�ݺ�ߣshows by User: caseykcarey

�ݺ�ߣshows by User: caseykcarey / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: caseykcarey / Tue, 10 Feb 2015 20:38:34 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: caseykcarey Measuring TV Effectiveness - TV Attribution /slideshow/measuring-tv-effectiveness/44526955 daasymposiumchi-adometry-150210203835-conversion-gate01
The "second-screen effect" now means that we can shift from impressions and GRPs to truly measuring the effectiveness of TV advertising at a very granular level, just like digital. This presentation introduces the methodology and walks through some examples of actual results.]]>
The "second-screen effect" now means that we can shift from impressions and GRPs to truly measuring the effectiveness of TV advertising at a very granular level, just like digital. This presentation introduces the methodology and walks through some examples of actual results.]]> Tue, 10 Feb 2015 20:38:34 GMT /slideshow/measuring-tv-effectiveness/44526955 caseykcarey@slideshare.net(caseykcarey) Measuring TV Effectiveness - TV Attribution caseykcarey The "second-screen effect" now means that we can shift from impressions and GRPs to truly measuring the effectiveness of TV advertising at a very granular level, just like digital. This presentation introduces the methodology and walks through some examples of actual results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/daasymposiumchi-adometry-150210203835-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The "second-screen effect" now means that we can shift from impressions and GRPs to truly measuring the effectiveness of TV advertising at a very granular level, just like digital. This presentation introduces the methodology and walks through some examples of actual results.

Measuring TV Effectiveness - TV Attribution from Casey Carey

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0 YMS 2012 pinterest_marketing_for_merchants /caseykcarey/yms-2012-pinterestmarketingformerchants yms2012pinterestmarketingformerchants-120808225706-phpapp02
Presentation at the 2012 Yahoo! Merchant Summit detailing the strategy and tactics involved with marketing on Pinterest.]]>
Presentation at the 2012 Yahoo! Merchant Summit detailing the strategy and tactics involved with marketing on Pinterest.]]> Wed, 08 Aug 2012 22:57:05 GMT /caseykcarey/yms-2012-pinterestmarketingformerchants caseykcarey@slideshare.net(caseykcarey) YMS 2012 pinterest_marketing_for_merchants caseykcarey Presentation at the 2012 Yahoo! Merchant Summit detailing the strategy and tactics involved with marketing on Pinterest. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yms2012pinterestmarketingformerchants-120808225706-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at the 2012 Yahoo! Merchant Summit detailing the strategy and tactics involved with marketing on Pinterest.

YMS 2012 pinterest_marketing_for_merchants from Casey Carey

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0 Becoming a B2B Marketing Rockstar /slideshow/becoming-a-b2b-marketing-rockstar/13793765 monsooncommercebecomingb2brockstar-120729120601-phpapp01
An overview of the Monsoon Commerce b2b marketing journey presented at the Marketo Social Marketing Rockstar event.]]>
An overview of the Monsoon Commerce b2b marketing journey presented at the Marketo Social Marketing Rockstar event.]]> Sun, 29 Jul 2012 12:05:58 GMT /slideshow/becoming-a-b2b-marketing-rockstar/13793765 caseykcarey@slideshare.net(caseykcarey) Becoming a B2B Marketing Rockstar caseykcarey An overview of the Monsoon Commerce b2b marketing journey presented at the Marketo Social Marketing Rockstar event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/monsooncommercebecomingb2brockstar-120729120601-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> An overview of the Monsoon Commerce b2b marketing journey presented at the Marketo Social Marketing Rockstar event.

Becoming a B2B Marketing Rockstar from Casey Carey

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0 CMO Visual Resume /slideshow/cmo-visual-resume/9308152 mktgccareyvisualcv-110918105816-phpapp01
Here is a great example of a “visual” Curriculum Vitae which complements a resume and provides more information about your skills and experience.]]>
Here is a great example of a “visual” Curriculum Vitae which complements a resume and provides more information about your skills and experience.]]> Sun, 18 Sep 2011 10:58:15 GMT /slideshow/cmo-visual-resume/9308152 caseykcarey@slideshare.net(caseykcarey) CMO Visual Resume caseykcarey Here is a great example of a “visual” Curriculum Vitae which complements a resume and provides more information about your skills and experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mktgccareyvisualcv-110918105816-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here is a great example of a “visual” Curriculum Vitae which complements a resume and provides more information about your skills and experience.

CMO Visual Resume from Casey Carey

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0 Buzz is for Bees: Social Media ROI in 3 Steps /caseykcarey/buzz-is-for-bees-social-media-roi-in-3-steps socializesocialanalytics040111-110518152952-phpapp02
Presented at the Socialize Conference in NYC on April 1, 2011. Details the challenges with understanding Social Media and Social Marketing ROI and 3 steps for closing the gap in understanding program effectiveness.]]>
Presented at the Socialize Conference in NYC on April 1, 2011. Details the challenges with understanding Social Media and Social Marketing ROI and 3 steps for closing the gap in understanding program effectiveness.]]> Wed, 18 May 2011 15:29:51 GMT /caseykcarey/buzz-is-for-bees-social-media-roi-in-3-steps caseykcarey@slideshare.net(caseykcarey) Buzz is for Bees: Social Media ROI in 3 Steps caseykcarey Presented at the Socialize Conference in NYC on April 1, 2011. Details the challenges with understanding Social Media and Social Marketing ROI and 3 steps for closing the gap in understanding program effectiveness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socializesocialanalytics040111-110518152952-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at the Socialize Conference in NYC on April 1, 2011. Details the challenges with understanding Social Media and Social Marketing ROI and 3 steps for closing the gap in understanding program effectiveness.

Buzz is for Bees: Social Media ROI in 3 Steps from Casey Carey

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0 https://cdn.slidesharecdn.com/profile-photo-caseykcarey-48x48.jpg?cb=1536353133 A B2B marketing and product management executive, whose experience encompasses corporate strategy formulation, product marketing and communications, launch activities, channel experience, and brand management at companies including Webtrends, Epsilon, Abacus/DoubleClick, ROI Direct, and Customer Insight Company. blogs.monsooncommerce.com https://cdn.slidesharecdn.com/ss_thumbnails/daasymposiumchi-adometry-150210203835-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/measuring-tv-effectiveness/44526955 Measuring TV Effective... https://cdn.slidesharecdn.com/ss_thumbnails/yms2012pinterestmarketingformerchants-120808225706-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds caseykcarey/yms-2012-pinterestmarketingformerchants YMS 2012 pinterest_mar... https://cdn.slidesharecdn.com/ss_thumbnails/monsooncommercebecomingb2brockstar-120729120601-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/becoming-a-b2b-marketing-rockstar/13793765 Becoming a B2B Marketi...