/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: carolynkpurdy https://cdn.slidesharecdn.com/profile-photo-carolynkpurdy-48x48.jpg?cb=1648896892 "A brand that captures the mind gains behaviour. A brand that captures the heart gains commitment." - Scott Talgo. As a recent marketing graduate, honours student and aspiring marketer, the above quote is what I aim to pursue in my career. I am highly passionate about brands, the core purpose of Marketing 3.0 and innovation. I have recently completed my honours, in which I compiled a thesis on shopper marketing in South Africa in relation to FMCG branding. Currently, I am the Assistant Shopper Activations Manager for the Bakery Portfolio. I thoroughly believe that shopper marketing has the capabilities to change how organizations engage with a shopper as well as drive future collabora... http://www.brandconnectsa.com