ºÝºÝߣshows by User: annahrach / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: annahrach / Mon, 13 Nov 2017 21:34:40 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: annahrach Shifting Our Perspective: IxDA World Usability Day Event /slideshow/shifting-our-perspective-ixda-world-usability-day-event/82009801 annahrachwoldusabilityday-171113213440
As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need we need to break out of our typical processes and learn to think differently.]]>
As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need we need to break out of our typical processes and learn to think differently.]]> Mon, 13 Nov 2017 21:34:40 GMT /slideshow/shifting-our-perspective-ixda-world-usability-day-event/82009801 annahrach@slideshare.net(annahrach) Shifting Our Perspective: IxDA World Usability Day Event annahrach As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need we need to break out of our typical processes and learn to think differently. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/annahrachwoldusabilityday-171113213440-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As designers, content creators and user experience architects, we know the key to usability is empathizing with users. But no matter how how much we try to understand them, our perspectives will still always be influenced by our own experiences, both good and bad. That’s why we need we need to break out of our typical processes and learn to think differently.
Shifting Our Perspective: IxDA World Usability Day Event from Anna Hrach
]]> 211 3 https://cdn.slidesharecdn.com/ss_thumbnails/annahrachwoldusabilityday-171113213440-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017 /slideshow/failing-your-way-to-content-marketing-success-digital-summit-detroit-2017/79912600 annahrachdigitalsummitdetroitseptember2017-170918232841
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk. After this session, you’ll be able to:]]>
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk. After this session, you’ll be able to:]]> Mon, 18 Sep 2017 23:28:41 GMT /slideshow/failing-your-way-to-content-marketing-success-digital-summit-detroit-2017/79912600 annahrach@slideshare.net(annahrach) Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017 annahrach Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk. After this session, you’ll be able to: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/annahrachdigitalsummitdetroitseptember2017-170918232841-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk. After this session, you’ll be able to:
Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017 from Anna Hrach
]]> 122 2 https://cdn.slidesharecdn.com/ss_thumbnails/annahrachdigitalsummitdetroitseptember2017-170918232841-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CS & UX: Putting the pieces together /slideshow/cs-ux-putting-the-pieces-together/27601218 csux-puttingthepiecestogether-131026152906-phpapp02
Content strategy (CS) and User experience (UX) might seem like completely separate disciplines. But the reality is they’re working towards the exact same goal: amazing digital experiences that satisfy both business objectives and user needs. So, instead of separating them shouldn’t we really be asking how the two could come together to create solutions? See how brother-and-sister duo Jon Hrach—UX Designer at Modest UX—and Anna Hrach—content strategy manager at ethology and co-organizer of the Phoenix Content Strategy Meetup—had to do just that when they went from tight-knit siblings to real-life coworkers.]]>
Content strategy (CS) and User experience (UX) might seem like completely separate disciplines. But the reality is they’re working towards the exact same goal: amazing digital experiences that satisfy both business objectives and user needs. So, instead of separating them shouldn’t we really be asking how the two could come together to create solutions? See how brother-and-sister duo Jon Hrach—UX Designer at Modest UX—and Anna Hrach—content strategy manager at ethology and co-organizer of the Phoenix Content Strategy Meetup—had to do just that when they went from tight-knit siblings to real-life coworkers.]]> Sat, 26 Oct 2013 15:29:06 GMT /slideshow/cs-ux-putting-the-pieces-together/27601218 annahrach@slideshare.net(annahrach) CS & UX: Putting the pieces together annahrach Content strategy (CS) and User experience (UX) might seem like completely separate disciplines. But the reality is they’re working towards the exact same goal: amazing digital experiences that satisfy both business objectives and user needs. So, instead of separating them shouldn’t we really be asking how the two could come together to create solutions? See how brother-and-sister duo Jon Hrach—UX Designer at Modest UX—and Anna Hrach—content strategy manager at ethology and co-organizer of the Phoenix Content Strategy Meetup—had to do just that when they went from tight-knit siblings to real-life coworkers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csux-puttingthepiecestogether-131026152906-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content strategy (CS) and User experience (UX) might seem like completely separate disciplines. But the reality is they’re working towards the exact same goal: amazing digital experiences that satisfy both business objectives and user needs. So, instead of separating them shouldn’t we really be asking how the two could come together to create solutions? See how brother-and-sister duo Jon Hrach—UX Designer at Modest UX—and Anna Hrach—content strategy manager at ethology and co-organizer of the Phoenix Content Strategy Meetup—had to do just that when they went from tight-knit siblings to real-life coworkers.
CS & UX: Putting the pieces together from Anna Hrach
]]> 6304 5 https://cdn.slidesharecdn.com/ss_thumbnails/csux-puttingthepiecestogether-131026152906-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 There's Only One Screen: How to Plan for Users Not Devices /slideshow/content-strategy-applied-usa-10-1813-27343952/27343952 contentstrategyappliedusa10-18-13-131018144309-phpapp01
Responsive design has quickly become a catch-all response to solving brands’ mobile challenges and addressing users’ needs. But are we unknowingly setting ourselves up to repeat history with style-over-substance-websites? See how ethology’s content strategy directors, Anna Hrach and Sarah Krznarich, discuss how we can stop looking at users based on their device and instead adopt a holistic content strategy to create one consistent experience.]]>
Responsive design has quickly become a catch-all response to solving brands’ mobile challenges and addressing users’ needs. But are we unknowingly setting ourselves up to repeat history with style-over-substance-websites? See how ethology’s content strategy directors, Anna Hrach and Sarah Krznarich, discuss how we can stop looking at users based on their device and instead adopt a holistic content strategy to create one consistent experience.]]> Fri, 18 Oct 2013 14:43:09 GMT /slideshow/content-strategy-applied-usa-10-1813-27343952/27343952 annahrach@slideshare.net(annahrach) There's Only One Screen: How to Plan for Users Not Devices annahrach Responsive design has quickly become a catch-all response to solving brands’ mobile challenges and addressing users’ needs. But are we unknowingly setting ourselves up to repeat history with style-over-substance-websites? See how ethology’s content strategy directors, Anna Hrach and Sarah Krznarich, discuss how we can stop looking at users based on their device and instead adopt a holistic content strategy to create one consistent experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyappliedusa10-18-13-131018144309-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Responsive design has quickly become a catch-all response to solving brands’ mobile challenges and addressing users’ needs. But are we unknowingly setting ourselves up to repeat history with style-over-substance-websites? See how ethology’s content strategy directors, Anna Hrach and Sarah Krznarich, discuss how we can stop looking at users based on their device and instead adopt a holistic content strategy to create one consistent experience.
There's Only One Screen: How to Plan for Users Not Devices from Anna Hrach
]]> 1729 2 https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyappliedusa10-18-13-131018144309-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-annahrach-48x48.jpg?cb=1523665138 Hard-working, collaborative and extremely driven professional who has a love of cleverly crafted, purposeful and meaningful content. www.annahrach.com https://cdn.slidesharecdn.com/ss_thumbnails/annahrachwoldusabilityday-171113213440-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/shifting-our-perspective-ixda-world-usability-day-event/82009801 Shifting Our Perspecti... https://cdn.slidesharecdn.com/ss_thumbnails/annahrachdigitalsummitdetroitseptember2017-170918232841-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/failing-your-way-to-content-marketing-success-digital-summit-detroit-2017/79912600 Failing Your Way to Co... https://cdn.slidesharecdn.com/ss_thumbnails/csux-puttingthepiecestogether-131026152906-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cs-ux-putting-the-pieces-together/27601218 CS &amp; UX: Putting the p...