�ݺ�ߣshows by User: baidiomas

�ݺ�ߣshows by User: baidiomas / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: baidiomas / Sun, 31 Mar 2019 19:33:10 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: baidiomas 5 steps to becoming a change agent marketer /slideshow/5-steps-to-becoming-a-change-agent-marketer/138956891 5stepstobecomeachangeagentmarketer-190331193310
This Presentation was adapted from Seth Godin's most recent book 'This is marketing'. I have then developed 5 steps to becoming a change agent market based on the main idea of the book.]]>
This Presentation was adapted from Seth Godin's most recent book 'This is marketing'. I have then developed 5 steps to becoming a change agent market based on the main idea of the book.]]> Sun, 31 Mar 2019 19:33:10 GMT /slideshow/5-steps-to-becoming-a-change-agent-marketer/138956891 baidiomas@slideshare.net(baidiomas) 5 steps to becoming a change agent marketer baidiomas This Presentation was adapted from Seth Godin's most recent book 'This is marketing'. I have then developed 5 steps to becoming a change agent market based on the main idea of the book. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5stepstobecomeachangeagentmarketer-190331193310-thumbnail.jpg?width=120&height=120&fit=bounds" /> This Presentation was adapted from Seth Godin's most recent book 'This is marketing'. I have then developed 5 steps to becoming a change agent market based on the main idea of the book.

5 steps to becoming a change agent marketer from Andy Lima

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0 CHALLENGES OF ENGAGING STUDENTS THROUGH VIRTUAL LEARNING ENVIRONMENTS. A NEW FRAMEWORK FOR BLENDED LEARNING AT UK UNIVERSITIES /slideshow/challenges-of-engaging-students-through-virtual-learning-environments-a-new-framework-for-blended-learning-at-uk-universities/81316300 e-learningtoolsanintegratedapproach-171028124507
Presentation given for the 13th Conference on Social Science at University of Vienna, October 6th/7th. Paper published on the EUROPEAN JOURNAL OF SOCIAL SCIENCES EDUCATION AND RESEARCH September-December 2017, Volume 11, Nr. 2, pg 39-51 “Many Universities manage billions in research funding, but there is usually no R&D budget for their own product, namely delivering education to willing buyers” (Michael Stanton, 2014) Education are missing on an explosive growth sector: Their Own. (Harvard Business Review) Education has undoubtedly been commoditised and as a good. As suggested by American entrepreneur Peter Theil (Cited in Hellweg, 2013), it may function as both learning and insurance access platform. Another aspect of HE is that, in contrast to most other industries that have faced disruption, the top 10 providers are still the same for the last 40 decades or so. The question is how much longer will they be there? Not even Coursera’s founder Daphne Koller could anticipate the scale and impact of the MOOCs. Udacity, Coursera and edX, aka ‘The Big Three’ have crossed the barrier of 40 million active students. What does it mean for traditional universities? MIT’s president Raphael Reif struggles to see how his institution can carry on justifying charging $50,0000 for tuition much longer and that is a big problem not only for them for many other universities that are starting to see their numbers dwindling. This paper is the first in a series of five papers looking at the future of higher education and learning ]]>
Presentation given for the 13th Conference on Social Science at University of Vienna, October 6th/7th. Paper published on the EUROPEAN JOURNAL OF SOCIAL SCIENCES EDUCATION AND RESEARCH September-December 2017, Volume 11, Nr. 2, pg 39-51 “Many Universities manage billions in research funding, but there is usually no R&D budget for their own product, namely delivering education to willing buyers” (Michael Stanton, 2014) Education are missing on an explosive growth sector: Their Own. (Harvard Business Review) Education has undoubtedly been commoditised and as a good. As suggested by American entrepreneur Peter Theil (Cited in Hellweg, 2013), it may function as both learning and insurance access platform. Another aspect of HE is that, in contrast to most other industries that have faced disruption, the top 10 providers are still the same for the last 40 decades or so. The question is how much longer will they be there? Not even Coursera’s founder Daphne Koller could anticipate the scale and impact of the MOOCs. Udacity, Coursera and edX, aka ‘The Big Three’ have crossed the barrier of 40 million active students. What does it mean for traditional universities? MIT’s president Raphael Reif struggles to see how his institution can carry on justifying charging $50,0000 for tuition much longer and that is a big problem not only for them for many other universities that are starting to see their numbers dwindling. This paper is the first in a series of five papers looking at the future of higher education and learning ]]> Sat, 28 Oct 2017 12:45:07 GMT /slideshow/challenges-of-engaging-students-through-virtual-learning-environments-a-new-framework-for-blended-learning-at-uk-universities/81316300 baidiomas@slideshare.net(baidiomas) CHALLENGES OF ENGAGING STUDENTS THROUGH VIRTUAL LEARNING ENVIRONMENTS. A NEW FRAMEWORK FOR BLENDED LEARNING AT UK UNIVERSITIES baidiomas Presentation given for the 13th Conference on Social Science at University of Vienna, October 6th/7th. Paper published on the EUROPEAN JOURNAL OF SOCIAL SCIENCES EDUCATION AND RESEARCH September-December 2017, Volume 11, Nr. 2, pg 39-51 “Many Universities manage billions in research funding, but there is usually no R&D budget for their own product, namely delivering education to willing buyers” (Michael Stanton, 2014) Education are missing on an explosive growth sector: Their Own. (Harvard Business Review) Education has undoubtedly been commoditised and as a good. As suggested by American entrepreneur Peter Theil (Cited in Hellweg, 2013), it may function as both learning and insurance access platform. Another aspect of HE is that, in contrast to most other industries that have faced disruption, the top 10 providers are still the same for the last 40 decades or so. The question is how much longer will they be there? Not even Coursera’s founder Daphne Koller could anticipate the scale and impact of the MOOCs. Udacity, Coursera and edX, aka ‘The Big Three’ have crossed the barrier of 40 million active students. What does it mean for traditional universities? MIT’s president Raphael Reif struggles to see how his institution can carry on justifying charging $50,0000 for tuition much longer and that is a big problem not only for them for many other universities that are starting to see their numbers dwindling. This paper is the first in a series of five papers looking at the future of higher education and learning <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e-learningtoolsanintegratedapproach-171028124507-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given for the 13th Conference on Social Science at University of Vienna, October 6th/7th. Paper published on the EUROPEAN JOURNAL OF SOCIAL SCIENCES EDUCATION AND RESEARCH September-December 2017, Volume 11, Nr. 2, pg 39-51 “Many Universities manage billions in research funding, but there is usually no R&D budget for their own product, namely delivering education to willing buyers” (Michael Stanton, 2014) Education are missing on an explosive growth sector: Their Own. (Harvard Business Review) Education has undoubtedly been commoditised and as a good. As suggested by American entrepreneur Peter Theil (Cited in Hellweg, 2013), it may function as both learning and insurance access platform. Another aspect of HE is that, in contrast to most other industries that have faced disruption, the top 10 providers are still the same for the last 40 decades or so. The question is how much longer will they be there? Not even Coursera’s founder Daphne Koller could anticipate the scale and impact of the MOOCs. Udacity, Coursera and edX, aka ‘The Big Three’ have crossed the barrier of 40 million active students. What does it mean for traditional universities? MIT’s president Raphael Reif struggles to see how his institution can carry on justifying charging $50,0000 for tuition much longer and that is a big problem not only for them for many other universities that are starting to see their numbers dwindling. This paper is the first in a series of five papers looking at the future of higher education and learning

CHALLENGES OF ENGAGING STUDENTS THROUGH VIRTUAL LEARNING ENVIRONMENTS. A NEW FRAMEWORK FOR BLENDED LEARNING AT UK UNIVERSITIES from Andy Lima

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0 Improving Customer Engagement through Personalisation & Marketing Automation /slideshow/improving-customer-engagement-through-personalisation-marketing-automation/80731126 personalisationmarketingautomation-171012092934
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.]]>
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.]]> Thu, 12 Oct 2017 09:29:34 GMT /slideshow/improving-customer-engagement-through-personalisation-marketing-automation/80731126 baidiomas@slideshare.net(baidiomas) Improving Customer Engagement through Personalisation & Marketing Automation baidiomas Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personalisationmarketingautomation-171012092934-thumbnail.jpg?width=120&height=120&fit=bounds" /> Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.

Improving Customer Engagement through Personalisation & Marketing Automation from Andy Lima

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0 Strategic Formulation and Marketing Mix /baidiomas/strategic-formulation-and-marketing-mix 4strategicformulationandmktmix161-161214101125
This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley. in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.]]>
This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley. in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.]]> Wed, 14 Dec 2016 10:11:25 GMT /baidiomas/strategic-formulation-and-marketing-mix baidiomas@slideshare.net(baidiomas) Strategic Formulation and Marketing Mix baidiomas This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley. in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4strategicformulationandmktmix161-161214101125-thumbnail.jpg?width=120&height=120&fit=bounds" /> This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley. in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.

Strategic Formulation and Marketing Mix from Andy Lima

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0 Digital marketing workshop /slideshow/digital-marketing-workshop-68443703/68443703 digitalmarketingworkshop-161109021559
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning. This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented. ]]>
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning. This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented. ]]> Wed, 09 Nov 2016 02:15:59 GMT /slideshow/digital-marketing-workshop-68443703/68443703 baidiomas@slideshare.net(baidiomas) Digital marketing workshop baidiomas Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning. This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingworkshop-161109021559-thumbnail.jpg?width=120&height=120&fit=bounds" /> Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning. This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.

Digital marketing workshop from Andy Lima

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0 Introduction to Channels and Metrics /slideshow/introduction-to-channels-and-metrics/67670096 channelsmetricsslds-161026113554
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.]]>
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.]]> Wed, 26 Oct 2016 11:35:54 GMT /slideshow/introduction-to-channels-and-metrics/67670096 baidiomas@slideshare.net(baidiomas) Introduction to Channels and Metrics baidiomas Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/channelsmetricsslds-161026113554-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.

Introduction to Channels and Metrics from Andy Lima

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0 Strategic Digital Marketing Planning Framework /slideshow/strategic-digital-marketing-planning-framework/67668980 dslec3161-161026110443
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring. The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.]]>
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring. The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.]]> Wed, 26 Oct 2016 11:04:43 GMT /slideshow/strategic-digital-marketing-planning-framework/67668980 baidiomas@slideshare.net(baidiomas) Strategic Digital Marketing Planning Framework baidiomas 3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring. The Lecture is followed by 2 hours seminars with extra materials, videos and tasks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dslec3161-161026110443-thumbnail.jpg?width=120&height=120&fit=bounds" /> 3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring. The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.

Strategic Digital Marketing Planning Framework from Andy Lima

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0 Social Selling - Driving Sales and Profitability through Social Engagement /slideshow/social-selling-workshop-67666572/67666572 socialsellingworkshopsls-161026095754
Workshop delivered at Leeds Business Week on 18/10/16 Some slides were altered to fit the platform The idea was to introduce 5 practical steps business managers / owners can implement to grow their online presence and increase sales through social engagement. ]]>
Workshop delivered at Leeds Business Week on 18/10/16 Some slides were altered to fit the platform The idea was to introduce 5 practical steps business managers / owners can implement to grow their online presence and increase sales through social engagement. ]]> Wed, 26 Oct 2016 09:57:54 GMT /slideshow/social-selling-workshop-67666572/67666572 baidiomas@slideshare.net(baidiomas) Social Selling - Driving Sales and Profitability through Social Engagement baidiomas Workshop delivered at Leeds Business Week on 18/10/16 Some slides were altered to fit the platform The idea was to introduce 5 practical steps business managers / owners can implement to grow their online presence and increase sales through social engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialsellingworkshopsls-161026095754-thumbnail.jpg?width=120&height=120&fit=bounds" /> Workshop delivered at Leeds Business Week on 18/10/16 Some slides were altered to fit the platform The idea was to introduce 5 practical steps business managers / owners can implement to grow their online presence and increase sales through social engagement.

Social Selling - Driving Sales and Profitability through Social Engagement from Andy Lima

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0 Digital Marketplace Analysis /slideshow/digital-marketplace-analysis/66808636 dslec2161-161006125332
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation. This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.]]>
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation. This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.]]> Thu, 06 Oct 2016 12:53:32 GMT /slideshow/digital-marketplace-analysis/66808636 baidiomas@slideshare.net(baidiomas) Digital Marketplace Analysis baidiomas In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation. This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dslec2161-161006125332-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation. This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.

Digital Marketplace Analysis from Andy Lima

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0 Digital Strategy - Lecture 1 - The New Digital Landscape /slideshow/digital-strategy-lecture-1-the-new-digital-landscape/66480756 dslec1161-160927180441
Lecture delivered on 28/09/2106 - format: debate and discussion Leeds Business School Exploring the new digital environment, disruption and innovation (It works better when used with articles, reports and videos about disruption) Several articles on disruption and innovation was used to guide students thoughts throughout the lecture. ]]>
Lecture delivered on 28/09/2106 - format: debate and discussion Leeds Business School Exploring the new digital environment, disruption and innovation (It works better when used with articles, reports and videos about disruption) Several articles on disruption and innovation was used to guide students thoughts throughout the lecture. ]]> Tue, 27 Sep 2016 18:04:41 GMT /slideshow/digital-strategy-lecture-1-the-new-digital-landscape/66480756 baidiomas@slideshare.net(baidiomas) Digital Strategy - Lecture 1 - The New Digital Landscape baidiomas Lecture delivered on 28/09/2106 - format: debate and discussion Leeds Business School Exploring the new digital environment, disruption and innovation (It works better when used with articles, reports and videos about disruption) Several articles on disruption and innovation was used to guide students thoughts throughout the lecture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dslec1161-160927180441-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lecture delivered on 28/09/2106 - format: debate and discussion Leeds Business School Exploring the new digital environment, disruption and innovation (It works better when used with articles, reports and videos about disruption) Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.

Digital Strategy - Lecture 1 - The New Digital Landscape from Andy Lima

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0 https://cdn.slidesharecdn.com/profile-photo-baidiomas-48x48.jpg?cb=1618403941 Andy Lima is a life-long Learner and passionate about entrepreneurship, cross-cultural integration, and digital technologies. His main aims are: To grow and groom individuals as well as enterprises to become leading global players. To provide holistic leadership and coaching for individuals and organisations aiming to develop and implement leading digital innovation that will build their capabilities and core competencies. To deliver change management, cultural shift training and coaching programs supporting leaders to embrace a full 360° enterprise integration. To build businesses that will grow and thrive in a complex fast-paced 21st-century global economy. andylima.blog/ https://cdn.slidesharecdn.com/ss_thumbnails/5stepstobecomeachangeagentmarketer-190331193310-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/5-steps-to-becoming-a-change-agent-marketer/138956891 5 steps to becoming a ... https://cdn.slidesharecdn.com/ss_thumbnails/e-learningtoolsanintegratedapproach-171028124507-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/challenges-of-engaging-students-through-virtual-learning-environments-a-new-framework-for-blended-learning-at-uk-universities/81316300 CHALLENGES OF ENGAGING... https://cdn.slidesharecdn.com/ss_thumbnails/personalisationmarketingautomation-171012092934-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/improving-customer-engagement-through-personalisation-marketing-automation/80731126 Improving Customer Eng...