ºÝºÝߣshows by User: bilbaobab / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: bilbaobab / Tue, 05 Feb 2013 07:17:58 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: bilbaobab Cartier's Success in China /slideshow/cartier-china-casestudyfs-16359687/16359687 cartierchinacasestudyfs-130205071758-phpapp01
How Cartier entered the market with a false start and came back again with the strong foundation of Chinese partners. Clearly brand building takes time and they've done a brilliant job of doing so, before ruining it with their recent Destinée campaign. More on that here: http://julianaloh.com/site/?p=7832]]>
How Cartier entered the market with a false start and came back again with the strong foundation of Chinese partners. Clearly brand building takes time and they've done a brilliant job of doing so, before ruining it with their recent Destinée campaign. More on that here: http://julianaloh.com/site/?p=7832]]> Tue, 05 Feb 2013 07:17:58 GMT /slideshow/cartier-china-casestudyfs-16359687/16359687 bilbaobab@slideshare.net(bilbaobab) Cartier's Success in China bilbaobab How Cartier entered the market with a false start and came back again with the strong foundation of Chinese partners. Clearly brand building takes time and they've done a brilliant job of doing so, before ruining it with their recent Destinée campaign. More on that here: http://julianaloh.com/site/?p=7832 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cartierchinacasestudyfs-130205071758-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Cartier entered the market with a false start and came back again with the strong foundation of Chinese partners. Clearly brand building takes time and they&#39;ve done a brilliant job of doing so, before ruining it with their recent Destinée campaign. More on that here: http://julianaloh.com/site/?p=7832
Cartier's Success in China from Juliana Loh
]]> 9857 20 https://cdn.slidesharecdn.com/ss_thumbnails/cartierchinacasestudyfs-130205071758-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-bilbaobab-48x48.jpg?cb=1555581452 I am a freelance communications strategist with more than 15 years experience in the fields of advertising, journalism and luxury hospitality across Europe and Asia. With her other hats on, she is a seasoned, well-travelled freelance journalist covering stories on travel, design and culture. She also also a part time lecturer at HKU Space and General Assembly. http://www.julianaloh.com