�ݺ�ߣshows by User: ahmiq

�ݺ�ߣshows by User: ahmiq / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ahmiq / Thu, 10 Aug 2017 06:03:58 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ahmiq Agile Marketing Framework /slideshow/agile-marketing-framework/78721988 coachgrowthmarketing-170810060358
If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing. Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets. As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights. Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed. Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain. In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC). If this interests you and you're excited to learn more, please reach out and let's have a chat! - Ahmad Iqbal August 2017]]>
If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing. Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets. As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights. Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed. Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain. In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC). If this interests you and you're excited to learn more, please reach out and let's have a chat! - Ahmad Iqbal August 2017]]> Thu, 10 Aug 2017 06:03:58 GMT /slideshow/agile-marketing-framework/78721988 ahmiq@slideshare.net(ahmiq) Agile Marketing Framework ahmiq If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing. Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets. As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights. Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed. Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain. In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC). If this interests you and you're excited to learn more, please reach out and let's have a chat! - Ahmad Iqbal August 2017 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/coachgrowthmarketing-170810060358-thumbnail.jpg?width=120&height=120&fit=bounds" /> If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing. Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets. As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights. Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed. Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain. In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC). If this interests you and you're excited to learn more, please reach out and let's have a chat! - Ahmad Iqbal August 2017

Agile Marketing Framework from Ahmad Iqbal

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0 DecentralizedControl_Linkedin /slideshow/decentralizedcontrollinkedin-60771008/60771008 1052b9fb-ab6b-4445-95d3-f423f2cab268-160411182940
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]]> Mon, 11 Apr 2016 18:29:40 GMT /slideshow/decentralizedcontrollinkedin-60771008/60771008 ahmiq@slideshare.net(ahmiq) DecentralizedControl_Linkedin ahmiq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1052b9fb-ab6b-4445-95d3-f423f2cab268-160411182940-thumbnail.jpg?width=120&height=120&fit=bounds" />

DecentralizedControl_Linkedin from Ahmad Iqbal

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0 VSMCustDev_LinkedIn1 /slideshow/vsmcustdevlinkedin1/59734546 0a1b3577-0846-446c-a19f-0f25d9a07f52-160318162326
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]]> Fri, 18 Mar 2016 16:23:26 GMT /slideshow/vsmcustdevlinkedin1/59734546 ahmiq@slideshare.net(ahmiq) VSMCustDev_LinkedIn1 ahmiq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/0a1b3577-0846-446c-a19f-0f25d9a07f52-160318162326-thumbnail.jpg?width=120&height=120&fit=bounds" />

VSMCustDev_LinkedIn1 from Ahmad Iqbal

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]]> Fri, 18 Mar 2016 16:19:58 GMT https://pt.slideshare.net/slideshow/fastfeedbacklinkedin1/59734423 ahmiq@slideshare.net(ahmiq) FastFeedback_Linkedin1 ahmiq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/f44df0c7-66a5-4f0e-8098-0f0ae8c08a2d-160318161958-thumbnail.jpg?width=120&height=120&fit=bounds" />

from Ahmad Iqbal

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0 ExploitingVariability_Linkedin1 /slideshow/exploitingvariabilitylinkedin1/59734352 732d8246-ff05-475b-a4d7-5685c67a9543-160318161744
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]]> Fri, 18 Mar 2016 16:17:44 GMT /slideshow/exploitingvariabilitylinkedin1/59734352 ahmiq@slideshare.net(ahmiq) ExploitingVariability_Linkedin1 ahmiq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/732d8246-ff05-475b-a4d7-5685c67a9543-160318161744-thumbnail.jpg?width=120&height=120&fit=bounds" />

ExploitingVariability_Linkedin1 from Ahmad Iqbal

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0 Events as Offline Social Networks /slideshow/events-as-offline-social-networks/30673004 gettingbuzz-140131102544-phpapp02
Events and Conferences are real opportunities to build face-to-face relationships. Online is a great medium to start a conversation or build a community, but events are a much more effective way at fostering that community, and making it stronger. This presentation aims to touch on those points and provide a lens with which to see the world of events and connectivity.]]>
Events and Conferences are real opportunities to build face-to-face relationships. Online is a great medium to start a conversation or build a community, but events are a much more effective way at fostering that community, and making it stronger. This presentation aims to touch on those points and provide a lens with which to see the world of events and connectivity.]]> Fri, 31 Jan 2014 10:25:44 GMT /slideshow/events-as-offline-social-networks/30673004 ahmiq@slideshare.net(ahmiq) Events as Offline Social Networks ahmiq Events and Conferences are real opportunities to build face-to-face relationships. Online is a great medium to start a conversation or build a community, but events are a much more effective way at fostering that community, and making it stronger. This presentation aims to touch on those points and provide a lens with which to see the world of events and connectivity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingbuzz-140131102544-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Events and Conferences are real opportunities to build face-to-face relationships. Online is a great medium to start a conversation or build a community, but events are a much more effective way at fostering that community, and making it stronger. This presentation aims to touch on those points and provide a lens with which to see the world of events and connectivity.

Events as Offline Social Networks from Ahmad Iqbal

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0 The Future of Ticketing /slideshow/opta-panel/30595280 optapanel-140129153309-phpapp02
New Media, like the "social" and "connected" movements taking place in today's world is changing the way we do business and the way our customers interact with us.]]>
New Media, like the "social" and "connected" movements taking place in today's world is changing the way we do business and the way our customers interact with us.]]> Wed, 29 Jan 2014 15:33:09 GMT /slideshow/opta-panel/30595280 ahmiq@slideshare.net(ahmiq) The Future of Ticketing ahmiq New Media, like the "social" and "connected" movements taking place in today's world is changing the way we do business and the way our customers interact with us. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/optapanel-140129153309-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> New Media, like the "social" and "connected" movements taking place in today's world is changing the way we do business and the way our customers interact with us.

The Future of Ticketing from Ahmad Iqbal

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0 https://cdn.slidesharecdn.com/profile-photo-ahmiq-48x48.jpg?cb=1610346297 My job is to help small businesses grow. My team and I build automation apps for SMBs to help them scale their operations with minimum investment. We also help train businesses in Growth Marketing frameworks. www.hmscommerce.com https://cdn.slidesharecdn.com/ss_thumbnails/coachgrowthmarketing-170810060358-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/agile-marketing-framework/78721988 Agile Marketing Framework https://cdn.slidesharecdn.com/ss_thumbnails/1052b9fb-ab6b-4445-95d3-f423f2cab268-160411182940-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/decentralizedcontrollinkedin-60771008/60771008 DecentralizedControl_L... https://cdn.slidesharecdn.com/ss_thumbnails/0a1b3577-0846-446c-a19f-0f25d9a07f52-160318162326-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/vsmcustdevlinkedin1/59734546 VSMCustDev_LinkedIn1