/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: andersonhcmaia https://cdn.slidesharecdn.com/profile-photo-andersonhcmaia-48x48.jpg?cb=1666277403 As Sir Terry Leahy (former CEO of Tesco) once said, ���the only data that matters is the data that is actionable���. From a store perspective, actionable data can be generated from the warehouse (sell-in) and from the checkout (sell-out). They help to model the store as a black box and understand its sales potential in a quantitative approach. However, about 70% of the shoppers��� decisions are made in front of the shelf. So how to model sales uplift opportunities based on what shoppers see? How to create a model that takes into account not only the quantitative aspects of the shelf but also the qualitative variables? At Trax I help CPG clients to bridge the gap between sell-in and sell-out... http://www.springwireless.com/