際際滷shows by User: amandaedurkee / http://www.slideshare.net/images/logo.gif 際際滷shows by User: amandaedurkee / Tue, 15 Nov 2011 15:26:29 GMT 際際滷Share feed for 際際滷shows by User: amandaedurkee Avoid Pitfalls in Social Media Listening /amandaedurkee/avoid-pitfalls-in-social-media-listening durkeeqrcasocialmediapres9-26-11final-111115152630-phpapp02
Presented October 13, 2011 at the annual Qualitative Research Association Conference in Las Vegas. Target Audience: Qualitative market researchers who are new to social-media listening and would like to understand how to effectively begin using social media data to inform traditional research studies. This presentation provides a high-level overview of the landscape of (primarily free) tools researchers can use to get started. Case studies help illustrate what works well and pitfalls to avoid. It includes: --Steps for setting up a basic social media listening campaign --Examples of tools and resources to get started --Issues to avoid to maximize success --Best practices for monitoring and sharing results ]]>
Presented October 13, 2011 at the annual Qualitative Research Association Conference in Las Vegas. Target Audience: Qualitative market researchers who are new to social-media listening and would like to understand how to effectively begin using social media data to inform traditional research studies. This presentation provides a high-level overview of the landscape of (primarily free) tools researchers can use to get started. Case studies help illustrate what works well and pitfalls to avoid. It includes: --Steps for setting up a basic social media listening campaign --Examples of tools and resources to get started --Issues to avoid to maximize success --Best practices for monitoring and sharing results ]]> Tue, 15 Nov 2011 15:26:29 GMT /amandaedurkee/avoid-pitfalls-in-social-media-listening amandaedurkee@slideshare.net(amandaedurkee) Avoid Pitfalls in Social Media Listening amandaedurkee Presented October 13, 2011 at the annual Qualitative Research Association Conference in Las Vegas. Target Audience: Qualitative market researchers who are new to social-media listening and would like to understand how to effectively begin using social media data to inform traditional research studies. This presentation provides a high-level overview of the landscape of (primarily free) tools researchers can use to get started. Case studies help illustrate what works well and pitfalls to avoid. It includes: --Steps for setting up a basic social media listening campaign --Examples of tools and resources to get started --Issues to avoid to maximize success --Best practices for monitoring and sharing results <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/durkeeqrcasocialmediapres9-26-11final-111115152630-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented October 13, 2011 at the annual Qualitative Research Association Conference in Las Vegas. Target Audience: Qualitative market researchers who are new to social-media listening and would like to understand how to effectively begin using social media data to inform traditional research studies. This presentation provides a high-level overview of the landscape of (primarily free) tools researchers can use to get started. Case studies help illustrate what works well and pitfalls to avoid. It includes: --Steps for setting up a basic social media listening campaign --Examples of tools and resources to get started --Issues to avoid to maximize success --Best practices for monitoring and sharing results
Avoid Pitfalls in Social Media Listening from Amanda Durkee
]]> 366 126 https://cdn.slidesharecdn.com/ss_thumbnails/durkeeqrcasocialmediapres9-26-11final-111115152630-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-amandaedurkee-48x48.jpg?cb=1525201307 I have over 12 years of experience leading qualitative and quantitative market research studies of domestic and international scope for high-tech companies. I am a Riva-trained focus group moderator and have my Professional Researcher Certification through the MRA. As a partner at Zanthus, I work to cultivate long-term relationships with our clients, and help identify new and emerging research tools best suited to solving business and marketing objectives. I am a strong advocate of collaboration in the market research industry--between stakeholders and researchers, clients and vendors, and across industry organizations. Ultimately, we're best served by working together to interpret the www.zanthus.com