ºÝºÝߣshows by User: andradamorar / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: andradamorar / Fri, 28 Oct 2011 06:37:06 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: andradamorar IBM Social Business /slideshow/ibm-social-business/9921913 ibmsocialbusiness-111028063707-phpapp01
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online. Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon: 1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding; 2. Helped build an active pool of 100+ trained professionals; 3. Identify and coached front runners to jumpstart the program; 4. Co-developed Social Business content with IBM industry leaders. A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011]]>
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online. Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon: 1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding; 2. Helped build an active pool of 100+ trained professionals; 3. Identify and coached front runners to jumpstart the program; 4. Co-developed Social Business content with IBM industry leaders. A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011]]> Fri, 28 Oct 2011 06:37:06 GMT /slideshow/ibm-social-business/9921913 andradamorar@slideshare.net(andradamorar) IBM Social Business andradamorar IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online. Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon: 1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding; 2. Helped build an active pool of 100+ trained professionals; 3. Identify and coached front runners to jumpstart the program; 4. Co-developed Social Business content with IBM industry leaders. A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ibmsocialbusiness-111028063707-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online. Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon: 1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding; 2. Helped build an active pool of 100+ trained professionals; 3. Identify and coached front runners to jumpstart the program; 4. Co-developed Social Business content with IBM industry leaders. A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
IBM Social Business from Andrada Morar
]]> 1526 4 https://cdn.slidesharecdn.com/ss_thumbnails/ibmsocialbusiness-111028063707-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Crisis communications and Social Media /slideshow/crisis-communications-and-social-media/9921618 socialmediacrisiscomms-ibm1-111028061913-phpapp02
Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar]]>
Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar]]> Fri, 28 Oct 2011 06:19:11 GMT /slideshow/crisis-communications-and-social-media/9921618 andradamorar@slideshare.net(andradamorar) Crisis communications and Social Media andradamorar Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacrisiscomms-ibm1-111028061913-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Crisis Communications and Social Media. Training facilitated by Ketchum Pleon for IBM Benelux. Case presented in Bruxelles @ IABC event. By Yves van Seters and Andrada Morar
Crisis communications and Social Media from Andrada Morar
]]> 643 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacrisiscomms-ibm1-111028061913-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-andradamorar-48x48.jpg?cb=1522928550 Always smiling communications person, who likes temptations and challenges while constantly enjoying her real and virtual life. https://cdn.slidesharecdn.com/ss_thumbnails/ibmsocialbusiness-111028063707-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ibm-social-business/9921913 IBM Social Business https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacrisiscomms-ibm1-111028061913-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/crisis-communications-and-social-media/9921618 Crisis communications ...