�ݺ�ߣshows by User: arjoensu

�ݺ�ߣshows by User: arjoensu / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: arjoensu / Sun, 27 May 2012 00:38:21 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: arjoensu Redefining ROI: return of investment or return of interest? /slideshow/redefining-roi-return-of-investment-or-return-of-interest/13090758 dubizzleatsocialmediaforum2012-120527003822-phpapp02
ROI needs a re-think. It is all too often confused with only the science part of marketing, in which campaigns are measured entirely by the sheer numbers of eyeballs reach and/or end actions created. The true definition of ROI should go deeper and should be a reflection of the emotional connection it has been able to create with its audience. Marketing efforts that return interest, create time and conversations are like investment euros on steroids. Marketers should shift away from a return on investment approach and switch their efforts to stride towards engagement and advocacy that stems from media outlets that are primarily not paid media. Creatings time, not interruption marketing. ]]>
ROI needs a re-think. It is all too often confused with only the science part of marketing, in which campaigns are measured entirely by the sheer numbers of eyeballs reach and/or end actions created. The true definition of ROI should go deeper and should be a reflection of the emotional connection it has been able to create with its audience. Marketing efforts that return interest, create time and conversations are like investment euros on steroids. Marketers should shift away from a return on investment approach and switch their efforts to stride towards engagement and advocacy that stems from media outlets that are primarily not paid media. Creatings time, not interruption marketing. ]]> Sun, 27 May 2012 00:38:21 GMT /slideshow/redefining-roi-return-of-investment-or-return-of-interest/13090758 arjoensu@slideshare.net(arjoensu) Redefining ROI: return of investment or return of interest? arjoensu ROI needs a re-think. It is all too often confused with only the science part of marketing, in which campaigns are measured entirely by the sheer numbers of eyeballs reach and/or end actions created. The true definition of ROI should go deeper and should be a reflection of the emotional connection it has been able to create with its audience. Marketing efforts that return interest, create time and conversations are like investment euros on steroids. Marketers should shift away from a return on investment approach and switch their efforts to stride towards engagement and advocacy that stems from media outlets that are primarily not paid media. Creatings time, not interruption marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dubizzleatsocialmediaforum2012-120527003822-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> ROI needs a re-think. It is all too often confused with only the science part of marketing, in which campaigns are measured entirely by the sheer numbers of eyeballs reach and/or end actions created. The true definition of ROI should go deeper and should be a reflection of the emotional connection it has been able to create with its audience. Marketing efforts that return interest, create time and conversations are like investment euros on steroids. Marketers should shift away from a return on investment approach and switch their efforts to stride towards engagement and advocacy that stems from media outlets that are primarily not paid media. Creatings time, not interruption marketing.

Redefining ROI: return of investment or return of interest? from Arto Joensuu

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0 Social at the heart of your business /slideshow/social-at-the-heart-of-your-business/10184772 dubizzleatsmforum-111116065523-phpapp02
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]]> Wed, 16 Nov 2011 06:55:21 GMT /slideshow/social-at-the-heart-of-your-business/10184772 arjoensu@slideshare.net(arjoensu) Social at the heart of your business arjoensu <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dubizzleatsmforum-111116065523-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

Social at the heart of your business from Arto Joensuu

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0 The ME Mindmap /slideshow/the-me-mindmap/5991931 memindmappublic-101201035233-phpapp01
This is a simple framework that can serve as a tool for YOU, when planning your professional or private life. ]]>
This is a simple framework that can serve as a tool for YOU, when planning your professional or private life. ]]> Wed, 01 Dec 2010 03:52:12 GMT /slideshow/the-me-mindmap/5991931 arjoensu@slideshare.net(arjoensu) The ME Mindmap arjoensu This is a simple framework that can serve as a tool for YOU, when planning your professional or private life. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/memindmappublic-101201035233-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This is a simple framework that can serve as a tool for YOU, when planning your professional or private life.

The ME Mindmap from Arto Joensuu

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0 Conversational Marketing /slideshow/conversational-marketing-3314248/3314248 publicversion1-100302053035-phpapp01
The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space. Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.]]>
The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space. Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.]]> Tue, 02 Mar 2010 05:30:26 GMT /slideshow/conversational-marketing-3314248/3314248 arjoensu@slideshare.net(arjoensu) Conversational Marketing arjoensu The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space. Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/publicversion1-100302053035-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space. Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world. It originated from a great conversation between the Search & Social team at Nokia as well as Teemu Arina and Esko Kilpi from Dicole in Finland. Conversations are the new conversion.

Conversational Marketing from Arto Joensuu

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0 https://cdn.slidesharecdn.com/profile-photo-arjoensu-48x48.jpg?cb=1522847358 www.artojoensuu.com https://cdn.slidesharecdn.com/ss_thumbnails/dubizzleatsocialmediaforum2012-120527003822-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/redefining-roi-return-of-investment-or-return-of-interest/13090758 Redefining ROI: return... https://cdn.slidesharecdn.com/ss_thumbnails/dubizzleatsmforum-111116065523-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-at-the-heart-of-your-business/10184772 Social at the heart of... https://cdn.slidesharecdn.com/ss_thumbnails/memindmappublic-101201035233-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-me-mindmap/5991931 The ME Mindmap