�ݺ�ߣshows by User: bloshb

�ݺ�ߣshows by User: bloshb / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: bloshb / Fri, 30 Sep 2011 15:41:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: bloshb Using Environmental Social Marketing to Address Polluted Stormwater in Puget Sound /slideshow/using-environmental-social-marketing-to-address-polluted-stormwater-in-puget-sound/9492087 bloshb-usingenvironmentalsocialmarketingtoaddresspollutedstormwater-110930154140-phpapp02
Thesis presentation for a master of marine affairs from the School of Marine & Environmental Affairs, University of Washington. Abstract: While the surface of the water always reflects the sky in any weather, the story below the surface is increasingly cloudy. Urban estuaries such as Puget Sound suffer from a heavy influx of pollution from the growing human population and human development around them. The most efficient method to interrupt the stormwater pollution process in Puget Sound is to address human behaviors. Social marketing, the application of marketing techniques to “sell” behaviors which benefit society as a whole, is a powerful tool for changing behaviors. While it has been used extensively in the public health sector, it is gaining popularity in addressing environmental issues. A communications and outreach campaign under the tagline “Puget Sound Starts Here” has been designed with strong influence from the social marketing realm to address non-point source pollution in Puget Sound. While still midstream, the campaign has great potential to positively affect the human behaviors which contribute to stormwater pollution in Puget Sound, and can serve as a model for use in other regions.]]>
Thesis presentation for a master of marine affairs from the School of Marine & Environmental Affairs, University of Washington. Abstract: While the surface of the water always reflects the sky in any weather, the story below the surface is increasingly cloudy. Urban estuaries such as Puget Sound suffer from a heavy influx of pollution from the growing human population and human development around them. The most efficient method to interrupt the stormwater pollution process in Puget Sound is to address human behaviors. Social marketing, the application of marketing techniques to “sell” behaviors which benefit society as a whole, is a powerful tool for changing behaviors. While it has been used extensively in the public health sector, it is gaining popularity in addressing environmental issues. A communications and outreach campaign under the tagline “Puget Sound Starts Here” has been designed with strong influence from the social marketing realm to address non-point source pollution in Puget Sound. While still midstream, the campaign has great potential to positively affect the human behaviors which contribute to stormwater pollution in Puget Sound, and can serve as a model for use in other regions.]]> Fri, 30 Sep 2011 15:41:38 GMT /slideshow/using-environmental-social-marketing-to-address-polluted-stormwater-in-puget-sound/9492087 bloshb@slideshare.net(bloshb) Using Environmental Social Marketing to Address Polluted Stormwater in Puget Sound bloshb Thesis presentation for a master of marine affairs from the School of Marine & Environmental Affairs, University of Washington. Abstract: While the surface of the water always reflects the sky in any weather, the story below the surface is increasingly cloudy. Urban estuaries such as Puget Sound suffer from a heavy influx of pollution from the growing human population and human development around them. The most efficient method to interrupt the stormwater pollution process in Puget Sound is to address human behaviors. Social marketing, the application of marketing techniques to “sell” behaviors which benefit society as a whole, is a powerful tool for changing behaviors. While it has been used extensively in the public health sector, it is gaining popularity in addressing environmental issues. A communications and outreach campaign under the tagline “Puget Sound Starts Here” has been designed with strong influence from the social marketing realm to address non-point source pollution in Puget Sound. While still midstream, the campaign has great potential to positively affect the human behaviors which contribute to stormwater pollution in Puget Sound, and can serve as a model for use in other regions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloshb-usingenvironmentalsocialmarketingtoaddresspollutedstormwater-110930154140-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Thesis presentation for a master of marine affairs from the School of Marine & Environmental Affairs, University of Washington. Abstract: While the surface of the water always reflects the sky in any weather, the story below the surface is increasingly cloudy. Urban estuaries such as Puget Sound suffer from a heavy influx of pollution from the growing human population and human development around them. The most efficient method to interrupt the stormwater pollution process in Puget Sound is to address human behaviors. Social marketing, the application of marketing techniques to “sell” behaviors which benefit society as a whole, is a powerful tool for changing behaviors. While it has been used extensively in the public health sector, it is gaining popularity in addressing environmental issues. A communications and outreach campaign under the tagline “Puget Sound Starts Here” has been designed with strong influence from the social marketing realm to address non-point source pollution in Puget Sound. While still midstream, the campaign has great potential to positively affect the human behaviors which contribute to stormwater pollution in Puget Sound, and can serve as a model for use in other regions.

Using Environmental Social Marketing to Address Polluted Stormwater in Puget Sound from Bonnie Loshbaugh

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0 Storming the Sound social media toolbox /slideshow/storming-the-sound-social-media-toolbox/7381208 stssocialmediatoolbox-110324214506-phpapp01
This presentation looks at some of the "petals" in the Conversation Prism and explains them to a social media beginner.]]>
This presentation looks at some of the "petals" in the Conversation Prism and explains them to a social media beginner.]]> Thu, 24 Mar 2011 21:45:03 GMT /slideshow/storming-the-sound-social-media-toolbox/7381208 bloshb@slideshare.net(bloshb) Storming the Sound social media toolbox bloshb This presentation looks at some of the "petals" in the Conversation Prism and explains them to a social media beginner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stssocialmediatoolbox-110324214506-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This presentation looks at some of the "petals" in the Conversation Prism and explains them to a social media beginner.

Storming the Sound social media toolbox from Bonnie Loshbaugh

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0 Ye olde test presentation /slideshow/ye-olde-test-presentation/7380827 yeoldetestpresentation-110324203559-phpapp02
Hilairious, right? I want to see what I can edit once it's up there.]]>
Hilairious, right? I want to see what I can edit once it's up there.]]> Thu, 24 Mar 2011 20:35:53 GMT /slideshow/ye-olde-test-presentation/7380827 bloshb@slideshare.net(bloshb) Ye olde test presentation bloshb Hilairious, right? I want to see what I can edit once it's up there. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yeoldetestpresentation-110324203559-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Hilairious, right? I want to see what I can edit once it's up there.

Ye olde test presentation from Bonnie Loshbaugh

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0 https://cdn.slidesharecdn.com/profile-photo-bloshb-48x48.jpg?cb=1525664020 The common thread in my life has been reprocessing of information. Collecting, sorting, repackaging, and sending out information is what I am good at, and I've done it in many different situations. www.linkedin.com/in/bloshb https://cdn.slidesharecdn.com/ss_thumbnails/bloshb-usingenvironmentalsocialmarketingtoaddresspollutedstormwater-110930154140-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-environmental-social-marketing-to-address-polluted-stormwater-in-puget-sound/9492087 Using Environmental So... https://cdn.slidesharecdn.com/ss_thumbnails/stssocialmediatoolbox-110324214506-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/storming-the-sound-social-media-toolbox/7381208 Storming the Sound soc... https://cdn.slidesharecdn.com/ss_thumbnails/yeoldetestpresentation-110324203559-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ye-olde-test-presentation/7380827 Ye olde test presentation