ºÝºÝߣshows by User: cacoantunes / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: cacoantunes / Thu, 10 Feb 2011 11:14:34 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: cacoantunes The CMO Imperative /slideshow/the-cmo-imperative-["6881706"]/6881706 cmoimperative-110210111438-phpapp01
Emerging digital media—from social networks to mobile advertising—have brought us to a breakpoint in marketing communications. Marketers are no longer crafting only one-way brand messaging but also curating interactive conversations with consumers online. In this context, chief marketing officers realize that 50 years of marketing-management approaches must dramatically change. A new BCG study explores how companies are tackling the new marketing realities. There is no single organizational model, but patterns suggest how companies could strengthen their digital capabilities.]]>
Emerging digital media—from social networks to mobile advertising—have brought us to a breakpoint in marketing communications. Marketers are no longer crafting only one-way brand messaging but also curating interactive conversations with consumers online. In this context, chief marketing officers realize that 50 years of marketing-management approaches must dramatically change. A new BCG study explores how companies are tackling the new marketing realities. There is no single organizational model, but patterns suggest how companies could strengthen their digital capabilities.]]> Thu, 10 Feb 2011 11:14:34 GMT /slideshow/the-cmo-imperative-["6881706"]/6881706 cacoantunes@slideshare.net(cacoantunes) The CMO Imperative cacoantunes Emerging digital media—from social networks to mobile advertising—have brought us to a breakpoint in marketing communications. Marketers are no longer crafting only one-way brand messaging but also curating interactive conversations with consumers online. In this context, chief marketing officers realize that 50 years of marketing-management approaches must dramatically change. A new BCG study explores how companies are tackling the new marketing realities. There is no single organizational model, but patterns suggest how companies could strengthen their digital capabilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210111438-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Emerging digital media—from social networks to mobile advertising—have brought us to a breakpoint in marketing communications. Marketers are no longer crafting only one-way brand messaging but also curating interactive conversations with consumers online. In this context, chief marketing officers realize that 50 years of marketing-management approaches must dramatically change. A new BCG study explores how companies are tackling the new marketing realities. There is no single organizational model, but patterns suggest how companies could strengthen their digital capabilities.
The CMO Imperative from Carlos Antunes
]]> 89 1 https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210111438-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The CMO Imperative /slideshow/the-cmo-imperative/6880978 cmoimperative-110210103457-phpapp01
In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.]]>
In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.]]> Thu, 10 Feb 2011 10:33:11 GMT /slideshow/the-cmo-imperative/6880978 cacoantunes@slideshare.net(cacoantunes) The CMO Imperative cacoantunes In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210103457-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.
The CMO Imperative from Carlos Antunes
]]> 618 2 https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210103457-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The CMO's Imperative /slideshow/the-cmos-imperative/6880596 cmoimperative-110210101322-phpapp01
In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.]]>
In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.]]> Thu, 10 Feb 2011 10:13:19 GMT /slideshow/the-cmos-imperative/6880596 cacoantunes@slideshare.net(cacoantunes) The CMO's Imperative cacoantunes In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210101322-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this report, BCG offers new insight derived from the BCG Future of Marketing and Advertising Study 2010, which encompasses a quantitative survey of marketing executives, one-on-one industry intervies, and benchmarking research.
The CMO's Imperative from Carlos Antunes
]]> 704 1 https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210101322-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-cacoantunes-48x48.jpg?cb=1523625524 Specialties: Strategic and digital presence, content/social and platform planning, market and consumer behavior mapping and analysis, mobile and internet Value-Added Services and social | content marketing (offer design for advertising agencies and as a client for celcos, mobile marketing and media interactivity), product design and development, digital projects management, business case analysis and planning, portfolio management, operations management, key performance indicators mapping and balance scorecard methodologies. https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210111438-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-cmo-imperative-["6881706"]/6881706 The CMO Imperative https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210103457-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-cmo-imperative/6880978 The CMO Imperative https://cdn.slidesharecdn.com/ss_thumbnails/cmoimperative-110210101322-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-cmos-imperative/6880596 The CMO&#39;s Imperative