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狠狠撸shows by User: amyq / http://www.slideshare.net/images/logo.gif 狠狠撸shows by User: amyq / Thu, 13 Nov 2014 22:19:34 GMT 狠狠撸Share feed for 狠狠撸shows by User: amyq Now and When: Why Social Media Matters to the Insurance Industry /slideshow/now-and-when/41541102 nowandwhen-141113221934-conversion-gate01
The risk-averse insurance industry has, with a few notable exceptions, been reluctant to truly embrace the social media revolution. Regulatory constraints, the potential of social media crises and the fear of negative customer feedback keep many offline, with the risks of not being on social media largely dismissed as inconsequential. A variety of changes in the insurance landscape, such as millennials and beyond entering the insurance buying space, an increased public desire for transparency, peer-to-peer insurance and social pooling, threaten to reduce consumers鈥� reliance on traditional insurers. The insurance industry cannot afford to stay offline any longer as time runs out to adapt to tomorrow鈥檚 world.]]>
The risk-averse insurance industry has, with a few notable exceptions, been reluctant to truly embrace the social media revolution. Regulatory constraints, the potential of social media crises and the fear of negative customer feedback keep many offline, with the risks of not being on social media largely dismissed as inconsequential. A variety of changes in the insurance landscape, such as millennials and beyond entering the insurance buying space, an increased public desire for transparency, peer-to-peer insurance and social pooling, threaten to reduce consumers鈥� reliance on traditional insurers. The insurance industry cannot afford to stay offline any longer as time runs out to adapt to tomorrow鈥檚 world.]]> Thu, 13 Nov 2014 22:19:34 GMT /slideshow/now-and-when/41541102 amyq@slideshare.net(amyq) Now and When: Why Social Media Matters to the Insurance Industry amyq The risk-averse insurance industry has, with a few notable exceptions, been reluctant to truly embrace the social media revolution. Regulatory constraints, the potential of social media crises and the fear of negative customer feedback keep many offline, with the risks of not being on social media largely dismissed as inconsequential. A variety of changes in the insurance landscape, such as millennials and beyond entering the insurance buying space, an increased public desire for transparency, peer-to-peer insurance and social pooling, threaten to reduce consumers鈥� reliance on traditional insurers. The insurance industry cannot afford to stay offline any longer as time runs out to adapt to tomorrow鈥檚 world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nowandwhen-141113221934-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The risk-averse insurance industry has, with a few notable exceptions, been reluctant to truly embrace the social media revolution. Regulatory constraints, the potential of social media crises and the fear of negative customer feedback keep many offline, with the risks of not being on social media largely dismissed as inconsequential. A variety of changes in the insurance landscape, such as millennials and beyond entering the insurance buying space, an increased public desire for transparency, peer-to-peer insurance and social pooling, threaten to reduce consumers鈥� reliance on traditional insurers. The insurance industry cannot afford to stay offline any longer as time runs out to adapt to tomorrow鈥檚 world.

Now and When: Why Social Media Matters to the Insurance Industry from Amy Gibbs

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0 https://cdn.slidesharecdn.com/profile-photo-amyq-48x48.jpg?cb=1528077749 I am, first and foremost, an internet dweller. Since the technology has been available I have been online and hope never to leave. I'm interested in social media, and the cultural norms and values of the internet. Online community (hate the word 'virtual') and how people interact with the physical world is fascinating to me. Digital rights - to privacy, freedom of speech, access and civil liberties are all very important to me, and I believe we need to be wary of curtailing freedoms in the name of protection. I completed a PhD in communications, looking at how people in online communities conduct friendship, initiate trust, retain interest and police themselves. A writer and blogger i...