ºÝºÝߣshows by User: beaslecb / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: beaslecb / Fri, 10 Jan 2014 09:38:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: beaslecb Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands Digital /slideshow/measuring-pr-with-google-analytics-webinar-walker-sands-and-walker-sands-digital/29882231 wscwsdgoogleanalyticswebinar12-11-13-final-140110093849-phpapp02
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics. Learn how to: Gain additional insight into the success of your PR programs Determine the right web pages to link to Identify performance of website traffic from media placements Dissect and monetize traffic once it hits your website Tie leads to your PR activities and justify budget The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar]]>
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics. Learn how to: Gain additional insight into the success of your PR programs Determine the right web pages to link to Identify performance of website traffic from media placements Dissect and monetize traffic once it hits your website Tie leads to your PR activities and justify budget The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar]]> Fri, 10 Jan 2014 09:38:49 GMT /slideshow/measuring-pr-with-google-analytics-webinar-walker-sands-and-walker-sands-digital/29882231 beaslecb@slideshare.net(beaslecb) Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands Digital beaslecb The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics. Learn how to: Gain additional insight into the success of your PR programs Determine the right web pages to link to Identify performance of website traffic from media placements Dissect and monetize traffic once it hits your website Tie leads to your PR activities and justify budget The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wscwsdgoogleanalyticswebinar12-11-13-final-140110093849-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics. Learn how to: Gain additional insight into the success of your PR programs Determine the right web pages to link to Identify performance of website traffic from media placements Dissect and monetize traffic once it hits your website Tie leads to your PR activities and justify budget The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar
Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands Digital from beaslecb
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