際際滷shows by User: aletorrocha / http://www.slideshare.net/images/logo.gif 際際滷shows by User: aletorrocha / Wed, 15 Feb 2023 17:09:10 GMT 際際滷Share feed for 際際滷shows by User: aletorrocha 10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends that you must know /slideshow/10-social-media-trends-for-2023-5-trends-that-are-still-trending-5-trends-that-you-must-know/255874198 10socialmediatrendsfor2023-alejandrotorres-230215170910-b84a18d1
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand. Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023. They are deep in debt and facing bankruptcy Have laid off thousands (or more) of employees Whistleblowers exposing damaging findings Users and parental backlash Countries banning social media platforms (TikTok) due to spying concerns Users abandoning ship due to the rise of hate speech Loss of investors' trust On this side of the equation, many marketers are trying to predict: Whats going to happen in 2023? Should they continue advertising on Twitter? Are my followers going to a new social network without me? Do my KPIs make sense? Who's the next billionaire going to space? Nostradamus predictions dont seem to cover these issues, so lets review the social media predictions and trends coming our way. Lets move on - 2022; it was so last year! ]]>

Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand. Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023. They are deep in debt and facing bankruptcy Have laid off thousands (or more) of employees Whistleblowers exposing damaging findings Users and parental backlash Countries banning social media platforms (TikTok) due to spying concerns Users abandoning ship due to the rise of hate speech Loss of investors' trust On this side of the equation, many marketers are trying to predict: Whats going to happen in 2023? Should they continue advertising on Twitter? Are my followers going to a new social network without me? Do my KPIs make sense? Who's the next billionaire going to space? Nostradamus predictions dont seem to cover these issues, so lets review the social media predictions and trends coming our way. Lets move on - 2022; it was so last year! ]]>
Wed, 15 Feb 2023 17:09:10 GMT /slideshow/10-social-media-trends-for-2023-5-trends-that-are-still-trending-5-trends-that-you-must-know/255874198 aletorrocha@slideshare.net(aletorrocha) 10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends that you must know aletorrocha Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand. Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023. They are deep in debt and facing bankruptcy Have laid off thousands (or more) of employees Whistleblowers exposing damaging findings Users and parental backlash Countries banning social media platforms (TikTok) due to spying concerns Users abandoning ship due to the rise of hate speech Loss of investors' trust On this side of the equation, many marketers are trying to predict: Whats going to happen in 2023? Should they continue advertising on Twitter? Are my followers going to a new social network without me? Do my KPIs make sense? Who's the next billionaire going to space? Nostradamus predictions dont seem to cover these issues, so lets review the social media predictions and trends coming our way. Lets move on - 2022; it was so last year! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10socialmediatrendsfor2023-alejandrotorres-230215170910-b84a18d1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you&#39;ve heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand. Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023. They are deep in debt and facing bankruptcy Have laid off thousands (or more) of employees Whistleblowers exposing damaging findings Users and parental backlash Countries banning social media platforms (TikTok) due to spying concerns Users abandoning ship due to the rise of hate speech Loss of investors&#39; trust On this side of the equation, many marketers are trying to predict: Whats going to happen in 2023? Should they continue advertising on Twitter? Are my followers going to a new social network without me? Do my KPIs make sense? Who&#39;s the next billionaire going to space? Nostradamus predictions dont seem to cover these issues, so lets review the social media predictions and trends coming our way. Lets move on - 2022; it was so last year!
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends that you must know from Alejandro Torres
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Growth hacking Subasta de Ocio /slideshow/growth-hacking-subasta-de-ocio/255507268 alejandrotorresgrowthhackingsudo-230125065400-573683de
Development of ideas, functionalities and tactics presented and implemented for SubastadeOcio, after its launch in 2013.]]>

Development of ideas, functionalities and tactics presented and implemented for SubastadeOcio, after its launch in 2013.]]>
Wed, 25 Jan 2023 06:54:00 GMT /slideshow/growth-hacking-subasta-de-ocio/255507268 aletorrocha@slideshare.net(aletorrocha) Growth hacking Subasta de Ocio aletorrocha Development of ideas, functionalities and tactics presented and implemented for SubastadeOcio, after its launch in 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alejandrotorresgrowthhackingsudo-230125065400-573683de-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Development of ideas, functionalities and tactics presented and implemented for SubastadeOcio, after its launch in 2013.
Growth hacking Subasta de Ocio from Alejandro Torres
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Case Study Subasta de Ocio /aletorrocha/case-study-subasta-de-ocio alejandrotorres-casestudyreduced-230125065216-779e7188
Content, Email, Social Media and SEO marketing strategies implemented for SubastadeOcios launch]]>

Content, Email, Social Media and SEO marketing strategies implemented for SubastadeOcios launch]]>
Wed, 25 Jan 2023 06:52:16 GMT /aletorrocha/case-study-subasta-de-ocio aletorrocha@slideshare.net(aletorrocha) Case Study Subasta de Ocio aletorrocha Content, Email, Social Media and SEO marketing strategies implemented for SubastadeOcios launch <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alejandrotorres-casestudyreduced-230125065216-779e7188-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content, Email, Social Media and SEO marketing strategies implemented for SubastadeOcios launch
Case Study Subasta de Ocio from Alejandro Torres
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Carla Key - Qui辿n es ella (Storytelling) /slideshow/carla-key-quin-es-ella-storytelling/253488977 carlakey-221011102704-0e633330
Storytelling para CarlaKey]]>

Storytelling para CarlaKey]]>
Tue, 11 Oct 2022 10:27:04 GMT /slideshow/carla-key-quin-es-ella-storytelling/253488977 aletorrocha@slideshare.net(aletorrocha) Carla Key - Qui辿n es ella (Storytelling) aletorrocha Storytelling para CarlaKey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carlakey-221011102704-0e633330-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Storytelling para CarlaKey
Carla Key - Qui莨n es ella (Storytelling) from Alejandro Torres
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Soy Cooldys - Branding a trav辿s del Content Marketing https://es.slideshare.net/slideshow/soy-cooldys-branding-a-travs-del-content-marketing/253488892 soycooldys-221011102136-6206cbfd
Soy Cooldys es una propuesta de Marketing de Contenidos y User Generated Content (UGC) ideado para posicionar posicionar el Branding de Cooldys - la comuniudad para adultos mayores de 50 a単os - y conseguir que su audiencia se autoidentifique como parte de la Generaci坦n Cooldys]]>

Soy Cooldys es una propuesta de Marketing de Contenidos y User Generated Content (UGC) ideado para posicionar posicionar el Branding de Cooldys - la comuniudad para adultos mayores de 50 a単os - y conseguir que su audiencia se autoidentifique como parte de la Generaci坦n Cooldys]]>
Tue, 11 Oct 2022 10:21:36 GMT https://es.slideshare.net/slideshow/soy-cooldys-branding-a-travs-del-content-marketing/253488892 aletorrocha@slideshare.net(aletorrocha) Soy Cooldys - Branding a trav辿s del Content Marketing aletorrocha Soy Cooldys es una propuesta de Marketing de Contenidos y User Generated Content (UGC) ideado para posicionar posicionar el Branding de Cooldys - la comuniudad para adultos mayores de 50 a単os - y conseguir que su audiencia se autoidentifique como parte de la Generaci坦n Cooldys <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/soycooldys-221011102136-6206cbfd-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Soy Cooldys es una propuesta de Marketing de Contenidos y User Generated Content (UGC) ideado para posicionar posicionar el Branding de Cooldys - la comuniudad para adultos mayores de 50 a単os - y conseguir que su audiencia se autoidentifique como parte de la Generaci坦n Cooldys
from Alejandro Torres
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LUCA Foods (IDG): Portafolio Contenido (Art鱈culos y Recetas Veganas "plantbased") https://es.slideshare.net/slideshow/luca-foods-idg-portafolio-contenido-artculos-y-recetas-veganas-plantbased/252550465 lucaportfolio-220815050053-f9c5e94d
Selecci坦n de contenido escrito y preparado mientras era Director de Marketing en IDG (Innovaci坦n y Desarrollo Gastron坦mico) para su nueva marca de productos veganos "plantbasded" LUCA Foods. ]]>

Selecci坦n de contenido escrito y preparado mientras era Director de Marketing en IDG (Innovaci坦n y Desarrollo Gastron坦mico) para su nueva marca de productos veganos "plantbasded" LUCA Foods. ]]>
Mon, 15 Aug 2022 05:00:53 GMT https://es.slideshare.net/slideshow/luca-foods-idg-portafolio-contenido-artculos-y-recetas-veganas-plantbased/252550465 aletorrocha@slideshare.net(aletorrocha) LUCA Foods (IDG): Portafolio Contenido (Art鱈culos y Recetas Veganas "plantbased") aletorrocha Selecci坦n de contenido escrito y preparado mientras era Director de Marketing en IDG (Innovaci坦n y Desarrollo Gastron坦mico) para su nueva marca de productos veganos "plantbasded" LUCA Foods. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lucaportfolio-220815050053-f9c5e94d-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Selecci坦n de contenido escrito y preparado mientras era Director de Marketing en IDG (Innovaci坦n y Desarrollo Gastron坦mico) para su nueva marca de productos veganos &quot;plantbasded&quot; LUCA Foods.
from Alejandro Torres
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SmallPDF: Digital Marketing Manager | Candidate Alejandro Torres /slideshow/smallpdf-digital-marketing-manager-candidate-alejandro-torres/251355661 assignmentsmallpdf-220316011003
Homework: Assignment submission as a candidate for the role of Digital Marketing Manager at SmallPDF ]]>

Homework: Assignment submission as a candidate for the role of Digital Marketing Manager at SmallPDF ]]>
Wed, 16 Mar 2022 01:10:03 GMT /slideshow/smallpdf-digital-marketing-manager-candidate-alejandro-torres/251355661 aletorrocha@slideshare.net(aletorrocha) SmallPDF: Digital Marketing Manager | Candidate Alejandro Torres aletorrocha Homework: Assignment submission as a candidate for the role of Digital Marketing Manager at SmallPDF <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignmentsmallpdf-220316011003-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Homework: Assignment submission as a candidate for the role of Digital Marketing Manager at SmallPDF
SmallPDF: Digital Marketing Manager | Candidate Alejandro Torres from Alejandro Torres
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BCN Visuals: Social Media & Digital Marketing Manager | Candidate Alejandro Torres /slideshow/bcn-visuals-social-media-digital-marketing-manager-candidate-alejandro-torres/251355650 assignmentbcnvisuals-220316010743
Assignment for BCN Visuals submission as a candidate for the role of Social Media & Digital Marketing Manager at BCN Visuals. ]]>

Assignment for BCN Visuals submission as a candidate for the role of Social Media & Digital Marketing Manager at BCN Visuals. ]]>
Wed, 16 Mar 2022 01:07:43 GMT /slideshow/bcn-visuals-social-media-digital-marketing-manager-candidate-alejandro-torres/251355650 aletorrocha@slideshare.net(aletorrocha) BCN Visuals: Social Media & Digital Marketing Manager | Candidate Alejandro Torres aletorrocha Assignment for BCN Visuals submission as a candidate for the role of Social Media & Digital Marketing Manager at BCN Visuals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/assignmentbcnvisuals-220316010743-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Assignment for BCN Visuals submission as a candidate for the role of Social Media &amp; Digital Marketing Manager at BCN Visuals.
BCN Visuals: Social Media & Digital Marketing Manager | Candidate Alejandro Torres from Alejandro Torres
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NEBEUS: Marketing Manager | Assignment by lejandro Torres /slideshow/nebeus-marketing-manager-assignment-by-lejandro-torres/251355638 nebeusalejandrotorresassignment1-220316010346
Presentaci坦n entregada como candidato para la posici坦n de Marketing Manager en Nebeus. El Assignment consist鱈a en responder las siguientes preguntas: [ES] What are the most essential pieces of information that you need to launch the products? Why is that information important. [EN] 多Cu叩les son las piezas de informaci坦n m叩s esenciales que necesita para lanzar los productos? 多Por qu辿 es importante esa informaci坦n? -- [EN] Who would you need to talk to? What would you need from the team or others to build your strategies? [ES] 多Con qui辿n necesitar鱈as hablar? 多Qu辿 necesitar鱈a del equipo o de otros para construir sus estrategias? -- [EN] Would you try and prioritize any of the products or features in any way when planning the launch initiatives? Why? [ES] 多Intentar鱈a priorizar alguno de los productos o caracter鱈sticas de alguna manera al planificar las iniciativas de lanzamiento? 多Por qu辿? -- [EN] What communication channels will you use? Why? [ES] 多Qu辿 canales de comunicaci坦n utilizar叩? 多Por qu辿? -- [EN] When would we need to launch each channel? [ES] 多Cu叩ndo tendr鱈amos que lanzar cada canal? -- [EN] What budgets will you need for each channel and why? [ES] 多Qu辿 presupuestos necesitar叩s para cada canal y por qu辿? -- [EN] What will be our estimated reach per each marketing initiative? [ES] 多Cu叩l ser叩 nuestro alcance estimado por cada iniciativa de marketing? -- [EN] Will Nebeus need to hire any additional people to execute the initiatives successfully? [ES] 多Necesitar叩 Nebeus contratar a m叩s personas para ejecutar las iniciativas con 辿xito? -- [EN]What departments or people will need to be aligned with the launch of your initiatives and why? [ES] 多Qu辿 departamentos o personas necesitar叩n estar alineados con el lanzamiento de sus iniciativas y por qu辿?]]>

Presentaci坦n entregada como candidato para la posici坦n de Marketing Manager en Nebeus. El Assignment consist鱈a en responder las siguientes preguntas: [ES] What are the most essential pieces of information that you need to launch the products? Why is that information important. [EN] 多Cu叩les son las piezas de informaci坦n m叩s esenciales que necesita para lanzar los productos? 多Por qu辿 es importante esa informaci坦n? -- [EN] Who would you need to talk to? What would you need from the team or others to build your strategies? [ES] 多Con qui辿n necesitar鱈as hablar? 多Qu辿 necesitar鱈a del equipo o de otros para construir sus estrategias? -- [EN] Would you try and prioritize any of the products or features in any way when planning the launch initiatives? Why? [ES] 多Intentar鱈a priorizar alguno de los productos o caracter鱈sticas de alguna manera al planificar las iniciativas de lanzamiento? 多Por qu辿? -- [EN] What communication channels will you use? Why? [ES] 多Qu辿 canales de comunicaci坦n utilizar叩? 多Por qu辿? -- [EN] When would we need to launch each channel? [ES] 多Cu叩ndo tendr鱈amos que lanzar cada canal? -- [EN] What budgets will you need for each channel and why? [ES] 多Qu辿 presupuestos necesitar叩s para cada canal y por qu辿? -- [EN] What will be our estimated reach per each marketing initiative? [ES] 多Cu叩l ser叩 nuestro alcance estimado por cada iniciativa de marketing? -- [EN] Will Nebeus need to hire any additional people to execute the initiatives successfully? [ES] 多Necesitar叩 Nebeus contratar a m叩s personas para ejecutar las iniciativas con 辿xito? -- [EN]What departments or people will need to be aligned with the launch of your initiatives and why? [ES] 多Qu辿 departamentos o personas necesitar叩n estar alineados con el lanzamiento de sus iniciativas y por qu辿?]]>
Wed, 16 Mar 2022 01:03:45 GMT /slideshow/nebeus-marketing-manager-assignment-by-lejandro-torres/251355638 aletorrocha@slideshare.net(aletorrocha) NEBEUS: Marketing Manager | Assignment by lejandro Torres aletorrocha Presentaci坦n entregada como candidato para la posici坦n de Marketing Manager en Nebeus. El Assignment consist鱈a en responder las siguientes preguntas: [ES] What are the most essential pieces of information that you need to launch the products? Why is that information important. [EN] 多Cu叩les son las piezas de informaci坦n m叩s esenciales que necesita para lanzar los productos? 多Por qu辿 es importante esa informaci坦n? -- [EN] Who would you need to talk to? What would you need from the team or others to build your strategies? [ES] 多Con qui辿n necesitar鱈as hablar? 多Qu辿 necesitar鱈a del equipo o de otros para construir sus estrategias? -- [EN] Would you try and prioritize any of the products or features in any way when planning the launch initiatives? Why? [ES] 多Intentar鱈a priorizar alguno de los productos o caracter鱈sticas de alguna manera al planificar las iniciativas de lanzamiento? 多Por qu辿? -- [EN] What communication channels will you use? Why? [ES] 多Qu辿 canales de comunicaci坦n utilizar叩? 多Por qu辿? -- [EN] When would we need to launch each channel? [ES] 多Cu叩ndo tendr鱈amos que lanzar cada canal? -- [EN] What budgets will you need for each channel and why? [ES] 多Qu辿 presupuestos necesitar叩s para cada canal y por qu辿? -- [EN] What will be our estimated reach per each marketing initiative? [ES] 多Cu叩l ser叩 nuestro alcance estimado por cada iniciativa de marketing? -- [EN] Will Nebeus need to hire any additional people to execute the initiatives successfully? [ES] 多Necesitar叩 Nebeus contratar a m叩s personas para ejecutar las iniciativas con 辿xito? -- [EN]What departments or people will need to be aligned with the launch of your initiatives and why? [ES] 多Qu辿 departamentos o personas necesitar叩n estar alineados con el lanzamiento de sus iniciativas y por qu辿? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nebeusalejandrotorresassignment1-220316010346-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentaci坦n entregada como candidato para la posici坦n de Marketing Manager en Nebeus. El Assignment consist鱈a en responder las siguientes preguntas: [ES] What are the most essential pieces of information that you need to launch the products? Why is that information important. [EN] 多Cu叩les son las piezas de informaci坦n m叩s esenciales que necesita para lanzar los productos? 多Por qu辿 es importante esa informaci坦n? -- [EN] Who would you need to talk to? What would you need from the team or others to build your strategies? [ES] 多Con qui辿n necesitar鱈as hablar? 多Qu辿 necesitar鱈a del equipo o de otros para construir sus estrategias? -- [EN] Would you try and prioritize any of the products or features in any way when planning the launch initiatives? Why? [ES] 多Intentar鱈a priorizar alguno de los productos o caracter鱈sticas de alguna manera al planificar las iniciativas de lanzamiento? 多Por qu辿? -- [EN] What communication channels will you use? Why? [ES] 多Qu辿 canales de comunicaci坦n utilizar叩? 多Por qu辿? -- [EN] When would we need to launch each channel? [ES] 多Cu叩ndo tendr鱈amos que lanzar cada canal? -- [EN] What budgets will you need for each channel and why? [ES] 多Qu辿 presupuestos necesitar叩s para cada canal y por qu辿? -- [EN] What will be our estimated reach per each marketing initiative? [ES] 多Cu叩l ser叩 nuestro alcance estimado por cada iniciativa de marketing? -- [EN] Will Nebeus need to hire any additional people to execute the initiatives successfully? [ES] 多Necesitar叩 Nebeus contratar a m叩s personas para ejecutar las iniciativas con 辿xito? -- [EN]What departments or people will need to be aligned with the launch of your initiatives and why? [ES] 多Qu辿 departamentos o personas necesitar叩n estar alineados con el lanzamiento de sus iniciativas y por qu辿?
NEBEUS: Marketing Manager | Assignment by lejandro Torres from Alejandro Torres
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EasyFood (presentacion proyecto) https://es.slideshare.net/slideshow/easyfood-presentacion-proyecto/251355627 easyfoodpresentacionproyecto-220316005839
Presentaci坦n creada para presentar el proyecto de branding de EasyFood para los distribuidores. ]]>

Presentaci坦n creada para presentar el proyecto de branding de EasyFood para los distribuidores. ]]>
Wed, 16 Mar 2022 00:58:39 GMT https://es.slideshare.net/slideshow/easyfood-presentacion-proyecto/251355627 aletorrocha@slideshare.net(aletorrocha) EasyFood (presentacion proyecto) aletorrocha Presentaci坦n creada para presentar el proyecto de branding de EasyFood para los distribuidores. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/easyfoodpresentacionproyecto-220316005839-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentaci坦n creada para presentar el proyecto de branding de EasyFood para los distribuidores.
from Alejandro Torres
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Featuring Alejandro Torres: Email Marketing Case Study by Mailjet https://es.slideshare.net/slideshow/featuring-alejandro-torres-email-marketing-case-study-by-mailjet/251355600 unsheepingcase-study-es-220316005552
While being Marketing Manager at Unsheeping, I made sure to make email marketing a top priority and even part of the business model. Mailjet was a key collaborator and integrated easily with our platform臓, offering the tools I needed to make UnSheeping a reality. ]]>

While being Marketing Manager at Unsheeping, I made sure to make email marketing a top priority and even part of the business model. Mailjet was a key collaborator and integrated easily with our platform臓, offering the tools I needed to make UnSheeping a reality. ]]>
Wed, 16 Mar 2022 00:55:51 GMT https://es.slideshare.net/slideshow/featuring-alejandro-torres-email-marketing-case-study-by-mailjet/251355600 aletorrocha@slideshare.net(aletorrocha) Featuring Alejandro Torres: Email Marketing Case Study by Mailjet aletorrocha While being Marketing Manager at Unsheeping, I made sure to make email marketing a top priority and even part of the business model. Mailjet was a key collaborator and integrated easily with our platform臓, offering the tools I needed to make UnSheeping a reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unsheepingcase-study-es-220316005552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While being Marketing Manager at Unsheeping, I made sure to make email marketing a top priority and even part of the business model. Mailjet was a key collaborator and integrated easily with our platform臓, offering the tools I needed to make UnSheeping a reality.
from Alejandro Torres
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Suecos: Content Lead | Assignment by Alejandro Torres /slideshow/suecos-content-lead-assignment-by-alejandro-torres/251355568 briefassignmenmtcontentmarketingsuecos-220316005123
Assignment entregado como candidato para la posici坦n de Content Lead para SUECOS. Incluye: *Brand Research *Audience *Messaging *Branding (Video, Campaign and Content Concept ) *Social Media Campaigns & Content Strategy (Facebook, Twitter, Pinterest, YouTube, TikTok) *Photos for use on Web & in Printed Materials (Style Recommendations) *Influencer and PR Strategy **SANE IDEA **(in)SANE IDEA: DOWN THE CATWALK **PR STRATEGY *In-House Photo Studio (Cost Analysis) About SUECOS: Suecos速 mission is to offer healthy, comfortable, and trendy footwear for all audiences. Suecos is the leader in sanitary footwear for health professionals and comfortable shoes for a broad audience. Stabil, their latest model focused on workers whose job requires them to spend long hours on their feet, will launch this October. Brand *Healthy *Comfortable *Trendy *For everyone *Caring *Ally *Techie *Innovative *Professional *Versatile *Foot care *Durable Competitors *Crocs *Evacol *Adidas (Adilette) *Nike *Skechers Audience research For B2B Suecos strongest accounts are: *Nurses/Doctors/Pharmacy (MEDICAL) *Chefs, Waiters, Hotel Employees (HOSPITALITY) *Other Physical Jobs (Transport/Logistics, Retail, Hairstylists, etc.) Highest at-risk professions for tired leg syndrome? *Pharmacists *Flight attendants *Health personnel *Sales clerks *Hospitality staff *Stylists *Housekeeping personnel]]>

Assignment entregado como candidato para la posici坦n de Content Lead para SUECOS. Incluye: *Brand Research *Audience *Messaging *Branding (Video, Campaign and Content Concept ) *Social Media Campaigns & Content Strategy (Facebook, Twitter, Pinterest, YouTube, TikTok) *Photos for use on Web & in Printed Materials (Style Recommendations) *Influencer and PR Strategy **SANE IDEA **(in)SANE IDEA: DOWN THE CATWALK **PR STRATEGY *In-House Photo Studio (Cost Analysis) About SUECOS: Suecos速 mission is to offer healthy, comfortable, and trendy footwear for all audiences. Suecos is the leader in sanitary footwear for health professionals and comfortable shoes for a broad audience. Stabil, their latest model focused on workers whose job requires them to spend long hours on their feet, will launch this October. Brand *Healthy *Comfortable *Trendy *For everyone *Caring *Ally *Techie *Innovative *Professional *Versatile *Foot care *Durable Competitors *Crocs *Evacol *Adidas (Adilette) *Nike *Skechers Audience research For B2B Suecos strongest accounts are: *Nurses/Doctors/Pharmacy (MEDICAL) *Chefs, Waiters, Hotel Employees (HOSPITALITY) *Other Physical Jobs (Transport/Logistics, Retail, Hairstylists, etc.) Highest at-risk professions for tired leg syndrome? *Pharmacists *Flight attendants *Health personnel *Sales clerks *Hospitality staff *Stylists *Housekeeping personnel]]>
Wed, 16 Mar 2022 00:51:23 GMT /slideshow/suecos-content-lead-assignment-by-alejandro-torres/251355568 aletorrocha@slideshare.net(aletorrocha) Suecos: Content Lead | Assignment by Alejandro Torres aletorrocha Assignment entregado como candidato para la posici坦n de Content Lead para SUECOS. Incluye: *Brand Research *Audience *Messaging *Branding (Video, Campaign and Content Concept ) *Social Media Campaigns & Content Strategy (Facebook, Twitter, Pinterest, YouTube, TikTok) *Photos for use on Web & in Printed Materials (Style Recommendations) *Influencer and PR Strategy **SANE IDEA **(in)SANE IDEA: DOWN THE CATWALK **PR STRATEGY *In-House Photo Studio (Cost Analysis) About SUECOS: Suecos速 mission is to offer healthy, comfortable, and trendy footwear for all audiences. Suecos is the leader in sanitary footwear for health professionals and comfortable shoes for a broad audience. Stabil, their latest model focused on workers whose job requires them to spend long hours on their feet, will launch this October. Brand *Healthy *Comfortable *Trendy *For everyone *Caring *Ally *Techie *Innovative *Professional *Versatile *Foot care *Durable Competitors *Crocs *Evacol *Adidas (Adilette) *Nike *Skechers Audience research For B2B Suecos strongest accounts are: *Nurses/Doctors/Pharmacy (MEDICAL) *Chefs, Waiters, Hotel Employees (HOSPITALITY) *Other Physical Jobs (Transport/Logistics, Retail, Hairstylists, etc.) Highest at-risk professions for tired leg syndrome? *Pharmacists *Flight attendants *Health personnel *Sales clerks *Hospitality staff *Stylists *Housekeeping personnel <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/briefassignmenmtcontentmarketingsuecos-220316005123-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Assignment entregado como candidato para la posici坦n de Content Lead para SUECOS. Incluye: *Brand Research *Audience *Messaging *Branding (Video, Campaign and Content Concept ) *Social Media Campaigns &amp; Content Strategy (Facebook, Twitter, Pinterest, YouTube, TikTok) *Photos for use on Web &amp; in Printed Materials (Style Recommendations) *Influencer and PR Strategy **SANE IDEA **(in)SANE IDEA: DOWN THE CATWALK **PR STRATEGY *In-House Photo Studio (Cost Analysis) About SUECOS: Suecos速 mission is to offer healthy, comfortable, and trendy footwear for all audiences. Suecos is the leader in sanitary footwear for health professionals and comfortable shoes for a broad audience. Stabil, their latest model focused on workers whose job requires them to spend long hours on their feet, will launch this October. Brand *Healthy *Comfortable *Trendy *For everyone *Caring *Ally *Techie *Innovative *Professional *Versatile *Foot care *Durable Competitors *Crocs *Evacol *Adidas (Adilette) *Nike *Skechers Audience research For B2B Suecos strongest accounts are: *Nurses/Doctors/Pharmacy (MEDICAL) *Chefs, Waiters, Hotel Employees (HOSPITALITY) *Other Physical Jobs (Transport/Logistics, Retail, Hairstylists, etc.) Highest at-risk professions for tired leg syndrome? *Pharmacists *Flight attendants *Health personnel *Sales clerks *Hospitality staff *Stylists *Housekeeping personnel
Suecos: Content Lead | Assignment by Alejandro Torres from Alejandro Torres
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Content marketing - Propuesta: Comics CarlaKey https://es.slideshare.net/slideshow/content-marketing-propuesta-comics-carlakey/250486631 contentmarketing-proposalcomics-carlakey-211020213039
Branding & User Acquisition enfocada en Content Marketing ]]>

Branding & User Acquisition enfocada en Content Marketing ]]>
Wed, 20 Oct 2021 21:30:38 GMT https://es.slideshare.net/slideshow/content-marketing-propuesta-comics-carlakey/250486631 aletorrocha@slideshare.net(aletorrocha) Content marketing - Propuesta: Comics CarlaKey aletorrocha Branding & User Acquisition enfocada en Content Marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing-proposalcomics-carlakey-211020213039-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Branding &amp; User Acquisition enfocada en Content Marketing
from Alejandro Torres
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Estudio User Experience (UX) Web & Responsive - CarlaKey https://es.slideshare.net/slideshow/estudio-user-experience-ux-web-responsive-carlakey/242695971 kpisheatmap-210213172643
Estudio realizado para descubrir el comportamiento de los visitantes a la web de CarlaKey y descubrir puntos ciegos, d辿biles y de fuga que impidieran la correcta navegaci坦n de la web. ]]>

Estudio realizado para descubrir el comportamiento de los visitantes a la web de CarlaKey y descubrir puntos ciegos, d辿biles y de fuga que impidieran la correcta navegaci坦n de la web. ]]>
Sat, 13 Feb 2021 17:26:42 GMT https://es.slideshare.net/slideshow/estudio-user-experience-ux-web-responsive-carlakey/242695971 aletorrocha@slideshare.net(aletorrocha) Estudio User Experience (UX) Web & Responsive - CarlaKey aletorrocha Estudio realizado para descubrir el comportamiento de los visitantes a la web de CarlaKey y descubrir puntos ciegos, d辿biles y de fuga que impidieran la correcta navegaci坦n de la web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kpisheatmap-210213172643-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Estudio realizado para descubrir el comportamiento de los visitantes a la web de CarlaKey y descubrir puntos ciegos, d辿biles y de fuga que impidieran la correcta navegaci坦n de la web.
from Alejandro Torres
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(CarlaKey) Recomendaciones para eCommerce: | Designer Furniture and Home Deco Market Research https://es.slideshare.net/slideshow/anlisis-carlakey-competencia-estrategia-y-promociones/242539805 analisisck-210210211105
An叩lisis del sector de venta de muebles online, enfocado en conocer mejor el mercado y las acciones realizadas por la competencia. Objetivo: generar confianza en el p炭blico y aumetnar las ventas. ]]>

An叩lisis del sector de venta de muebles online, enfocado en conocer mejor el mercado y las acciones realizadas por la competencia. Objetivo: generar confianza en el p炭blico y aumetnar las ventas. ]]>
Wed, 10 Feb 2021 21:11:05 GMT https://es.slideshare.net/slideshow/anlisis-carlakey-competencia-estrategia-y-promociones/242539805 aletorrocha@slideshare.net(aletorrocha) (CarlaKey) Recomendaciones para eCommerce: | Designer Furniture and Home Deco Market Research aletorrocha An叩lisis del sector de venta de muebles online, enfocado en conocer mejor el mercado y las acciones realizadas por la competencia. Objetivo: generar confianza en el p炭blico y aumetnar las ventas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/analisisck-210210211105-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An叩lisis del sector de venta de muebles online, enfocado en conocer mejor el mercado y las acciones realizadas por la competencia. Objetivo: generar confianza en el p炭blico y aumetnar las ventas.
from Alejandro Torres
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Desarrollo de Negocio - Futuro de SubastadeOcio (2013) https://es.slideshare.net/slideshow/desarrollo-de-negocio-futuro-de-subastadeocio-2013/241870631 futurosubastadeocio-210127004513
OJO: Fecha de realizaci坦n Junio 2013 | Presentaci坦n de propuestas para con integraciones para desarrollar la plataforma, captaci坦n de clientes y retenci坦n de clientes. Entre las propuestas se incentiva la integraci坦n con Facebook (Facebook Social Login, Facebook Open Graph, Facebook Share, F-Commerce), Help Chat, Foros, Ratings Tab, Planes de Suscripci坦n, Customer Loyalty Programs. Incluye tambi辿n Benchmark de estas propuestas con los competidores: Groupon, Atr叩palo, Bidduz, Bidaway, Offerum. ]]>

OJO: Fecha de realizaci坦n Junio 2013 | Presentaci坦n de propuestas para con integraciones para desarrollar la plataforma, captaci坦n de clientes y retenci坦n de clientes. Entre las propuestas se incentiva la integraci坦n con Facebook (Facebook Social Login, Facebook Open Graph, Facebook Share, F-Commerce), Help Chat, Foros, Ratings Tab, Planes de Suscripci坦n, Customer Loyalty Programs. Incluye tambi辿n Benchmark de estas propuestas con los competidores: Groupon, Atr叩palo, Bidduz, Bidaway, Offerum. ]]>
Wed, 27 Jan 2021 00:45:13 GMT https://es.slideshare.net/slideshow/desarrollo-de-negocio-futuro-de-subastadeocio-2013/241870631 aletorrocha@slideshare.net(aletorrocha) Desarrollo de Negocio - Futuro de SubastadeOcio (2013) aletorrocha OJO: Fecha de realizaci坦n Junio 2013 | Presentaci坦n de propuestas para con integraciones para desarrollar la plataforma, captaci坦n de clientes y retenci坦n de clientes. Entre las propuestas se incentiva la integraci坦n con Facebook (Facebook Social Login, Facebook Open Graph, Facebook Share, F-Commerce), Help Chat, Foros, Ratings Tab, Planes de Suscripci坦n, Customer Loyalty Programs. Incluye tambi辿n Benchmark de estas propuestas con los competidores: Groupon, Atr叩palo, Bidduz, Bidaway, Offerum. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futurosubastadeocio-210127004513-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OJO: Fecha de realizaci坦n Junio 2013 | Presentaci坦n de propuestas para con integraciones para desarrollar la plataforma, captaci坦n de clientes y retenci坦n de clientes. Entre las propuestas se incentiva la integraci坦n con Facebook (Facebook Social Login, Facebook Open Graph, Facebook Share, F-Commerce), Help Chat, Foros, Ratings Tab, Planes de Suscripci坦n, Customer Loyalty Programs. Incluye tambi辿n Benchmark de estas propuestas con los competidores: Groupon, Atr叩palo, Bidduz, Bidaway, Offerum.
from Alejandro Torres
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Caso de estudio Subasta de Ocio: Estrategias de Marketing https://es.slideshare.net/slideshow/caso-de-estudio-subasta-de-ocio-estrategias-de-marketing/150440316 casodeestudiosubastadeocio-190618175427
Creadas para Subasta de Ocio por Alejandro Torres, Director de Marketing. para SubastadeOcio (ahora Ubeo). ]]>

Creadas para Subasta de Ocio por Alejandro Torres, Director de Marketing. para SubastadeOcio (ahora Ubeo). ]]>
Tue, 18 Jun 2019 17:54:26 GMT https://es.slideshare.net/slideshow/caso-de-estudio-subasta-de-ocio-estrategias-de-marketing/150440316 aletorrocha@slideshare.net(aletorrocha) Caso de estudio Subasta de Ocio: Estrategias de Marketing aletorrocha Creadas para Subasta de Ocio por Alejandro Torres, Director de Marketing. para SubastadeOcio (ahora Ubeo). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casodeestudiosubastadeocio-190618175427-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creadas para Subasta de Ocio por Alejandro Torres, Director de Marketing. para SubastadeOcio (ahora Ubeo).
from Alejandro Torres
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Optimizaci坦n Dise単o UX Carrito de Compra (responsive) - DCORALYT https://es.slideshare.net/slideshow/optimizacion-carrito-de-compra-ux-marketing-digital-decoralyte/128435771 optimizacioncarritodecomprauxmarketingdigitaldecoralyte-190118232231
[SECCIN: CARRITO DE COMPRA] Los visitantes a decoralyte.com lo hac鱈an sin una preferencia marcada por dispositivo (51% escritoro | 49% m坦vil). En cambio el 100% de las conversiones se realizaban en escritorio. 多A qu辿 se deb鱈a la falta de conversi坦n en m坦vil?]]>

[SECCIN: CARRITO DE COMPRA] Los visitantes a decoralyte.com lo hac鱈an sin una preferencia marcada por dispositivo (51% escritoro | 49% m坦vil). En cambio el 100% de las conversiones se realizaban en escritorio. 多A qu辿 se deb鱈a la falta de conversi坦n en m坦vil?]]>
Fri, 18 Jan 2019 23:22:31 GMT https://es.slideshare.net/slideshow/optimizacion-carrito-de-compra-ux-marketing-digital-decoralyte/128435771 aletorrocha@slideshare.net(aletorrocha) Optimizaci坦n Dise単o UX Carrito de Compra (responsive) - DCORALYT aletorrocha [SECCIN: CARRITO DE COMPRA] Los visitantes a decoralyte.com lo hac鱈an sin una preferencia marcada por dispositivo (51% escritoro | 49% m坦vil). En cambio el 100% de las conversiones se realizaban en escritorio. 多A qu辿 se deb鱈a la falta de conversi坦n en m坦vil? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/optimizacioncarritodecomprauxmarketingdigitaldecoralyte-190118232231-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> [SECCIN: CARRITO DE COMPRA] Los visitantes a decoralyte.com lo hac鱈an sin una preferencia marcada por dispositivo (51% escritoro | 49% m坦vil). En cambio el 100% de las conversiones se realizaban en escritorio. 多A qu辿 se deb鱈a la falta de conversi坦n en m坦vil?
from Alejandro Torres
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https://cdn.slidesharecdn.com/profile-photo-aletorrocha-48x48.jpg?cb=1680792456 Soy un profesional de marketing con experiencia en ecommerce, negocios digitales y startups. He liderado equipos de marketing y he sido el equipo de marketing. En pocas palabras, mis funciones en las diferentes posiciones de trabajo que he realizado, las resumo en desarrollar e implementar estrategias para impactar tres objetivos principales ("por cualquier medio necesario"): 1) Adquisici坦n de usuarios 2) Aumentar las ventas 3) Retenci坦n de clientes Crear y desarrollar estrategias de marketing? . Content Marketing? Social Media? Email Marketing? Affiliate Marketing? UX and UI?Growth Hacking? Relaci坦n con los medios? Product Manager? alejandrotorr.es https://cdn.slidesharecdn.com/ss_thumbnails/10socialmediatrendsfor2023-alejandrotorres-230215170910-b84a18d1-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/10-social-media-trends-for-2023-5-trends-that-are-still-trending-5-trends-that-you-must-know/255874198 10 Social Media Trends... https://cdn.slidesharecdn.com/ss_thumbnails/alejandrotorresgrowthhackingsudo-230125065400-573683de-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growth-hacking-subasta-de-ocio/255507268 Growth hacking Subasta... https://cdn.slidesharecdn.com/ss_thumbnails/alejandrotorres-casestudyreduced-230125065216-779e7188-thumbnail.jpg?width=320&height=320&fit=bounds aletorrocha/case-study-subasta-de-ocio Case Study Subasta de ...