際際滷shows by User: cbaker19 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: cbaker19 / Wed, 18 Sep 2024 16:02:06 GMT 際際滷Share feed for 際際滷shows by User: cbaker19 Is Social Commerce the Future of Marketing? /slideshow/is-social-commerce-the-future-of-marketing/271878560 socialcommerce1-totem-240918160206-074bb158
Weve all seen the hype about the potential of social commerce in the US, especially given its absolute dominance in Asian markets like China. Projections globally for social commerce are for it to account for $1.2 trillion (in GMV) by 2025. Asia is the big driver of these results. But what about in the West? For many marketers in the US and Europe, the impact of social commerce has been a bit of a mystery. ** Drawing from my experience in China and across Asia, where 'social commerce' dominates, I wanted to understand the true impact of social-driven commerce in the West ...and benchmark its growth against China/Asia. In the past, I have made the mistake of over-estimating the pace of change in the West. Back in 2015-16, I was sure that messenger-based social was poised to skyrocket in the US/EU - based on the omni-presence I saw with WeChat in China. That change never happened! Changing customer behaviours and routines (especially in more mature markets), takes a long time! So, where does social commerce stand in the US/West? Its certainly nowhere close to where it is in China and Asia. In those markets, social commerce is everything when it comes to marketing. 諮告駒 腫 腫稲駒 稲腫咋咋介瑞稲 駒 巨 (介) - 駒 巨駒 瑞介署腫瑞 - 巨腫: Social commerce is on a steady growth trend and is gaining momentum as (i)a native sales channel, and .more importantly, as (ii)a driver/influencer of commerce. When viewed against the full spectrum of digital marketing strategies over the past 25yrs, we see social commerce as a FORTH MODE of digital marketing in the West. It is the mode of marketing growing at quickest pace, as of 2024/25. By contrast search marketing is showing signs of slowing. ** Where all digital paths started-and-ended with search previously, SOCIAL is revealing itself as being effective across all steps along the customer journey. The shift to social commerce has been percolating for a long time (often under-the-radar) but is quickly stepping into limelight.]]>
Weve all seen the hype about the potential of social commerce in the US, especially given its absolute dominance in Asian markets like China. Projections globally for social commerce are for it to account for $1.2 trillion (in GMV) by 2025. Asia is the big driver of these results. But what about in the West? For many marketers in the US and Europe, the impact of social commerce has been a bit of a mystery. ** Drawing from my experience in China and across Asia, where 'social commerce' dominates, I wanted to understand the true impact of social-driven commerce in the West ...and benchmark its growth against China/Asia. In the past, I have made the mistake of over-estimating the pace of change in the West. Back in 2015-16, I was sure that messenger-based social was poised to skyrocket in the US/EU - based on the omni-presence I saw with WeChat in China. That change never happened! Changing customer behaviours and routines (especially in more mature markets), takes a long time! So, where does social commerce stand in the US/West? Its certainly nowhere close to where it is in China and Asia. In those markets, social commerce is everything when it comes to marketing. 諮告駒 腫 腫稲駒 稲腫咋咋介瑞稲 駒 巨 (介) - 駒 巨駒 瑞介署腫瑞 - 巨腫: Social commerce is on a steady growth trend and is gaining momentum as (i)a native sales channel, and .more importantly, as (ii)a driver/influencer of commerce. When viewed against the full spectrum of digital marketing strategies over the past 25yrs, we see social commerce as a FORTH MODE of digital marketing in the West. It is the mode of marketing growing at quickest pace, as of 2024/25. By contrast search marketing is showing signs of slowing. ** Where all digital paths started-and-ended with search previously, SOCIAL is revealing itself as being effective across all steps along the customer journey. The shift to social commerce has been percolating for a long time (often under-the-radar) but is quickly stepping into limelight.]]> Wed, 18 Sep 2024 16:02:06 GMT /slideshow/is-social-commerce-the-future-of-marketing/271878560 cbaker19@slideshare.net(cbaker19) Is Social Commerce the Future of Marketing? cbaker19 Weve all seen the hype about the potential of social commerce in the US, especially given its absolute dominance in Asian markets like China. Projections globally for social commerce are for it to account for $1.2 trillion (in GMV) by 2025. Asia is the big driver of these results. But what about in the West? For many marketers in the US and Europe, the impact of social commerce has been a bit of a mystery. ** Drawing from my experience in China and across Asia, where 'social commerce' dominates, I wanted to understand the true impact of social-driven commerce in the West ...and benchmark its growth against China/Asia. In the past, I have made the mistake of over-estimating the pace of change in the West. Back in 2015-16, I was sure that messenger-based social was poised to skyrocket in the US/EU - based on the omni-presence I saw with WeChat in China. That change never happened! Changing customer behaviours and routines (especially in more mature markets), takes a long time! So, where does social commerce stand in the US/West? Its certainly nowhere close to where it is in China and Asia. In those markets, social commerce is everything when it comes to marketing. 諮告駒 腫 腫稲駒 稲腫咋咋介瑞稲 駒 巨 (介) - 駒 巨駒 瑞介署腫瑞 - 巨腫: Social commerce is on a steady growth trend and is gaining momentum as (i)a native sales channel, and .more importantly, as (ii)a driver/influencer of commerce. When viewed against the full spectrum of digital marketing strategies over the past 25yrs, we see social commerce as a FORTH MODE of digital marketing in the West. It is the mode of marketing growing at quickest pace, as of 2024/25. By contrast search marketing is showing signs of slowing. ** Where all digital paths started-and-ended with search previously, SOCIAL is revealing itself as being effective across all steps along the customer journey. The shift to social commerce has been percolating for a long time (often under-the-radar) but is quickly stepping into limelight. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialcommerce1-totem-240918160206-074bb158-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Weve all seen the hype about the potential of social commerce in the US, especially given its absolute dominance in Asian markets like China. Projections globally for social commerce are for it to account for $1.2 trillion (in GMV) by 2025. Asia is the big driver of these results. But what about in the West? For many marketers in the US and Europe, the impact of social commerce has been a bit of a mystery. ** Drawing from my experience in China and across Asia, where &#39;social commerce&#39; dominates, I wanted to understand the true impact of social-driven commerce in the West ...and benchmark its growth against China/Asia. In the past, I have made the mistake of over-estimating the pace of change in the West. Back in 2015-16, I was sure that messenger-based social was poised to skyrocket in the US/EU - based on the omni-presence I saw with WeChat in China. That change never happened! Changing customer behaviours and routines (especially in more mature markets), takes a long time! So, where does social commerce stand in the US/West? Its certainly nowhere close to where it is in China and Asia. In those markets, social commerce is everything when it comes to marketing. 諮告駒 腫 腫稲駒 稲腫咋咋介瑞稲 駒 巨 (介) - 駒 巨駒 瑞介署腫瑞 - 巨腫: Social commerce is on a steady growth trend and is gaining momentum as (i)a native sales channel, and .more importantly, as (ii)a driver/influencer of commerce. When viewed against the full spectrum of digital marketing strategies over the past 25yrs, we see social commerce as a FORTH MODE of digital marketing in the West. It is the mode of marketing growing at quickest pace, as of 2024/25. By contrast search marketing is showing signs of slowing. ** Where all digital paths started-and-ended with search previously, SOCIAL is revealing itself as being effective across all steps along the customer journey. The shift to social commerce has been percolating for a long time (often under-the-radar) but is quickly stepping into limelight.
Is Social Commerce the Future of Marketing? from Chris Baker
]]> 103 0 https://cdn.slidesharecdn.com/ss_thumbnails/socialcommerce1-totem-240918160206-074bb158-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CMO's guide to AI (Artificial Intelligence) /slideshow/cmos-guide-to-ai-artificial-intelligence/266753277 impactofaionmarketing-totem-240312182136-cb0cbb1c
This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook. The report looks at: - The scale, speed and value of AI for marketers - Insights on how to plan and roadmap its implementation - Highlighting key use cases - Perspectives on how search and brand discovery will change - Recommendations for how to begin work on AI transformation]]>
This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook. The report looks at: - The scale, speed and value of AI for marketers - Insights on how to plan and roadmap its implementation - Highlighting key use cases - Perspectives on how search and brand discovery will change - Recommendations for how to begin work on AI transformation]]> Tue, 12 Mar 2024 18:21:36 GMT /slideshow/cmos-guide-to-ai-artificial-intelligence/266753277 cbaker19@slideshare.net(cbaker19) CMO's guide to AI (Artificial Intelligence) cbaker19 This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook. The report looks at: - The scale, speed and value of AI for marketers - Insights on how to plan and roadmap its implementation - Highlighting key use cases - Perspectives on how search and brand discovery will change - Recommendations for how to begin work on AI transformation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/impactofaionmarketing-totem-240312182136-cb0cbb1c-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This report puts the subject of &#39;AI in marketing&#39; into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook. The report looks at: - The scale, speed and value of AI for marketers - Insights on how to plan and roadmap its implementation - Highlighting key use cases - Perspectives on how search and brand discovery will change - Recommendations for how to begin work on AI transformation
CMO's guide to AI (Artificial Intelligence) from Chris Baker
]]> 35 0 https://cdn.slidesharecdn.com/ss_thumbnails/impactofaionmarketing-totem-240312182136-cb0cbb1c-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lessons From WeChat - Social CRM /cbaker19/lessons-from-wechat-social-crm lessonsfromwechat-totem-190223021823
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.]]>
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.]]> Sat, 23 Feb 2019 02:18:23 GMT /cbaker19/lessons-from-wechat-social-crm cbaker19@slideshare.net(cbaker19) Lessons From WeChat - Social CRM cbaker19 The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromwechat-totem-190223021823-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple&#39;s iMessage...etc.
Lessons From WeChat - Social CRM from Chris Baker
]]> 1606 16 https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromwechat-totem-190223021823-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2019 Social Media Trends - China /slideshow/2019-social-media-trends-china/132785418 2019digitalchina-totemmedia-190221204518
2019 is setting up to be a very interesting year, full of competing challenges and opportunities. There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. Daigou activity (hand carried imports) is also under increased scrutiny. Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels. While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders. With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly. *** For more context on China social, check out our previous years' reports: /cbaker19/social-media-insights-2018 /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report ]]>
2019 is setting up to be a very interesting year, full of competing challenges and opportunities. There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. Daigou activity (hand carried imports) is also under increased scrutiny. Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels. While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders. With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly. *** For more context on China social, check out our previous years' reports: /cbaker19/social-media-insights-2018 /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report ]]> Thu, 21 Feb 2019 20:45:17 GMT /slideshow/2019-social-media-trends-china/132785418 cbaker19@slideshare.net(cbaker19) 2019 Social Media Trends - China cbaker19 2019 is setting up to be a very interesting year, full of competing challenges and opportunities. There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. Daigou activity (hand carried imports) is also under increased scrutiny. Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels. While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders. With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly. *** For more context on China social, check out our previous years' reports: /cbaker19/social-media-insights-2018 /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019digitalchina-totemmedia-190221204518-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2019 is setting up to be a very interesting year, full of competing challenges and opportunities. There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. Daigou activity (hand carried imports) is also under increased scrutiny. Despite this, the opportunities in China are still large and brands continue to increase digital &amp; social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels. While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders. With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly. *** For more context on China social, check out our previous years&#39; reports: /cbaker19/social-media-insights-2018 /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report
2019 Social Media Trends - China from Chris Baker
]]> 4222 50 https://cdn.slidesharecdn.com/ss_thumbnails/2019digitalchina-totemmedia-190221204518-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 WeChat = Social CRM /cbaker19/wechat-social-crm wechatsocialcrmbytotemmedia-181008180620
WeChat is providing unique insight into the future of social CRM. WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities. Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - thats WeChat right now. Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and its clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat. Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.]]>
WeChat is providing unique insight into the future of social CRM. WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities. Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - thats WeChat right now. Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and its clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat. Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.]]> Mon, 08 Oct 2018 18:06:20 GMT /cbaker19/wechat-social-crm cbaker19@slideshare.net(cbaker19) WeChat = Social CRM cbaker19 WeChat is providing unique insight into the future of social CRM. WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities. Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - thats WeChat right now. Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and its clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat. Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wechatsocialcrmbytotemmedia-181008180620-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> WeChat is providing unique insight into the future of social CRM. WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities. Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - thats WeChat right now. Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and its clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat. Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
WeChat = Social CRM from Chris Baker
]]> 1162 7 https://cdn.slidesharecdn.com/ss_thumbnails/wechatsocialcrmbytotemmedia-181008180620-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 China Outbound Travel x Digital /slideshow/china-outbound-travel-x-digital/102729147 chinaoutboundtraveltotem-180620173727
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online from China. This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences. Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit). Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.]]>
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online from China. This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences. Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit). Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.]]> Wed, 20 Jun 2018 17:37:27 GMT /slideshow/china-outbound-travel-x-digital/102729147 cbaker19@slideshare.net(cbaker19) China Outbound Travel x Digital cbaker19 As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online from China. This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences. Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit). Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/chinaoutboundtraveltotem-180620173727-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online from China. This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences. Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit). Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
China Outbound Travel x Digital from Chris Baker
]]> 2105 21 https://cdn.slidesharecdn.com/ss_thumbnails/chinaoutboundtraveltotem-180620173727-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Insights 2018 /slideshow/social-media-insights-2018/90684711 2018socialtrends-totem-180314193700
10 Insights on Digital Marketing in China, for 2018. Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share often with little regard for quality brand management and well organized, integrated strategies. China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed. As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges. 2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right. For more context on China social, check out our previous years' reports: /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report ]]>
10 Insights on Digital Marketing in China, for 2018. Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share often with little regard for quality brand management and well organized, integrated strategies. China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed. As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges. 2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right. For more context on China social, check out our previous years' reports: /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report ]]> Wed, 14 Mar 2018 19:37:00 GMT /slideshow/social-media-insights-2018/90684711 cbaker19@slideshare.net(cbaker19) Social Media Insights 2018 cbaker19 10 Insights on Digital Marketing in China, for 2018. Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share often with little regard for quality brand management and well organized, integrated strategies. China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed. As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges. 2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right. For more context on China social, check out our previous years' reports: /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018socialtrends-totem-180314193700-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 10 Insights on Digital Marketing in China, for 2018. Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share often with little regard for quality brand management and well organized, integrated strategies. China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed. As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges. 2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right. For more context on China social, check out our previous years&#39; reports: /cbaker19/social-media-trends-2017 /cbaker19/2016-chinas-social-media-trend-report
Social Media Insights 2018 from Chris Baker
]]> 3760 25 https://cdn.slidesharecdn.com/ss_thumbnails/2018socialtrends-totem-180314193700-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Trends 2017 /slideshow/social-media-trends-2017/69618207 2017socialtrendschina-161129020155
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China. In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs. In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China. These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.]]>
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China. In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs. In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China. These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.]]> Tue, 29 Nov 2016 02:01:54 GMT /slideshow/social-media-trends-2017/69618207 cbaker19@slideshare.net(cbaker19) Social Media Trends 2017 cbaker19 2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China. In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs. In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China. These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017socialtrendschina-161129020155-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China. In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs. In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China. These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Social Media Trends 2017 from Chris Baker
]]> 11870 21 https://cdn.slidesharecdn.com/ss_thumbnails/2017socialtrendschina-161129020155-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 Tips for WeChat /slideshow/10-tips-for-wechat/65073777 10tipsforwechat-160817073534
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day. While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing. At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities. Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.]]>
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day. While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing. At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities. Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.]]> Wed, 17 Aug 2016 07:35:34 GMT /slideshow/10-tips-for-wechat/65073777 cbaker19@slideshare.net(cbaker19) 10 Tips for WeChat cbaker19 The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day. While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing. At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities. Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10tipsforwechat-160817073534-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day. While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing. At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities. Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
10 Tips for WeChat from Chris Baker
]]> 121161 83 https://cdn.slidesharecdn.com/ss_thumbnails/10tipsforwechat-160817073534-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2016 China's Social Media Trend Report /slideshow/2016-chinas-social-media-trend-report/55676127 2016socialtrends-sm-151201011541-lva1-app6892
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year. ]]>
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year. ]]> Tue, 01 Dec 2015 01:15:41 GMT /slideshow/2016-chinas-social-media-trend-report/55676127 cbaker19@slideshare.net(cbaker19) 2016 China's Social Media Trend Report cbaker19 2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016socialtrends-sm-151201011541-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what&#39;s going to be important next year.
2016 China's Social Media Trend Report from Chris Baker
]]> 63846 67 https://cdn.slidesharecdn.com/ss_thumbnails/2016socialtrends-sm-151201011541-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 WeChat October 2015 - Data (English) /slideshow/wechat-october-2015-data-english/55148136 wechatdatareport-english-151116080012-lva1-app6892
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it. WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, its a straight translation of the Chinese report (without Totems point of view).]]>
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it. WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, its a straight translation of the Chinese report (without Totems point of view).]]> Mon, 16 Nov 2015 08:00:12 GMT /slideshow/wechat-october-2015-data-english/55148136 cbaker19@slideshare.net(cbaker19) WeChat October 2015 - Data (English) cbaker19 Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it. WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, its a straight translation of the Chinese report (without Totems point of view). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wechatdatareport-english-151116080012-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its rare to get any official data from WeChat. So, when we were sent a &#39;year-to-date&#39; review from WeChat in October, we wanted to translate and share it. WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, its a straight translation of the Chinese report (without Totems point of view).
WeChat October 2015 - Data (English) from Chris Baker
]]> 3785 9 https://cdn.slidesharecdn.com/ss_thumbnails/wechatdatareport-english-151116080012-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lofter - China's New Social Media /slideshow/lofter-51500958/51500958 lofter-150811132210-lva1-app6891
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way. Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven). A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents. With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters. With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).]]>
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way. Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven). A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents. With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters. With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).]]> Tue, 11 Aug 2015 13:22:10 GMT /slideshow/lofter-51500958/51500958 cbaker19@slideshare.net(cbaker19) Lofter - China's New Social Media cbaker19 China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way. Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven). A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents. With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters. With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lofter-150811132210-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way. Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven). A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents. With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters. With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
Lofter - China's New Social Media from Chris Baker
]]> 12033 12 https://cdn.slidesharecdn.com/ss_thumbnails/lofter-150811132210-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Secret Sauce for Social in China /slideshow/kols-the-secret-sauce-for-social-in-china/51298263 kolinfographic-150805100715-lva1-app6891
The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth. In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June. The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.]]>
The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth. In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June. The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.]]> Wed, 05 Aug 2015 10:07:14 GMT /slideshow/kols-the-secret-sauce-for-social-in-china/51298263 cbaker19@slideshare.net(cbaker19) KOLs - The Secret Sauce for Social in China cbaker19 The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth. In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June. The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kolinfographic-150805100715-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth. In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June. The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.
KOLs - The Secret Sauce for Social in China from Chris Baker
]]> 2090 9 https://cdn.slidesharecdn.com/ss_thumbnails/kolinfographic-150805100715-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Micro-Graphics for Social Media /slideshow/micro-contents-for-social-media/48972271 micro-contents-150604045511-lva1-app6892
With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate. The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS. Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.]]>
With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate. The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS. Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.]]> Thu, 04 Jun 2015 04:55:11 GMT /slideshow/micro-contents-for-social-media/48972271 cbaker19@slideshare.net(cbaker19) Micro-Graphics for Social Media cbaker19 With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate. The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS. Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/micro-contents-150604045511-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate. The singular &quot;big idea&quot; created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS. Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.
Micro-Graphics for Social Media from Chris Baker
]]> 2164 5 https://cdn.slidesharecdn.com/ss_thumbnails/micro-contents-150604045511-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Real-Time Social Marketing /slideshow/realtime-social-intro/48922764 realtimesocialintro-150603035723-lva1-app6891
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention. This report shares a couple of well-known cases from the US, together with: 1. Insights on why real-time is essential 2. How to do it 3. Examples from China with Tencent]]>
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention. This report shares a couple of well-known cases from the US, together with: 1. Insights on why real-time is essential 2. How to do it 3. Examples from China with Tencent]]> Wed, 03 Jun 2015 03:57:23 GMT /slideshow/realtime-social-intro/48922764 cbaker19@slideshare.net(cbaker19) Real-Time Social Marketing cbaker19 A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention. This report shares a couple of well-known cases from the US, together with: 1. Insights on why real-time is essential 2. How to do it 3. Examples from China with Tencent <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/realtimesocialintro-150603035723-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention. This report shares a couple of well-known cases from the US, together with: 1. Insights on why real-time is essential 2. How to do it 3. Examples from China with Tencent
Real-Time Social Marketing from Chris Baker
]]> 1865 5 https://cdn.slidesharecdn.com/ss_thumbnails/realtimesocialintro-150603035723-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 NICE - China's answer to Instagram/Swaag /slideshow/nice3-44333245/44333245 nice3-150205212205-conversion-gate02
Chinese social media goes niche in 2015. This presentation provides an introduction to NICE ...another of China's up-and-coming social media. NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014). NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way. Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day. Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.]]>
Chinese social media goes niche in 2015. This presentation provides an introduction to NICE ...another of China's up-and-coming social media. NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014). NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way. Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day. Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.]]> Thu, 05 Feb 2015 21:22:05 GMT /slideshow/nice3-44333245/44333245 cbaker19@slideshare.net(cbaker19) NICE - China's answer to Instagram/Swaag cbaker19 Chinese social media goes niche in 2015. This presentation provides an introduction to NICE ...another of China's up-and-coming social media. NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014). NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way. Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day. Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nice3-150205212205-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chinese social media goes niche in 2015. This presentation provides an introduction to NICE ...another of China&#39;s up-and-coming social media. NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014). NICE is A Swaag-like picture-labelling &amp; sharing social app that enables users to tag floating labels on their pictures in a fun and creative way. Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day. Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
NICE - China's answer to Instagram/Swaag from Chris Baker
]]> 4428 6 https://cdn.slidesharecdn.com/ss_thumbnails/nice3-150205212205-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Weishi - An introduction to China's Vine /slideshow/weishi-final-1-42626556/42626556 weishifinal1-141211203857-conversion-gate01
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media. Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date. Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.]]>
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media. Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date. Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.]]> Thu, 11 Dec 2014 20:38:57 GMT /slideshow/weishi-final-1-42626556/42626556 cbaker19@slideshare.net(cbaker19) Weishi - An introduction to China's Vine cbaker19 This presentation provides an introduction to Weishi ...another of China's up-and-coming social media. Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date. Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/weishifinal1-141211203857-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation provides an introduction to Weishi ...another of China&#39;s up-and-coming social media. Weishi is China&#39;s answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date. Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent&#39;s ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Weishi - An introduction to China's Vine from Chris Baker
]]> 2321 5 https://cdn.slidesharecdn.com/ss_thumbnails/weishifinal1-141211203857-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Outbound Online Shopping - From China /slideshow/outbound-online-shopping-from-china/41683374 outboundonlineshopping-141117222000-conversion-gate02
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao." Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop. Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.]]>
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao." Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop. Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.]]> Mon, 17 Nov 2014 22:20:00 GMT /slideshow/outbound-online-shopping-from-china/41683374 cbaker19@slideshare.net(cbaker19) Outbound Online Shopping - From China cbaker19 Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao." Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop. Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outboundonlineshopping-141117222000-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chinese shoppers are rushing online to buy products from Overseas - A trend called &quot;Hai Tao.&quot; Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop. Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
Outbound Online Shopping - From China from Chris Baker
]]> 9746 13 https://cdn.slidesharecdn.com/ss_thumbnails/outboundonlineshopping-141117222000-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 WeChat: Content x Commerce /slideshow/wechat-content/40003261 wechat-ecosystem-141008011554-conversion-gate01
WeChat is the key to unlocking Content x Commerce in China. We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together. Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.]]>
WeChat is the key to unlocking Content x Commerce in China. We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together. Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.]]> Wed, 08 Oct 2014 01:15:53 GMT /slideshow/wechat-content/40003261 cbaker19@slideshare.net(cbaker19) WeChat: Content x Commerce cbaker19 WeChat is the key to unlocking Content x Commerce in China. We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together. Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wechat-ecosystem-141008011554-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> WeChat is the key to unlocking Content x Commerce in China. We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together. Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
WeChat: Content x Commerce from Chris Baker
]]> 31692 29 https://cdn.slidesharecdn.com/ss_thumbnails/wechat-ecosystem-141008011554-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chinese Social Media - Quick Guide to Important Sites /slideshow/chinese-social-media-quick-guide-to-new/38806715 newchinasns-140907213737-phpapp02
Updated July 2015: A brief overview of some of the new, up-and-coming social media sites in China. The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social. We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China: - Douban - Nice - Lofter - Momo - Maimai - Tantan - Zhihu - Meipai - Papa - Demohour - Meilishuo - Guokr - Baidu Tieba - Baidu Baike In Travel: - Daizhe - Chanyouji - Bread trip - Qyer And, included from our report in 2014: - Weishi - Nian - Pianke - Jue-so - P1]]>
Updated July 2015: A brief overview of some of the new, up-and-coming social media sites in China. The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social. We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China: - Douban - Nice - Lofter - Momo - Maimai - Tantan - Zhihu - Meipai - Papa - Demohour - Meilishuo - Guokr - Baidu Tieba - Baidu Baike In Travel: - Daizhe - Chanyouji - Bread trip - Qyer And, included from our report in 2014: - Weishi - Nian - Pianke - Jue-so - P1]]> Sun, 07 Sep 2014 21:37:37 GMT /slideshow/chinese-social-media-quick-guide-to-new/38806715 cbaker19@slideshare.net(cbaker19) Chinese Social Media - Quick Guide to Important Sites cbaker19 Updated July 2015: A brief overview of some of the new, up-and-coming social media sites in China. The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social. We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China: - Douban - Nice - Lofter - Momo - Maimai - Tantan - Zhihu - Meipai - Papa - Demohour - Meilishuo - Guokr - Baidu Tieba - Baidu Baike In Travel: - Daizhe - Chanyouji - Bread trip - Qyer And, included from our report in 2014: - Weishi - Nian - Pianke - Jue-so - P1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newchinasns-140907213737-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Updated July 2015: A brief overview of some of the new, up-and-coming social media sites in China. The two biggest platforms - WeChat &amp; Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social. We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China: - Douban - Nice - Lofter - Momo - Maimai - Tantan - Zhihu - Meipai - Papa - Demohour - Meilishuo - Guokr - Baidu Tieba - Baidu Baike In Travel: - Daizhe - Chanyouji - Bread trip - Qyer And, included from our report in 2014: - Weishi - Nian - Pianke - Jue-so - P1
Chinese Social Media - Quick Guide to Important Sites from Chris Baker
]]> 18093 50 https://cdn.slidesharecdn.com/ss_thumbnails/newchinasns-140907213737-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-cbaker19-48x48.jpg?cb=1741315906 Chris is based in Beijing and has 14 years experience in digital media, advertising and brand strategy. He is currently managing director at brand/digital agency Totem Media.Prior to launching Totem he lead the digital media practice at MediaCom China as Vice President of Interaction. He exited from Eight Partnership/Custom Media at the end of 2009 after seven years building the business - including three years leading the development of Eight in mainland China - having managed 40+ major digital programs in China, Asia and Global - including award winning digital (social, viral) work with Nokia, in what Advertising Age called, One of the top three campaigns in China of 2006 As ma... www.totemmedia.net https://cdn.slidesharecdn.com/ss_thumbnails/socialcommerce1-totem-240918160206-074bb158-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/is-social-commerce-the-future-of-marketing/271878560 Is Social Commerce the... https://cdn.slidesharecdn.com/ss_thumbnails/impactofaionmarketing-totem-240312182136-cb0cbb1c-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cmos-guide-to-ai-artificial-intelligence/266753277 CMO&#39;s guide to AI (Art... https://cdn.slidesharecdn.com/ss_thumbnails/lessonsfromwechat-totem-190223021823-thumbnail.jpg?width=320&height=320&fit=bounds cbaker19/lessons-from-wechat-social-crm Lessons From WeChat - ...