際際滷shows by User: bfholmes / http://www.slideshare.net/images/logo.gif 際際滷shows by User: bfholmes / Wed, 14 Oct 2020 17:56:33 GMT 際際滷Share feed for 際際滷shows by User: bfholmes Driving digital donations with direct mail - DMAW Data Strategy Forum /slideshow/driving-digital-donations-with-direct-mail-dmaw-data-strategy-forum/238877543 dsfdrivingdigitaldonationswithdirectmail-201014175633
Direct mail is not dead; but not everyone has checks or stamps at home, or feels comfortable sending their credit card information through the mail via that reply device. Plus, did you know that approximately a third of your direct mail prospects Google your organization before deciding to make a gift? This session will teach you how to make your DM digital-friendly to amp up your response rate, average gift (online gifts are almost ALWAYS higher value), and create a new segment of multichannel donors. Learning Objectives: - How to create digital-friendly DM packages - Search and homepage optimization for DM recipients - Multichannel tracking, reporting and analysis]]>
Direct mail is not dead; but not everyone has checks or stamps at home, or feels comfortable sending their credit card information through the mail via that reply device. Plus, did you know that approximately a third of your direct mail prospects Google your organization before deciding to make a gift? This session will teach you how to make your DM digital-friendly to amp up your response rate, average gift (online gifts are almost ALWAYS higher value), and create a new segment of multichannel donors. Learning Objectives: - How to create digital-friendly DM packages - Search and homepage optimization for DM recipients - Multichannel tracking, reporting and analysis]]> Wed, 14 Oct 2020 17:56:33 GMT /slideshow/driving-digital-donations-with-direct-mail-dmaw-data-strategy-forum/238877543 bfholmes@slideshare.net(bfholmes) Driving digital donations with direct mail - DMAW Data Strategy Forum bfholmes Direct mail is not dead; but not everyone has checks or stamps at home, or feels comfortable sending their credit card information through the mail via that reply device. Plus, did you know that approximately a third of your direct mail prospects Google your organization before deciding to make a gift? This session will teach you how to make your DM digital-friendly to amp up your response rate, average gift (online gifts are almost ALWAYS higher value), and create a new segment of multichannel donors. Learning Objectives: - How to create digital-friendly DM packages - Search and homepage optimization for DM recipients - Multichannel tracking, reporting and analysis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dsfdrivingdigitaldonationswithdirectmail-201014175633-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Direct mail is not dead; but not everyone has checks or stamps at home, or feels comfortable sending their credit card information through the mail via that reply device. Plus, did you know that approximately a third of your direct mail prospects Google your organization before deciding to make a gift? This session will teach you how to make your DM digital-friendly to amp up your response rate, average gift (online gifts are almost ALWAYS higher value), and create a new segment of multichannel donors. Learning Objectives: - How to create digital-friendly DM packages - Search and homepage optimization for DM recipients - Multichannel tracking, reporting and analysis
Driving digital donations with direct mail - DMAW Data Strategy Forum from Brenna Holmes
]]> 29 0 https://cdn.slidesharecdn.com/ss_thumbnails/dsfdrivingdigitaldonationswithdirectmail-201014175633-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How To Use Texting to Maximize Your Donor Base and Scale Relationships /slideshow/how-to-use-texting-to-maximize-your-donor-base-and-scale-relationships/184882733 hustlebbcon2019-191021180208
Texting for social good! Watch this expert presentation from CCAH & Hustle at BBCON 2019.]]>
Texting for social good! Watch this expert presentation from CCAH & Hustle at BBCON 2019.]]> Mon, 21 Oct 2019 18:02:08 GMT /slideshow/how-to-use-texting-to-maximize-your-donor-base-and-scale-relationships/184882733 bfholmes@slideshare.net(bfholmes) How To Use Texting to Maximize Your Donor Base and Scale Relationships bfholmes Texting for social good! Watch this expert presentation from CCAH & Hustle at BBCON 2019. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hustlebbcon2019-191021180208-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Texting for social good! Watch this expert presentation from CCAH &amp; Hustle at BBCON 2019.
How To Use Texting to Maximize Your Donor Base and Scale Relationships from Brenna Holmes
]]> 58 1 https://cdn.slidesharecdn.com/ss_thumbnails/hustlebbcon2019-191021180208-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 New Thoughts on an Old Trick - Build a Sustainer Program for The Future /slideshow/new-thoughts-on-an-old-trick-build-a-sustainer-program-for-the-future/181113802 ccahencc2019sustainersession-191011211559
CCAH's Brenna Holmes & Alyssa Ackerman's 2pm Friday, Oct. 11, 2019 session on sustainer acquisition, stewardship, and reinstatement at the DC Engaging Networks Community Conference. ]]>
CCAH's Brenna Holmes & Alyssa Ackerman's 2pm Friday, Oct. 11, 2019 session on sustainer acquisition, stewardship, and reinstatement at the DC Engaging Networks Community Conference. ]]> Fri, 11 Oct 2019 21:15:59 GMT /slideshow/new-thoughts-on-an-old-trick-build-a-sustainer-program-for-the-future/181113802 bfholmes@slideshare.net(bfholmes) New Thoughts on an Old Trick - Build a Sustainer Program for The Future bfholmes CCAH's Brenna Holmes & Alyssa Ackerman's 2pm Friday, Oct. 11, 2019 session on sustainer acquisition, stewardship, and reinstatement at the DC Engaging Networks Community Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ccahencc2019sustainersession-191011211559-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> CCAH&#39;s Brenna Holmes &amp; Alyssa Ackerman&#39;s 2pm Friday, Oct. 11, 2019 session on sustainer acquisition, stewardship, and reinstatement at the DC Engaging Networks Community Conference.
New Thoughts on an Old Trick - Build a Sustainer Program for The Future from Brenna Holmes
]]> 34 0 https://cdn.slidesharecdn.com/ss_thumbnails/ccahencc2019sustainersession-191011211559-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Its Not DM If You Cant Track It - Holmes /slideshow/its-not-dm-if-you-cant-track-it-holmes/7288308 itsnotdmifyoucanttrackit-holmes-110316184208-phpapp01
Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs. This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless. Session Takeaways: 1) How to create trackable and reportable social networking campaigns 2) How to use that data for your forecasting, strategy, and testing planning 3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy]]>
Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs. This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless. Session Takeaways: 1) How to create trackable and reportable social networking campaigns 2) How to use that data for your forecasting, strategy, and testing planning 3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy]]> Wed, 16 Mar 2011 18:42:03 GMT /slideshow/its-not-dm-if-you-cant-track-it-holmes/7288308 bfholmes@slideshare.net(bfholmes) Its Not DM If You Cant Track It - Holmes bfholmes Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs. This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless. Session Takeaways: 1) How to create trackable and reportable social networking campaigns 2) How to use that data for your forecasting, strategy, and testing planning 3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/itsnotdmifyoucanttrackit-holmes-110316184208-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is an important part of online communications and should be part of your nonprofit&#39;s marketing, engagement, and fundraising strategy. But you shouldn&#39;t just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs. This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We&#39;ll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless. Session Takeaways: 1) How to create trackable and reportable social networking campaigns 2) How to use that data for your forecasting, strategy, and testing planning 3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy
Its Not DM If You Cant Track It - Holmes from Brenna Holmes
]]> 474 1 https://cdn.slidesharecdn.com/ss_thumbnails/itsnotdmifyoucanttrackit-holmes-110316184208-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-bfholmes-48x48.jpg?cb=1602698157 My background is in cross-channel marketing and advocacy integration, including digital acquisition with paid and earned media. My specialty is integrating traditional direct marketing with programmatic, the social web and search to maximize supporter engagement and organizational loyalty. I'm also a fervent foodie and wine lover. And am always happy to share info, tips, advice with anyone interested. So friend, follow, and don't be afraid to reach out! ccah.com https://cdn.slidesharecdn.com/ss_thumbnails/dsfdrivingdigitaldonationswithdirectmail-201014175633-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/driving-digital-donations-with-direct-mail-dmaw-data-strategy-forum/238877543 Driving digital donati... https://cdn.slidesharecdn.com/ss_thumbnails/hustlebbcon2019-191021180208-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-use-texting-to-maximize-your-donor-base-and-scale-relationships/184882733 How To Use Texting to ... https://cdn.slidesharecdn.com/ss_thumbnails/ccahencc2019sustainersession-191011211559-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/new-thoughts-on-an-old-trick-build-a-sustainer-program-for-the-future/181113802 New Thoughts on an Old...