際際滷shows by User: alokbim / http://www.slideshare.net/images/logo.gif 際際滷shows by User: alokbim / Sun, 08 Jan 2017 18:18:47 GMT 際際滷Share feed for 際際滷shows by User: alokbim Customer Loyalty in the Digital Age /alokbim/customer-loyalty-in-the-digital-age customerloyaltyprogramstrategy-170108181847
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey. This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers. What's your consumer loyalty strategy? Do share your thoughts. ]]>
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey. This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers. What's your consumer loyalty strategy? Do share your thoughts. ]]> Sun, 08 Jan 2017 18:18:47 GMT /alokbim/customer-loyalty-in-the-digital-age alokbim@slideshare.net(alokbim) Customer Loyalty in the Digital Age alokbim Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey. This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers. What's your consumer loyalty strategy? Do share your thoughts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerloyaltyprogramstrategy-170108181847-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase decision journey. This post discusses the growing complexity in the brand-consumer love story and the need for brands to revisit their consumer engagement strategy in order to succeed in the digital age. Customer loyalty in the digital age outlines the gap that exists between consumers demand and brand outreach. It also designs the customer loyalty strategy for brands to reach to the connected consumers. What&#39;s your consumer loyalty strategy? Do share your thoughts.
Customer Loyalty in the Digital Age from Alok Ranjan
]]> 1403 5 https://cdn.slidesharecdn.com/ss_thumbnails/customerloyaltyprogramstrategy-170108181847-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumer Decision Journey in the Digital Age /slideshow/consumer-decision-journey-in-the-digital-age/42578496 consumerdecisionjourneyinthedigitalage1210alokranjan-141210140723-conversion-gate02
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers. Awaiting your opinion and comments. Thanks. ]]>
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers. Awaiting your opinion and comments. Thanks. ]]> Wed, 10 Dec 2014 14:07:22 GMT /slideshow/consumer-decision-journey-in-the-digital-age/42578496 alokbim@slideshare.net(alokbim) Consumer Decision Journey in the Digital Age alokbim The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers. Awaiting your opinion and comments. Thanks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/consumerdecisionjourneyinthedigitalage1210alokranjan-141210140723-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers. Awaiting your opinion and comments. Thanks.
Consumer Decision Journey in the Digital Age from Alok Ranjan
]]> 4296 21 https://cdn.slidesharecdn.com/ss_thumbnails/consumerdecisionjourneyinthedigitalage1210alokranjan-141210140723-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-alokbim-48x48.jpg?cb=1711527372 An extremely resourceful professional with experience in Marketing Strategy, Digital Transformation, SMAC, Thought Leadership development, Social Media Marketing, Brand planning, Branding Strategy, Key Accounts Management, Business Development, and Product Management. A self initiator with creative, flexible & optimistic bent of mind. Proactive marketing & strategy consultant assisting in realization of business goals optimally. Marketing evangelist with sales stint and an active penchant towards brand consulting and product management. Part of management & strategy consulting diaspora with extensive understanding of marketing practices applicable in global markets. Passionate and ... www.alokr.com https://cdn.slidesharecdn.com/ss_thumbnails/customerloyaltyprogramstrategy-170108181847-thumbnail.jpg?width=320&height=320&fit=bounds alokbim/customer-loyalty-in-the-digital-age Customer Loyalty in th... https://cdn.slidesharecdn.com/ss_thumbnails/consumerdecisionjourneyinthedigitalage1210alokranjan-141210140723-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/consumer-decision-journey-in-the-digital-age/42578496 Consumer Decision Jour...