�ݺ�ߣshows by User: affinitive

�ݺ�ߣshows by User: affinitive / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: affinitive / Thu, 14 Mar 2013 18:15:16 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: affinitive MuscleTech / Iovate Health Sciences Social Marketing /slideshow/muscletech-iovate-health-sciences-social-marketing/17211908 casestudyaffinitiveiovateshort-130314181517-phpapp01
Social audit, strategy, advertising and crisis planning case study detailing Affinitive’s work for MuscleTech.]]>
Social audit, strategy, advertising and crisis planning case study detailing Affinitive’s work for MuscleTech.]]> Thu, 14 Mar 2013 18:15:16 GMT /slideshow/muscletech-iovate-health-sciences-social-marketing/17211908 affinitive@slideshare.net(affinitive) MuscleTech / Iovate Health Sciences Social Marketing affinitive Social audit, strategy, advertising and crisis planning case study detailing Affinitive’s work for MuscleTech. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitiveiovateshort-130314181517-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social audit, strategy, advertising and crisis planning case study detailing Affinitive’s work for MuscleTech.

MuscleTech / Iovate Health Sciences Social Marketing from Affinitive

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0 Annie Selke Companies Social and Digital Strategy /slideshow/annie-selke-companies-social-and-digital-strategy/17211867 casestudyaffinitiveannieselkeshort-130314181158-phpapp02
Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies. ]]>
Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies. ]]> Thu, 14 Mar 2013 18:11:58 GMT /slideshow/annie-selke-companies-social-and-digital-strategy/17211867 affinitive@slideshare.net(affinitive) Annie Selke Companies Social and Digital Strategy affinitive Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitiveannieselkeshort-130314181158-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies.

Annie Selke Companies Social and Digital Strategy from Affinitive

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0 Blue Cross Blue Shield of North Carolina – Blue Asks You Community /slideshow/case-study-affinitivebcbsnc/17211806 casestudyaffinitivebcbsnc-130314180526-phpapp02
In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues. ]]>
In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues. ]]> Thu, 14 Mar 2013 18:05:26 GMT /slideshow/case-study-affinitivebcbsnc/17211806 affinitive@slideshare.net(affinitive) Blue Cross Blue Shield of North Carolina – Blue Asks You Community affinitive In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitivebcbsnc-130314180526-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues.

Blue Cross Blue Shield of North Carolina – Blue Asks You Community from Affinitive

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0 Diptyque Paris - Social Marketing Case Study /slideshow/diptyque-case-study-long/12750246 diptyquecasestudylong-120430171610-phpapp01
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.]]>
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.]]> Mon, 30 Apr 2012 17:16:07 GMT /slideshow/diptyque-case-study-long/12750246 affinitive@slideshare.net(affinitive) Diptyque Paris - Social Marketing Case Study affinitive Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/diptyquecasestudylong-120430171610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.

Diptyque Paris - Social Marketing Case Study from Affinitive

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0 Contiki - "Get on the Bus" Facebook Contest /slideshow/contiki-get-on-the-bus-facebook-contest/8589223 contikigetonthebusslideshare-110713174008-phpapp01
Contiki Vacations, a leader in travel for 18-35 year olds, was looking to generate awareness and purchase intent for the Contiki brand during the critical travel-booking season. To reach the younger target audience of Contiki and capture the vibrant personality of the Contiki brand, while at the same time emphasizing the key selling points of the exciting excursions Contiki offers, Affinitive (a member of the Facebook PDC program) developed "Get On The Bus", a fun and engaging contest application that ran within Contiki's Facebook Page.]]>
Contiki Vacations, a leader in travel for 18-35 year olds, was looking to generate awareness and purchase intent for the Contiki brand during the critical travel-booking season. To reach the younger target audience of Contiki and capture the vibrant personality of the Contiki brand, while at the same time emphasizing the key selling points of the exciting excursions Contiki offers, Affinitive (a member of the Facebook PDC program) developed "Get On The Bus", a fun and engaging contest application that ran within Contiki's Facebook Page.]]> Wed, 13 Jul 2011 17:40:03 GMT /slideshow/contiki-get-on-the-bus-facebook-contest/8589223 affinitive@slideshare.net(affinitive) Contiki - "Get on the Bus" Facebook Contest affinitive Contiki Vacations, a leader in travel for 18-35 year olds, was looking to generate awareness and purchase intent for the Contiki brand during the critical travel-booking season. To reach the younger target audience of Contiki and capture the vibrant personality of the Contiki brand, while at the same time emphasizing the key selling points of the exciting excursions Contiki offers, Affinitive (a member of the Facebook PDC program) developed "Get On The Bus", a fun and engaging contest application that ran within Contiki's Facebook Page. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contikigetonthebusslideshare-110713174008-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Contiki Vacations, a leader in travel for 18-35 year olds, was looking to generate awareness and purchase intent for the Contiki brand during the critical travel-booking season. To reach the younger target audience of Contiki and capture the vibrant personality of the Contiki brand, while at the same time emphasizing the key selling points of the exciting excursions Contiki offers, Affinitive (a member of the Facebook PDC program) developed "Get On The Bus", a fun and engaging contest application that ran within Contiki's Facebook Page.

Contiki - "Get on the Bus" Facebook Contest from Affinitive

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0 Facebook Open Graph Tech Requirements /slideshow/facebook-open-graph-tech-requirements/8178752 opengraphtechnicalrequirements-110601172333-phpapp02
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]]> Wed, 01 Jun 2011 17:23:31 GMT /slideshow/facebook-open-graph-tech-requirements/8178752 affinitive@slideshare.net(affinitive) Facebook Open Graph Tech Requirements affinitive <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/opengraphtechnicalrequirements-110601172333-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Facebook Open Graph Tech Requirements from Affinitive

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0 Random House Case Study - WOMMA, School of WOM Presentation /slideshow/random-house-case-study-womma-school-of-wom-presentation/8014627 sowpresentationfinal-110518121700-phpapp02
Presentation at School of WOM event in Chicago, May 2011. Random House | The Building Blocks of a Successful WOM Platform Through its "Random Buzzers" online community platform, Random House is facilitating conversations between the publisher, authors, and Millennial readers. In this session, you'll not only learn the mechanics behind this program (2010 Gold WOMMY Award Winner), but also find answers to questions like; How do I best utilize a 'Give to Get' philosophy to drive WOM? How can I sell that concept internally? How can brands act cross-functionally to maximize consumer experience and program ROI? How do I employ segmentation strategies to optimize engagement? What are optimal content development and frequency strategies? How important are engagement incentives? How can I report on and measure online and offline WOM?]]>
Presentation at School of WOM event in Chicago, May 2011. Random House | The Building Blocks of a Successful WOM Platform Through its "Random Buzzers" online community platform, Random House is facilitating conversations between the publisher, authors, and Millennial readers. In this session, you'll not only learn the mechanics behind this program (2010 Gold WOMMY Award Winner), but also find answers to questions like; How do I best utilize a 'Give to Get' philosophy to drive WOM? How can I sell that concept internally? How can brands act cross-functionally to maximize consumer experience and program ROI? How do I employ segmentation strategies to optimize engagement? What are optimal content development and frequency strategies? How important are engagement incentives? How can I report on and measure online and offline WOM?]]> Wed, 18 May 2011 12:16:59 GMT /slideshow/random-house-case-study-womma-school-of-wom-presentation/8014627 affinitive@slideshare.net(affinitive) Random House Case Study - WOMMA, School of WOM Presentation affinitive Presentation at School of WOM event in Chicago, May 2011. Random House | The Building Blocks of a Successful WOM Platform Through its "Random Buzzers" online community platform, Random House is facilitating conversations between the publisher, authors, and Millennial readers. In this session, you'll not only learn the mechanics behind this program (2010 Gold WOMMY Award Winner), but also find answers to questions like; How do I best utilize a 'Give to Get' philosophy to drive WOM? How can I sell that concept internally? How can brands act cross-functionally to maximize consumer experience and program ROI? How do I employ segmentation strategies to optimize engagement? What are optimal content development and frequency strategies? How important are engagement incentives? How can I report on and measure online and offline WOM? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sowpresentationfinal-110518121700-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at School of WOM event in Chicago, May 2011. Random House | The Building Blocks of a Successful WOM Platform Through its "Random Buzzers" online community platform, Random House is facilitating conversations between the publisher, authors, and Millennial readers. In this session, you'll not only learn the mechanics behind this program (2010 Gold WOMMY Award Winner), but also find answers to questions like; How do I best utilize a 'Give to Get' philosophy to drive WOM? How can I sell that concept internally? How can brands act cross-functionally to maximize consumer experience and program ROI? How do I employ segmentation strategies to optimize engagement? What are optimal content development and frequency strategies? How important are engagement incentives? How can I report on and measure online and offline WOM?

Random House Case Study - WOMMA, School of WOM Presentation from Affinitive

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0 Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Program Case Study /slideshow/novartis-online-consumer-trial-panel-and-brand-ambassador-program-case-study/6054810 affinitivenovartiscasestudy-101206182325-phpapp02
Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.]]>
Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.]]> Mon, 06 Dec 2010 18:23:19 GMT /slideshow/novartis-online-consumer-trial-panel-and-brand-ambassador-program-case-study/6054810 affinitive@slideshare.net(affinitive) Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Program Case Study affinitive Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/affinitivenovartiscasestudy-101206182325-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case study detailing Affinitive's work on Prevacid®24HR Panel, an online consumer trial panel developed around the launch of new OTC heartburn product.

Novartis: Prevacid 24HR Online Consumer Trial Panel and Brand Ambassador Program Case Study from Affinitive

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0 Random House: Random Buzzers Word of Mouth Marketing Case Study /slideshow/random-house-random-buzzers/5271937 affinitiverandomhousecasestudy-100923163947-phpapp01
Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division.]]>
Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division.]]> Thu, 23 Sep 2010 16:39:42 GMT /slideshow/random-house-random-buzzers/5271937 affinitive@slideshare.net(affinitive) Random House: Random Buzzers Word of Mouth Marketing Case Study affinitive Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/affinitiverandomhousecasestudy-100923163947-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case study detailing Affinitive's work on Random Buzzers, a teen reader-focused Word-of-Mouth (WOM) marketing program for Random House's Teen Books division.

Random House: Random Buzzers Word of Mouth Marketing Case Study from Affinitive

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0 Developing Sports Authority's Social "Playbook" | An Affinitive Case Study /slideshow/developing-sports-authoritys-social-playbook-an-affinitive-case-study/4764791 affinitivesportsauthoritysocialmarketing-100715121606-phpapp02
Sports Authority was looking to establish an integrated social marketing presence to develop 1-to-1 relationships with consumers while providing product “authority” and customer service in ways they’d never done before.]]>
Sports Authority was looking to establish an integrated social marketing presence to develop 1-to-1 relationships with consumers while providing product “authority” and customer service in ways they’d never done before.]]> Thu, 15 Jul 2010 12:15:57 GMT /slideshow/developing-sports-authoritys-social-playbook-an-affinitive-case-study/4764791 affinitive@slideshare.net(affinitive) Developing Sports Authority's Social "Playbook" | An Affinitive Case Study affinitive Sports Authority was looking to establish an integrated social marketing presence to develop 1-to-1 relationships with consumers while providing product “authority” and customer service in ways they’d never done before. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/affinitivesportsauthoritysocialmarketing-100715121606-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sports Authority was looking to establish an integrated social marketing presence to develop 1-to-1 relationships with consumers while providing product “authority” and customer service in ways they’d never done before.

Developing Sports Authority's Social "Playbook" | An Affinitive Case Study from Affinitive

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0 Affinitive Word of Mouth Marketing Association "Wommie" Award Presentation for American Skiing Company / MyA41 Passholder Community Program /slideshow/affinitive-womma-award-presentation/1234625 wommieawardpresentation-090401123004-phpapp02
Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award]]>
Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award]]> Wed, 01 Apr 2009 12:30:01 GMT /slideshow/affinitive-womma-award-presentation/1234625 affinitive@slideshare.net(affinitive) Affinitive Word of Mouth Marketing Association "Wommie" Award Presentation for American Skiing Company / MyA41 Passholder Community Program affinitive Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommieawardpresentation-090401123004-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Case study presentation of Affinitive's award winning program for American Skiing Company - 2007 WOMMIE Award

Affinitive Word of Mouth Marketing Association "Wommie" Award Presentation for American Skiing Company / MyA41 Passholder Community Program from Affinitive

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0 Hey! Nielsen - A Social Media Engagement and Research Platform Case Study by Affinitive /slideshow/hey-nielsen-case-study/1234536 hncasestudyfinal-090401121315-phpapp02
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.]]>
Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.]]> Wed, 01 Apr 2009 12:13:06 GMT /slideshow/hey-nielsen-case-study/1234536 affinitive@slideshare.net(affinitive) Hey! Nielsen - A Social Media Engagement and Research Platform Case Study by Affinitive affinitive Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hncasestudyfinal-090401121315-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.

Hey! Nielsen - A Social Media Engagement and Research Platform Case Study by Affinitive from Affinitive

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0 https://cdn.slidesharecdn.com/profile-photo-affinitive-48x48.jpg?cb=1522811143 Affinitive is a Word-of-Mouth and social media marketing and technology solutions pioneer. 2x WOMMY Award Winner. Facebook Preferred Developer Consultant. Empowering consumers since 2002. www.beaffinitive.com https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitiveiovateshort-130314181517-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/muscletech-iovate-health-sciences-social-marketing/17211908 MuscleTech / Iovate He... https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitiveannieselkeshort-130314181158-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/annie-selke-companies-social-and-digital-strategy/17211867 Annie Selke Companies ... https://cdn.slidesharecdn.com/ss_thumbnails/casestudyaffinitivebcbsnc-130314180526-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/case-study-affinitivebcbsnc/17211806 Blue Cross Blue Shield...