vs. deep cleans Private Label Competition Private label brands growing twice as fast as national brands Improved copycat packaging Able to boast similar product attributes and retail at a lower price point ]]> Sat, 01 Mar 2014 14:47:51 GMT /adhamgari/windex-brand-audit-presentation adhamgari@slideshare.net(adhamgari) Windex brand audit presentation. Tiffani, Nasser, Adham adhamgari Brand Challenges Renewing the brand identity For 75 years Windex has been the Glass Cleaner As the brand expands its product line it is struggling to get consumers to understand that Windex products bring value, beyond glass cleaning Shift in Home Cleaning Trends The amount of time people spend on housework is decreasing Consumers are getting busier and busier = major cleaning occasions occurring less and less Trend towards touch-up cleans vs. deep cleans Private Label Competition Private label brands growing twice as fast as national brands Improved copycat packaging Able to boast similar product attributes and retail at a lower price point <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/windexbrandauditpresentation-140301144751-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand Challenges Renewing the brand identity For 75 years Windex has been the Glass Cleaner As the brand expands its product line it is struggling to get consumers to understand that Windex products bring value, beyond glass cleaning Shift in Home Cleaning Trends The amount of time people spend on housework is decreasing Consumers are getting busier and busier = major cleaning occasions occurring less and less Trend towards touch-up cleans vs. deep cleans Private Label Competition Private label brands growing twice as fast as national brands Improved copycat packaging Able to boast similar product attributes and retail at a lower price point
Windex brand audit presentation. Tiffani, Nasser, Adham from Adham Gari
]]> 1236 3 https://cdn.slidesharecdn.com/ss_thumbnails/windexbrandauditpresentation-140301144751-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-adhamgari-48x48.jpg?cb=1523295729 Bio is LOADING!!