際際滷shows by User: alisagammon / http://www.slideshare.net/images/logo.gif 際際滷shows by User: alisagammon / Wed, 20 Jun 2018 22:33:54 GMT 際際滷Share feed for 際際滷shows by User: alisagammon Data Analytics & Facebook Remarketing /slideshow/data-analytics-facebook-remarketing/102743006 slcsemjune2018-180620223354
Get your ticket now: http://www.slcsem.org/ PRESENTATION #1: Beyond Vlookups: The Marketing Data Analytics Stack bySam Fonoimoana KEY TAKEAWAYS: -Which data to pass to which system to assure proper reporting -What is a database and why is it useful? -Which tools can you can use to build visualizations and reporting on top of your database PRESENTATION #2: Using Google Tag Manager for Advanced 'Behavioral Based' Remarketing on Facebook By Chris "Mercer" Mercer Takeaways: -Using "Behavior Maps" to generate the "right message" -Advanced targeting in Facebook to make sure you have the "right people" -Tracking "Engagement Behaviors" to trigger the "right time"]]>
Get your ticket now: http://www.slcsem.org/ PRESENTATION #1: Beyond Vlookups: The Marketing Data Analytics Stack bySam Fonoimoana KEY TAKEAWAYS: -Which data to pass to which system to assure proper reporting -What is a database and why is it useful? -Which tools can you can use to build visualizations and reporting on top of your database PRESENTATION #2: Using Google Tag Manager for Advanced 'Behavioral Based' Remarketing on Facebook By Chris "Mercer" Mercer Takeaways: -Using "Behavior Maps" to generate the "right message" -Advanced targeting in Facebook to make sure you have the "right people" -Tracking "Engagement Behaviors" to trigger the "right time"]]> Wed, 20 Jun 2018 22:33:54 GMT /slideshow/data-analytics-facebook-remarketing/102743006 alisagammon@slideshare.net(alisagammon) Data Analytics & Facebook Remarketing alisagammon Get your ticket now: http://www.slcsem.org/ PRESENTATION #1: Beyond Vlookups: The Marketing Data Analytics Stack bySam Fonoimoana KEY TAKEAWAYS: -Which data to pass to which system to assure proper reporting -What is a database and why is it useful? -Which tools can you can use to build visualizations and reporting on top of your database PRESENTATION #2: Using Google Tag Manager for Advanced 'Behavioral Based' Remarketing on Facebook By Chris "Mercer" Mercer Takeaways: -Using "Behavior Maps" to generate the "right message" -Advanced targeting in Facebook to make sure you have the "right people" -Tracking "Engagement Behaviors" to trigger the "right time" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slcsemjune2018-180620223354-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get your ticket now: http://www.slcsem.org/ PRESENTATION #1: Beyond Vlookups: The Marketing Data Analytics Stack bySam Fonoimoana KEY TAKEAWAYS: -Which data to pass to which system to assure proper reporting -What is a database and why is it useful? -Which tools can you can use to build visualizations and reporting on top of your database PRESENTATION #2: Using Google Tag Manager for Advanced &#39;Behavioral Based&#39; Remarketing on Facebook By Chris &quot;Mercer&quot; Mercer Takeaways: -Using &quot;Behavior Maps&quot; to generate the &quot;right message&quot; -Advanced targeting in Facebook to make sure you have the &quot;right people&quot; -Tracking &quot;Engagement Behaviors&quot; to trigger the &quot;right time&quot;
Data Analytics & Facebook Remarketing from Alisa Gammon
]]> 32 2 https://cdn.slidesharecdn.com/ss_thumbnails/slcsemjune2018-180620223354-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-alisagammon-48x48.jpg?cb=1555392447 Increased Return on Ad Spend by 200% while doubling spend on a multimillion dollar advertising budget as Advertising Manager at Purple. Competitive and data-driven marketing professional with a solid understanding of business strategy, data analytics, and leadership. My experience includes driving Purple to a 1.1B valuation, going public with OpenTable, consulting with San Francisco Giants, agency work with fortune 100 clients, and deploying multi-million dollar marketing budgets to drive revenue for startups. Board Member for Salt Lake City Search Engine Marketing, Utah's largest marketing and networking association. Certifications: Google Analytics, Google Analytics Advanced, and Go... http://www.alisagammon.com/