/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: carloshsalcedo https://cdn.slidesharecdn.com/profile-photo-carloshsalcedo-48x48.jpg?cb=1616809443 • Development and implementation of the communication strategy through the best home to store touchpoints available, as well as the connection plans for the company portfolio of brands. • Managing and optimizing Media investment, assuring efficiency and efficacy. • Implementation of general guidelines and capability building behind Media, Interactive, Marketing Assets & Experiential Marketing. • Leading relationship with media, creative, interactive & experiential agencies as well as assuring the best use of resources, long-term and mutually beneficial business, professional and strategic relationship • Digital development, strategy, implementation and measurement for company...