�ݺ�ߣshows by User: carriehane

�ݺ�ߣshows by User: carriehane / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: carriehane / Tue, 09 Jun 2020 13:45:53 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: carriehane The Secret is in the Connections /slideshow/the-secret-is-in-the-connections/235271875 connections-omnichannelx-200609134553
Experience is more than how someone interacts with a single screen or in a single website or product. It is the feeling they get when encountering something. Something like your brand, your organization, your employees. Now more than ever, people have many encounters with a single entity across properties and channels–sometimes in the span of minutes. Organizations who ignore the context of their audience and fail to make the experience seamless do so at the peril of their own survival. Let’s explore how to weave a web of rich connections between your content, systems, and the humans involved in every experience. Using the framework laid out in her book Designing Connected Content, Carrie will show how systems thinking combined with design thinking unifies the people producing digital products and channels to fulfill the promise of a true omnichannel experience.]]>
Experience is more than how someone interacts with a single screen or in a single website or product. It is the feeling they get when encountering something. Something like your brand, your organization, your employees. Now more than ever, people have many encounters with a single entity across properties and channels–sometimes in the span of minutes. Organizations who ignore the context of their audience and fail to make the experience seamless do so at the peril of their own survival. Let’s explore how to weave a web of rich connections between your content, systems, and the humans involved in every experience. Using the framework laid out in her book Designing Connected Content, Carrie will show how systems thinking combined with design thinking unifies the people producing digital products and channels to fulfill the promise of a true omnichannel experience.]]> Tue, 09 Jun 2020 13:45:53 GMT /slideshow/the-secret-is-in-the-connections/235271875 carriehane@slideshare.net(carriehane) The Secret is in the Connections carriehane Experience is more than how someone interacts with a single screen or in a single website or product. It is the feeling they get when encountering something. Something like your brand, your organization, your employees. Now more than ever, people have many encounters with a single entity across properties and channels–sometimes in the span of minutes. Organizations who ignore the context of their audience and fail to make the experience seamless do so at the peril of their own survival. Let’s explore how to weave a web of rich connections between your content, systems, and the humans involved in every experience. Using the framework laid out in her book Designing Connected Content, Carrie will show how systems thinking combined with design thinking unifies the people producing digital products and channels to fulfill the promise of a true omnichannel experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/connections-omnichannelx-200609134553-thumbnail.jpg?width=120&height=120&fit=bounds" /> Experience is more than how someone interacts with a single screen or in a single website or product. It is the feeling they get when encountering something. Something like your brand, your organization, your employees. Now more than ever, people have many encounters with a single entity across properties and channels–sometimes in the span of minutes. Organizations who ignore the context of their audience and fail to make the experience seamless do so at the peril of their own survival. Let’s explore how to weave a web of rich connections between your content, systems, and the humans involved in every experience. Using the framework laid out in her book Designing Connected Content, Carrie will show how systems thinking combined with design thinking unifies the people producing digital products and channels to fulfill the promise of a true omnichannel experience.

The Secret is in the Connections from Carrie Hane

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0 How to Measure Content ROI /slideshow/how-to-measure-content-roi-228655853/228655853 speakeasy-ama-content-roi-200219205625
You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working?]]>
You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working?]]> Wed, 19 Feb 2020 20:56:25 GMT /slideshow/how-to-measure-content-roi-228655853/228655853 carriehane@slideshare.net(carriehane) How to Measure Content ROI carriehane You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/speakeasy-ama-content-roi-200219205625-thumbnail.jpg?width=120&height=120&fit=bounds" /> You, or perhaps you and your team, know that content is critical to establish and reinforce your brand culture and to help differentiate your product or service, but it takes time to produce. How do you know what content to produce, how to atomize it across channels, what channels to select, and on and on...But, perhaps most importantly, how do you know if it's working?

How to Measure Content ROI from Carrie Hane

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0 Content Models & Taxonomies: BFFs /slideshow/content-models-taxonomies-bffs/191037112 content-models-taxo-bff-taxobc2019-191106134840
Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs.]]>
Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs.]]> Wed, 06 Nov 2019 13:48:40 GMT /slideshow/content-models-taxonomies-bffs/191037112 carriehane@slideshare.net(carriehane) Content Models & Taxonomies: BFFs carriehane Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-models-taxo-bff-taxobc2019-191106134840-thumbnail.jpg?width=120&height=120&fit=bounds" /> Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs.

Content Models & Taxonomies: BFFs from Carrie Hane

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0 How to Put Content First in the Design Process /slideshow/how-to-put-content-first-in-the-design-process/171330956 how-to-put-content-first-in-design-process-190912212705
Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material. "Design is the method of putting form and content together." -- Paul Rand We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.]]>
Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material. "Design is the method of putting form and content together." -- Paul Rand We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.]]> Thu, 12 Sep 2019 21:27:05 GMT /slideshow/how-to-put-content-first-in-the-design-process/171330956 carriehane@slideshare.net(carriehane) How to Put Content First in the Design Process carriehane Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material. "Design is the method of putting form and content together." -- Paul Rand We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-to-put-content-first-in-design-process-190912212705-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. How can you make the shift to a content-first design process? The answer is to use content as design material. "Design is the method of putting form and content together." -- Paul Rand We’ll explore how to shift how the way you and your design team approach projects. Hint: It doesn’t start with words, it starts with context and structure. When everyone knows what they are creating and why, projects run more smoothly, stay on time and budget, and are never late because of content. As a bonus, stakeholders get involved when their input is valuable and long before you show them what the product will look like.

How to Put Content First in the Design Process from Carrie Hane

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0 Designing Connected Content With Craft CMS /slideshow/designing-connected-content-with-craft-cms/148779933 craft-manchester-190603144659
Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalised customer experiences. We’ll answer your most pressing questions about incorporating content strategy into your work, including: - How can you contribute to the planning phase of web projects? - How to get real content to work with during implementation? - What does a CMS developer need to ask for? - How do you educate clients on the benefits of doing and the consequences of not putting content first? - How to build your team’s confidence and trust the design and content you get? - What makes your CMS and content future-proof and maintainable?]]>
Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalised customer experiences. We’ll answer your most pressing questions about incorporating content strategy into your work, including: - How can you contribute to the planning phase of web projects? - How to get real content to work with during implementation? - What does a CMS developer need to ask for? - How do you educate clients on the benefits of doing and the consequences of not putting content first? - How to build your team’s confidence and trust the design and content you get? - What makes your CMS and content future-proof and maintainable?]]> Mon, 03 Jun 2019 14:46:59 GMT /slideshow/designing-connected-content-with-craft-cms/148779933 carriehane@slideshare.net(carriehane) Designing Connected Content With Craft CMS carriehane Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalised customer experiences. We’ll answer your most pressing questions about incorporating content strategy into your work, including: - How can you contribute to the planning phase of web projects? - How to get real content to work with during implementation? - What does a CMS developer need to ask for? - How do you educate clients on the benefits of doing and the consequences of not putting content first? - How to build your team’s confidence and trust the design and content you get? - What makes your CMS and content future-proof and maintainable? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craft-manchester-190603144659-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalised customer experiences. We’ll answer your most pressing questions about incorporating content strategy into your work, including: - How can you contribute to the planning phase of web projects? - How to get real content to work with during implementation? - What does a CMS developer need to ask for? - How do you educate clients on the benefits of doing and the consequences of not putting content first? - How to build your team’s confidence and trust the design and content you get? - What makes your CMS and content future-proof and maintainable?

Designing Connected Content With Craft CMS from Carrie Hane

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0 Using Content as Design Material /slideshow/using-content-as-design-material/110260110 uxpa-content-as-design-materal-180817113633
Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.]]>
Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.]]> Fri, 17 Aug 2018 11:36:33 GMT /slideshow/using-content-as-design-material/110260110 carriehane@slideshare.net(carriehane) Using Content as Design Material carriehane Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxpa-content-as-design-materal-180817113633-thumbnail.jpg?width=120&height=120&fit=bounds" /> Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.

Using Content as Design Material from Carrie Hane

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0 Developer's Guide to Content Strategy /slideshow/developers-guide-to-content-strategy/106419811 drupal-content-strategy-180718110240
To win at digital, content must be easy to find, shareable, and available across all channels and devices across the internet. Behind all good content is the right content management system. As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where the content comes from? What is it meant to do? How do authors need to interact with it? In this session, we'll put all the pieces together from inception of an idea to launching a website that is useful and usable. Learn what content strategy brings to the process and what questions developers need to ask for the CMS to fully support the content. Leave knowing you can build a system that allows non-technical people to effectively manage content.]]>
To win at digital, content must be easy to find, shareable, and available across all channels and devices across the internet. Behind all good content is the right content management system. As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where the content comes from? What is it meant to do? How do authors need to interact with it? In this session, we'll put all the pieces together from inception of an idea to launching a website that is useful and usable. Learn what content strategy brings to the process and what questions developers need to ask for the CMS to fully support the content. Leave knowing you can build a system that allows non-technical people to effectively manage content.]]> Wed, 18 Jul 2018 11:02:40 GMT /slideshow/developers-guide-to-content-strategy/106419811 carriehane@slideshare.net(carriehane) Developer's Guide to Content Strategy carriehane To win at digital, content must be easy to find, shareable, and available across all channels and devices across the internet. Behind all good content is the right content management system. As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where the content comes from? What is it meant to do? How do authors need to interact with it? In this session, we'll put all the pieces together from inception of an idea to launching a website that is useful and usable. Learn what content strategy brings to the process and what questions developers need to ask for the CMS to fully support the content. Leave knowing you can build a system that allows non-technical people to effectively manage content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/drupal-content-strategy-180718110240-thumbnail.jpg?width=120&height=120&fit=bounds" /> To win at digital, content must be easy to find, shareable, and available across all channels and devices across the internet. Behind all good content is the right content management system. As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where the content comes from? What is it meant to do? How do authors need to interact with it? In this session, we'll put all the pieces together from inception of an idea to launching a website that is useful and usable. Learn what content strategy brings to the process and what questions developers need to ask for the CMS to fully support the content. Leave knowing you can build a system that allows non-technical people to effectively manage content.

Developer's Guide to Content Strategy from Carrie Hane

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0 Connected Content: The Future of Information /slideshow/connected-content-the-future-of-information/91810916 ias18-connected-content-180324170047
The last decade has seen an explosion of channels and devices. And the pace of change is only accelerating. How do you prepare for the next disruption? Are you ready for the new frontier where we interact with our voice rather than clicking, tapping, and reading? It’s time for an end-to-end process for building a structured content framework. One that lets you plan and design interfaces and content delivery systems that meet the needs of today and are ready for the opportunities of tomorrow. Discover a design method that starts with content, not pixels, by showing the interplay of content strategy, content design, and content management.]]>
The last decade has seen an explosion of channels and devices. And the pace of change is only accelerating. How do you prepare for the next disruption? Are you ready for the new frontier where we interact with our voice rather than clicking, tapping, and reading? It’s time for an end-to-end process for building a structured content framework. One that lets you plan and design interfaces and content delivery systems that meet the needs of today and are ready for the opportunities of tomorrow. Discover a design method that starts with content, not pixels, by showing the interplay of content strategy, content design, and content management.]]> Sat, 24 Mar 2018 17:00:47 GMT /slideshow/connected-content-the-future-of-information/91810916 carriehane@slideshare.net(carriehane) Connected Content: The Future of Information carriehane The last decade has seen an explosion of channels and devices. And the pace of change is only accelerating. How do you prepare for the next disruption? Are you ready for the new frontier where we interact with our voice rather than clicking, tapping, and reading? It’s time for an end-to-end process for building a structured content framework. One that lets you plan and design interfaces and content delivery systems that meet the needs of today and are ready for the opportunities of tomorrow. Discover a design method that starts with content, not pixels, by showing the interplay of content strategy, content design, and content management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ias18-connected-content-180324170047-thumbnail.jpg?width=120&height=120&fit=bounds" /> The last decade has seen an explosion of channels and devices. And the pace of change is only accelerating. How do you prepare for the next disruption? Are you ready for the new frontier where we interact with our voice rather than clicking, tapping, and reading? It’s time for an end-to-end process for building a structured content framework. One that lets you plan and design interfaces and content delivery systems that meet the needs of today and are ready for the opportunities of tomorrow. Discover a design method that starts with content, not pixels, by showing the interplay of content strategy, content design, and content management.

Connected Content: The Future of Information from Carrie Hane

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0 Content Strategy: The Method Behind the (CMS) Madness /slideshow/content-strategy-the-method-behind-the-cms-madness/81123628 content-strategy-dotall-2017-171024004319
As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content.]]>
As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content.]]> Tue, 24 Oct 2017 00:43:19 GMT /slideshow/content-strategy-the-method-behind-the-cms-madness/81123628 carriehane@slideshare.net(carriehane) Content Strategy: The Method Behind the (CMS) Madness carriehane As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-strategy-dotall-2017-171024004319-thumbnail.jpg?width=120&height=120&fit=bounds" /> As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content.

Content Strategy: The Method Behind the (CMS) Madness from Carrie Hane

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0 Creating a User-Centered-Online-Communications-Process /slideshow/creating-a-usercenteredonlinecommunicationsprocess/78829394 creating-user-focused-communications-170814153439
When you design your content from the inside-out, you focus on the core tasks your audience needs to accomplish. Before you start writing a word, you need to identify what the content is supposed to accomplish, what the readers’ needs are, where people are coming from, and what they will do after reading the information. Here's a process for creating content that starts with asking questions and ends with measuring how well it works. ]]>
When you design your content from the inside-out, you focus on the core tasks your audience needs to accomplish. Before you start writing a word, you need to identify what the content is supposed to accomplish, what the readers’ needs are, where people are coming from, and what they will do after reading the information. Here's a process for creating content that starts with asking questions and ends with measuring how well it works. ]]> Mon, 14 Aug 2017 15:34:39 GMT /slideshow/creating-a-usercenteredonlinecommunicationsprocess/78829394 carriehane@slideshare.net(carriehane) Creating a User-Centered-Online-Communications-Process carriehane When you design your content from the inside-out, you focus on the core tasks your audience needs to accomplish. Before you start writing a word, you need to identify what the content is supposed to accomplish, what the readers’ needs are, where people are coming from, and what they will do after reading the information. Here's a process for creating content that starts with asking questions and ends with measuring how well it works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creating-user-focused-communications-170814153439-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you design your content from the inside-out, you focus on the core tasks your audience needs to accomplish. Before you start writing a word, you need to identify what the content is supposed to accomplish, what the readers’ needs are, where people are coming from, and what they will do after reading the information. Here's a process for creating content that starts with asking questions and ends with measuring how well it works.

Creating a User-Centered-Online-Communications-Process from Carrie Hane

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0 Content-First Websites: From Theory to Reality /slideshow/contentfirst-websites-from-theory-to-reality/75505662 content-first-websites-peers2017-170428153005
What does "content first" really mean? How can we go beyond the words and incorporate back-end content strategy into our development? How does it change the web design and development process? How does it make websites better? Planning appropriate structure, technology, and processes to support content reuse leads to adaptable and reusable content that is future-friendly and device agnostic. Wherever you are in your governance cycle, there is a way to get started. During this session, we’ll walk through a process to put content first in a collaborative environment and find the best way to deliver valuable websites, no matter where you’re starting.]]>
What does "content first" really mean? How can we go beyond the words and incorporate back-end content strategy into our development? How does it change the web design and development process? How does it make websites better? Planning appropriate structure, technology, and processes to support content reuse leads to adaptable and reusable content that is future-friendly and device agnostic. Wherever you are in your governance cycle, there is a way to get started. During this session, we’ll walk through a process to put content first in a collaborative environment and find the best way to deliver valuable websites, no matter where you’re starting.]]> Fri, 28 Apr 2017 15:30:05 GMT /slideshow/contentfirst-websites-from-theory-to-reality/75505662 carriehane@slideshare.net(carriehane) Content-First Websites: From Theory to Reality carriehane What does "content first" really mean? How can we go beyond the words and incorporate back-end content strategy into our development? How does it change the web design and development process? How does it make websites better? Planning appropriate structure, technology, and processes to support content reuse leads to adaptable and reusable content that is future-friendly and device agnostic. Wherever you are in your governance cycle, there is a way to get started. During this session, we’ll walk through a process to put content first in a collaborative environment and find the best way to deliver valuable websites, no matter where you’re starting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-first-websites-peers2017-170428153005-thumbnail.jpg?width=120&height=120&fit=bounds" /> What does "content first" really mean? How can we go beyond the words and incorporate back-end content strategy into our development? How does it change the web design and development process? How does it make websites better? Planning appropriate structure, technology, and processes to support content reuse leads to adaptable and reusable content that is future-friendly and device agnostic. Wherever you are in your governance cycle, there is a way to get started. During this session, we’ll walk through a process to put content first in a collaborative environment and find the best way to deliver valuable websites, no matter where you’re starting.

Content-First Websites: From Theory to Reality from Carrie Hane

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0 Setting Interface Foundations with IA /slideshow/setting-interface-foundations-with-ia/72278908 wiad17carriehane-170217165558
The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface. A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships. Talk given at World IA Day DC in February 2017]]>
The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface. A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships. Talk given at World IA Day DC in February 2017]]> Fri, 17 Feb 2017 16:55:57 GMT /slideshow/setting-interface-foundations-with-ia/72278908 carriehane@slideshare.net(carriehane) Setting Interface Foundations with IA carriehane The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface. A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships. Talk given at World IA Day DC in February 2017 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wiad17carriehane-170217165558-thumbnail.jpg?width=120&height=120&fit=bounds" /> The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface. A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships. Talk given at World IA Day DC in February 2017

Setting Interface Foundations with IA from Carrie Hane

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0 Ghosts of Content Strategy: Past, Present, and Future /slideshow/ghosts-of-content-strategy-past-present-and-future/69996277 nyc-content-strategy-meetup-2016-161209175941
More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on: • The state of content strategy - how we got here and where it’s going • The emerging distinction between front-end and back-end content strategy • How to make it happen where you are and move the discipline forward]]>
More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on: • The state of content strategy - how we got here and where it’s going • The emerging distinction between front-end and back-end content strategy • How to make it happen where you are and move the discipline forward]]> Fri, 09 Dec 2016 17:59:40 GMT /slideshow/ghosts-of-content-strategy-past-present-and-future/69996277 carriehane@slideshare.net(carriehane) Ghosts of Content Strategy: Past, Present, and Future carriehane More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on: • The state of content strategy - how we got here and where it’s going • The emerging distinction between front-end and back-end content strategy • How to make it happen where you are and move the discipline forward <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nyc-content-strategy-meetup-2016-161209175941-thumbnail.jpg?width=120&height=120&fit=bounds" /> More and more organizations and leaders are realizing that content is the whole point of their websites. They want someone to be in charge of that content but aren’t really sure how to make that happen. Are you caught in the middle of this quandary? This presentation provides thoughts on: • The state of content strategy - how we got here and where it’s going • The emerging distinction between front-end and back-end content strategy • How to make it happen where you are and move the discipline forward

Ghosts of Content Strategy: Past, Present, and Future from Carrie Hane

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0 Designing Future-Friendly Content /slideshow/designing-futurefriendly-content-57191324/57191324 designing-future-friendly-content-160118182612
Prepare now for the next disruption! Future friendly content is stored, structured, and connected for people and computers outside of any user interface. We’ll explore how to create content-first designs that can restructure, reuse, and remix content, making it easier to find, explore, and share. Companion article available:https://medium.com/@carriehd/designing-future-friendly-content-modeling-structure-for-every-user-interface-7737c3952edd ]]>
Prepare now for the next disruption! Future friendly content is stored, structured, and connected for people and computers outside of any user interface. We’ll explore how to create content-first designs that can restructure, reuse, and remix content, making it easier to find, explore, and share. Companion article available:https://medium.com/@carriehd/designing-future-friendly-content-modeling-structure-for-every-user-interface-7737c3952edd ]]> Mon, 18 Jan 2016 18:26:12 GMT /slideshow/designing-futurefriendly-content-57191324/57191324 carriehane@slideshare.net(carriehane) Designing Future-Friendly Content carriehane Prepare now for the next disruption! Future friendly content is stored, structured, and connected for people and computers outside of any user interface. We’ll explore how to create content-first designs that can restructure, reuse, and remix content, making it easier to find, explore, and share. Companion article available:https://medium.com/@carriehd/designing-future-friendly-content-modeling-structure-for-every-user-interface-7737c3952edd <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designing-future-friendly-content-160118182612-thumbnail.jpg?width=120&height=120&fit=bounds" /> Prepare now for the next disruption! Future friendly content is stored, structured, and connected for people and computers outside of any user interface. We’ll explore how to create content-first designs that can restructure, reuse, and remix content, making it easier to find, explore, and share. Companion article available:https://medium.com/@carriehd/designing-future-friendly-content-modeling-structure-for-every-user-interface-7737c3952edd

Designing Future-Friendly Content from Carrie Hane

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0 Building Your Own Content Strategy Roadmap /slideshow/building-your-own-content-strategy-roadmap/42869891 contentstrategydeepdive-141219074931-conversion-gate02
Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.]]>
Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.]]> Fri, 19 Dec 2014 07:49:31 GMT /slideshow/building-your-own-content-strategy-roadmap/42869891 carriehane@slideshare.net(carriehane) Building Your Own Content Strategy Roadmap carriehane Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategydeepdive-141219074931-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.

Building Your Own Content Strategy Roadmap from Carrie Hane

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0 Becoming a Change Agent /slideshow/becoming-a-change-agent-32865932/32865932 becoming-a-change-agent-ias214-140328151757-phpapp02
Businesses want return on their web investment. To do that, user experience professionals need to step out from behind the screen, take a seat at the table, balance user and business needs, and create a positive environment for change. Armed with an approach I sometimes call “strategic nagging,” this is the story of how I became a change agent using IA and content strategy to transform the 160-year-old American Society of Civil Engineers for a digital-first world. Let’s talk about honing the empathic, organisational, and analytical skills we already have to diffuse disruption and work with people and processes, as well as information. Patience and persistence makes our message pervasive so we can motivate decision-makers, find allies, persuade detractors, and provide direction to practitioners. When I became ASCE’s Web Director in January 2013, I thought I’d tinker with some content management issues, help rewrite some content, and provide governance guidance. Little did I know that I would use change management tactics disguised as web strategy, design, and development to get them to adopt an overarching digital strategy to better reach its members, grow revenue, and start to make stuff that really matters. We’re reaching a pivotal moment, and this is the story so far.]]>
Businesses want return on their web investment. To do that, user experience professionals need to step out from behind the screen, take a seat at the table, balance user and business needs, and create a positive environment for change. Armed with an approach I sometimes call “strategic nagging,” this is the story of how I became a change agent using IA and content strategy to transform the 160-year-old American Society of Civil Engineers for a digital-first world. Let’s talk about honing the empathic, organisational, and analytical skills we already have to diffuse disruption and work with people and processes, as well as information. Patience and persistence makes our message pervasive so we can motivate decision-makers, find allies, persuade detractors, and provide direction to practitioners. When I became ASCE’s Web Director in January 2013, I thought I’d tinker with some content management issues, help rewrite some content, and provide governance guidance. Little did I know that I would use change management tactics disguised as web strategy, design, and development to get them to adopt an overarching digital strategy to better reach its members, grow revenue, and start to make stuff that really matters. We’re reaching a pivotal moment, and this is the story so far.]]> Fri, 28 Mar 2014 15:17:56 GMT /slideshow/becoming-a-change-agent-32865932/32865932 carriehane@slideshare.net(carriehane) Becoming a Change Agent carriehane Businesses want return on their web investment. To do that, user experience professionals need to step out from behind the screen, take a seat at the table, balance user and business needs, and create a positive environment for change. Armed with an approach I sometimes call “strategic nagging,” this is the story of how I became a change agent using IA and content strategy to transform the 160-year-old American Society of Civil Engineers for a digital-first world. Let’s talk about honing the empathic, organisational, and analytical skills we already have to diffuse disruption and work with people and processes, as well as information. Patience and persistence makes our message pervasive so we can motivate decision-makers, find allies, persuade detractors, and provide direction to practitioners. When I became ASCE’s Web Director in January 2013, I thought I’d tinker with some content management issues, help rewrite some content, and provide governance guidance. Little did I know that I would use change management tactics disguised as web strategy, design, and development to get them to adopt an overarching digital strategy to better reach its members, grow revenue, and start to make stuff that really matters. We’re reaching a pivotal moment, and this is the story so far. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/becoming-a-change-agent-ias214-140328151757-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Businesses want return on their web investment. To do that, user experience professionals need to step out from behind the screen, take a seat at the table, balance user and business needs, and create a positive environment for change. Armed with an approach I sometimes call “strategic nagging,” this is the story of how I became a change agent using IA and content strategy to transform the 160-year-old American Society of Civil Engineers for a digital-first world. Let’s talk about honing the empathic, organisational, and analytical skills we already have to diffuse disruption and work with people and processes, as well as information. Patience and persistence makes our message pervasive so we can motivate decision-makers, find allies, persuade detractors, and provide direction to practitioners. When I became ASCE’s Web Director in January 2013, I thought I’d tinker with some content management issues, help rewrite some content, and provide governance guidance. Little did I know that I would use change management tactics disguised as web strategy, design, and development to get them to adopt an overarching digital strategy to better reach its members, grow revenue, and start to make stuff that really matters. We’re reaching a pivotal moment, and this is the story so far.

Becoming a Change Agent from Carrie Hane

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0 Using content strategy to become a change agent /slideshow/using-content-strategy-to-become-a-change-agent-26159960/26159960 usingcontentstrategytobecomeachangeagent-130913030833-phpapp01
Presented at Content Strategy Forum 2013. ]]>
Presented at Content Strategy Forum 2013. ]]> Fri, 13 Sep 2013 03:08:33 GMT /slideshow/using-content-strategy-to-become-a-change-agent-26159960/26159960 carriehane@slideshare.net(carriehane) Using content strategy to become a change agent carriehane Presented at Content Strategy Forum 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingcontentstrategytobecomeachangeagent-130913030833-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Content Strategy Forum 2013.

Using content strategy to become a change agent from Carrie Hane

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0 Web Content Strategy in a Multi-Channel World /slideshow/content-strategymultichannel/24382258 contentstrategymultichannel-130718075917-phpapp02
Content strategy is more important than ever as we publish to many outlets to serve many audiences. The key is to keep your message and voice consistent by planning for all the channels. NOTE: This lacks examples since the talk was part of a panel in which another speaker gave examples of putting these ideas into practice.]]>
Content strategy is more important than ever as we publish to many outlets to serve many audiences. The key is to keep your message and voice consistent by planning for all the channels. NOTE: This lacks examples since the talk was part of a panel in which another speaker gave examples of putting these ideas into practice.]]> Thu, 18 Jul 2013 07:59:17 GMT /slideshow/content-strategymultichannel/24382258 carriehane@slideshare.net(carriehane) Web Content Strategy in a Multi-Channel World carriehane Content strategy is more important than ever as we publish to many outlets to serve many audiences. The key is to keep your message and voice consistent by planning for all the channels. NOTE: This lacks examples since the talk was part of a panel in which another speaker gave examples of putting these ideas into practice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategymultichannel-130718075917-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content strategy is more important than ever as we publish to many outlets to serve many audiences. The key is to keep your message and voice consistent by planning for all the channels. NOTE: This lacks examples since the talk was part of a panel in which another speaker gave examples of putting these ideas into practice.

Web Content Strategy in a Multi-Channel World from Carrie Hane

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0 User focused content strategy that is just right /slideshow/user-focused-content-strategy-that-is-just-right/14859306 user-focusedcontentstrategythatisjustright-121023205347-phpapp01
Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success.]]>
Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success.]]> Tue, 23 Oct 2012 20:53:45 GMT /slideshow/user-focused-content-strategy-that-is-just-right/14859306 carriehane@slideshare.net(carriehane) User focused content strategy that is just right carriehane Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/user-focusedcontentstrategythatisjustright-121023205347-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success.

User focused content strategy that is just right from Carrie Hane

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0 Content First – Planning Drupal Content Types /slideshow/dennison-drupal-campmd2012/11404643 dennison-drupalcampmd2012-120203095108-phpapp02
Content types make Drupal flexible. This presentation talks about how to define content types and why it is important to plan the CMS build by thinking about content first.]]>
Content types make Drupal flexible. This presentation talks about how to define content types and why it is important to plan the CMS build by thinking about content first.]]> Fri, 03 Feb 2012 09:51:06 GMT /slideshow/dennison-drupal-campmd2012/11404643 carriehane@slideshare.net(carriehane) Content First – Planning Drupal Content Types carriehane Content types make Drupal flexible. This presentation talks about how to define content types and why it is important to plan the CMS build by thinking about content first. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dennison-drupalcampmd2012-120203095108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content types make Drupal flexible. This presentation talks about how to define content types and why it is important to plan the CMS build by thinking about content first.

Content First – Planning Drupal Content Types from Carrie Hane

]]> 3297 6 https://cdn.slidesharecdn.com/ss_thumbnails/dennison-drupalcampmd2012-120203095108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-carriehane-48x48.jpg?cb=1694797728 I help small and mid-size businesses tell their story more effectively by teaching them how to manage their content and build sustainable web development processes. My goal is to help build and mentor internal teams so they become self-sufficient. They may not have the resources of large organizations but they can make smart use of what they’ve got for an efficient and functional team and a future-friendly online presence. www.tanzenconsulting.com/ https://cdn.slidesharecdn.com/ss_thumbnails/connections-omnichannelx-200609134553-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-secret-is-in-the-connections/235271875 The Secret is in the C... https://cdn.slidesharecdn.com/ss_thumbnails/speakeasy-ama-content-roi-200219205625-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-measure-content-roi-228655853/228655853 How to Measure Content... https://cdn.slidesharecdn.com/ss_thumbnails/content-models-taxo-bff-taxobc2019-191106134840-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-models-taxonomies-bffs/191037112 Content Models & Taxon...