際際滷shows by User: allenfuller / http://www.slideshare.net/images/logo.gif 際際滷shows by User: allenfuller / Mon, 13 Dec 2010 08:40:21 GMT 際際滷Share feed for 際際滷shows by User: allenfuller Facebook is not a strategy /slideshow/facebook-is-not-a-strategy/6143586 facebookisnotastrategy-101213084032-phpapp01
Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.]]>

Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.]]>
Mon, 13 Dec 2010 08:40:21 GMT /slideshow/facebook-is-not-a-strategy/6143586 allenfuller@slideshare.net(allenfuller) Facebook is not a strategy allenfuller Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebookisnotastrategy-101213084032-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Too many people want to use Facebook for their business, but aren&#39;t sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.
Facebook is not a strategy from Allen Fuller
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https://cdn.slidesharecdn.com/profile-photo-allenfuller-48x48.jpg?cb=1570850428 Experienced, creative innovator with a background in communications, technology and politics. An unhealthy obsession with leveraging digital strategy and technology to develop integrated campaigns and applications. Seasoned entrepreneur & operator. Lover of workflows and process documentation. Award-winning writer. Former project manager with the digital practice group of a global marketing communications firm. Former legislative staffer in the U.S. Senate and communications director in the U.S. House. Passionate about effective management and execution of digital projects. Specialties: Creative solutions, digital strategy, digital product management, digital advocacy, analytics, busines... allenfuller.com