�ݺ�ߣshows by User: anirudhudayashankar

�ݺ�ߣshows by User: anirudhudayashankar / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: anirudhudayashankar / Sun, 16 Jun 2013 06:08:19 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: anirudhudayashankar Colloquium Paper: Retail Tourism - An Indian Perspective /slideshow/colloquium-paper-retail-tourism-an-indian-perspective/23058963 anirudh-retailtourism-seminarpresentation-130616060819-phpapp01
It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business.]]>
It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business.]]> Sun, 16 Jun 2013 06:08:19 GMT /slideshow/colloquium-paper-retail-tourism-an-indian-perspective/23058963 anirudhudayashankar@slideshare.net(anirudhudayashankar) Colloquium Paper: Retail Tourism - An Indian Perspective anirudhudayashankar It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anirudh-retailtourism-seminarpresentation-130616060819-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> It is acknowledged world over that the concept of shopping is an integral part of any tourist venture in more ways than one. The success of shopping festivals is overwhelming in Asian countries. The research paper aims to understand if an India Shopping Festival is possible and test it against the secure background of existing Retail Tourism models and suggest steps to be adopted if proven possible. The research project approachs both the tourism and retail industries with a new and fresh perspective and views the two to be complimenting halves of an integrated retail tourism business.

Colloquium Paper: Retail Tourism - An Indian Perspective from Anirudh Udayashankar

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0 Environmental Design Project: Modular Walkway for the London Fashion Week /slideshow/lfw-walk-way/23057902 lfwwalkway-130616050222-phpapp01
ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an urban retail district (For the D&AD Student Awards 2009) EXHIBITION WALKWAY Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed. The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the canvas for branding. All queues translate into visual retail opportunities. HIGHLIGHTS Curved Form; Layering; Colours; Panels; Repetition. KEY FEATURES Modular - Configurations many, units few. Flexible - Panels of many materials and colours. Movable - Dissemble to transport. Utilization - Various uses, one product. Opportunity - Potentially unlimited canvas for branding.]]>
ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an urban retail district (For the D&AD Student Awards 2009) EXHIBITION WALKWAY Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed. The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the canvas for branding. All queues translate into visual retail opportunities. HIGHLIGHTS Curved Form; Layering; Colours; Panels; Repetition. KEY FEATURES Modular - Configurations many, units few. Flexible - Panels of many materials and colours. Movable - Dissemble to transport. Utilization - Various uses, one product. Opportunity - Potentially unlimited canvas for branding.]]> Sun, 16 Jun 2013 05:02:22 GMT /slideshow/lfw-walk-way/23057902 anirudhudayashankar@slideshare.net(anirudhudayashankar) Environmental Design Project: Modular Walkway for the London Fashion Week anirudhudayashankar ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an urban retail district (For the D&AD Student Awards 2009) EXHIBITION WALKWAY Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed. The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the canvas for branding. All queues translate into visual retail opportunities. HIGHLIGHTS Curved Form; Layering; Colours; Panels; Repetition. KEY FEATURES Modular - Configurations many, units few. Flexible - Panels of many materials and colours. Movable - Dissemble to transport. Utilization - Various uses, one product. Opportunity - Potentially unlimited canvas for branding. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lfwwalkway-130616050222-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> ENVIRONMENTAL DESIGN: Inside/Outside public environment that will provide a focal point in an urban retail district (For the D&AD Student Awards 2009) EXHIBITION WALKWAY Tarry; Pause; Step; Pause; Turn around, wait some more & finally proceed. The atmosphere is that of glitz and glamour - the London Fashion Week. While you wait to enter the splendid shows, this walkway provides shelter and expands the canvas for branding. All queues translate into visual retail opportunities. HIGHLIGHTS Curved Form; Layering; Colours; Panels; Repetition. KEY FEATURES Modular - Configurations many, units few. Flexible - Panels of many materials and colours. Movable - Dissemble to transport. Utilization - Various uses, one product. Opportunity - Potentially unlimited canvas for branding.

Environmental Design Project: Modular Walkway for the London Fashion Week from Anirudh Udayashankar

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0 Design Project: Multi-Designer Menswear Store /slideshow/fmp-web/23057261 fmpweb-130616041328-phpapp01
The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited. The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof. In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition. Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper. ]]>
The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited. The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof. In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition. Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper. ]]> Sun, 16 Jun 2013 04:13:28 GMT /slideshow/fmp-web/23057261 anirudhudayashankar@slideshare.net(anirudhudayashankar) Design Project: Multi-Designer Menswear Store anirudhudayashankar The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited. The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof. In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition. Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fmpweb-130616041328-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited. The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof. In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition. Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper.

Design Project: Multi-Designer Menswear Store from Anirudh Udayashankar

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0 https://cdn.slidesharecdn.com/profile-photo-anirudhudayashankar-48x48.jpg?cb=1523607177 https://cdn.slidesharecdn.com/ss_thumbnails/anirudh-retailtourism-seminarpresentation-130616060819-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/colloquium-paper-retail-tourism-an-indian-perspective/23058963 Colloquium Paper: Reta... https://cdn.slidesharecdn.com/ss_thumbnails/lfwwalkway-130616050222-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lfw-walk-way/23057902 Environmental Design P... https://cdn.slidesharecdn.com/ss_thumbnails/fmpweb-130616041328-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fmp-web/23057261 Design Project: Multi-...