際際滷shows by User: anitamariataylor / http://www.slideshare.net/images/logo.gif 際際滷shows by User: anitamariataylor / Fri, 04 Nov 2016 19:02:17 GMT 際際滷Share feed for 際際滷shows by User: anitamariataylor Getting started with agile marketing /anitamariataylor/getting-started-with-agile-marketing gettingstartedwithagilemarketing-161104190217
Why agile marketing matters, what it is and how a tech startup called Hopscotch implemented it. Presented at the Nov 4 Digital Growth Summit in Los Angeles.]]>
Why agile marketing matters, what it is and how a tech startup called Hopscotch implemented it. Presented at the Nov 4 Digital Growth Summit in Los Angeles.]]> Fri, 04 Nov 2016 19:02:17 GMT /anitamariataylor/getting-started-with-agile-marketing anitamariataylor@slideshare.net(anitamariataylor) Getting started with agile marketing anitamariataylor Why agile marketing matters, what it is and how a tech startup called Hopscotch implemented it. Presented at the Nov 4 Digital Growth Summit in Los Angeles. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingstartedwithagilemarketing-161104190217-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why agile marketing matters, what it is and how a tech startup called Hopscotch implemented it. Presented at the Nov 4 Digital Growth Summit in Los Angeles.
Getting started with agile marketing from Anita Taylor
]]> 510 3 https://cdn.slidesharecdn.com/ss_thumbnails/gettingstartedwithagilemarketing-161104190217-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-anitamariataylor-48x48.jpg?cb=1524764453 More than 15 years of marketing experience at B2B software companies, from startups all the way up to IBM. Metrics-driven marketer who understands the art and science of demand generation. Rare mix of creativity, writing talent, technical savvy and tactical execution. ========================== Specialties ========================== Leadership | strategy | lead generation | demand generation | marketing automation | project management | email marketing | online marketing | content marketing | marcom ========================== Types of software I've marketed ========================== enterprise | business-to-business (B2B) | software-as-a-service (SaaS) | mobile | cloud | mainframe |... https://www.linkedin.com/in/anitataylor