ºÝºÝߣshows by User: bwdumars / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: bwdumars / Tue, 17 Aug 2010 08:46:32 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: bwdumars Building Social Media Best Practices Across Multiple Brands /slideshow/building-social-media-best-practices-across-multiple-brands/4990635 socialfreshcharlotte081610-100817084642-phpapp01
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience; and alignment and integration with business strategies and marketing plans. This presentation discusses a systematic approach to integrate social media into the planning process. This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.]]>
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience; and alignment and integration with business strategies and marketing plans. This presentation discusses a systematic approach to integrate social media into the planning process. This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.]]> Tue, 17 Aug 2010 08:46:32 GMT /slideshow/building-social-media-best-practices-across-multiple-brands/4990635 bwdumars@slideshare.net(bwdumars) Building Social Media Best Practices Across Multiple Brands bwdumars Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience; and alignment and integration with business strategies and marketing plans. This presentation discusses a systematic approach to integrate social media into the planning process. This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialfreshcharlotte081610-100817084642-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience; and alignment and integration with business strategies and marketing plans. This presentation discusses a systematic approach to integrate social media into the planning process. This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
Building Social Media Best Practices Across Multiple Brands from Bert DuMars
]]> 1450 7 https://cdn.slidesharecdn.com/ss_thumbnails/socialfreshcharlotte081610-100817084642-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Strategy and Tactics Across Multiple Brands /slideshow/social-media-strategy-and-tactics-across-multiple-brands-3398320/3398320 atlantacontentstrategymeeting031010-100311095207-phpapp02
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.]]>
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.]]> Thu, 11 Mar 2010 09:46:12 GMT /slideshow/social-media-strategy-and-tactics-across-multiple-brands-3398320/3398320 bwdumars@slideshare.net(bwdumars) Social Media Strategy and Tactics Across Multiple Brands bwdumars Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/atlantacontentstrategymeeting031010-100311095207-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid&#39;s Graco Baby, Rubbermaid and Sharpie brands.
Social Media Strategy and Tactics Across Multiple Brands from Bert DuMars
]]> 1243 8 https://cdn.slidesharecdn.com/ss_thumbnails/atlantacontentstrategymeeting031010-100311095207-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-bwdumars-48x48.jpg?cb=1522805992 Social Media and Interactive Marketing Ecosystem Explorer. www.socialmediaecosystem.com https://cdn.slidesharecdn.com/ss_thumbnails/socialfreshcharlotte081610-100817084642-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-social-media-best-practices-across-multiple-brands/4990635 Building Social Media ... https://cdn.slidesharecdn.com/ss_thumbnails/atlantacontentstrategymeeting031010-100311095207-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-strategy-and-tactics-across-multiple-brands-3398320/3398320 Social Media Strategy ...