際際滷shows by User: agencyEA / http://www.slideshare.net/images/logo.gif 際際滷shows by User: agencyEA / Tue, 06 Jun 2017 20:08:55 GMT 際際滷Share feed for 際際滷shows by User: agencyEA The Value of Experiential Marketing /slideshow/the-value-of-experiential-marketing/76706520 whyexperientialmarketinginfographic-170606200855
The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience? Experiential marketing. The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.]]>
The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience? Experiential marketing. The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.]]> Tue, 06 Jun 2017 20:08:55 GMT /slideshow/the-value-of-experiential-marketing/76706520 agencyEA@slideshare.net(agencyEA) The Value of Experiential Marketing agencyEA The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience? Experiential marketing. The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whyexperientialmarketinginfographic-170606200855-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience? Experiential marketing. The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.
The Value of Experiential Marketing from agencyEA
]]> 2135 9 https://cdn.slidesharecdn.com/ss_thumbnails/whyexperientialmarketinginfographic-170606200855-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Event Marketer's Guide to 2017's Biggest Trends /slideshow/an-event-marketers-guide-to-2017s-biggest-trends/75194130 trendreportslidesharev6-170419203329
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, were sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead. ]]>
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, were sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead. ]]> Wed, 19 Apr 2017 20:33:29 GMT /slideshow/an-event-marketers-guide-to-2017s-biggest-trends/75194130 agencyEA@slideshare.net(agencyEA) An Event Marketer's Guide to 2017's Biggest Trends agencyEA To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, were sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trendreportslidesharev6-170419203329-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, were sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
An Event Marketer's Guide to 2017's Biggest Trends from agencyEA
]]> 197 6 https://cdn.slidesharecdn.com/ss_thumbnails/trendreportslidesharev6-170419203329-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 20 Steps To Take After Your B2B Event /slideshow/20-steps-to-take-after-your-b2b-event-73263600/73263600 agencyea-161130172737-170317194831
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]]> Fri, 17 Mar 2017 19:48:31 GMT /slideshow/20-steps-to-take-after-your-b2b-event-73263600/73263600 agencyEA@slideshare.net(agencyEA) 20 Steps To Take After Your B2B Event agencyEA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agencyea-161130172737-170317194831-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
20 Steps To Take After Your B2B Event from agencyEA
]]> 464 5 https://cdn.slidesharecdn.com/ss_thumbnails/agencyea-161130172737-170317194831-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Benefits of Visual Storytelling /slideshow/financial-firms-brandexperiencevisualstorytelling/71823140 financialfirmsbrandexperiencevisualstorytelling1-170206171637
10 Bene鍖ts of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when its delivered visually. In 2016, we expect brands to take full advantage of the in鍖nite opportunities events and experiences present to visually tell their story. ]]>
10 Bene鍖ts of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when its delivered visually. In 2016, we expect brands to take full advantage of the in鍖nite opportunities events and experiences present to visually tell their story. ]]> Mon, 06 Feb 2017 17:16:37 GMT /slideshow/financial-firms-brandexperiencevisualstorytelling/71823140 agencyEA@slideshare.net(agencyEA) 10 Benefits of Visual Storytelling agencyEA 10 Bene鍖ts of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when its delivered visually. In 2016, we expect brands to take full advantage of the in鍖nite opportunities events and experiences present to visually tell their story. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/financialfirmsbrandexperiencevisualstorytelling1-170206171637-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 10 Bene鍖ts of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when its delivered visually. In 2016, we expect brands to take full advantage of the in鍖nite opportunities events and experiences present to visually tell their story.
10 Benefits of Visual Storytelling from agencyEA
]]> 1848 4 https://cdn.slidesharecdn.com/ss_thumbnails/financialfirmsbrandexperiencevisualstorytelling1-170206171637-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EventTech 2016 Takeaways /slideshow/eventtech2016takeaways/69682534 eventtech-2016-takeaways-2-161130141030
Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community?]]>
Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community?]]> Wed, 30 Nov 2016 14:10:30 GMT /slideshow/eventtech2016takeaways/69682534 agencyEA@slideshare.net(agencyEA) EventTech 2016 Takeaways agencyEA Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eventtech-2016-takeaways-2-161130141030-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today&#39;s digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community?
EventTech 2016 Takeaways from agencyEA
]]> 185 2 https://cdn.slidesharecdn.com/ss_thumbnails/eventtech-2016-takeaways-2-161130141030-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CONTENT STRATEGY // Two Words. Ten Takeaways. /slideshow/content-strategy-two-words-ten-takeaways/62305914 emsrecap-final-160523144935
What event marketers living at the intersection of digital and experiential need to know! Ten takeaways from the 2016 Experiential Marketing Summit.]]>
What event marketers living at the intersection of digital and experiential need to know! Ten takeaways from the 2016 Experiential Marketing Summit.]]> Mon, 23 May 2016 14:49:34 GMT /slideshow/content-strategy-two-words-ten-takeaways/62305914 agencyEA@slideshare.net(agencyEA) CONTENT STRATEGY // Two Words. Ten Takeaways. agencyEA What event marketers living at the intersection of digital and experiential need to know! Ten takeaways from the 2016 Experiential Marketing Summit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emsrecap-final-160523144935-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What event marketers living at the intersection of digital and experiential need to know! Ten takeaways from the 2016 Experiential Marketing Summit.
CONTENT STRATEGY // Two Words. Ten Takeaways. from agencyEA
]]> 806 6 https://cdn.slidesharecdn.com/ss_thumbnails/emsrecap-final-160523144935-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Payoff to Employee Engagement /slideshow/the-payoff-to-employee-engagement/56028801 slideshare-payofftoemployeeengagement-151210193805
As companies and corporations continue to explore the topic of employee engagement, it is important to understand why it is so important. What are the benefits? More importantly, what is the PAYOFF to employee engagement?]]>
As companies and corporations continue to explore the topic of employee engagement, it is important to understand why it is so important. What are the benefits? More importantly, what is the PAYOFF to employee engagement?]]> Thu, 10 Dec 2015 19:38:05 GMT /slideshow/the-payoff-to-employee-engagement/56028801 agencyEA@slideshare.net(agencyEA) The Payoff to Employee Engagement agencyEA As companies and corporations continue to explore the topic of employee engagement, it is important to understand why it is so important. What are the benefits? More importantly, what is the PAYOFF to employee engagement? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshare-payofftoemployeeengagement-151210193805-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As companies and corporations continue to explore the topic of employee engagement, it is important to understand why it is so important. What are the benefits? More importantly, what is the PAYOFF to employee engagement?
The Payoff to Employee Engagement from agencyEA
]]> 9201 9 https://cdn.slidesharecdn.com/ss_thumbnails/slideshare-payofftoemployeeengagement-151210193805-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Event Technology Trends /slideshow/event-technology-trends/54969527 eventtechnologytrends2015-151110202638-lva1-app6892
EventTech 2015 united more than 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at the worlds only conference and exposition on using social media and technology to optimize live experiences. We explore the latest trends connecting and elevating digital and live experiences.]]>
EventTech 2015 united more than 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at the worlds only conference and exposition on using social media and technology to optimize live experiences. We explore the latest trends connecting and elevating digital and live experiences.]]> Tue, 10 Nov 2015 20:26:38 GMT /slideshow/event-technology-trends/54969527 agencyEA@slideshare.net(agencyEA) Event Technology Trends agencyEA EventTech 2015 united more than 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at the worlds only conference and exposition on using social media and technology to optimize live experiences. We explore the latest trends connecting and elevating digital and live experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eventtechnologytrends2015-151110202638-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> EventTech 2015 united more than 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at the worlds only conference and exposition on using social media and technology to optimize live experiences. We explore the latest trends connecting and elevating digital and live experiences.
Event Technology Trends from agencyEA
]]> 680 4 https://cdn.slidesharecdn.com/ss_thumbnails/eventtechnologytrends2015-151110202638-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI /slideshow/infographic-how-to-measure-your-upfrontnewfront-roi/54269442 roiinfographic-151022160857-lva1-app6892
Consider two critical avenues to measure your success and think beyond the traditional definition of ROI. Establish metrics to reflect the return on investment AND the return on innovation in order to effectively demonstrate the value gained from your upfront participation.]]>
Consider two critical avenues to measure your success and think beyond the traditional definition of ROI. Establish metrics to reflect the return on investment AND the return on innovation in order to effectively demonstrate the value gained from your upfront participation.]]> Thu, 22 Oct 2015 16:08:57 GMT /slideshow/infographic-how-to-measure-your-upfrontnewfront-roi/54269442 agencyEA@slideshare.net(agencyEA) INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI agencyEA Consider two critical avenues to measure your success and think beyond the traditional definition of ROI. Establish metrics to reflect the return on investment AND the return on innovation in order to effectively demonstrate the value gained from your upfront participation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roiinfographic-151022160857-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consider two critical avenues to measure your success and think beyond the traditional definition of ROI. Establish metrics to reflect the return on investment AND the return on innovation in order to effectively demonstrate the value gained from your upfront participation.
INFOGRAPHIC: How to Measure Your Upfront/NewFront ROI from agencyEA
]]> 329 5 https://cdn.slidesharecdn.com/ss_thumbnails/roiinfographic-151022160857-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Designing for Live and Digital by agencyEA /slideshow/designing-for-live-and-digital-by-agencyea/12930253 agencyeadesigningforliveanddigital-120514150730-phpapp01
For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a live+digital creative process. ]]>
For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a live+digital creative process. ]]> Mon, 14 May 2012 15:07:29 GMT /slideshow/designing-for-live-and-digital-by-agencyea/12930253 agencyEA@slideshare.net(agencyEA) Designing for Live and Digital by agencyEA agencyEA For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a live+digital creative process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agencyeadesigningforliveanddigital-120514150730-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a live+digital creative process.
Designing for Live and Digital by agencyEA from agencyEA
]]> 627 3 https://cdn.slidesharecdn.com/ss_thumbnails/agencyeadesigningforliveanddigital-120514150730-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-agencyEA-48x48.jpg?cb=1523325617 AgencyEA is an experiential and event marketing agency with a passion for pushing creative boundaries. We are designers of experiences and architects of ideas, taking brands from passive presence to active engagement. Our simple yet successful philosophy merges creative passion with practical application to captivate your audience, cultivate your message and elevate your brand. www.agencyEA.com https://cdn.slidesharecdn.com/ss_thumbnails/whyexperientialmarketinginfographic-170606200855-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-value-of-experiential-marketing/76706520 The Value of Experient... https://cdn.slidesharecdn.com/ss_thumbnails/trendreportslidesharev6-170419203329-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/an-event-marketers-guide-to-2017s-biggest-trends/75194130 An Event Marketer&#39;s Gu... https://cdn.slidesharecdn.com/ss_thumbnails/agencyea-161130172737-170317194831-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/20-steps-to-take-after-your-b2b-event-73263600/73263600 20 Steps To Take After...