際際滷shows by User: bengrossman / http://www.slideshare.net/images/logo.gif 際際滷shows by User: bengrossman / Sat, 15 Jul 2017 03:33:05 GMT 際際滷Share feed for 際際滷shows by User: bengrossman The New Viral: Effective, Not Just Infective /slideshow/the-new-viral-effective-not-just-infective-77895267/77895267 thenewviraljackmortonbengrossman-170715033305
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. Theyre the stuff of viral video and marketing legend. But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004. Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. Its the dawn of The New Viral a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.]]>
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. Theyre the stuff of viral video and marketing legend. But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004. Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. Its the dawn of The New Viral a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.]]> Sat, 15 Jul 2017 03:33:05 GMT /slideshow/the-new-viral-effective-not-just-infective-77895267/77895267 bengrossman@slideshare.net(bengrossman) The New Viral: Effective, Not Just Infective bengrossman Subservient Chicken. Old Spice Guy. Real Beauty Sketches. Theyre the stuff of viral video and marketing legend. But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004. Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. Its the dawn of The New Viral a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewviraljackmortonbengrossman-170715033305-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Subservient Chicken. Old Spice Guy. Real Beauty Sketches. Theyre the stuff of viral video and marketing legend. But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004. Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. Its the dawn of The New Viral a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
The New Viral: Effective, Not Just Infective from Ben Grossman
]]> 1538 9 https://cdn.slidesharecdn.com/ss_thumbnails/thenewviraljackmortonbengrossman-170715033305-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Creation Best Practices & The Problem With Editorial Calendars /slideshow/content-creation-best-practices-the-problem-with-editorial-calendars/45999821 sxswcontentcreationbestpracticesbengrossman-150318121928-conversion-gate01
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either dont have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). Its a content crisis! That was the genesis of Jack Mortons SXSW Interactive Workshop: Why Editorial Calendars Make Your Content SUCK. In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.]]>
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either dont have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). Its a content crisis! That was the genesis of Jack Mortons SXSW Interactive Workshop: Why Editorial Calendars Make Your Content SUCK. In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.]]> Wed, 18 Mar 2015 12:19:28 GMT /slideshow/content-creation-best-practices-the-problem-with-editorial-calendars/45999821 bengrossman@slideshare.net(bengrossman) Content Creation Best Practices & The Problem With Editorial Calendars bengrossman 89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either dont have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). Its a content crisis! That was the genesis of Jack Mortons SXSW Interactive Workshop: Why Editorial Calendars Make Your Content SUCK. In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswcontentcreationbestpracticesbengrossman-150318121928-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don&#39;t look too good. Two-thirds of content marketers admit that they either dont have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). Its a content crisis! That was the genesis of Jack Mortons SXSW Interactive Workshop: Why Editorial Calendars Make Your Content SUCK. In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Content Creation Best Practices & The Problem With Editorial Calendars from Ben Grossman
]]> 51712 65 https://cdn.slidesharecdn.com/ss_thumbnails/sxswcontentcreationbestpracticesbengrossman-150318121928-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CES 2015: A No Gadget Report for Marketers & Brands /slideshow/ces-2015-a-no-gadget-report-for-marketers-brands/43770162 2015cesjackmortonbengrossmanpov-150122012356-conversion-gate02
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive. After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, the center of convergence among content, services and products.]]>
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive. After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, the center of convergence among content, services and products.]]> Thu, 22 Jan 2015 01:23:56 GMT /slideshow/ces-2015-a-no-gadget-report-for-marketers-brands/43770162 bengrossman@slideshare.net(bengrossman) CES 2015: A No Gadget Report for Marketers & Brands bengrossman A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive. After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, the center of convergence among content, services and products. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015cesjackmortonbengrossmanpov-150122012356-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive. After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, the center of convergence among content, services and products.
CES 2015: A No Gadget Report for Marketers & Brands from Ben Grossman
]]> 10213 10 https://cdn.slidesharecdn.com/ss_thumbnails/2015cesjackmortonbengrossmanpov-150122012356-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Progressive Profiling Strategy: The Power of Incremental Data /slideshow/progressive-profiling-strategy-the-power-of-incremental-data/34459323 progressiveprofilingbengrossmanjackmorton-140508182648-phpapp01
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate and its expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. Whats at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brands consumers.]]>
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate and its expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. Whats at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brands consumers.]]> Thu, 08 May 2014 18:26:48 GMT /slideshow/progressive-profiling-strategy-the-power-of-incremental-data/34459323 bengrossman@slideshare.net(bengrossman) Progressive Profiling Strategy: The Power of Incremental Data bengrossman Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate and its expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. Whats at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brands consumers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/progressiveprofilingbengrossmanjackmorton-140508182648-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate and its expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. Whats at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brands consumers.
Progressive Profiling Strategy: The Power of Incremental Data from Ben Grossman
]]> 6440 11 https://cdn.slidesharecdn.com/ss_thumbnails/progressiveprofilingbengrossmanjackmorton-140508182648-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Second Screen Strategy: Planning For (And Against) A Multi-Screen World /slideshow/second-screen-strategy-planning-for-and-against-a-multiscreen-world/34406956 secondscreenstrategybengrossmanjackmorton-140507151449-phpapp01
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).]]>
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).]]> Wed, 07 May 2014 15:14:49 GMT /slideshow/second-screen-strategy-planning-for-and-against-a-multiscreen-world/34406956 bengrossman@slideshare.net(bengrossman) Second Screen Strategy: Planning For (And Against) A Multi-Screen World bengrossman Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/secondscreenstrategybengrossmanjackmorton-140507151449-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Second Screen Strategy: Planning For (And Against) A Multi-Screen World from Ben Grossman
]]> 50915 47 https://cdn.slidesharecdn.com/ss_thumbnails/secondscreenstrategybengrossmanjackmorton-140507151449-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand As Verb: Principles of High Performing Experience Brands /slideshow/brand-as-verb-principles-of-high-performing-experience-brands/32764375 bengrossmanbrandasverbjackmorton-140326100033-phpapp02
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In todays world of new realities it doesnt pay for brands to stand by, continuing to trumpet their creative messaging. After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action brands that are more than nouns. Brands must see themselves as verbs.]]>
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In todays world of new realities it doesnt pay for brands to stand by, continuing to trumpet their creative messaging. After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action brands that are more than nouns. Brands must see themselves as verbs.]]> Wed, 26 Mar 2014 10:00:33 GMT /slideshow/brand-as-verb-principles-of-high-performing-experience-brands/32764375 bengrossman@slideshare.net(bengrossman) Brand As Verb: Principles of High Performing Experience Brands bengrossman 80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In todays world of new realities it doesnt pay for brands to stand by, continuing to trumpet their creative messaging. After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action brands that are more than nouns. Brands must see themselves as verbs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bengrossmanbrandasverbjackmorton-140326100033-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In todays world of new realities it doesnt pay for brands to stand by, continuing to trumpet their creative messaging. After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action brands that are more than nouns. Brands must see themselves as verbs.
Brand As Verb: Principles of High Performing Experience Brands from Ben Grossman
]]> 89231 62 https://cdn.slidesharecdn.com/ss_thumbnails/bengrossmanbrandasverbjackmorton-140326100033-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Social Best Practices from the Best Social Brands of 2013 /slideshow/10-social-best-practices-from-the-best-social-brands-of-2013/25451070 socialmediabestpractices2013bengrossman-130821080552-phpapp01
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.]]>
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.]]> Wed, 21 Aug 2013 08:05:52 GMT /slideshow/10-social-best-practices-from-the-best-social-brands-of-2013/25451070 bengrossman@slideshare.net(bengrossman) 10 Social Best Practices from the Best Social Brands of 2013 bengrossman You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediabestpractices2013bengrossman-130821080552-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot&#39;s INBOUND 2013.
10 Social Best Practices from the Best Social Brands of 2013 from Ben Grossman
]]> 100873 153 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediabestpractices2013bengrossman-130821080552-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach Them /bengrossman/2013-ces-jackmortonwhitepaper 2013cesjackmortonwhitepaper-130204110547-phpapp02
The 2013 International CES was the largest CES in the shows 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the shows re-emergence. Who attends CES today and how can brands reach them in 2014? This isnt your grandfathers CES. Theres much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.]]>
The 2013 International CES was the largest CES in the shows 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the shows re-emergence. Who attends CES today and how can brands reach them in 2014? This isnt your grandfathers CES. Theres much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.]]> Mon, 04 Feb 2013 11:05:47 GMT /bengrossman/2013-ces-jackmortonwhitepaper bengrossman@slideshare.net(bengrossman) CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach Them bengrossman The 2013 International CES was the largest CES in the shows 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the shows re-emergence. Who attends CES today and how can brands reach them in 2014? This isnt your grandfathers CES. Theres much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013cesjackmortonwhitepaper-130204110547-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The 2013 International CES was the largest CES in the shows 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the shows re-emergence. Who attends CES today and how can brands reach them in 2014? This isnt your grandfathers CES. Theres much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide&#39;s point of view on CES 2013.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach Them from Ben Grossman
]]> 5432 8 https://cdn.slidesharecdn.com/ss_thumbnails/2013cesjackmortonwhitepaper-130204110547-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing To Women 2012: Beyond Pink /slideshow/marketing-to-women-2012-beyond-pink/13308397 marketing-to-women-2012-jack-morton-120613075130-phpapp02
Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers dont understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head. This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agencys institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY速 and Wayfair.com, for reaching women in this increasingly complex world. Is your brand ready to go BEYOND PINK?]]>
Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers dont understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head. This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agencys institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY速 and Wayfair.com, for reaching women in this increasingly complex world. Is your brand ready to go BEYOND PINK?]]> Wed, 13 Jun 2012 07:51:27 GMT /slideshow/marketing-to-women-2012-beyond-pink/13308397 bengrossman@slideshare.net(bengrossman) Marketing To Women 2012: Beyond Pink bengrossman Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers dont understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head. This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agencys institutional knowledge and insights from panelists from P&G, Reebok, SUBWAY速 and Wayfair.com, for reaching women in this increasingly complex world. Is your brand ready to go BEYOND PINK? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketing-to-women-2012-jack-morton-120613075130-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers dont understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head. This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agencys institutional knowledge and insights from panelists from P&amp;G, Reebok, SUBWAY速 and Wayfair.com, for reaching women in this increasingly complex world. Is your brand ready to go BEYOND PINK?
Marketing To Women 2012: Beyond Pink from Ben Grossman
]]> 4226 8 https://cdn.slidesharecdn.com/ss_thumbnails/marketing-to-women-2012-jack-morton-120613075130-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes /bengrossman/facebook-timeline-a-marketers-guide-to-making-the-most-of-2012-changes jackmortonfacebooktimelineguide2012-120301202930-phpapp02
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future. Whats your timeline for making the most of the new layout? How about starting now? Jacks guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage. ]]>
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future. Whats your timeline for making the most of the new layout? How about starting now? Jacks guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage. ]]> Thu, 01 Mar 2012 20:29:27 GMT /bengrossman/facebook-timeline-a-marketers-guide-to-making-the-most-of-2012-changes bengrossman@slideshare.net(bengrossman) Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes bengrossman On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future. Whats your timeline for making the most of the new layout? How about starting now? Jacks guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jackmortonfacebooktimelineguide2012-120301202930-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future. Whats your timeline for making the most of the new layout? How about starting now? Jacks guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 Changes from Ben Grossman
]]> 2717 5 https://cdn.slidesharecdn.com/ss_thumbnails/jackmortonfacebooktimelineguide2012-120301202930-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media & Tourism: 10 Tips to Attract Travelers /slideshow/ten-social-tourism-tips-to-attract-travelers/7909261 tentourismtips-110510075036-phpapp02
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town. This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.]]>
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town. This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.]]> Tue, 10 May 2011 07:34:15 GMT /slideshow/ten-social-tourism-tips-to-attract-travelers/7909261 bengrossman@slideshare.net(bengrossman) Social Media & Tourism: 10 Tips to Attract Travelers bengrossman The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town. This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tentourismtips-110510075036-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town. This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
Social Media & Tourism: 10 Tips to Attract Travelers from Ben Grossman
]]> 41152 67 https://cdn.slidesharecdn.com/ss_thumbnails/tentourismtips-110510075036-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Like Change? Facebook Upgrades: 2011 /slideshow/like-change-facebook-upgrades-2011/6887713 oxfordcommunicationsfacebookupgrades-110210215300-phpapp01
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States. On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as upgrades, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010. ]]>
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States. On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as upgrades, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010. ]]> Thu, 10 Feb 2011 21:52:58 GMT /slideshow/like-change-facebook-upgrades-2011/6887713 bengrossman@slideshare.net(bengrossman) Like Change? Facebook Upgrades: 2011 bengrossman Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States. On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as upgrades, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oxfordcommunicationsfacebookupgrades-110210215300-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States. On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as upgrades, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Like Change? Facebook Upgrades: 2011 from Ben Grossman
]]> 3207 14 https://cdn.slidesharecdn.com/ss_thumbnails/oxfordcommunicationsfacebookupgrades-110210215300-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2011 CES Social Report /slideshow/2011-ces-social-report/6850794 2011cessocialreport-110208083546-phpapp02
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.]]>
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.]]> Tue, 08 Feb 2011 08:35:35 GMT /slideshow/2011-ces-social-report/6850794 bengrossman@slideshare.net(bengrossman) 2011 CES Social Report bengrossman The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011cessocialreport-110208083546-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
2011 CES Social Report from Ben Grossman
]]> 2204 15 https://cdn.slidesharecdn.com/ss_thumbnails/2011cessocialreport-110208083546-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Lessons Learned: the Best of Social Media in 2010 /slideshow/5-lessons-learned-the-best-of-social-media-in-2010/6096890 bestofsocialmediain2010vss-101209231922-phpapp02
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010. Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. Its the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.]]>
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010. Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. Its the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.]]> Thu, 09 Dec 2010 23:19:20 GMT /slideshow/5-lessons-learned-the-best-of-social-media-in-2010/6096890 bengrossman@slideshare.net(bengrossman) 5 Lessons Learned: the Best of Social Media in 2010 bengrossman This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010. Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. Its the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestofsocialmediain2010vss-101209231922-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010. Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. Its the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.
5 Lessons Learned: the Best of Social Media in 2010 from Ben Grossman
]]> 1633 10 https://cdn.slidesharecdn.com/ss_thumbnails/bestofsocialmediain2010vss-101209231922-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Knowing the Newsumer: Consumer Decision Making in a Digital World /slideshow/knowing-the-newsumer-consumer-decision-making-in-a-digital-world/5346686 knowingthenewsumer-101003101605-phpapp01
How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks? This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.]]>
How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks? This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.]]> Sun, 03 Oct 2010 10:15:58 GMT /slideshow/knowing-the-newsumer-consumer-decision-making-in-a-digital-world/5346686 bengrossman@slideshare.net(bengrossman) Knowing the Newsumer: Consumer Decision Making in a Digital World bengrossman How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks? This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/knowingthenewsumer-101003101605-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks? This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.
Knowing the Newsumer: Consumer Decision Making in a Digital World from Ben Grossman
]]> 2463 10 https://cdn.slidesharecdn.com/ss_thumbnails/knowingthenewsumer-101003101605-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Upside of a Downturn: Broker Business Building on a Budget /slideshow/the-upside-of-a-downturn/4445953 upsideofadownturn-100608190559-phpapp02
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win. The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact. This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.]]>
Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win. The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact. This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.]]> Tue, 08 Jun 2010 19:05:46 GMT /slideshow/the-upside-of-a-downturn/4445953 bengrossman@slideshare.net(bengrossman) The Upside of a Downturn: Broker Business Building on a Budget bengrossman Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win. The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact. This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/upsideofadownturn-100608190559-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Economy got your business down? The glass is half full. For every downturn, there&#39;s an upside. In an age when many brokers&#39; businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win. The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact. This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
The Upside of a Downturn: Broker Business Building on a Budget from Ben Grossman
]]> 1864 8 https://cdn.slidesharecdn.com/ss_thumbnails/upsideofadownturn-100608190559-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Out-Think | Marketing Start-ups, From The Ground Up /slideshow/outthink-marketing-startups-from-the-ground-up/2156378 out-thinkmarketingstart-ups-091007150014-phpapp01
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.]]>
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.]]> Wed, 07 Oct 2009 15:00:01 GMT /slideshow/outthink-marketing-startups-from-the-ground-up/2156378 bengrossman@slideshare.net(bengrossman) Out-Think | Marketing Start-ups, From The Ground Up bengrossman For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/out-thinkmarketingstart-ups-091007150014-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
Out-Think | Marketing Start-ups, From The Ground Up from Ben Grossman
]]> 43199 53 https://cdn.slidesharecdn.com/ss_thumbnails/out-thinkmarketingstart-ups-091007150014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Marketing Mystery /slideshow/mobile-marketing-mystery/1227816 mobilemarketingroundtable-090331101453-phpapp01
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)? A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.]]>
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)? A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.]]> Tue, 31 Mar 2009 10:14:30 GMT /slideshow/mobile-marketing-mystery/1227816 bengrossman@slideshare.net(bengrossman) Mobile Marketing Mystery bengrossman If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)? A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketingroundtable-090331101453-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)? A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
Mobile Marketing Mystery from Ben Grossman
]]> 13121 30 https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketingroundtable-090331101453-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How We All Became Elvis: A Note On Online Personal Branding /slideshow/how-we-all-became-elvis-a-note-on-online-personal-branding/1075078 userscellobgdesktopprofessionalworkassociationofcareerprofessionalshowweallbecameelvisvsmall-090226152518-phpapp02
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com]]>
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com]]> Thu, 26 Feb 2009 15:25:10 GMT /slideshow/how-we-all-became-elvis-a-note-on-online-personal-branding/1075078 bengrossman@slideshare.net(bengrossman) How We All Became Elvis: A Note On Online Personal Branding bengrossman Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/userscellobgdesktopprofessionalworkassociationofcareerprofessionalshowweallbecameelvisvsmall-090226152518-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sure you don&#39;t have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
How We All Became Elvis: A Note On Online Personal Branding from Ben Grossman
]]> 4667 48 https://cdn.slidesharecdn.com/ss_thumbnails/userscellobgdesktopprofessionalworkassociationofcareerprofessionalshowweallbecameelvisvsmall-090226152518-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Aggregation Conversation /slideshow/aggregation-conversation-presentation-594506/594506 the-aggregation-conversation-3-1221195672201738-8
www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.]]>
www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.]]> Thu, 11 Sep 2008 23:19:20 GMT /slideshow/aggregation-conversation-presentation-594506/594506 bengrossman@slideshare.net(bengrossman) Aggregation Conversation bengrossman www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-aggregation-conversation-3-1221195672201738-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> www.AggregationConversation.com -- Aggregation has been a &#39;make or break&#39; factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators&#39; development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.
Aggregation Conversation from Ben Grossman
]]> 1753 3 https://cdn.slidesharecdn.com/ss_thumbnails/the-aggregation-conversation-3-1221195672201738-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-bengrossman-48x48.jpg?cb=1636393664 Ben Grossman (www.ben-grossman.com) is the Chief Strategy Officer, Partner Agencies at Doner Partners Network, where he drives multi-disciplinary work across seven agency brands. Over the course of his career, Ben has set strategy for some of the worlds foremost brands, including Google, Anheuser-Busch InBev, Subway, Liberty Mutual, P&G, GSK, Blue Cross Blue Shield, L.L.Bean and more. His client partnerships have earned top accolades from the Effie Awards, Cannes Lions, Clio Awards and The One Show. His agencies have been recognized as Adweeks Global Agency of the Year, by Ad Ages A-List and as the Cannes Network of the Year. www.ben-grossman.com https://cdn.slidesharecdn.com/ss_thumbnails/thenewviraljackmortonbengrossman-170715033305-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-new-viral-effective-not-just-infective-77895267/77895267 The New Viral: Effecti... https://cdn.slidesharecdn.com/ss_thumbnails/sxswcontentcreationbestpracticesbengrossman-150318121928-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-creation-best-practices-the-problem-with-editorial-calendars/45999821 Content Creation Best ... https://cdn.slidesharecdn.com/ss_thumbnails/2015cesjackmortonbengrossmanpov-150122012356-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ces-2015-a-no-gadget-report-for-marketers-brands/43770162 CES 2015: A No Gadget ...