ºÝºÝߣshows by User: anikolaeva / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: anikolaeva / Sun, 15 Mar 2015 12:08:09 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: anikolaeva Web analytics and conversion optimization toolbox /slideshow/web-analytics-and-conversion-optimization-toolbox/45857370 berghspresotoolboxcrowebanalytics-150315120810-conversion-gate01
Useful tools for web analytics and conversion optimization. A lecture at Berghs School of Communication.]]>
Useful tools for web analytics and conversion optimization. A lecture at Berghs School of Communication.]]> Sun, 15 Mar 2015 12:08:09 GMT /slideshow/web-analytics-and-conversion-optimization-toolbox/45857370 anikolaeva@slideshare.net(anikolaeva) Web analytics and conversion optimization toolbox anikolaeva Useful tools for web analytics and conversion optimization. A lecture at Berghs School of Communication. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/berghspresotoolboxcrowebanalytics-150315120810-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Useful tools for web analytics and conversion optimization. A lecture at Berghs School of Communication.
Web analytics and conversion optimization toolbox from Antoaneta Nikolaeva
]]> 489 1 https://cdn.slidesharecdn.com/ss_thumbnails/berghspresotoolboxcrowebanalytics-150315120810-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ROI of Paid Digital Media /slideshow/roi-of-paid-digital-media/33772981 roipaidonlinemediaantoanetanikolaevaberghsschool-140421162501-phpapp01
A lecture at Berghs School of Communication on the topic of of Paid Digital Media. ]]>
A lecture at Berghs School of Communication on the topic of of Paid Digital Media. ]]> Mon, 21 Apr 2014 16:25:01 GMT /slideshow/roi-of-paid-digital-media/33772981 anikolaeva@slideshare.net(anikolaeva) ROI of Paid Digital Media anikolaeva A lecture at Berghs School of Communication on the topic of of Paid Digital Media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/roipaidonlinemediaantoanetanikolaevaberghsschool-140421162501-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A lecture at Berghs School of Communication on the topic of of Paid Digital Media.
ROI of Paid Digital Media from Antoaneta Nikolaeva
]]> 1076 3 https://cdn.slidesharecdn.com/ss_thumbnails/roipaidonlinemediaantoanetanikolaevaberghsschool-140421162501-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Bounded awareness - vad kostar det du glömmer att analysera? /anikolaeva/bounded-awareness-vad-kostar-det-du-glmmer-att-analysera boundedawereness-detfinnsenkostnadfrdetduglmmerattanalysera-140204113104-phpapp01
People tend to often overlook information that is crucial to making successful business decisions online. The presentation ( in Swedish) discusses how we can use web analytics and A/B testing to solve the problem with bounded awareness. -- Människor har en begränsad förmåga att fatta beslut och har ofta ett begränsat medvetande. Vi tar ofta inte hänsyn till all information som finns i en beslutssituation. Antoaneta och Joni visar dig hur du kan använda webbanalys och A/B-tester för att lösa problemet med begränsad rationalitet. ]]>
People tend to often overlook information that is crucial to making successful business decisions online. The presentation ( in Swedish) discusses how we can use web analytics and A/B testing to solve the problem with bounded awareness. -- Människor har en begränsad förmåga att fatta beslut och har ofta ett begränsat medvetande. Vi tar ofta inte hänsyn till all information som finns i en beslutssituation. Antoaneta och Joni visar dig hur du kan använda webbanalys och A/B-tester för att lösa problemet med begränsad rationalitet. ]]> Tue, 04 Feb 2014 11:28:25 GMT /anikolaeva/bounded-awareness-vad-kostar-det-du-glmmer-att-analysera anikolaeva@slideshare.net(anikolaeva) Bounded awareness - vad kostar det du glömmer att analysera? anikolaeva People tend to often overlook information that is crucial to making successful business decisions online. The presentation ( in Swedish) discusses how we can use web analytics and A/B testing to solve the problem with bounded awareness. -- Människor har en begränsad förmåga att fatta beslut och har ofta ett begränsat medvetande. Vi tar ofta inte hänsyn till all information som finns i en beslutssituation. Antoaneta och Joni visar dig hur du kan använda webbanalys och A/B-tester för att lösa problemet med begränsad rationalitet. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/boundedawereness-detfinnsenkostnadfrdetduglmmerattanalysera-140204113104-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> People tend to often overlook information that is crucial to making successful business decisions online. The presentation ( in Swedish) discusses how we can use web analytics and A/B testing to solve the problem with bounded awareness. -- Människor har en begränsad förmåga att fatta beslut och har ofta ett begränsat medvetande. Vi tar ofta inte hänsyn till all information som finns i en beslutssituation. Antoaneta och Joni visar dig hur du kan använda webbanalys och A/B-tester för att lösa problemet med begränsad rationalitet.
Bounded awareness - vad kostar det du glæ—¦mmer att analysera? from Antoaneta Nikolaeva
]]> 653 2 https://cdn.slidesharecdn.com/ss_thumbnails/boundedawereness-detfinnsenkostnadfrdetduglmmerattanalysera-140204113104-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to develop actionable KPIs for your website /slideshow/hyper-island-dds14-kp-is/28000204 hyperislanddds14kpis-131107062300-phpapp01
Lecture for Hyper Island students in the Digital Strategist Program in Stockholm. The presentation goes through how to develop actionable KPIs for the website that can be use to evaluate your digital presence. ]]>
Lecture for Hyper Island students in the Digital Strategist Program in Stockholm. The presentation goes through how to develop actionable KPIs for the website that can be use to evaluate your digital presence. ]]> Thu, 07 Nov 2013 06:23:00 GMT /slideshow/hyper-island-dds14-kp-is/28000204 anikolaeva@slideshare.net(anikolaeva) How to develop actionable KPIs for your website anikolaeva Lecture for Hyper Island students in the Digital Strategist Program in Stockholm. The presentation goes through how to develop actionable KPIs for the website that can be use to evaluate your digital presence. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hyperislanddds14kpis-131107062300-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lecture for Hyper Island students in the Digital Strategist Program in Stockholm. The presentation goes through how to develop actionable KPIs for the website that can be use to evaluate your digital presence.
How to develop actionable KPIs for your website from Antoaneta Nikolaeva
]]> 1164 2 https://cdn.slidesharecdn.com/ss_thumbnails/hyperislanddds14kpis-131107062300-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to develop actionable web analytics KPI's /slideshow/how-to-develop-actionable-kpis-for-your-website/19554236 presentationhyperislandkeyperformanceindicators-130422062913-phpapp02
Session with Hyper Island students in Stockholm. This presentation goes through how to develop meaningfull KPI's in web analytics world. ]]>
Session with Hyper Island students in Stockholm. This presentation goes through how to develop meaningfull KPI's in web analytics world. ]]> Mon, 22 Apr 2013 06:29:13 GMT /slideshow/how-to-develop-actionable-kpis-for-your-website/19554236 anikolaeva@slideshare.net(anikolaeva) How to develop actionable web analytics KPI's anikolaeva Session with Hyper Island students in Stockholm. This presentation goes through how to develop meaningfull KPI's in web analytics world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationhyperislandkeyperformanceindicators-130422062913-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Session with Hyper Island students in Stockholm. This presentation goes through how to develop meaningfull KPI&#39;s in web analytics world.
How to develop actionable web analytics KPI's from Antoaneta Nikolaeva
]]> 1699 2 https://cdn.slidesharecdn.com/ss_thumbnails/presentationhyperislandkeyperformanceindicators-130422062913-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Analyze, Measure and Optimize Non-Profit Websites /slideshow/measure-and-optimize-nonprofit-websites/15127510 antoanetanikolaevaoutfox-emetrics-2011-121111144045-phpapp01
A presentation held at eMetrics Stockholm, 2011 about how to use web analytics to analyze, measure and optimize non-profit organization websites.]]>
A presentation held at eMetrics Stockholm, 2011 about how to use web analytics to analyze, measure and optimize non-profit organization websites.]]> Sun, 11 Nov 2012 14:40:43 GMT /slideshow/measure-and-optimize-nonprofit-websites/15127510 anikolaeva@slideshare.net(anikolaeva) How to Analyze, Measure and Optimize Non-Profit Websites anikolaeva A presentation held at eMetrics Stockholm, 2011 about how to use web analytics to analyze, measure and optimize non-profit organization websites. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/antoanetanikolaevaoutfox-emetrics-2011-121111144045-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation held at eMetrics Stockholm, 2011 about how to use web analytics to analyze, measure and optimize non-profit organization websites.
How to Analyze, Measure and Optimize Non-Profit Websites from Antoaneta Nikolaeva
]]> 345 5 https://cdn.slidesharecdn.com/ss_thumbnails/antoanetanikolaevaoutfox-emetrics-2011-121111144045-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Web analytics and Change Management /slideshow/web-analytics-antoaneta-nikolaevapresentation/6823642 webanalyticsantoanetanikolaevapresentation-110205114550-phpapp01
The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company. ]]>
The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company. ]]> Sat, 05 Feb 2011 11:45:46 GMT /slideshow/web-analytics-antoaneta-nikolaevapresentation/6823642 anikolaeva@slideshare.net(anikolaeva) Web analytics and Change Management anikolaeva The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticsantoanetanikolaevapresentation-110205114550-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company.
Web analytics and Change Management from Antoaneta Nikolaeva
]]> 784 3 https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticsantoanetanikolaevapresentation-110205114550-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-anikolaeva-48x48.jpg?cb=1526885137 Responsible for analytics strategy and driving the growth of Sweden’s largest news website Aftonbladet via actionable data and insights. https://cdn.slidesharecdn.com/ss_thumbnails/berghspresotoolboxcrowebanalytics-150315120810-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/web-analytics-and-conversion-optimization-toolbox/45857370 Web analytics and conv... https://cdn.slidesharecdn.com/ss_thumbnails/roipaidonlinemediaantoanetanikolaevaberghsschool-140421162501-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/roi-of-paid-digital-media/33772981 ROI of Paid Digital Media https://cdn.slidesharecdn.com/ss_thumbnails/boundedawereness-detfinnsenkostnadfrdetduglmmerattanalysera-140204113104-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds anikolaeva/bounded-awareness-vad-kostar-det-du-glmmer-att-analysera Bounded awareness - v...