際際滷shows by User: au1153 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: au1153 / Mon, 04 Jul 2016 00:48:07 GMT 際際滷Share feed for 際際滷shows by User: au1153 What Is The Atomic Weight of Your Content & Why It Matters /slideshow/what-is-the-atomic-weight-of-your-content-why-it-matters/63692754 whatistheatomicweightofyourcontent-prsanorthpacificregionalconference6-25-16-160704004808
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience. ]]>
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience. ]]> Mon, 04 Jul 2016 00:48:07 GMT /slideshow/what-is-the-atomic-weight-of-your-content-why-it-matters/63692754 au1153@slideshare.net(au1153) What Is The Atomic Weight of Your Content & Why It Matters au1153 This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatistheatomicweightofyourcontent-prsanorthpacificregionalconference6-25-16-160704004808-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
What Is The Atomic Weight of Your Content & Why It Matters from Michael Pranikoff
]]> 1270 5 https://cdn.slidesharecdn.com/ss_thumbnails/whatistheatomicweightofyourcontent-prsanorthpacificregionalconference6-25-16-160704004808-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016 /slideshow/whats-trending-now-in-pr-marketing-prsa-fort-worth-june-2016/63120148 whatstrendingnowbyprnewswireforprsafortworth-june2016-160616035648
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter. Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. Its not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.]]>
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter. Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. Its not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.]]> Thu, 16 Jun 2016 03:56:48 GMT /slideshow/whats-trending-now-in-pr-marketing-prsa-fort-worth-june-2016/63120148 au1153@slideshare.net(au1153) What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016 au1153 What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter. Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. Its not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatstrendingnowbyprnewswireforprsafortworth-june2016-160616035648-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What&#39;s Trending Now in PR &amp; Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter. Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. Its not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016 from Michael Pranikoff
]]> 947 7 https://cdn.slidesharecdn.com/ss_thumbnails/whatstrendingnowbyprnewswireforprsafortworth-june2016-160616035648-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How To Elevate Your Content Today? /slideshow/how-to-elevate-your-content-today/40832640 howtoelevateyourcontenttoday-prnewswirepresentationforprsaomaha-oct2014-141028131638-conversion-gate01
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.]]>
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.]]> Tue, 28 Oct 2014 13:16:38 GMT /slideshow/how-to-elevate-your-content-today/40832640 au1153@slideshare.net(au1153) How To Elevate Your Content Today? au1153 How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoelevateyourcontenttoday-prnewswirepresentationforprsaomaha-oct2014-141028131638-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.
How To Elevate Your Content Today? from Michael Pranikoff
]]> 13894 9 https://cdn.slidesharecdn.com/ss_thumbnails/howtoelevateyourcontenttoday-prnewswirepresentationforprsaomaha-oct2014-141028131638-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Keeping Your Brand In the News in the Decline of Print and Broadcast EXL Pharma PR Summit July 14, 2014 /slideshow/keep-your-brand-in-the-news-in-the-decline-of-print-and-broadcast-exl-pharma-pr-summit-2014-michael-pranikoff-and-chris-loder/37123824 keepyourbrandinthenewsinthedeclineofprintandbroadcast-exlpharmaprsummit2014-michaelpranikoffandchris-140718073432-phpapp02
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications Chris Loder at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media. ]]>
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications Chris Loder at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media. ]]> Fri, 18 Jul 2014 07:34:32 GMT /slideshow/keep-your-brand-in-the-news-in-the-decline-of-print-and-broadcast-exl-pharma-pr-summit-2014-michael-pranikoff-and-chris-loder/37123824 au1153@slideshare.net(au1153) Keeping Your Brand In the News in the Decline of Print and Broadcast EXL Pharma PR Summit July 14, 2014 au1153 Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications Chris Loder at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keepyourbrandinthenewsinthedeclineofprintandbroadcast-exlpharmaprsummit2014-michaelpranikoffandchris-140718073432-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications Chris Loder at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media.
Keeping Your Brand In the News in the Decline of Print and Broadcast EXL Pharma PR Summit July 14, 2014 from Michael Pranikoff
]]> 2327 4 https://cdn.slidesharecdn.com/ss_thumbnails/keepyourbrandinthenewsinthedeclineofprintandbroadcast-exlpharmaprsummit2014-michaelpranikoffandchris-140718073432-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Demand Attention Now! Create Your Visual Moment of Truth /slideshow/demand-attention-now-create-you-visual-moment-of-truth/34350067 demandattentionnow-createyourvisualmomentoftruth-dallas-april2014-final-noanimation-140506132646-phpapp01
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most. ]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most. ]]> Tue, 06 May 2014 13:26:46 GMT /slideshow/demand-attention-now-create-you-visual-moment-of-truth/34350067 au1153@slideshare.net(au1153) Demand Attention Now! Create Your Visual Moment of Truth au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demandattentionnow-createyourvisualmomentoftruth-dallas-april2014-final-noanimation-140506132646-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed &quot;The Zero Moment of Truth.&quot; Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most.
Demand Attention Now! Create Your Visual Moment of Truth from Michael Pranikoff
]]> 14688 40 https://cdn.slidesharecdn.com/ss_thumbnails/demandattentionnow-createyourvisualmomentoftruth-dallas-april2014-final-noanimation-140506132646-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Keep Your Content Relevant in the Age of the Selfie /slideshow/how-to-keep-your-content-relevant-in-the-age-of-the-selfie/31913960 selfieworkshop-march2014-noanimationpdf-140304172311-phpapp01
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen? Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen? Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.]]> Tue, 04 Mar 2014 17:23:11 GMT /slideshow/how-to-keep-your-content-relevant-in-the-age-of-the-selfie/31913960 au1153@slideshare.net(au1153) How to Keep Your Content Relevant in the Age of the Selfie au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen? Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/selfieworkshop-march2014-noanimationpdf-140304172311-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen? Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.
How to Keep Your Content Relevant in the Age of the Selfie from Michael Pranikoff
]]> 12012 19 https://cdn.slidesharecdn.com/ss_thumbnails/selfieworkshop-march2014-noanimationpdf-140304172311-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Complex to Simplicity: Marketing Complex Topics Needs Simplicity /slideshow/complex-to-simplicity-marketing-complex-topics-needs-simplicity/31693834 complexitytosimplicity-bdihealthcareeventfeb2014-noanimation-140226185713-phpapp02
Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Business Development Institute (BDI) Future of Healthcare Communications Summit on Feb. 25, 2014 in NYC. Complex doesn't always equal complicated. Simple doesn't always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public.]]>
Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Business Development Institute (BDI) Future of Healthcare Communications Summit on Feb. 25, 2014 in NYC. Complex doesn't always equal complicated. Simple doesn't always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public.]]> Wed, 26 Feb 2014 18:57:13 GMT /slideshow/complex-to-simplicity-marketing-complex-topics-needs-simplicity/31693834 au1153@slideshare.net(au1153) Complex to Simplicity: Marketing Complex Topics Needs Simplicity au1153 Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Business Development Institute (BDI) Future of Healthcare Communications Summit on Feb. 25, 2014 in NYC. Complex doesn't always equal complicated. Simple doesn't always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/complexitytosimplicity-bdihealthcareeventfeb2014-noanimation-140226185713-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Business Development Institute (BDI) Future of Healthcare Communications Summit on Feb. 25, 2014 in NYC. Complex doesn&#39;t always equal complicated. Simple doesn&#39;t always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public.
Complex to Simplicity: Marketing Complex Topics Needs Simplicity from Michael Pranikoff
]]> 8569 7 https://cdn.slidesharecdn.com/ss_thumbnails/complexitytosimplicity-bdihealthcareeventfeb2014-noanimation-140226185713-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Loveworks - Google Hangout Presentation with Brian Sheehan /slideshow/loveworks-google-hangout-presentation-with-brian-sheehan/31177928 loveworksgooglehangout-feb2014-140213111329-phpapp02
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications]]>
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications]]> Thu, 13 Feb 2014 11:13:29 GMT /slideshow/loveworks-google-hangout-presentation-with-brian-sheehan/31177928 au1153@slideshare.net(au1153) Loveworks - Google Hangout Presentation with Brian Sheehan au1153 Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/loveworksgooglehangout-feb2014-140213111329-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications
Loveworks - Google Hangout Presentation with Brian Sheehan from Michael Pranikoff
]]> 1395 2 https://cdn.slidesharecdn.com/ss_thumbnails/loveworksgooglehangout-feb2014-140213111329-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Visual Storytelling: Where We Are & Where Were Headed in 2014 /slideshow/visual-storytelling-where-we-are-where-were-headed-in-2014/29596404 visualstorytelling-whereweareandwhereweareheadedin2014-bdinycdec2013-noanimation-131231103136-phpapp02
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC. ]]>
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC. ]]> Tue, 31 Dec 2013 10:31:35 GMT /slideshow/visual-storytelling-where-we-are-where-were-headed-in-2014/29596404 au1153@slideshare.net(au1153) Visual Storytelling: Where We Are & Where Were Headed in 2014 au1153 This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/visualstorytelling-whereweareandwhereweareheadedin2014-bdinycdec2013-noanimation-131231103136-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Visual Storytelling: Where We Are & Where Were Headed in 2014 from Michael Pranikoff
]]> 17799 9 https://cdn.slidesharecdn.com/ss_thumbnails/visualstorytelling-whereweareandwhereweareheadedin2014-bdinycdec2013-noanimation-131231103136-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Evolution of Digital Marketing Communications & What It Means For You in 2014 /slideshow/the-evolution-of-digital-marketing-communications-what-it-means-for-you/28792181 evolutionofdigitalcommunications-toronto-nov-131201211835-phpapp02
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PRs important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually. ]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PRs important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually. ]]> Sun, 01 Dec 2013 21:18:35 GMT /slideshow/the-evolution-of-digital-marketing-communications-what-it-means-for-you/28792181 au1153@slideshare.net(au1153) The Evolution of Digital Marketing Communications & What It Means For You in 2014 au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PRs important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/evolutionofdigitalcommunications-toronto-nov-131201211835-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PRs important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
The Evolution of Digital Marketing Communications & What It Means For You in 2014 from Michael Pranikoff
]]> 36779 28 https://cdn.slidesharecdn.com/ss_thumbnails/evolutionofdigitalcommunications-toronto-nov-131201211835-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Discovery to Share: The Keys to Getting Your Audiences to Move Your Message at #ebev in Denver 10/25/13 /slideshow/discovery-to-share-the-keys-to-getting-your-audiences-to-move-your-message-at-ebev-in-denver-102513/27578988 ebev2013-discoverytoshare-oct2013-noanimation-131025153203-phpapp02
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations. ]]>
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations. ]]> Fri, 25 Oct 2013 15:32:03 GMT /slideshow/discovery-to-share-the-keys-to-getting-your-audiences-to-move-your-message-at-ebev-in-denver-102513/27578988 au1153@slideshare.net(au1153) Discovery to Share: The Keys to Getting Your Audiences to Move Your Message at #ebev in Denver 10/25/13 au1153 Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ebev2013-discoverytoshare-oct2013-noanimation-131025153203-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations.
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message at #ebev in Denver 10/25/13 from Michael Pranikoff
]]> 8301 6 https://cdn.slidesharecdn.com/ss_thumbnails/ebev2013-discoverytoshare-oct2013-noanimation-131025153203-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Value Exchange BOLO Conference 2013 /slideshow/the-value-exchange-bolo-conference-2013/27279161 bolo2013-thevalueexchange-final-noanimation-131017000602-phpapp02
Presentation at #BOLO2013 in Phoenix, AZ on Oct. 14, 2013. As marketers, we are constantly trying to figure out how we can best tell our story to our intended audience. We want our audiences to take an action share, buy, pass along. We have more access to our audiences in multiple ways today, and so our conversion metrics on every story are changing constantly. So, are you providing enough value to your audience to get them to convert? Are you providing enough with your story to make the audience exchange their value in return? This presentation examines the value needed today to get your audience to take that next step.]]>
Presentation at #BOLO2013 in Phoenix, AZ on Oct. 14, 2013. As marketers, we are constantly trying to figure out how we can best tell our story to our intended audience. We want our audiences to take an action share, buy, pass along. We have more access to our audiences in multiple ways today, and so our conversion metrics on every story are changing constantly. So, are you providing enough value to your audience to get them to convert? Are you providing enough with your story to make the audience exchange their value in return? This presentation examines the value needed today to get your audience to take that next step.]]> Thu, 17 Oct 2013 00:06:02 GMT /slideshow/the-value-exchange-bolo-conference-2013/27279161 au1153@slideshare.net(au1153) The Value Exchange BOLO Conference 2013 au1153 Presentation at #BOLO2013 in Phoenix, AZ on Oct. 14, 2013. As marketers, we are constantly trying to figure out how we can best tell our story to our intended audience. We want our audiences to take an action share, buy, pass along. We have more access to our audiences in multiple ways today, and so our conversion metrics on every story are changing constantly. So, are you providing enough value to your audience to get them to convert? Are you providing enough with your story to make the audience exchange their value in return? This presentation examines the value needed today to get your audience to take that next step. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bolo2013-thevalueexchange-final-noanimation-131017000602-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at #BOLO2013 in Phoenix, AZ on Oct. 14, 2013. As marketers, we are constantly trying to figure out how we can best tell our story to our intended audience. We want our audiences to take an action share, buy, pass along. We have more access to our audiences in multiple ways today, and so our conversion metrics on every story are changing constantly. So, are you providing enough value to your audience to get them to convert? Are you providing enough with your story to make the audience exchange their value in return? This presentation examines the value needed today to get your audience to take that next step.
The Value Exchange BOLO Conference 2013 from Michael Pranikoff
]]> 1569 2 https://cdn.slidesharecdn.com/ss_thumbnails/bolo2013-thevalueexchange-final-noanimation-131017000602-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 EC = MC: Every Company Is A Media Company Tokyo NetPRDay 2013 /slideshow/ec-mc-every-company-is-a-media-company-tokyo-netprday-2013/24229631 ecmceverycompanyisamediacompany-tokyonetprday-july2013-noanimation-130714213652-phpapp01
Presentation given by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together. ]]>
Presentation given by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together. ]]> Sun, 14 Jul 2013 21:36:52 GMT /slideshow/ec-mc-every-company-is-a-media-company-tokyo-netprday-2013/24229631 au1153@slideshare.net(au1153) EC = MC: Every Company Is A Media Company Tokyo NetPRDay 2013 au1153 Presentation given by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecmceverycompanyisamediacompany-tokyonetprday-july2013-noanimation-130714213652-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together.
EC = MC: Every Company Is A Media Company Tokyo NetPRDay 2013 from Michael Pranikoff
]]> 13211 12 https://cdn.slidesharecdn.com/ss_thumbnails/ecmceverycompanyisamediacompany-tokyonetprday-july2013-noanimation-130714213652-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 : Content to Conversion: Setting the Stage for Success CNW Breakfast in Ottawa June 20, 2013 /slideshow/content-to-conversion-setting-the-stage-for-success-cnw-breakfast-in-ottawa-june-20-2013/23758662 contenttoconversion-isyourcontentsettingthestage-ottowa-june2013-noanimation-130701172828-phpapp02
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW a PR Newswire Company breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, What is the conversion metric were using to build awareness and spark action?. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if and how- your content drives your desired outcomes.]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW a PR Newswire Company breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, What is the conversion metric were using to build awareness and spark action?. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if and how- your content drives your desired outcomes.]]> Mon, 01 Jul 2013 17:28:28 GMT /slideshow/content-to-conversion-setting-the-stage-for-success-cnw-breakfast-in-ottawa-june-20-2013/23758662 au1153@slideshare.net(au1153) : Content to Conversion: Setting the Stage for Success CNW Breakfast in Ottawa June 20, 2013 au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW a PR Newswire Company breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, What is the conversion metric were using to build awareness and spark action?. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if and how- your content drives your desired outcomes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contenttoconversion-isyourcontentsettingthestage-ottowa-june2013-noanimation-130701172828-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW a PR Newswire Company breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, What is the conversion metric were using to build awareness and spark action?. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if and how- your content drives your desired outcomes.
: Content to Conversion: Setting the Stage for Success CNW Breakfast in Ottawa June 20, 2013 from Michael Pranikoff
]]> 1931 4 https://cdn.slidesharecdn.com/ss_thumbnails/contenttoconversion-isyourcontentsettingthestage-ottowa-june2013-noanimation-130701172828-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Converged Content: #Trending in PR /slideshow/converged-content-trending-in-pr/23758503 montrealprmixer-june2013-130701172229-phpapp02
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, for the Montreal #PRMixer event held on June 18, 2013 and sponsored by CNW a PR Newswire Company. This presentation was about how marketing & public relations are converging through story telling as modern media consumption habits are changing. ]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, for the Montreal #PRMixer event held on June 18, 2013 and sponsored by CNW a PR Newswire Company. This presentation was about how marketing & public relations are converging through story telling as modern media consumption habits are changing. ]]> Mon, 01 Jul 2013 17:22:29 GMT /slideshow/converged-content-trending-in-pr/23758503 au1153@slideshare.net(au1153) Converged Content: #Trending in PR au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, for the Montreal #PRMixer event held on June 18, 2013 and sponsored by CNW a PR Newswire Company. This presentation was about how marketing & public relations are converging through story telling as modern media consumption habits are changing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/montrealprmixer-june2013-130701172229-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, for the Montreal #PRMixer event held on June 18, 2013 and sponsored by CNW a PR Newswire Company. This presentation was about how marketing &amp; public relations are converging through story telling as modern media consumption habits are changing.
Converged Content: #Trending in PR from Michael Pranikoff
]]> 1110 2 https://cdn.slidesharecdn.com/ss_thumbnails/montrealprmixer-june2013-130701172229-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Mobile First. Mobile Now. A Look at Mobile Media Consumption /au1153/mobile-first-mobile-now-a-look-at-mobile-media-consumption mobilefirstmobilenow-mobilemediaconsumptiontrends-bdipranikoffmay2013-noanimation-130524182634-phpapp02
Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers and specifically B2B Marketers need to think about the content that they are producing. ]]>
Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers and specifically B2B Marketers need to think about the content that they are producing. ]]> Fri, 24 May 2013 18:26:34 GMT /au1153/mobile-first-mobile-now-a-look-at-mobile-media-consumption au1153@slideshare.net(au1153) Mobile First. Mobile Now. A Look at Mobile Media Consumption au1153 Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers and specifically B2B Marketers need to think about the content that they are producing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilefirstmobilenow-mobilemediaconsumptiontrends-bdipranikoffmay2013-noanimation-130524182634-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers and specifically B2B Marketers need to think about the content that they are producing.
Mobile First. Mobile Now. A Look at Mobile Media Consumption from Michael Pranikoff
]]> 2253 4 https://cdn.slidesharecdn.com/ss_thumbnails/mobilefirstmobilenow-mobilemediaconsumptiontrends-bdipranikoffmay2013-noanimation-130524182634-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13 /slideshow/content-to-conversion-setting-the-stage-for-success/21080834 contenttoconversion-isyourcontentdrivingtherightpath-portlandcommunicatorsconference2013-noanimation-130513020111-phpapp01
Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organizations success. But dont lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, What is the conversion metric were using to build awareness and spark action? Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask ifand howyour content drives your desired outcomes. Check out all of the conversation at #pdxcc13]]>
Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organizations success. But dont lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, What is the conversion metric were using to build awareness and spark action? Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask ifand howyour content drives your desired outcomes. Check out all of the conversation at #pdxcc13]]> Mon, 13 May 2013 02:01:11 GMT /slideshow/content-to-conversion-setting-the-stage-for-success/21080834 au1153@slideshare.net(au1153) Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13 au1153 Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organizations success. But dont lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, What is the conversion metric were using to build awareness and spark action? Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask ifand howyour content drives your desired outcomes. Check out all of the conversation at #pdxcc13 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contenttoconversion-isyourcontentdrivingtherightpath-portlandcommunicatorsconference2013-noanimation-130513020111-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organizations success. But dont lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, What is the conversion metric were using to build awareness and spark action? Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesnt matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask ifand howyour content drives your desired outcomes. Check out all of the conversation at #pdxcc13
Content to Conversion: Setting the Stage for Success - Portland Communicators Conference #pdxcc13 from Michael Pranikoff
]]> 1490 2 https://cdn.slidesharecdn.com/ss_thumbnails/contenttoconversion-isyourcontentdrivingtherightpath-portlandcommunicatorsconference2013-noanimation-130513020111-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The New Rules For Modern Communications: Owned Media to Agile Engagement at PRSA 2012 /au1153/the-new-rules-for-modern-communications-owned-media-to-agile-engagement-at-prsa-2012 prsa2012-final-noanimation-121015091812-phpapp01
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement. ]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement. ]]> Mon, 15 Oct 2012 09:18:11 GMT /au1153/the-new-rules-for-modern-communications-owned-media-to-agile-engagement-at-prsa-2012 au1153@slideshare.net(au1153) The New Rules For Modern Communications: Owned Media to Agile Engagement at PRSA 2012 au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsa2012-final-noanimation-121015091812-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
The New Rules For Modern Communications: Owned Media to Agile Engagement at PRSA 2012 from Michael Pranikoff
]]> 1741 8 https://cdn.slidesharecdn.com/ss_thumbnails/prsa2012-final-noanimation-121015091812-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The 3 Super Ss for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012 /slideshow/the-3-super-ss-for-successful-content-marketing-syndication-search-social-content-marketing-world-2012/14197634 cmworld2012-3superssofsuccessfulcontentmarketing-searchsocialsyndication-noanimation-120906222052-phpapp01
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for contents sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today dont operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first.but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed. ]]>
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for contents sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today dont operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first.but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed. ]]> Thu, 06 Sep 2012 22:20:50 GMT /slideshow/the-3-super-ss-for-successful-content-marketing-syndication-search-social-content-marketing-world-2012/14197634 au1153@slideshare.net(au1153) The 3 Super Ss for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012 au1153 Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for contents sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today dont operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first.but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmworld2012-3superssofsuccessfulcontentmarketing-searchsocialsyndication-noanimation-120906222052-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for contents sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today dont operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first.but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed.
The 3 Super Ss for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012 from Michael Pranikoff
]]> 5428 9 https://cdn.slidesharecdn.com/ss_thumbnails/cmworld2012-3superssofsuccessfulcontentmarketing-searchsocialsyndication-noanimation-120906222052-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Social wont work without search.and today search will be improved by social! IABC 2012 World Congress Chicago /slideshow/social-wont-work-without-searchand-today-search-will-be-improved-by-social-iabc-2012-world-congress-chicago/13511562 searchandsocial-iabc2012chicago-june2012-noanimation-120701222749-phpapp02
Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.]]>
Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.]]> Sun, 01 Jul 2012 22:27:47 GMT /slideshow/social-wont-work-without-searchand-today-search-will-be-improved-by-social-iabc-2012-world-congress-chicago/13511562 au1153@slideshare.net(au1153) Social wont work without search.and today search will be improved by social! IABC 2012 World Congress Chicago au1153 Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchandsocial-iabc2012chicago-june2012-noanimation-120701222749-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by PR Newswire Global Director of Emerging Media Michael Pranikoff at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.
Social wont work without search.and today search will be improved by social! IABC 2012 World Congress Chicago from Michael Pranikoff
]]> 4870 2 https://cdn.slidesharecdn.com/ss_thumbnails/searchandsocial-iabc2012chicago-june2012-noanimation-120701222749-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-au1153-48x48.jpg?cb=1529958604 about.me/michaelpranikoff https://cdn.slidesharecdn.com/ss_thumbnails/whatistheatomicweightofyourcontent-prsanorthpacificregionalconference6-25-16-160704004808-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-is-the-atomic-weight-of-your-content-why-it-matters/63692754 What Is The Atomic Wei... https://cdn.slidesharecdn.com/ss_thumbnails/whatstrendingnowbyprnewswireforprsafortworth-june2016-160616035648-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/whats-trending-now-in-pr-marketing-prsa-fort-worth-june-2016/63120148 What&#39;s Trending Now in... https://cdn.slidesharecdn.com/ss_thumbnails/howtoelevateyourcontenttoday-prnewswirepresentationforprsaomaha-oct2014-141028131638-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-elevate-your-content-today/40832640 How To Elevate Your Co...