�ݺ�ߣshows by User: bmaphoenix

�ݺ�ߣshows by User: bmaphoenix / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: bmaphoenix / Mon, 17 Feb 2014 10:58:03 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: bmaphoenix BMA Phoenix Keynote- Marketo's Jon Miller on Marketing in a Digital World - February 12, 2014 /slideshow/bma-phoenix-keynote-marketos-jon-miller-on-marketing-in-a-digital-world-february-12-2014/31302367 marketosecretsauce-feb2014-140217105803-phpapp02
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including: Key trends driving marketing automation Designing programs to be measurable Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results, such as: 147% increase in nurture email click rates 50% gain in marketing qualified leads at 33% less cost per lead 40% improvement in sales productivity BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics.]]>
You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including: Key trends driving marketing automation Designing programs to be measurable Key lessons to improve your performance, profitability, and credibility with marketing metrics and analytics How the experts at Marketo do it themselves, including actual examples of how Marketo’s smart and innovative programs produce eye-popping results, such as: 147% increase in nurture email click rates 50% gain in marketing qualified leads at 33% less cost per lead 40% improvement in sales productivity BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics.]]> Mon, 17 Feb 2014 10:58:03 GMT /slideshow/bma-phoenix-keynote-marketos-jon-miller-on-marketing-in-a-digital-world-february-12-2014/31302367 bmaphoenix@slideshare.net(bmaphoenix) BMA Phoenix Keynote- Marketo's Jon Miller on Marketing in a Digital World - February 12, 2014 bmaphoenix You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including: Key trends driving marketing automation Designing programs to be measurable Key lessons to improve your performance, profitability, and credibility with � marketing metrics and analytics How the experts at Marketo do it themselves, including actual examples of how �Marketo’s smart and innovative programs produce eye-popping results, such as: 147% increase in nurture email click rates 50% gain in marketing qualified leads at 33% less cost per lead 40% improvement in sales productivity BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketosecretsauce-feb2014-140217105803-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> You’ve heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Get the inside scoop from Jon Miller (@jonmiller), VP Marketing and co-founder at Marketo, the leading marketing automation solution. He is a speaker and writer about marketing best practices, and is the author of multiple books including The Definitive Guides to Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In this presentation, Jon shares an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth, including: Key trends driving marketing automation Designing programs to be measurable Key lessons to improve your performance, profitability, and credibility with � marketing metrics and analytics How the experts at Marketo do it themselves, including actual examples of how �Marketo’s smart and innovative programs produce eye-popping results, such as: 147% increase in nurture email click rates 50% gain in marketing qualified leads at 33% less cost per lead 40% improvement in sales productivity BMA Phoenix is thrilled to welcome Jon to the Valley and to offer this unique opportunity for our members and friends to learn from a renowned leader in marketing automation, metrics and analytics.

BMA Phoenix Keynote- Marketo's Jon Miller on Marketing in a Digital World - February 12, 2014 from Business Marketing Association Phoenix

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0 Content, Context and Chaos - Robert Rose /slideshow/phoenix-bma-robert-rose/25726981 phoenixbmarobertrose-130829130645-phpapp01
Keynote presentation by Robert Rose, Lead Strategist, Content Marketing Institute to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Robert took the audience through a meaningful presentation about content marketing and the future of marketing in general. As the Chief Strategist at the Content Marketing Institute, Robert Rose helps marketers become better storytellers. He leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, he has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web. His book with Joe Pulizzi Managing Content Marketing is recognized as the “owner’s manual” for deploying a content marketing process. In addition to CMI, Rose is also a Senior Contributing Analyst with the Digital Clarity Group, and the Chief Troublemaker for Big Blue Moose.]]>
Keynote presentation by Robert Rose, Lead Strategist, Content Marketing Institute to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Robert took the audience through a meaningful presentation about content marketing and the future of marketing in general. As the Chief Strategist at the Content Marketing Institute, Robert Rose helps marketers become better storytellers. He leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, he has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web. His book with Joe Pulizzi Managing Content Marketing is recognized as the “owner’s manual” for deploying a content marketing process. In addition to CMI, Rose is also a Senior Contributing Analyst with the Digital Clarity Group, and the Chief Troublemaker for Big Blue Moose.]]> Thu, 29 Aug 2013 13:06:45 GMT /slideshow/phoenix-bma-robert-rose/25726981 bmaphoenix@slideshare.net(bmaphoenix) Content, Context and Chaos - Robert Rose bmaphoenix Keynote presentation by Robert Rose, Lead Strategist, Content Marketing Institute to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Robert took the audience through a meaningful presentation about content marketing and the future of marketing in general. As the Chief Strategist at the Content Marketing Institute, Robert Rose helps marketers become better storytellers. He leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, he has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web. His book with Joe Pulizzi Managing Content Marketing is recognized as the “owner’s manual” for deploying a content marketing process. In addition to CMI, Rose is also a Senior Contributing Analyst with the Digital Clarity Group, and the Chief Troublemaker for Big Blue Moose. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/phoenixbmarobertrose-130829130645-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Keynote presentation by Robert Rose, Lead Strategist, Content Marketing Institute to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Robert took the audience through a meaningful presentation about content marketing and the future of marketing in general. As the Chief Strategist at the Content Marketing Institute, Robert Rose helps marketers become better storytellers. He leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, he has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web. His book with Joe Pulizzi Managing Content Marketing is recognized as the “owner’s manual” for deploying a content marketing process. In addition to CMI, Rose is also a Senior Contributing Analyst with the Digital Clarity Group, and the Chief Troublemaker for Big Blue Moose.

Content, Context and Chaos - Robert Rose from Business Marketing Association Phoenix

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0 The Power of Visual Storytelling - Tim Riesterer /slideshow/phoenix-bma-tim-riesterer/25726736 phoenixbmatimriesterer-130829125612-phpapp01
Keynote presentation by Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Tim presented a powerful session that taught the audience how to be more effective presenters, marketers and sales people. Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development. Tim has more than 20 years experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA) and Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill).]]>
Keynote presentation by Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Tim presented a powerful session that taught the audience how to be more effective presenters, marketers and sales people. Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development. Tim has more than 20 years experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA) and Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill).]]> Thu, 29 Aug 2013 12:56:11 GMT /slideshow/phoenix-bma-tim-riesterer/25726736 bmaphoenix@slideshare.net(bmaphoenix) The Power of Visual Storytelling - Tim Riesterer bmaphoenix Keynote presentation by Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Tim presented a powerful session that taught the audience how to be more effective presenters, marketers and sales people. Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development. Tim has more than 20 years experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA) and Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/phoenixbmatimriesterer-130829125612-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Keynote presentation by Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions to the BMA Phoenix / Arizona Technology Council 5th Annual Marketing Technology Summit August 22, 2013. Tim presented a powerful session that taught the audience how to be more effective presenters, marketers and sales people. Tim Riesterer is responsible for leading the strategic direction of Corporate Visions in thought leadership, positioning and product development. Tim has more than 20 years experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA) and Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill).

The Power of Visual Storytelling - Tim Riesterer from Business Marketing Association Phoenix

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0 https://cdn.slidesharecdn.com/profile-photo-bmaphoenix-48x48.jpg?cb=1523613564 Our mission at the Business Marketing Association of Phoenix is to provide our members with world-class access to industry resources, discourse and education, with the primary goal of maximizing our business marketing expertise and to grow professionally. BMA Phoenix is designed specifically for business-to-business marketing, advertising and communications. http://bmaphoenix.org/ https://cdn.slidesharecdn.com/ss_thumbnails/marketosecretsauce-feb2014-140217105803-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bma-phoenix-keynote-marketos-jon-miller-on-marketing-in-a-digital-world-february-12-2014/31302367 BMA Phoenix Keynote- ... https://cdn.slidesharecdn.com/ss_thumbnails/phoenixbmarobertrose-130829130645-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/phoenix-bma-robert-rose/25726981 Content, Context and C... https://cdn.slidesharecdn.com/ss_thumbnails/phoenixbmatimriesterer-130829125612-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/phoenix-bma-tim-riesterer/25726736 The Power of Visual St...