/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: catherineatwong https://cdn.slidesharecdn.com/profile-photo-catherineatwong-48x48.jpg?cb=1526061020 Research Interest: Develop and apply innovative methods and analytic techniques to improve marketing research and practices. Areas of research: marketing applications of analytic techniques and digital technology. Teaching Interest: Help students develop analytical abilities, acquire problem-solving skills, and learn to adapt to the changing environments of marketing and business. Use of instructional technologies: SEM, SEO, social media, databases, Internet-based projects, geographic information analysis, multimedia presentation, computer-assisted case analysis, and simulation. Classes offered: Marketing Information Technology, Developing Marketing Strategies, Principles of Marketing... http://business.fullerton.edu/marketing/catwong/