ºÝºÝߣshows by User: alitsa / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: alitsa / Thu, 25 Jul 2013 09:41:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: alitsa Throw out best practices, double email conversion (15 minute version) /alitsa/throw-out-best-practices-double-email-conversion throw-out-best-practices-130725094107-phpapp01
Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw We figured out how to increase email-campaign conversion by 146%! Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing. This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will • Get compelling statistical evidence of the strong relationship between email and mobile • Hear the story of our trial and error, and what lead to a major pivot in the study • Learn why and how you can double email campaign conversion too • Discover the potential impact of mobile device usage in a least two other major marketing channels • Find out what critical oversight web-analysts make when measuring mobile traffic Enjoy! And please tweet feedback to @a_litsa]]>
Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw We figured out how to increase email-campaign conversion by 146%! Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing. This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will • Get compelling statistical evidence of the strong relationship between email and mobile • Hear the story of our trial and error, and what lead to a major pivot in the study • Learn why and how you can double email campaign conversion too • Discover the potential impact of mobile device usage in a least two other major marketing channels • Find out what critical oversight web-analysts make when measuring mobile traffic Enjoy! And please tweet feedback to @a_litsa]]> Thu, 25 Jul 2013 09:41:07 GMT /alitsa/throw-out-best-practices-double-email-conversion alitsa@slideshare.net(alitsa) Throw out best practices, double email conversion (15 minute version) alitsa Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw We figured out how to increase email-campaign conversion by 146%! Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing. This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will • Get compelling statistical evidence of the strong relationship between email and mobile • Hear the story of our trial and error, and what lead to a major pivot in the study • Learn why and how you can double email campaign conversion too • Discover the potential impact of mobile device usage in a least two other major marketing channels • Find out what critical oversight web-analysts make when measuring mobile traffic Enjoy! And please tweet feedback to @a_litsa <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/throw-out-best-practices-130725094107-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw We figured out how to increase email-campaign conversion by 146%! Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing. This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will • Get compelling statistical evidence of the strong relationship between email and mobile • Hear the story of our trial and error, and what lead to a major pivot in the study • Learn why and how you can double email campaign conversion too • Discover the potential impact of mobile device usage in a least two other major marketing channels • Find out what critical oversight web-analysts make when measuring mobile traffic Enjoy! And please tweet feedback to @a_litsa
Throw out best practices, double email conversion (15 minute version) from A. Litsa
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Mozcon litsa from A. Litsa
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]]> Sun, 16 Jun 2013 21:31:06 GMT /slideshow/byobeard-program/23083494 alitsa@slideshare.net(alitsa) Byobeard program alitsa <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/byobeard-program-130616213107-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Byobeard program from A. Litsa
]]> 560 9 https://cdn.slidesharecdn.com/ss_thumbnails/byobeard-program-130616213107-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Mobile Equation /slideshow/the-mobile-equation/13688081 themobileequation-120718184608-phpapp02
Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach. After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them. We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation.]]>
Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach. After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them. We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation.]]> Wed, 18 Jul 2012 18:46:06 GMT /slideshow/the-mobile-equation/13688081 alitsa@slideshare.net(alitsa) The Mobile Equation alitsa Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach. After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them. We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/themobileequation-120718184608-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach. After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them. We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation.
The Mobile Equation from A. Litsa
]]> 515 3 https://cdn.slidesharecdn.com/ss_thumbnails/themobileequation-120718184608-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-alitsa-48x48.jpg?cb=1661931855 I graduated from UT Austin with BA in English, worked in Animation and Illustration for three years, and then moved into Web and User Experience Design in 2007. Today I design consumer experiences for Bazaarvoice, a leading provider of User Generated Content related web applications. https://plus.google.com/110692796066860244365/posts https://cdn.slidesharecdn.com/ss_thumbnails/throw-out-best-practices-130725094107-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds alitsa/throw-out-best-practices-double-email-conversion Throw out best practic... https://cdn.slidesharecdn.com/ss_thumbnails/mozconlitsa-130725093504-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mozcon-litsa/24615687 Mozcon litsa https://cdn.slidesharecdn.com/ss_thumbnails/byobeard-program-130616213107-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/byobeard-program/23083494 Byobeard program