ºÝºÝߣshows by User: bmassey / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: bmassey / Wed, 27 May 2020 20:35:58 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: bmassey Enterpreneurs Don't Guess: Building an MVNP /slideshow/enterpreneurs-dont-guess-building-an-mvnp/234647685 enterpreneursdontguess-buildinganmvnp-200527203558
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.]]>
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.]]> Wed, 27 May 2020 20:35:58 GMT /slideshow/enterpreneurs-dont-guess-building-an-mvnp/234647685 bmassey@slideshare.net(bmassey) Enterpreneurs Don't Guess: Building an MVNP bmassey An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/enterpreneursdontguess-buildinganmvnp-200527203558-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.
Enterpreneurs Don't Guess: Building an MVNP from Brian Massey
]]> 178 0 https://cdn.slidesharecdn.com/ss_thumbnails/enterpreneursdontguess-buildinganmvnp-200527203558-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Avoiding Disaster: What a Successful Website Redesign Looks Like /slideshow/avoiding-disaster-what-a-successful-website-redesign-looks-like/58881890 redesignpitfalls-usertestingwebinar-160301005651
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.]]>
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.]]> Tue, 01 Mar 2016 00:56:51 GMT /slideshow/avoiding-disaster-what-a-successful-website-redesign-looks-like/58881890 bmassey@slideshare.net(bmassey) Avoiding Disaster: What a Successful Website Redesign Looks Like bmassey Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redesignpitfalls-usertestingwebinar-160301005651-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
Avoiding Disaster: What a Successful Website Redesign Looks Like from Brian Massey
]]> 831 5 https://cdn.slidesharecdn.com/ss_thumbnails/redesignpitfalls-usertestingwebinar-160301005651-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Unexpected Website Formulas of The Conversion Scientistâ„¢ /bmassey/the-unexpected-website-formulas-of-the-conversion-scientist unexpectedformulas-160118041805
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey]]>
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey]]> Mon, 18 Jan 2016 04:18:05 GMT /bmassey/the-unexpected-website-formulas-of-the-conversion-scientist bmassey@slideshare.net(bmassey) The Unexpected Website Formulas of The Conversion Scientistâ„¢ bmassey Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unexpectedformulas-160118041805-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller &quot;Your Customer Creation Equation&quot; by Brian Massey
The Unexpected Website Formulas of The Conversion Scientistâ„¢ from Brian Massey
]]> 1149 4 https://cdn.slidesharecdn.com/ss_thumbnails/unexpectedformulas-160118041805-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Redesign Your Website for Leads and Profit /slideshow/redesign-your-website-for-leads-and-profit/56280074 redesignlikejjabrams-conversionsciencesslides-151218160657
Five examples of how to do website redesigns and how to avoid a redesign disaster using data.]]>
Five examples of how to do website redesigns and how to avoid a redesign disaster using data.]]> Fri, 18 Dec 2015 16:06:57 GMT /slideshow/redesign-your-website-for-leads-and-profit/56280074 bmassey@slideshare.net(bmassey) Redesign Your Website for Leads and Profit bmassey Five examples of how to do website redesigns and how to avoid a redesign disaster using data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redesignlikejjabrams-conversionsciencesslides-151218160657-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Five examples of how to do website redesigns and how to avoid a redesign disaster using data.
Redesign Your Website for Leads and Profit from Brian Massey
]]> 5089 15 https://cdn.slidesharecdn.com/ss_thumbnails/redesignlikejjabrams-conversionsciencesslides-151218160657-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Optimizing the Blog Volcano /slideshow/optimizing-the-blog-volcano/43973278 optimizingtheblogvolcano-brianmassey-conversionsciences-150127203011-conversion-gate02
How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientistâ„¢ blog. - How did Conversion Sciences double and triple results in 2014? - What makes a blog erupt? - How do you turn your blog pages into lead-generating pages?]]>
How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientistâ„¢ blog. - How did Conversion Sciences double and triple results in 2014? - What makes a blog erupt? - How do you turn your blog pages into lead-generating pages?]]> Tue, 27 Jan 2015 20:30:11 GMT /slideshow/optimizing-the-blog-volcano/43973278 bmassey@slideshare.net(bmassey) Optimizing the Blog Volcano bmassey How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientistâ„¢ blog. - How did Conversion Sciences double and triple results in 2014? - What makes a blog erupt? - How do you turn your blog pages into lead-generating pages? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/optimizingtheblogvolcano-brianmassey-conversionsciences-150127203011-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientistâ„¢ blog. - How did Conversion Sciences double and triple results in 2014? - What makes a blog erupt? - How do you turn your blog pages into lead-generating pages?
Optimizing the Blog Volcano from Brian Massey
]]> 926 1 https://cdn.slidesharecdn.com/ss_thumbnails/optimizingtheblogvolcano-brianmassey-conversionsciences-150127203011-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Luxury Products Landing Page Critique /slideshow/into-the-vineyard-lp-mark-up-infographic/34887853 intothevineyardlpmarkupinfographic-140520010102-phpapp02
How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.]]>
How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.]]> Tue, 20 May 2014 01:01:02 GMT /slideshow/into-the-vineyard-lp-mark-up-infographic/34887853 bmassey@slideshare.net(bmassey) Luxury Products Landing Page Critique bmassey How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intothevineyardlpmarkupinfographic-140520010102-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.
Luxury Products Landing Page Critique from Brian Massey
]]> 2486 3 https://cdn.slidesharecdn.com/ss_thumbnails/intothevineyardlpmarkupinfographic-140520010102-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attempting to Predict the Unpredictable /slideshow/attempting-to-predict-the-unpredictable/34575356 stupidhumantricks-editied-140512113129-phpapp01
Humans are... interesting. Here are some unexpected results we've learned from doing split tests on a variety of websites.]]>
Humans are... interesting. Here are some unexpected results we've learned from doing split tests on a variety of websites.]]> Mon, 12 May 2014 11:31:29 GMT /slideshow/attempting-to-predict-the-unpredictable/34575356 bmassey@slideshare.net(bmassey) Attempting to Predict the Unpredictable bmassey Humans are... interesting. Here are some unexpected results we've learned from doing split tests on a variety of websites. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stupidhumantricks-editied-140512113129-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Humans are... interesting. Here are some unexpected results we&#39;ve learned from doing split tests on a variety of websites.
Attempting to Predict the Unpredictable from Brian Massey
]]> 1987 4 https://cdn.slidesharecdn.com/ss_thumbnails/stupidhumantricks-editied-140512113129-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Turn Recorded Webinars into Sharable, Lead Generating Content /slideshow/turn-recorded-webinars-into-sharable-lead-generating-content/33956794 webinarmarketingdiycontentcascade-140425170415-phpapp02
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources. We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content. www.CascadeContent.com]]>
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources. We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content. www.CascadeContent.com]]> Fri, 25 Apr 2014 17:04:14 GMT /slideshow/turn-recorded-webinars-into-sharable-lead-generating-content/33956794 bmassey@slideshare.net(bmassey) Turn Recorded Webinars into Sharable, Lead Generating Content bmassey This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources. We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content. www.CascadeContent.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarmarketingdiycontentcascade-140425170415-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources. We&#39;ll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content. www.CascadeContent.com
Turn Recorded Webinars into Sharable, Lead Generating Content from Brian Massey
]]> 2348 2 https://cdn.slidesharecdn.com/ss_thumbnails/webinarmarketingdiycontentcascade-140425170415-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Amazon Crushes the Competition-Bryan Eisenberg /slideshow/how-amazon/32541745 howamazoncrushesthecompetition-bryaneisenbergconverisonconferencekeynote-140320104233-phpapp01
How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014.]]>
How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014.]]> Thu, 20 Mar 2014 10:42:33 GMT /slideshow/how-amazon/32541745 bmassey@slideshare.net(bmassey) How Amazon Crushes the Competition-Bryan Eisenberg bmassey How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howamazoncrushesthecompetition-bryaneisenbergconverisonconferencekeynote-140320104233-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg&#39;s Keynote at Conversion Conference San Francisco 2014.
How Amazon Crushes the Competition-Bryan Eisenberg from Brian Massey
]]> 3555 5 https://cdn.slidesharecdn.com/ss_thumbnails/howamazoncrushesthecompetition-bryaneisenbergconverisonconferencekeynote-140320104233-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 QA: How I Learned to Stop Breaking and Start Loving Tests /bmassey/absolutely-final-qa-how-i-learned-to-stop-breaking-sites-and-starting-loving-testsconvcon absolutelyfinalqahowilearnedtostopbreakingsitesandstartinglovingtestsconvcon-140318152023-phpapp01
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites]]>
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites]]> Tue, 18 Mar 2014 15:20:23 GMT /bmassey/absolutely-final-qa-how-i-learned-to-stop-breaking-sites-and-starting-loving-testsconvcon bmassey@slideshare.net(bmassey) QA: How I Learned to Stop Breaking and Start Loving Tests bmassey Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/absolutelyfinalqahowilearnedtostopbreakingsitesandstartinglovingtestsconvcon-140318152023-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it&#39;s tests don&#39;t break client websites
QA: How I Learned to Stop Breaking and Start Loving Tests from Brian Massey
]]> 1048 4 https://cdn.slidesharecdn.com/ss_thumbnails/absolutelyfinalqahowilearnedtostopbreakingsitesandstartinglovingtestsconvcon-140318152023-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Chemistry of a Successful Landing Page Infographic /slideshow/the-chemistry-of-a-successful-landing-page-infographic/30635454 thechemistryofasuccessfullandingpageinfographic-140130133554-phpapp02
What are the key parts of any landing page?]]>
What are the key parts of any landing page?]]> Thu, 30 Jan 2014 13:35:54 GMT /slideshow/the-chemistry-of-a-successful-landing-page-infographic/30635454 bmassey@slideshare.net(bmassey) The Chemistry of a Successful Landing Page Infographic bmassey What are the key parts of any landing page? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thechemistryofasuccessfullandingpageinfographic-140130133554-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the key parts of any landing page?
The Chemistry of a Successful Landing Page Infographic from Brian Massey
]]> 7710 3 https://cdn.slidesharecdn.com/ss_thumbnails/thechemistryofasuccessfullandingpageinfographic-140130133554-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013 /bmassey/craig-sullivan-keynote-conversion-summit-2013-instagraph-infograph craigsullivankeynoteconversionsummit2013instagraphinfograph-130914120224-phpapp02
Brian Massey's Instagraph notes from Craig Sullivan's presentation at ConversionSUMMIT 2013: Confessions of a an Ãœber Optimizer.]]>
Brian Massey's Instagraph notes from Craig Sullivan's presentation at ConversionSUMMIT 2013: Confessions of a an Ãœber Optimizer.]]> Sat, 14 Sep 2013 12:02:24 GMT /bmassey/craig-sullivan-keynote-conversion-summit-2013-instagraph-infograph bmassey@slideshare.net(bmassey) Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013 bmassey Brian Massey's Instagraph notes from Craig Sullivan's presentation at ConversionSUMMIT 2013: Confessions of a an Ãœber Optimizer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivankeynoteconversionsummit2013instagraphinfograph-130914120224-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Massey&#39;s Instagraph notes from Craig Sullivan&#39;s presentation at ConversionSUMMIT 2013: Confessions of a an Ãœber Optimizer.
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013 from Brian Massey
]]> 1135 3 https://cdn.slidesharecdn.com/ss_thumbnails/craigsullivankeynoteconversionsummit2013instagraphinfograph-130914120224-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Killer Conversion Copy: Getting Past the Bouncers in Your Brain /slideshow/killer-conversion-copy-getting-past-the-bouncers-in-your-brain/26122726 writingkillercopy-conversionjam-slides-130912015003-phpapp02
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read? This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them. ]]>
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read? This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them. ]]> Thu, 12 Sep 2013 01:50:03 GMT /slideshow/killer-conversion-copy-getting-past-the-bouncers-in-your-brain/26122726 bmassey@slideshare.net(bmassey) Killer Conversion Copy: Getting Past the Bouncers in Your Brain bmassey Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read? This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/writingkillercopy-conversionjam-slides-130912015003-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don&#39;t people read? This presentation introduces you to two &quot;bouncers&quot; in the human brain that keep marketing messages from penetrating and tells you what to do about them.
Killer Conversion Copy: Getting Past the Bouncers in Your Brain from Brian Massey
]]> 10106 11 https://cdn.slidesharecdn.com/ss_thumbnails/writingkillercopy-conversionjam-slides-130912015003-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay /slideshow/what-we-can-learn-from-direct-marketers-by-brian-massey-and-debra-zahay-23117583/23117583 whatwecanlearnfromdirectmarketersbybrianmasseyanddebrazahay-130617134433-phpapp02
]]>
]]> Mon, 17 Jun 2013 13:44:33 GMT /slideshow/what-we-can-learn-from-direct-marketers-by-brian-massey-and-debra-zahay-23117583/23117583 bmassey@slideshare.net(bmassey) What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay bmassey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatwecanlearnfromdirectmarketersbybrianmasseyanddebrazahay-130617134433-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay from Brian Massey
]]> 2172 5 https://cdn.slidesharecdn.com/ss_thumbnails/whatwecanlearnfromdirectmarketersbybrianmasseyanddebrazahay-130617134433-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Optimizing With Online Buyer Personas /slideshow/optimizing-with-online-buyer-personas-9914143/9914143 maxymiser-whattotest-brianmassey-v3-111027174913-phpapp02
"There are 3 or 4 visitors coming to your webite from thousands of addresses." This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas.]]>
"There are 3 or 4 visitors coming to your webite from thousands of addresses." This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas.]]> Thu, 27 Oct 2011 17:49:12 GMT /slideshow/optimizing-with-online-buyer-personas-9914143/9914143 bmassey@slideshare.net(bmassey) Optimizing With Online Buyer Personas bmassey "There are 3 or 4 visitors coming to your webite from thousands of addresses." This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maxymiser-whattotest-brianmassey-v3-111027174913-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;There are 3 or 4 visitors coming to your webite from thousands of addresses.&quot; This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas.
Optimizing With Online Buyer Personas from Brian Massey
]]> 1052 1 https://cdn.slidesharecdn.com/ss_thumbnails/maxymiser-whattotest-brianmassey-v3-111027174913-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chemistry of Conversion by Brian Massey /slideshow/chemistry-of-conversion-product-campaustin6/6574115 chemistryofconversion-productcamp-austin-6-110115005905-phpapp02
Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways. Brian Massey does. The Conversion Scientistâ„¢ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.]]>
Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways. Brian Massey does. The Conversion Scientistâ„¢ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.]]> Sat, 15 Jan 2011 00:58:59 GMT /slideshow/chemistry-of-conversion-product-campaustin6/6574115 bmassey@slideshare.net(bmassey) Chemistry of Conversion by Brian Massey bmassey Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways. Brian Massey does. The Conversion Scientistâ„¢ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chemistryofconversion-productcamp-austin-6-110115005905-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways. Brian Massey does. The Conversion Scientistâ„¢ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.
Chemistry of Conversion by Brian Massey from Brian Massey
]]> 785 2 https://cdn.slidesharecdn.com/ss_thumbnails/chemistryofconversion-productcamp-austin-6-110115005905-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Web Analytics: Tools and Best Practices /bmassey/web-analytics-tools-and-best-practices-4551039 web-analytics-tools-and-best-practices2287
You are invited to get to know your Web visitors through the eyes of Web analytics. &quot;Analytics&quot; is the information collected by a number of software packages about how users are using your site. You can learn from them: 1. How many people are coming to your site each day? 2. Are visitors finding the information they are looking for? 3. How many of your visitors start to buy? How many don&rsquo;t make it through? 4. Which pages cause people to leave altogether? Ultimately, your analytics help you answer the question, &quot;Why?&quot; Brian Massey walks you through the things you should measure and shows you how they impact your business.]]>
You are invited to get to know your Web visitors through the eyes of Web analytics. &quot;Analytics&quot; is the information collected by a number of software packages about how users are using your site. You can learn from them: 1. How many people are coming to your site each day? 2. Are visitors finding the information they are looking for? 3. How many of your visitors start to buy? How many don&rsquo;t make it through? 4. Which pages cause people to leave altogether? Ultimately, your analytics help you answer the question, &quot;Why?&quot; Brian Massey walks you through the things you should measure and shows you how they impact your business.]]> Sat, 19 Jun 2010 17:20:57 GMT /bmassey/web-analytics-tools-and-best-practices-4551039 bmassey@slideshare.net(bmassey) Web Analytics: Tools and Best Practices bmassey You are invited to get to know your Web visitors through the eyes of Web analytics. &quot;Analytics&quot; is the information collected by a number of software packages about how users are using your site. You can learn from them: 1. How many people are coming to your site each day? 2. Are visitors finding the information they are looking for? 3. How many of your visitors start to buy? How many don&rsquo;t make it through? 4. Which pages cause people to leave altogether? Ultimately, your analytics help you answer the question, &quot;Why?&quot; Brian Massey walks you through the things you should measure and shows you how they impact your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/web-analytics-tools-and-best-practices2287-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You are invited to get to know your Web visitors through the eyes of Web analytics. &amp;quot;Analytics&amp;quot; is the information collected by a number of software packages about how users are using your site. You can learn from them: 1. How many people are coming to your site each day? 2. Are visitors finding the information they are looking for? 3. How many of your visitors start to buy? How many don&amp;rsquo;t make it through? 4. Which pages cause people to leave altogether? Ultimately, your analytics help you answer the question, &amp;quot;Why?&amp;quot; Brian Massey walks you through the things you should measure and shows you how they impact your business.
Web Analytics: Tools and Best Practices from Brian Massey
]]> 1158 3 https://cdn.slidesharecdn.com/ss_thumbnails/web-analytics-tools-and-best-practices2287-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conversion Science Brian Massey and Heather Lloyd Martin /slideshow/conversion-sciencebrianmasseyheatherlloydmartin/4084074 conversion-science-brian-massey-heather-lloyd-martin-100513082233-phpapp02
Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.]]>
Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.]]> Thu, 13 May 2010 08:21:37 GMT /slideshow/conversion-sciencebrianmasseyheatherlloydmartin/4084074 bmassey@slideshare.net(bmassey) Conversion Science Brian Massey and Heather Lloyd Martin bmassey Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversion-science-brian-massey-heather-lloyd-martin-100513082233-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.
Conversion Science Brian Massey and Heather Lloyd Martin from Brian Massey
]]> 1132 6 https://cdn.slidesharecdn.com/ss_thumbnails/conversion-science-brian-massey-heather-lloyd-martin-100513082233-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Killing Brad Pitt: Define and Understand Your Visitors /bmassey/killing-brad-pitt-define-and-understand-your-visitors pubcon-search-conversion-brian-massey-091107121813-phpapp02
Any great search marketing effort begins with some idea of who you will be attracting to your site. Duh. At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.]]>
Any great search marketing effort begins with some idea of who you will be attracting to your site. Duh. At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.]]> Sat, 07 Nov 2009 12:18:07 GMT /bmassey/killing-brad-pitt-define-and-understand-your-visitors bmassey@slideshare.net(bmassey) Killing Brad Pitt: Define and Understand Your Visitors bmassey Any great search marketing effort begins with some idea of who you will be attracting to your site. Duh. At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-search-conversion-brian-massey-091107121813-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Any great search marketing effort begins with some idea of who you will be attracting to your site. Duh. At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.
Killing Brad Pitt: Define and Understand Your Visitors from Brian Massey
]]> 1256 4 https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-search-conversion-brian-massey-091107121813-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site /slideshow/killing-brad-pitt-why-buyers-fail-to-take-action-on-your-web-site-2417927/2417927 innotech-brad-pitt-brian-massey-slideshare-091103234336-phpapp02
We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy. And he's a fantasy. Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.]]>
We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy. And he's a fantasy. Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.]]> Tue, 03 Nov 2009 23:43:28 GMT /slideshow/killing-brad-pitt-why-buyers-fail-to-take-action-on-your-web-site-2417927/2417927 bmassey@slideshare.net(bmassey) Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site bmassey We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy. And he's a fantasy. Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innotech-brad-pitt-brian-massey-slideshare-091103234336-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We all have an image in our mind of the perfect visitor. He&#39;s handsome, excited about our products and ready to buy. And he&#39;s a fantasy. Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site from Brian Massey
]]> 1136 4 https://cdn.slidesharecdn.com/ss_thumbnails/innotech-brad-pitt-brian-massey-slideshare-091103234336-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-bmassey-48x48.jpg?cb=1705337413 Conversion is the science of turning Web site visitors into leads and sales. As the Conversion Scientist, Brian Massey has helped dozens of businesses redesign their online strategies, focusing their budgets in the places that will deliver bottom-line results. conversionsciences.com https://cdn.slidesharecdn.com/ss_thumbnails/enterpreneursdontguess-buildinganmvnp-200527203558-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/enterpreneurs-dont-guess-building-an-mvnp/234647685 Enterpreneurs Don&#39;t Gu... https://cdn.slidesharecdn.com/ss_thumbnails/redesignpitfalls-usertestingwebinar-160301005651-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/avoiding-disaster-what-a-successful-website-redesign-looks-like/58881890 Avoiding Disaster: Wha... https://cdn.slidesharecdn.com/ss_thumbnails/unexpectedformulas-160118041805-thumbnail.jpg?width=320&height=320&fit=bounds bmassey/the-unexpected-website-formulas-of-the-conversion-scientist The Unexpected Website...