際際滷shows by User: annstanley / http://www.slideshare.net/images/logo.gif 際際滷shows by User: annstanley / Mon, 18 Feb 2019 16:54:25 GMT 際際滷Share feed for 際際滷shows by User: annstanley Paid Social Media Advertising in 2019 /slideshow/paid-social-media-advertising-in-2019/132258421 vipseminar13thfebsocialadspresentation-190218165425
Your Guide to the Paid Social Media Landscape in 2019]]>
Your Guide to the Paid Social Media Landscape in 2019]]> Mon, 18 Feb 2019 16:54:25 GMT /slideshow/paid-social-media-advertising-in-2019/132258421 annstanley@slideshare.net(annstanley) Paid Social Media Advertising in 2019 annstanley Your Guide to the Paid Social Media Landscape in 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfebsocialadspresentation-190218165425-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your Guide to the Paid Social Media Landscape in 2019
Paid Social Media Advertising in 2019 from Ann Stanley
]]> 1074 5 https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfebsocialadspresentation-190218165425-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Getting Started on Amazon /slideshow/getting-started-on-amazon/132256530 amazonseminar-feb2019-190218164411
How to win on Amazon in 2019]]>
How to win on Amazon in 2019]]> Mon, 18 Feb 2019 16:44:11 GMT /slideshow/getting-started-on-amazon/132256530 annstanley@slideshare.net(annstanley) Getting Started on Amazon annstanley How to win on Amazon in 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amazonseminar-feb2019-190218164411-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to win on Amazon in 2019
Getting Started on Amazon from Ann Stanley
]]> 2040 3 https://cdn.slidesharecdn.com/ss_thumbnails/amazonseminar-feb2019-190218164411-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversational Commerce & Chatbots /slideshow/conversational-commerce-chatbots/132251181 vipseminar13thfeb-chatbots-190218161311
Using chatbots to Increase efficiency and qualify leads faster]]>
Using chatbots to Increase efficiency and qualify leads faster]]> Mon, 18 Feb 2019 16:13:11 GMT /slideshow/conversational-commerce-chatbots/132251181 annstanley@slideshare.net(annstanley) Conversational Commerce & Chatbots annstanley Using chatbots to Increase efficiency and qualify leads faster <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfeb-chatbots-190218161311-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using chatbots to Increase efficiency and qualify leads faster
Conversational Commerce & Chatbots from Ann Stanley
]]> 502 1 https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfeb-chatbots-190218161311-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMX London 2018 - Improving shopping ads - using price reductions and remarketing /slideshow/smx-london-2018-improving-shopping-ads-using-price-reductions-and-remarketing/98286976 smxlondon2018-improvingshoppingads-usingpricereductionsandremarketing-180523154748
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018. This includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads - 4 experiments comparing cheaper and more expensive products (with data from Crealytics ) - Other data on the impact of price - Hypothesis 1 Is price a Quality Score factor? - Hypothesis 2 Why not reduce price rather than increase CPC? Part 2: Combining Shopping ads with remarketing strategies - Using content Honeypots and RLSA for shopping ads - Introducing the new Optimise by Goals shopping ads with dynamic remarketing ]]>
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018. This includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads - 4 experiments comparing cheaper and more expensive products (with data from Crealytics ) - Other data on the impact of price - Hypothesis 1 Is price a Quality Score factor? - Hypothesis 2 Why not reduce price rather than increase CPC? Part 2: Combining Shopping ads with remarketing strategies - Using content Honeypots and RLSA for shopping ads - Introducing the new Optimise by Goals shopping ads with dynamic remarketing ]]> Wed, 23 May 2018 15:47:48 GMT /slideshow/smx-london-2018-improving-shopping-ads-using-price-reductions-and-remarketing/98286976 annstanley@slideshare.net(annstanley) SMX London 2018 - Improving shopping ads - using price reductions and remarketing annstanley Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018. This includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads - 4 experiments comparing cheaper and more expensive products (with data from Crealytics ) - Other data on the impact of price - Hypothesis 1 Is price a Quality Score factor? - Hypothesis 2 Why not reduce price rather than increase CPC? Part 2: Combining Shopping ads with remarketing strategies - Using content Honeypots and RLSA for shopping ads - Introducing the new Optimise by Goals shopping ads with dynamic remarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlondon2018-improvingshoppingads-usingpricereductionsandremarketing-180523154748-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley presents on &quot;How to improve your shopping ads using price reduction and remarketing&quot; at SMX London 2018. This includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads - 4 experiments comparing cheaper and more expensive products (with data from Crealytics ) - Other data on the impact of price - Hypothesis 1 Is price a Quality Score factor? - Hypothesis 2 Why not reduce price rather than increase CPC? Part 2: Combining Shopping ads with remarketing strategies - Using content Honeypots and RLSA for shopping ads - Introducing the new Optimise by Goals shopping ads with dynamic remarketing
SMX London 2018 - Improving shopping ads - using price reductions and remarketing from Ann Stanley
]]> 626 2 https://cdn.slidesharecdn.com/ss_thumbnails/smxlondon2018-improvingshoppingads-usingpricereductionsandremarketing-180523154748-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using Google Data Studio and Supermetrics to create your dashboard by Ann Stanley at in orbit 2018 /slideshow/using-google-data-studio-and-supermetrics-to-create-your-dashboard-by-ann-stanley-at-in-orbit-2018/91266805 usinggoogledatastudioandsupermetricstocreateyourdashboard-byannstanleyatinorbit2018-180320071747
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia. This covers the following sections: Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data controllers Use of community connectors Case study tracking online leads to offline sales (integrating Salesforce data via Analytics)]]>
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia. This covers the following sections: Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data controllers Use of community connectors Case study tracking online leads to offline sales (integrating Salesforce data via Analytics)]]> Tue, 20 Mar 2018 07:17:47 GMT /slideshow/using-google-data-studio-and-supermetrics-to-create-your-dashboard-by-ann-stanley-at-in-orbit-2018/91266805 annstanley@slideshare.net(annstanley) Using Google Data Studio and Supermetrics to create your dashboard by Ann Stanley at in orbit 2018 annstanley Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia. This covers the following sections: Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data controllers Use of community connectors Case study tracking online leads to offline sales (integrating Salesforce data via Analytics) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usinggoogledatastudioandsupermetricstocreateyourdashboard-byannstanleyatinorbit2018-180320071747-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley presented a &quot;Practical guide for using Data Studio (and Supermetrics) for report visualisation&quot; at InOrbit 2018 conference in Slovnia. This covers the following sections: Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data controllers Use of community connectors Case study tracking online leads to offline sales (integrating Salesforce data via Analytics)
Using Google Data Studio and Supermetrics to create your dashboard by Ann Stanley at in orbit 2018 from Ann Stanley
]]> 2030 7 https://cdn.slidesharecdn.com/ss_thumbnails/usinggoogledatastudioandsupermetricstocreateyourdashboard-byannstanleyatinorbit2018-180320071747-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann Stanley /slideshow/use-of-paid-search-as-part-of-an-integrated-campaign-ppc-heroconf-2017-ann-stanley/81095037 useofpaidsearchaspartofanintegratedcampaignppcheroconf2017annstanley-171023094144
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy: 1) Traditional integration of paid search with other channels - Paid search and display - Paid search and SEO 2) Importance of remarketing and retargeting strategies 3) Using Honeypot strategies - Using paid social for your honeypot strategy - Using other channels as the traffic source for honeypots - Paid display - Affiliate traffic - SEO and PR - Offline marketing/traffic to your site 4) Using your own customer data in AdWords 5) Making these strategies happen! 6) Takeaways ]]>
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy: 1) Traditional integration of paid search with other channels - Paid search and display - Paid search and SEO 2) Importance of remarketing and retargeting strategies 3) Using Honeypot strategies - Using paid social for your honeypot strategy - Using other channels as the traffic source for honeypots - Paid display - Affiliate traffic - SEO and PR - Offline marketing/traffic to your site 4) Using your own customer data in AdWords 5) Making these strategies happen! 6) Takeaways ]]> Mon, 23 Oct 2017 09:41:44 GMT /slideshow/use-of-paid-search-as-part-of-an-integrated-campaign-ppc-heroconf-2017-ann-stanley/81095037 annstanley@slideshare.net(annstanley) Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann Stanley annstanley Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy: 1) Traditional integration of paid search with other channels - Paid search and display - Paid search and SEO 2) Importance of remarketing and retargeting strategies 3) Using Honeypot strategies - Using paid social for your honeypot strategy - Using other channels as the traffic source for honeypots - Paid display - Affiliate traffic - SEO and PR - Offline marketing/traffic to your site 4) Using your own customer data in AdWords 5) Making these strategies happen! 6) Takeaways <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/useofpaidsearchaspartofanintegratedcampaignppcheroconf2017annstanley-171023094144-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy: 1) Traditional integration of paid search with other channels - Paid search and display - Paid search and SEO 2) Importance of remarketing and retargeting strategies 3) Using Honeypot strategies - Using paid social for your honeypot strategy - Using other channels as the traffic source for honeypots - Paid display - Affiliate traffic - SEO and PR - Offline marketing/traffic to your site 4) Using your own customer data in AdWords 5) Making these strategies happen! 6) Takeaways
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann Stanley from Ann Stanley
]]> 805 6 https://cdn.slidesharecdn.com/ss_thumbnails/useofpaidsearchaspartofanintegratedcampaignppcheroconf2017annstanley-171023094144-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by optimising your product feed /slideshow/brightonseo-ann-stanley-talking-on-improving-your-google-shopping-ads-by-optimising-your-product-feed/79805196 brightonseo-adwordssept2017annstanley-170915110712
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality ]]>
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality ]]> Fri, 15 Sep 2017 11:07:12 GMT /slideshow/brightonseo-ann-stanley-talking-on-improving-your-google-shopping-ads-by-optimising-your-product-feed/79805196 annstanley@slideshare.net(annstanley) BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by optimising your product feed annstanley Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-adwordssept2017annstanley-170915110712-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by optimising your product feed from Ann Stanley
]]> 1054 5 https://cdn.slidesharecdn.com/ss_thumbnails/brightonseo-adwordssept2017annstanley-170915110712-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Increasing the profitability of your PPC or digital agency - HeroConf 2016 /slideshow/increasing-the-profitability-of-your-ppc-or-digital-agency-heroconf-2016/67882878 ppchero2016-161030180251
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency. This includes: Part 1 - Evolution of agency structures - Skills required to manage a PPC account - Typical organisation structures of a PPC agency as it grows - Managing an agency with multiple services and channels - Hierarchy vs Pod (or Matrix) management Part 2 - Improving agency profitability - Understanding factors that impact agency profitability - Use of automation to increase efficiency of PPC account management - Use of agency resource management software to track capacity and utilisation Part 3 - Agency KPI and benchmark studies - KPI for measuring agency financial performance and efficiency - KPI data from Benchmarking studies ]]>
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency. This includes: Part 1 - Evolution of agency structures - Skills required to manage a PPC account - Typical organisation structures of a PPC agency as it grows - Managing an agency with multiple services and channels - Hierarchy vs Pod (or Matrix) management Part 2 - Improving agency profitability - Understanding factors that impact agency profitability - Use of automation to increase efficiency of PPC account management - Use of agency resource management software to track capacity and utilisation Part 3 - Agency KPI and benchmark studies - KPI for measuring agency financial performance and efficiency - KPI data from Benchmarking studies ]]> Sun, 30 Oct 2016 18:02:51 GMT /slideshow/increasing-the-profitability-of-your-ppc-or-digital-agency-heroconf-2016/67882878 annstanley@slideshare.net(annstanley) Increasing the profitability of your PPC or digital agency - HeroConf 2016 annstanley Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency. This includes: Part 1 - Evolution of agency structures - Skills required to manage a PPC account - Typical organisation structures of a PPC agency as it grows - Managing an agency with multiple services and channels - Hierarchy vs Pod (or Matrix) management Part 2 - Improving agency profitability - Understanding factors that impact agency profitability - Use of automation to increase efficiency of PPC account management - Use of agency resource management software to track capacity and utilisation Part 3 - Agency KPI and benchmark studies - KPI for measuring agency financial performance and efficiency - KPI data from Benchmarking studies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ppchero2016-161030180251-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency. This includes: Part 1 - Evolution of agency structures - Skills required to manage a PPC account - Typical organisation structures of a PPC agency as it grows - Managing an agency with multiple services and channels - Hierarchy vs Pod (or Matrix) management Part 2 - Improving agency profitability - Understanding factors that impact agency profitability - Use of automation to increase efficiency of PPC account management - Use of agency resource management software to track capacity and utilisation Part 3 - Agency KPI and benchmark studies - KPI for measuring agency financial performance and efficiency - KPI data from Benchmarking studies
Increasing the profitability of your PPC or digital agency - HeroConf 2016 from Ann Stanley
]]> 1383 5 https://cdn.slidesharecdn.com/ss_thumbnails/ppchero2016-161030180251-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMX Advanced 2016 Seattle - shopping ads, buy buttons, social commerce and retargeting - an integrated digital marketing strategy /slideshow/smx-advanced-2016-seattle-shopping-ads-buy-buttons-social-commerce-and-retargeting-an-integrated-digital-marketing-strategy/63391388 smx2016-seattle-shoppingadsbuybuttonssocialcommerceandretargeting-160623195554
An integrated approach to using different search,, social and display platforms for increasing sales to an e-commerce site]]>
An integrated approach to using different search,, social and display platforms for increasing sales to an e-commerce site]]> Thu, 23 Jun 2016 19:55:53 GMT /slideshow/smx-advanced-2016-seattle-shopping-ads-buy-buttons-social-commerce-and-retargeting-an-integrated-digital-marketing-strategy/63391388 annstanley@slideshare.net(annstanley) SMX Advanced 2016 Seattle - shopping ads, buy buttons, social commerce and retargeting - an integrated digital marketing strategy annstanley An integrated approach to using different search,, social and display platforms for increasing sales to an e-commerce site <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx2016-seattle-shoppingadsbuybuttonssocialcommerceandretargeting-160623195554-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An integrated approach to using different search,, social and display platforms for increasing sales to an e-commerce site
SMX Advanced 2016 Seattle - shopping ads, buy buttons, social commerce and retargeting - an integrated digital marketing strategy from Ann Stanley
]]> 674 6 https://cdn.slidesharecdn.com/ss_thumbnails/smx2016-seattle-shoppingadsbuybuttonssocialcommerceandretargeting-160623195554-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Shopping Ads, Buy Buttons, Social Commerce and Remarketing /slideshow/shopping-ads-buy-buttons-social-commerce-and-remarketing/63137394 sasconjune2016final-160616130127
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software From SASCon June 2016]]>
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software From SASCon June 2016]]> Thu, 16 Jun 2016 13:01:27 GMT /slideshow/shopping-ads-buy-buttons-social-commerce-and-remarketing/63137394 annstanley@slideshare.net(annstanley) Shopping Ads, Buy Buttons, Social Commerce and Remarketing annstanley How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software From SASCon June 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sasconjune2016final-160616130127-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software From SASCon June 2016
Shopping Ads, Buy Buttons, Social Commerce and Remarketing from Ann Stanley
]]> 700 6 https://cdn.slidesharecdn.com/ss_thumbnails/sasconjune2016final-160616130127-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Intergrating Search, Content and Social Media Marketing for B2B Businesses - B2B Marketing Expo /annstanley/intergrating-search-content-and-social-media-marketing-for-b2b-businesses-b2b-marketing-expo b2bexpo-integratedapproachtosearchcontentandsocialblack-160513105909
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation]]>
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation]]> Fri, 13 May 2016 10:59:09 GMT /annstanley/intergrating-search-content-and-social-media-marketing-for-b2b-businesses-b2b-marketing-expo annstanley@slideshare.net(annstanley) Intergrating Search, Content and Social Media Marketing for B2B Businesses - B2B Marketing Expo annstanley Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bexpo-integratedapproachtosearchcontentandsocialblack-160513105909-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Intergrating Search, Content and Social Media Marketing for B2B Businesses - B2B Marketing Expo from Ann Stanley
]]> 1304 8 https://cdn.slidesharecdn.com/ss_thumbnails/b2bexpo-integratedapproachtosearchcontentandsocialblack-160513105909-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Local SEO - Getting found in Google presented at The Business Show Olympia 2015 /slideshow/local-seo-getting-found-in-google-presented-at-the-business-show-olympia-2015/55811212 gettingfoundingoogle-presentedatthebusinessshowolympia-151204081603-lva1-app6892
Top tips for marketing small and local businesses within Google]]>
Top tips for marketing small and local businesses within Google]]> Fri, 04 Dec 2015 08:16:03 GMT /slideshow/local-seo-getting-found-in-google-presented-at-the-business-show-olympia-2015/55811212 annstanley@slideshare.net(annstanley) Local SEO - Getting found in Google presented at The Business Show Olympia 2015 annstanley Top tips for marketing small and local businesses within Google <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingfoundingoogle-presentedatthebusinessshowolympia-151204081603-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Top tips for marketing small and local businesses within Google
Local SEO - Getting found in Google presented at The Business Show Olympia 2015 from Ann Stanley
]]> 1015 7 https://cdn.slidesharecdn.com/ss_thumbnails/gettingfoundingoogle-presentedatthebusinessshowolympia-151204081603-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO tips and tools for franchise and local businesses - presented at The National Franchise Exhibition 2015 /slideshow/seo-tips-and-tools-for-franchise-and-local-businesses-presented-at-the-national-franchise-exhibition-2015/53872275 topseotrendsforfranchiseshow-oct2015-151013113808-lva1-app6892
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers: - The Digital Marketing Landscape - Maximising visibility in the local Google search results - Understanding Search Engine Optimisation (SEO) - Recent changes to the Google algorithm and how to avoid getting a Google penalty - The importance of mobile - Essential tools and techniques to help you carry out SEO]]>
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers: - The Digital Marketing Landscape - Maximising visibility in the local Google search results - Understanding Search Engine Optimisation (SEO) - Recent changes to the Google algorithm and how to avoid getting a Google penalty - The importance of mobile - Essential tools and techniques to help you carry out SEO]]> Tue, 13 Oct 2015 11:38:08 GMT /slideshow/seo-tips-and-tools-for-franchise-and-local-businesses-presented-at-the-national-franchise-exhibition-2015/53872275 annstanley@slideshare.net(annstanley) SEO tips and tools for franchise and local businesses - presented at The National Franchise Exhibition 2015 annstanley Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers: - The Digital Marketing Landscape - Maximising visibility in the local Google search results - Understanding Search Engine Optimisation (SEO) - Recent changes to the Google algorithm and how to avoid getting a Google penalty - The importance of mobile - Essential tools and techniques to help you carry out SEO <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topseotrendsforfranchiseshow-oct2015-151013113808-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers: - The Digital Marketing Landscape - Maximising visibility in the local Google search results - Understanding Search Engine Optimisation (SEO) - Recent changes to the Google algorithm and how to avoid getting a Google penalty - The importance of mobile - Essential tools and techniques to help you carry out SEO
SEO tips and tools for franchise and local businesses - presented at The National Franchise Exhibition 2015 from Ann Stanley
]]> 1372 8 https://cdn.slidesharecdn.com/ss_thumbnails/topseotrendsforfranchiseshow-oct2015-151013113808-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search Marketing for ecommerce - what's new with Shopping ads and buy button - presented at Ecommerce Expo 2015 /slideshow/search-marketing-for-ecommerce-whats-new-with-shopping-ads-and-buy-button-presented-at-ecommerce-expo-2015/53331931 whatsnewwithshoppingadsandbuybuttons-ecommerceexpoversion-150929154646-lva1-app6892
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites. This includes: 1) The digital marketing landscape 2) Google search results 3) The importance of mobile 4) Shopping ads and buy buttons]]>
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites. This includes: 1) The digital marketing landscape 2) Google search results 3) The importance of mobile 4) Shopping ads and buy buttons]]> Tue, 29 Sep 2015 15:46:46 GMT /slideshow/search-marketing-for-ecommerce-whats-new-with-shopping-ads-and-buy-button-presented-at-ecommerce-expo-2015/53331931 annstanley@slideshare.net(annstanley) Search Marketing for ecommerce - what's new with Shopping ads and buy button - presented at Ecommerce Expo 2015 annstanley Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites. This includes: 1) The digital marketing landscape 2) Google search results 3) The importance of mobile 4) Shopping ads and buy buttons <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewwithshoppingadsandbuybuttons-ecommerceexpoversion-150929154646-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites. This includes: 1) The digital marketing landscape 2) Google search results 3) The importance of mobile 4) Shopping ads and buy buttons
Search Marketing for ecommerce - what's new with Shopping ads and buy button - presented at Ecommerce Expo 2015 from Ann Stanley
]]> 1099 9 https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewwithshoppingadsandbuybuttons-ecommerceexpoversion-150929154646-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Strategies for increasing pay-per-click and AdWords performance on mobile devices - Presentation from Sem Days 2015 /slideshow/strategies-for-increasing-payperclick-and-adwords-performance-on-mobile-devices-presentation-from-sem-days-2015/53185173 semdays2015-strategiesforincreasingppcperformanceonmobiledevices-150925083114-lva1-app6892
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns: Local businesses - where the target is increased calls Researching services - where the target is form completions, emails or call Researching products - where the target is increased sales or visits to your store It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales. ]]>
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns: Local businesses - where the target is increased calls Researching services - where the target is form completions, emails or call Researching products - where the target is increased sales or visits to your store It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales. ]]> Fri, 25 Sep 2015 08:31:13 GMT /slideshow/strategies-for-increasing-payperclick-and-adwords-performance-on-mobile-devices-presentation-from-sem-days-2015/53185173 annstanley@slideshare.net(annstanley) Strategies for increasing pay-per-click and AdWords performance on mobile devices - Presentation from Sem Days 2015 annstanley Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns: Local businesses - where the target is increased calls Researching services - where the target is form completions, emails or call Researching products - where the target is increased sales or visits to your store It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semdays2015-strategiesforincreasingppcperformanceonmobiledevices-150925083114-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns: Local businesses - where the target is increased calls Researching services - where the target is form completions, emails or call Researching products - where the target is increased sales or visits to your store It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
Strategies for increasing pay-per-click and AdWords performance on mobile devices - Presentation from Sem Days 2015 from Ann Stanley
]]> 1015 9 https://cdn.slidesharecdn.com/ss_thumbnails/semdays2015-strategiesforincreasingppcperformanceonmobiledevices-150925083114-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BrightonSEO - Benefits of using Marketing Automation Software as part of your SEO and content marketing strategy /slideshow/brightonseo-benefits-of-using-marketing-automation-software-as-part-of-your-seo-and-content-marketing-strategy/53006918 marketingautomationseobrighton-150921091858-lva1-app6891
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality. We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector. Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue]]>
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality. We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector. Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue]]> Mon, 21 Sep 2015 09:18:58 GMT /slideshow/brightonseo-benefits-of-using-marketing-automation-software-as-part-of-your-seo-and-content-marketing-strategy/53006918 annstanley@slideshare.net(annstanley) BrightonSEO - Benefits of using Marketing Automation Software as part of your SEO and content marketing strategy annstanley Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality. We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector. Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingautomationseobrighton-150921091858-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality. We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector. Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
BrightonSEO - Benefits of using Marketing Automation Software as part of your SEO and content marketing strategy from Ann Stanley
]]> 7627 9 https://cdn.slidesharecdn.com/ss_thumbnails/marketingautomationseobrighton-150921091858-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO Forecasting and unlocking "not provided" keywords using SEO Monitor /slideshow/seo-forecasting-and-unlocking-not-providedusing-seo-monitor/49348437 forecastingusingseomonitor-150613131206-lva1-app6891
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data. In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors. Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.]]>
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data. In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors. Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.]]> Sat, 13 Jun 2015 13:12:06 GMT /slideshow/seo-forecasting-and-unlocking-not-providedusing-seo-monitor/49348437 annstanley@slideshare.net(annstanley) SEO Forecasting and unlocking "not provided" keywords using SEO Monitor annstanley SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data. In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors. Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/forecastingusingseomonitor-150613131206-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO Monitor is a new SEO tool that unlocks your &quot;not provided&quot; keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data. In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors. Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
SEO Forecasting and unlocking "not provided" keywords using SEO Monitor from Ann Stanley
]]> 2519 3 https://cdn.slidesharecdn.com/ss_thumbnails/forecastingusingseomonitor-150613131206-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Shopping ads and buy buttons - what's new (June 2015) /annstanley/shopping-ads-and-buy-buttons-whats-new-june-2015 whatsnewwithshoppingadsandbuybuttons-150613110751-lva1-app6891
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.]]>
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.]]> Sat, 13 Jun 2015 11:07:51 GMT /annstanley/shopping-ads-and-buy-buttons-whats-new-june-2015 annstanley@slideshare.net(annstanley) Shopping ads and buy buttons - what's new (June 2015) annstanley The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewwithshoppingadsandbuybuttons-150613110751-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Shopping ads and buy buttons - what's new (June 2015) from Ann Stanley
]]> 2512 9 https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewwithshoppingadsandbuybuttons-150613110751-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Solving common sales & marketing problems using Marketing Automation Software (MAS) /slideshow/solving-common-sales-marketing-problems-using-marketing-automation-software-mas/48900351 solvingcommonsalesmarketingproblemsusingmarketingautomationsoftwaremas-150602162504-lva1-app6891
What is marketing automation and how can it help to integrate my sales and marketing? CRM and list management Manage internal tasks Creation of new forms and landing pages on your website Anonymous visitors, tracking of individuals and web analytics Email broadcasting and reporting Tracking leads and sales opportunities Automated or drip campaigns using workflows or tasks Choosing a MAS supplier]]>
What is marketing automation and how can it help to integrate my sales and marketing? CRM and list management Manage internal tasks Creation of new forms and landing pages on your website Anonymous visitors, tracking of individuals and web analytics Email broadcasting and reporting Tracking leads and sales opportunities Automated or drip campaigns using workflows or tasks Choosing a MAS supplier]]> Tue, 02 Jun 2015 16:25:04 GMT /slideshow/solving-common-sales-marketing-problems-using-marketing-automation-software-mas/48900351 annstanley@slideshare.net(annstanley) Solving common sales & marketing problems using Marketing Automation Software (MAS) annstanley What is marketing automation and how can it help to integrate my sales and marketing? CRM and list management Manage internal tasks Creation of new forms and landing pages on your website Anonymous visitors, tracking of individuals and web analytics Email broadcasting and reporting Tracking leads and sales opportunities Automated or drip campaigns using workflows or tasks Choosing a MAS supplier <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/solvingcommonsalesmarketingproblemsusingmarketingautomationsoftwaremas-150602162504-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is marketing automation and how can it help to integrate my sales and marketing? CRM and list management Manage internal tasks Creation of new forms and landing pages on your website Anonymous visitors, tracking of individuals and web analytics Email broadcasting and reporting Tracking leads and sales opportunities Automated or drip campaigns using workflows or tasks Choosing a MAS supplier
Solving common sales & marketing problems using Marketing Automation Software (MAS) from Ann Stanley
]]> 1596 6 https://cdn.slidesharecdn.com/ss_thumbnails/solvingcommonsalesmarketingproblemsusingmarketingautomationsoftwaremas-150602162504-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Understanding google analytics /slideshow/understanding-google-analytics-48899951/48899951 understandinggoogleanalytics-150602161628-lva1-app6892
Getting started with Google Analytics Principles of website conversion tracking and understanding whats driving results Getting to grips with the interface Conversion and Goal tracking. Get useful data on the things that matter the most to your business Acquisition what drives traffic Behaviour what visitors do on your site]]>
Getting started with Google Analytics Principles of website conversion tracking and understanding whats driving results Getting to grips with the interface Conversion and Goal tracking. Get useful data on the things that matter the most to your business Acquisition what drives traffic Behaviour what visitors do on your site]]> Tue, 02 Jun 2015 16:16:28 GMT /slideshow/understanding-google-analytics-48899951/48899951 annstanley@slideshare.net(annstanley) Understanding google analytics annstanley Getting started with Google Analytics Principles of website conversion tracking and understanding whats driving results Getting to grips with the interface Conversion and Goal tracking. Get useful data on the things that matter the most to your business Acquisition what drives traffic Behaviour what visitors do on your site <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandinggoogleanalytics-150602161628-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Getting started with Google Analytics Principles of website conversion tracking and understanding whats driving results Getting to grips with the interface Conversion and Goal tracking. Get useful data on the things that matter the most to your business Acquisition what drives traffic Behaviour what visitors do on your site
Understanding google analytics from Ann Stanley
]]> 772 1 https://cdn.slidesharecdn.com/ss_thumbnails/understandinggoogleanalytics-150602161628-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-annstanley-48x48.jpg?cb=1560026786 I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps. As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).... www.anicca.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfebsocialadspresentation-190218165425-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/paid-social-media-advertising-in-2019/132258421 Paid Social Media Adve... https://cdn.slidesharecdn.com/ss_thumbnails/amazonseminar-feb2019-190218164411-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/getting-started-on-amazon/132256530 Getting Started on Amazon https://cdn.slidesharecdn.com/ss_thumbnails/vipseminar13thfeb-chatbots-190218161311-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/conversational-commerce-chatbots/132251181 Conversational Commerc...