際際滷shows by User: antonietacgomes / http://www.slideshare.net/images/logo.gif 際際滷shows by User: antonietacgomes / Sat, 08 Feb 2014 15:57:59 GMT 際際滷Share feed for 際際滷shows by User: antonietacgomes Workshop Marketing Pessoal https://pt.slideshare.net/slideshow/marketing-pessoal-aveiroresumo/30985005 marketingpessoalaveiroresumo-140208155759-phpapp01
Resumo apresenta巽達o do Workshop Marketing Pessoal ministrada em Aveiro para os "Aveiro Night Runners".]]>
Resumo apresenta巽達o do Workshop Marketing Pessoal ministrada em Aveiro para os "Aveiro Night Runners".]]> Sat, 08 Feb 2014 15:57:59 GMT https://pt.slideshare.net/slideshow/marketing-pessoal-aveiroresumo/30985005 antonietacgomes@slideshare.net(antonietacgomes) Workshop Marketing Pessoal antonietacgomes Resumo apresenta巽達o do Workshop Marketing Pessoal ministrada em Aveiro para os "Aveiro Night Runners". <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingpessoalaveiroresumo-140208155759-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Resumo apresenta巽達o do Workshop Marketing Pessoal ministrada em Aveiro para os &quot;Aveiro Night Runners&quot;.
from Antonieta Gomes
]]> 963 3 https://cdn.slidesharecdn.com/ss_thumbnails/marketingpessoalaveiroresumo-140208155759-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Workshop Marketing Pessoal https://pt.slideshare.net/slideshow/soak-marketing-pessoalagenda/30428690 soakmarketingpessoalagenda-140125120917-phpapp01
Workshop Marketing Pessoal]]>
Workshop Marketing Pessoal]]> Sat, 25 Jan 2014 12:09:17 GMT https://pt.slideshare.net/slideshow/soak-marketing-pessoalagenda/30428690 antonietacgomes@slideshare.net(antonietacgomes) Workshop Marketing Pessoal antonietacgomes Workshop Marketing Pessoal <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/soakmarketingpessoalagenda-140125120917-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Workshop Marketing Pessoal
from Antonieta Gomes
]]> 237 2 https://cdn.slidesharecdn.com/ss_thumbnails/soakmarketingpessoalagenda-140125120917-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Global Brands in Emerging Markets https://pt.slideshare.net/slideshow/global-brands-in-emerging-markets/30428625 artigoacademicoantonietagomes1698-140125120621-phpapp01
In a day-to-day more global market such as this, the marketing strategies of a company are becoming more directed to the expansion of its brand to new countries. In general, emerging markets have higher growth compared to developed markets and multinationals tend to invest in these markets entry. With this reality raises the question: How should multinationals launch its brand management strategy in a particular emerging market? The brand must be uniform or not? Must adapt to the new country? Multinationals Companies should enter with the corporate brand or product brand? What is preferable? This article is intended to be an introduction to the theme.]]>
In a day-to-day more global market such as this, the marketing strategies of a company are becoming more directed to the expansion of its brand to new countries. In general, emerging markets have higher growth compared to developed markets and multinationals tend to invest in these markets entry. With this reality raises the question: How should multinationals launch its brand management strategy in a particular emerging market? The brand must be uniform or not? Must adapt to the new country? Multinationals Companies should enter with the corporate brand or product brand? What is preferable? This article is intended to be an introduction to the theme.]]> Sat, 25 Jan 2014 12:06:21 GMT https://pt.slideshare.net/slideshow/global-brands-in-emerging-markets/30428625 antonietacgomes@slideshare.net(antonietacgomes) Global Brands in Emerging Markets antonietacgomes In a day-to-day more global market such as this, the marketing strategies of a company are becoming more directed to the expansion of its brand to new countries. In general, emerging markets have higher growth compared to developed markets and multinationals tend to invest in these markets entry. With this reality raises the question: How should multinationals launch its brand management strategy in a particular emerging market? The brand must be uniform or not? Must adapt to the new country? Multinationals Companies should enter with the corporate brand or product brand? What is preferable? This article is intended to be an introduction to the theme. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/artigoacademicoantonietagomes1698-140125120621-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a day-to-day more global market such as this, the marketing strategies of a company are becoming more directed to the expansion of its brand to new countries. In general, emerging markets have higher growth compared to developed markets and multinationals tend to invest in these markets entry. With this reality raises the question: How should multinationals launch its brand management strategy in a particular emerging market? The brand must be uniform or not? Must adapt to the new country? Multinationals Companies should enter with the corporate brand or product brand? What is preferable? This article is intended to be an introduction to the theme.
from Antonieta Gomes
]]> 775 212 https://cdn.slidesharecdn.com/ss_thumbnails/artigoacademicoantonietagomes1698-140125120621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-antonietacgomes-48x48.jpg?cb=1557263424 Business Development and Commercial Marketing career built in Telco Industry (Vodafone Portugal and Unitel Angola). Results-driven Senior Manager bringing more than 15 years of success in directing new projects launches, managing various projects and establishing best practices. Well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns. I am driven to cut company costs and boost company revenue through innovative management techniques. I consider myself organized and diligent. Experienced Problem Solver. Easily adaptable to different working environments, obtained through experience working with multidisciplinary and multicultural teams.... https://plus.google.com/u/0/+AntonietaGomes/posts/p/pub https://cdn.slidesharecdn.com/ss_thumbnails/marketingpessoalaveiroresumo-140208155759-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-pessoal-aveiroresumo/30985005 Workshop Marketing Pes... https://cdn.slidesharecdn.com/ss_thumbnails/soakmarketingpessoalagenda-140125120917-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/soak-marketing-pessoalagenda/30428690 Workshop Marketing Pes... https://cdn.slidesharecdn.com/ss_thumbnails/artigoacademicoantonietagomes1698-140125120621-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/global-brands-in-emerging-markets/30428625 Global Brands in Emerg...