ºÝºÝߣshows by User: beckoninc / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: beckoninc / Tue, 22 Aug 2017 16:51:47 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: beckoninc Intro to Bubble Charts by BECKON /slideshow/intro-to-bubble-charts/79060761 intro-to-bubble-charts-170822165148
Learn the basics of bubble charts and how they can help your team answer complex marketing questions. What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between outcomes.]]>

Learn the basics of bubble charts and how they can help your team answer complex marketing questions. What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between outcomes.]]>
Tue, 22 Aug 2017 16:51:47 GMT /slideshow/intro-to-bubble-charts/79060761 beckoninc@slideshare.net(beckoninc) Intro to Bubble Charts by BECKON beckoninc Learn the basics of bubble charts and how they can help your team answer complex marketing questions. What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between outcomes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intro-to-bubble-charts-170822165148-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn the basics of bubble charts and how they can help your team answer complex marketing questions. What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between outcomes.
Intro to Bubble Charts by BECKON from Amanda Roberts
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6 Steps to a Transparent Brand + Agency Partnership by BECKON /slideshow/6-steps-to-a-transparent-brand-agency-partnership/79060616 6stepstoagencybrandpartnership-170822164722
As marketing speeds up and gets more complex, it becomes harder to understand what’s working, what’s not and how to respond. More of our media spend can be optimized in-flight than ever before, but we rarely get insightful reporting from our agencies in time to take action. We're slowed down by messy, inconsistent data and lack of visibility into performance. Agencies are still critical partners, but the relationship between brands and media partners must evolve along with the marketing landscape. Alignment around a clean, trusted, continuously updated data hub helps create the fast feedback loops that enable mid-stream optimization, test-and-learn marketing and better business results.]]>

As marketing speeds up and gets more complex, it becomes harder to understand what’s working, what’s not and how to respond. More of our media spend can be optimized in-flight than ever before, but we rarely get insightful reporting from our agencies in time to take action. We're slowed down by messy, inconsistent data and lack of visibility into performance. Agencies are still critical partners, but the relationship between brands and media partners must evolve along with the marketing landscape. Alignment around a clean, trusted, continuously updated data hub helps create the fast feedback loops that enable mid-stream optimization, test-and-learn marketing and better business results.]]>
Tue, 22 Aug 2017 16:47:22 GMT /slideshow/6-steps-to-a-transparent-brand-agency-partnership/79060616 beckoninc@slideshare.net(beckoninc) 6 Steps to a Transparent Brand + Agency Partnership by BECKON beckoninc As marketing speeds up and gets more complex, it becomes harder to understand what’s working, what’s not and how to respond. More of our media spend can be optimized in-flight than ever before, but we rarely get insightful reporting from our agencies in time to take action. We're slowed down by messy, inconsistent data and lack of visibility into performance. Agencies are still critical partners, but the relationship between brands and media partners must evolve along with the marketing landscape. Alignment around a clean, trusted, continuously updated data hub helps create the fast feedback loops that enable mid-stream optimization, test-and-learn marketing and better business results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6stepstoagencybrandpartnership-170822164722-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As marketing speeds up and gets more complex, it becomes harder to understand what’s working, what’s not and how to respond. More of our media spend can be optimized in-flight than ever before, but we rarely get insightful reporting from our agencies in time to take action. We&#39;re slowed down by messy, inconsistent data and lack of visibility into performance. Agencies are still critical partners, but the relationship between brands and media partners must evolve along with the marketing landscape. Alignment around a clean, trusted, continuously updated data hub helps create the fast feedback loops that enable mid-stream optimization, test-and-learn marketing and better business results.
6 Steps to a Transparent Brand + Agency Partnership by BECKON from Amanda Roberts
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The Mandate for Agile Measurement by BECKON /slideshow/the-mandate-for-agile-measurement-by-beckon/70968378 themandate-for-agile-measurement-beckon-white-paper-170113000955
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top. As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.]]>

It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top. As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.]]>
Fri, 13 Jan 2017 00:09:55 GMT /slideshow/the-mandate-for-agile-measurement-by-beckon/70968378 beckoninc@slideshare.net(beckoninc) The Mandate for Agile Measurement by BECKON beckoninc It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top. As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/themandate-for-agile-measurement-beckon-white-paper-170113000955-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top. As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
The Mandate for Agile Measurement by BECKON from Amanda Roberts
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THE TOTAL ECONOMIC IMPACTâ„¢ OF BECKON /slideshow/the-total-economic-impact-of-beckon/70968174 beckonforrestertotaleconomicimpactstudy3-170112235747
For years, customers have been telling us that using Beckon to measure everything, learn fast, spend wisely and optimize in real-time has transformed their business. But, we are a data-driven company and customer anecdotes aren't enough. We commissioned Forrester as a neutral third party to talk with our customers and quantify the benefit of using Beckon to make faster, data-informed decisions and optimize campaigns in-flight (before its too late to impact results).]]>

For years, customers have been telling us that using Beckon to measure everything, learn fast, spend wisely and optimize in real-time has transformed their business. But, we are a data-driven company and customer anecdotes aren't enough. We commissioned Forrester as a neutral third party to talk with our customers and quantify the benefit of using Beckon to make faster, data-informed decisions and optimize campaigns in-flight (before its too late to impact results).]]>
Thu, 12 Jan 2017 23:57:47 GMT /slideshow/the-total-economic-impact-of-beckon/70968174 beckoninc@slideshare.net(beckoninc) THE TOTAL ECONOMIC IMPACTâ„¢ OF BECKON beckoninc For years, customers have been telling us that using Beckon to measure everything, learn fast, spend wisely and optimize in real-time has transformed their business. But, we are a data-driven company and customer anecdotes aren't enough. We commissioned Forrester as a neutral third party to talk with our customers and quantify the benefit of using Beckon to make faster, data-informed decisions and optimize campaigns in-flight (before its too late to impact results). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beckonforrestertotaleconomicimpactstudy3-170112235747-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For years, customers have been telling us that using Beckon to measure everything, learn fast, spend wisely and optimize in real-time has transformed their business. But, we are a data-driven company and customer anecdotes aren&#39;t enough. We commissioned Forrester as a neutral third party to talk with our customers and quantify the benefit of using Beckon to make faster, data-informed decisions and optimize campaigns in-flight (before its too late to impact results).
THE TOTAL ECONOMIC IMPACTâ„¢ OF BECKON from Amanda Roberts
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The Unsung Heroes of Marketing Insight White Paper by BECKON /slideshow/the-unsung-heroes-of-marketing-insight-white-paper-by-beckon-49145356/49145356 theunsungheroesofmarketinginsightwhitepaperbybeckon-150608224736-lva1-app6892
Consistent, best-practice marketing data management should be the top priority for every omnichannel marketing department. Only if we take the time to perform the unglamorous task of working below the waterline to structure our data in smart, useful ways can we take full advantage of what modern marketing has to offer.]]>

Consistent, best-practice marketing data management should be the top priority for every omnichannel marketing department. Only if we take the time to perform the unglamorous task of working below the waterline to structure our data in smart, useful ways can we take full advantage of what modern marketing has to offer.]]>
Mon, 08 Jun 2015 22:47:35 GMT /slideshow/the-unsung-heroes-of-marketing-insight-white-paper-by-beckon-49145356/49145356 beckoninc@slideshare.net(beckoninc) The Unsung Heroes of Marketing Insight White Paper by BECKON beckoninc Consistent, best-practice marketing data management should be the top priority for every omnichannel marketing department. Only if we take the time to perform the unglamorous task of working below the waterline to structure our data in smart, useful ways can we take full advantage of what modern marketing has to offer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theunsungheroesofmarketinginsightwhitepaperbybeckon-150608224736-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consistent, best-practice marketing data management should be the top priority for every omnichannel marketing department. Only if we take the time to perform the unglamorous task of working below the waterline to structure our data in smart, useful ways can we take full advantage of what modern marketing has to offer.
The Unsung Heroes of Marketing Insight White Paper by BECKON from Amanda Roberts
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The Art of the Marketing Scorecard Webcast by BECKON /slideshow/the-art-of-the-marketing-scorecard-webcast-by-beckon/48458822 theartofthemarketingscorecardwebcastbybeckon-150521230942-lva1-app6892
Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.]]>

Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.]]>
Thu, 21 May 2015 23:09:42 GMT /slideshow/the-art-of-the-marketing-scorecard-webcast-by-beckon/48458822 beckoninc@slideshare.net(beckoninc) The Art of the Marketing Scorecard Webcast by BECKON beckoninc Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theartofthemarketingscorecardwebcastbybeckon-150521230942-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Let your data do the talking. Join Beckon CEO Jennifer Zeszut for a rare peek at the inner workings of omnichannel marketing scorecard design, and learn how to use marketing scorecards to tell the story of marketing performance.
The Art of the Marketing Scorecard Webcast by BECKON from Amanda Roberts
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Marketing Measurement Mastery Webcast ºÝºÝߣs by BECKON /slideshow/marketing-measurement-mastery-webcast-slides-by-beckon/48458625 marketingmeasurementmasterywebcastslidesbybeckon-150521230031-lva1-app6891
Omnichannel marketing measurement doesn’t happen overnight—it’s a journey. Join Forrester Analyst Tina Moffett and Beckon VP of Data Strategy Kevin Dodson to learn how top brands measure and optimize omnichannel marketing performance.]]>

Omnichannel marketing measurement doesn’t happen overnight—it’s a journey. Join Forrester Analyst Tina Moffett and Beckon VP of Data Strategy Kevin Dodson to learn how top brands measure and optimize omnichannel marketing performance.]]>
Thu, 21 May 2015 23:00:31 GMT /slideshow/marketing-measurement-mastery-webcast-slides-by-beckon/48458625 beckoninc@slideshare.net(beckoninc) Marketing Measurement Mastery Webcast ºÝºÝߣs by BECKON beckoninc Omnichannel marketing measurement doesn’t happen overnight—it’s a journey. Join Forrester Analyst Tina Moffett and Beckon VP of Data Strategy Kevin Dodson to learn how top brands measure and optimize omnichannel marketing performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingmeasurementmasterywebcastslidesbybeckon-150521230031-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Omnichannel marketing measurement doesn’t happen overnight—it’s a journey. Join Forrester Analyst Tina Moffett and Beckon VP of Data Strategy Kevin Dodson to learn how top brands measure and optimize omnichannel marketing performance.
Marketing Measurement Mastery Webcast ºÝºÝߣs by BECKON from Amanda Roberts
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Marketing Measurement Therapy Webcast slides by BECKON /slideshow/marketing-measurement-therapy-webcast-slides-by-beckon/48458404 marketingmeasurementtherapywebcastslidesbybeckon-150521225042-lva1-app6892
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Thu, 21 May 2015 22:50:42 GMT /slideshow/marketing-measurement-therapy-webcast-slides-by-beckon/48458404 beckoninc@slideshare.net(beckoninc) Marketing Measurement Therapy Webcast slides by BECKON beckoninc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingmeasurementtherapywebcastslidesbybeckon-150521225042-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Marketing Measurement Therapy Webcast slides by BECKON from Amanda Roberts
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Union Bank Case Study by BECKON /slideshow/union-bank-case-study-by-beckon/48458292 unionbankcasestudybybeckon-150521224515-lva1-app6892
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution]]>

Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution]]>
Thu, 21 May 2015 22:45:15 GMT /slideshow/union-bank-case-study-by-beckon/48458292 beckoninc@slideshare.net(beckoninc) Union Bank Case Study by BECKON beckoninc Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unionbankcasestudybybeckon-150521224515-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
Union Bank Case Study by BECKON from Amanda Roberts
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Funnel Metrics White Paper by BECKON /slideshow/funnel-metrics-white-paper-by-beckon/48458155 funnelmetricswhitepaperbybeckon-150521223944-lva1-app6891
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Thu, 21 May 2015 22:39:44 GMT /slideshow/funnel-metrics-white-paper-by-beckon/48458155 beckoninc@slideshare.net(beckoninc) Funnel Metrics White Paper by BECKON beckoninc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/funnelmetricswhitepaperbybeckon-150521223944-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Funnel Metrics White Paper by BECKON from Amanda Roberts
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2015 Outlook for Marketing Performance Measurement by BECKON /slideshow/omnichannel-performance-measurement-webcast-slides-by-beckon/48440012 omnichannelperformancemeasurementwebcastslidesbybeckon-150521150404-lva1-app6891
Join Kevin Dodson, Beckon VP of Data strategy for a look at the 2015 Outlook for Marketing Performance Measurement. In this 30-minute webcast, we’ll cover what’s in store for 2015 and the critical measurement capabilities you need to master.]]>

Join Kevin Dodson, Beckon VP of Data strategy for a look at the 2015 Outlook for Marketing Performance Measurement. In this 30-minute webcast, we’ll cover what’s in store for 2015 and the critical measurement capabilities you need to master.]]>
Thu, 21 May 2015 15:04:04 GMT /slideshow/omnichannel-performance-measurement-webcast-slides-by-beckon/48440012 beckoninc@slideshare.net(beckoninc) 2015 Outlook for Marketing Performance Measurement by BECKON beckoninc Join Kevin Dodson, Beckon VP of Data strategy for a look at the 2015 Outlook for Marketing Performance Measurement. In this 30-minute webcast, we’ll cover what’s in store for 2015 and the critical measurement capabilities you need to master. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/omnichannelperformancemeasurementwebcastslidesbybeckon-150521150404-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Join Kevin Dodson, Beckon VP of Data strategy for a look at the 2015 Outlook for Marketing Performance Measurement. In this 30-minute webcast, we’ll cover what’s in store for 2015 and the critical measurement capabilities you need to master.
2015 Outlook for Marketing Performance Measurement by BECKON from Amanda Roberts
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The Integrated Marketing Analytics Guidebook White Paper by BECKON /slideshow/the-integrated-marketing-analytics-guidebook-white-paper-by-beckon/48395081 theintegratedmarketinganalyticsguidebookwhitepaperbybeckon-150520163514-lva1-app6892
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?]]>

You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?]]>
Wed, 20 May 2015 16:35:14 GMT /slideshow/the-integrated-marketing-analytics-guidebook-white-paper-by-beckon/48395081 beckoninc@slideshare.net(beckoninc) The Integrated Marketing Analytics Guidebook White Paper by BECKON beckoninc You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theintegratedmarketinganalyticsguidebookwhitepaperbybeckon-150520163514-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
The Integrated Marketing Analytics Guidebook White Paper by BECKON from Amanda Roberts
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Marketing's True Impact by BECKON /slideshow/marketings-true-impact-by-beckon/48359561 marketingstrueimpactbybeckon-150519225126-lva1-app6892
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.]]>

Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.]]>
Tue, 19 May 2015 22:51:26 GMT /slideshow/marketings-true-impact-by-beckon/48359561 beckoninc@slideshare.net(beckoninc) Marketing's True Impact by BECKON beckoninc Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingstrueimpactbybeckon-150519225126-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Marketing's True Impact by BECKON from Amanda Roberts
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https://cdn.slidesharecdn.com/profile-photo-beckoninc-48x48.jpg?cb=1531776811 https://www.beckon.com https://cdn.slidesharecdn.com/ss_thumbnails/intro-to-bubble-charts-170822165148-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/intro-to-bubble-charts/79060761 Intro to Bubble Charts... https://cdn.slidesharecdn.com/ss_thumbnails/6stepstoagencybrandpartnership-170822164722-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/6-steps-to-a-transparent-brand-agency-partnership/79060616 6 Steps to a Transpare... https://cdn.slidesharecdn.com/ss_thumbnails/themandate-for-agile-measurement-beckon-white-paper-170113000955-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-mandate-for-agile-measurement-by-beckon/70968378 The Mandate for Agile ...