�ݺ�ߣshows by User: cbsexton

�ݺ�ߣshows by User: cbsexton / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cbsexton / Fri, 20 Nov 2015 19:42:55 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cbsexton Developing a (Digital) Strategy for Your Organisation /cbsexton/developing-a-digital-strategy-for-your-organisation charlottesexton-developingadigitalstrategyformuseums-151120194255-lva1-app6891
This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process.]]>
This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process.]]> Fri, 20 Nov 2015 19:42:55 GMT /cbsexton/developing-a-digital-strategy-for-your-organisation cbsexton@slideshare.net(cbsexton) Developing a (Digital) Strategy for Your Organisation cbsexton This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/charlottesexton-developingadigitalstrategyformuseums-151120194255-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process.

Developing a (Digital) Strategy for Your Organisation from Charlotte Sexton

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1 Positive Disruption: A Case-Study for Embracing Change #mcn2012dsrpt /slideshow/sexton-ngchannel-mcn2012/15114565 sexton-ngchannelmcn2012-121110084946-phpapp01
This paper provides a real-world example of how strategic planning can have a radical impact on the working practice of a cultural organisation. It explores the ways that the National Gallery, London has had to change long established, and deep-routed thinking in order to successfully deliver its vision for a new film Channel. Encompassing everything from its overhaul of commissioning and decision-making mechanisms through to a new production model for film content. By sharing our experiences as we move towards a new and evolving digital future, the paper will offer valuable insights into the challenges of affecting positive change. Following the development of a Digital Engagement Strategy at the National Gallery, London, the paper explores the significant impact that implementing the strategy has begun to have on the organisation as a whole. The need to change long established working methods in order to be compatible with the demands of a new digital platform has required seismic shifts in both our thinking and our practice. Focusing on the development of a new, online film Channel the paper explores how the Gallery has had to radically change its approach to the ways it makes decisions, develops ideas around content, and commissions and produces new films. By actively choosing not to maintain the status quo new ways of working have been needed, and the impact on internal processes and established structured and has been extensive. The paper provides insights into the Gallery’s rationale; an overview of where we are in the process and the practical steps we have taken to affect change. By reflecting on the progress to date and the valuable lessons learned this project clearly demonstrates the power that a digital initiative can have on the internal culture of an organisation when it is framed within a wider, long-term strategic plan. See:http://www.nationalgallery.org.uk/channel/ @cb_sexton | @nationalgallery | @NGDigital]]>
This paper provides a real-world example of how strategic planning can have a radical impact on the working practice of a cultural organisation. It explores the ways that the National Gallery, London has had to change long established, and deep-routed thinking in order to successfully deliver its vision for a new film Channel. Encompassing everything from its overhaul of commissioning and decision-making mechanisms through to a new production model for film content. By sharing our experiences as we move towards a new and evolving digital future, the paper will offer valuable insights into the challenges of affecting positive change. Following the development of a Digital Engagement Strategy at the National Gallery, London, the paper explores the significant impact that implementing the strategy has begun to have on the organisation as a whole. The need to change long established working methods in order to be compatible with the demands of a new digital platform has required seismic shifts in both our thinking and our practice. Focusing on the development of a new, online film Channel the paper explores how the Gallery has had to radically change its approach to the ways it makes decisions, develops ideas around content, and commissions and produces new films. By actively choosing not to maintain the status quo new ways of working have been needed, and the impact on internal processes and established structured and has been extensive. The paper provides insights into the Gallery’s rationale; an overview of where we are in the process and the practical steps we have taken to affect change. By reflecting on the progress to date and the valuable lessons learned this project clearly demonstrates the power that a digital initiative can have on the internal culture of an organisation when it is framed within a wider, long-term strategic plan. See:http://www.nationalgallery.org.uk/channel/ @cb_sexton | @nationalgallery | @NGDigital]]> Sat, 10 Nov 2012 08:49:43 GMT /slideshow/sexton-ngchannel-mcn2012/15114565 cbsexton@slideshare.net(cbsexton) Positive Disruption: A Case-Study for Embracing Change #mcn2012dsrpt cbsexton This paper provides a real-world example of how strategic planning can have a radical impact on the working practice of a cultural organisation. It explores the ways that the National Gallery, London has had to change long established, and deep-routed thinking in order to successfully deliver its vision for a new film Channel. Encompassing everything from its overhaul of commissioning and decision-making mechanisms through to a new production model for film content. By sharing our experiences as we move towards a new and evolving digital future, the paper will offer valuable insights into the challenges of affecting positive change. Following the development of a Digital Engagement Strategy at the National Gallery, London, the paper explores the significant impact that implementing the strategy has begun to have on the organisation as a whole. The need to change long established working methods in order to be compatible with the demands of a new digital platform has required seismic shifts in both our thinking and our practice. Focusing on the development of a new, online film Channel the paper explores how the Gallery has had to radically change its approach to the ways it makes decisions, develops ideas around content, and commissions and produces new films. By actively choosing not to maintain the status quo new ways of working have been needed, and the impact on internal processes and established structured and has been extensive. The paper provides insights into the Gallery’s rationale; an overview of where we are in the process and the practical steps we have taken to affect change. By reflecting on the progress to date and the valuable lessons learned this project clearly demonstrates the power that a digital initiative can have on the internal culture of an organisation when it is framed within a wider, long-term strategic plan. See:http://www.nationalgallery.org.uk/channel/ @cb_sexton | @nationalgallery | @NGDigital <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sexton-ngchannelmcn2012-121110084946-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This paper provides a real-world example of how strategic planning can have a radical impact on the working practice of a cultural organisation. It explores the ways that the National Gallery, London has had to change long established, and deep-routed thinking in order to successfully deliver its vision for a new film Channel. Encompassing everything from its overhaul of commissioning and decision-making mechanisms through to a new production model for film content. By sharing our experiences as we move towards a new and evolving digital future, the paper will offer valuable insights into the challenges of affecting positive change. Following the development of a Digital Engagement Strategy at the National Gallery, London, the paper explores the significant impact that implementing the strategy has begun to have on the organisation as a whole. The need to change long established working methods in order to be compatible with the demands of a new digital platform has required seismic shifts in both our thinking and our practice. Focusing on the development of a new, online film Channel the paper explores how the Gallery has had to radically change its approach to the ways it makes decisions, develops ideas around content, and commissions and produces new films. By actively choosing not to maintain the status quo new ways of working have been needed, and the impact on internal processes and established structured and has been extensive. The paper provides insights into the Gallery’s rationale; an overview of where we are in the process and the practical steps we have taken to affect change. By reflecting on the progress to date and the valuable lessons learned this project clearly demonstrates the power that a digital initiative can have on the internal culture of an organisation when it is framed within a wider, long-term strategic plan. See:http://www.nationalgallery.org.uk/channel/ @cb_sexton | @nationalgallery | @NGDigital

Positive Disruption: A Case-Study for Embracing Change #mcn2012dsrpt from Charlotte Sexton

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1 Game-Changing Strategies: Collections in a Digital Age /slideshow/gamechanging-strategies-collections-in-a-digital-age/13075132 sexton-collectionsonlinemuseumnext-120525083237-phpapp02
MuseumNext 2012, Barcelona: International Panel This presentation considers the strategic issues we need to address in order to capitalise on our collections in a digital age. Offering a high-level overview, which encompasses everything from the impact of brands to resource management and the potential offered by strategic partnerships. Use this presentation to kick start your thinking...]]>
MuseumNext 2012, Barcelona: International Panel This presentation considers the strategic issues we need to address in order to capitalise on our collections in a digital age. Offering a high-level overview, which encompasses everything from the impact of brands to resource management and the potential offered by strategic partnerships. Use this presentation to kick start your thinking...]]> Fri, 25 May 2012 08:32:36 GMT /slideshow/gamechanging-strategies-collections-in-a-digital-age/13075132 cbsexton@slideshare.net(cbsexton) Game-Changing Strategies: Collections in a Digital Age cbsexton MuseumNext 2012, Barcelona: International Panel This presentation considers the strategic issues we need to address in order to capitalise on our collections in a digital age. Offering a high-level overview, which encompasses everything from the impact of brands to resource management and the potential offered by strategic partnerships. Use this presentation to kick start your thinking... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sexton-collectionsonlinemuseumnext-120525083237-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> MuseumNext 2012, Barcelona: International Panel This presentation considers the strategic issues we need to address in order to capitalise on our collections in a digital age. Offering a high-level overview, which encompasses everything from the impact of brands to resource management and the potential offered by strategic partnerships. Use this presentation to kick start your thinking...

Game-Changing Strategies: Collections in a Digital Age from Charlotte Sexton

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1 A Tactical Approach to Delivering a Digital Strategy /slideshow/sexton-roystonstrategymw2012/12688431 sexton-royston-strategy-mw2012-120425114031-phpapp01
This presentation outlines the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation. It uses recent experiences at the National Gallery, London, UK, and the Imperial War Museums, UK, to demonstrate why having a strategy is so fundamental to the long-term success of digital development, and how it can be used as a driver to shape direction for a strategic programme of work that is aligned with organisational needs and priorities. Read more: Navigating The Bumpy Road: A Tactical Approach To Delivering A Digital Strategy | bit.ly/HqzUfk ]]>
This presentation outlines the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation. It uses recent experiences at the National Gallery, London, UK, and the Imperial War Museums, UK, to demonstrate why having a strategy is so fundamental to the long-term success of digital development, and how it can be used as a driver to shape direction for a strategic programme of work that is aligned with organisational needs and priorities. Read more: Navigating The Bumpy Road: A Tactical Approach To Delivering A Digital Strategy | bit.ly/HqzUfk ]]> Wed, 25 Apr 2012 11:40:29 GMT /slideshow/sexton-roystonstrategymw2012/12688431 cbsexton@slideshare.net(cbsexton) A Tactical Approach to Delivering a Digital Strategy cbsexton This presentation outlines the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation. It uses recent experiences at the National Gallery, London, UK, and the Imperial War Museums, UK, to demonstrate why having a strategy is so fundamental to the long-term success of digital development, and how it can be used as a driver to shape direction for a strategic programme of work that is aligned with organisational needs and priorities. Read more: Navigating The Bumpy Road: A Tactical Approach To Delivering A Digital Strategy | bit.ly/HqzUfk <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sexton-royston-strategy-mw2012-120425114031-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This presentation outlines the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation. It uses recent experiences at the National Gallery, London, UK, and the Imperial War Museums, UK, to demonstrate why having a strategy is so fundamental to the long-term success of digital development, and how it can be used as a driver to shape direction for a strategic programme of work that is aligned with organisational needs and priorities. Read more: Navigating The Bumpy Road: A Tactical Approach To Delivering A Digital Strategy | bit.ly/HqzUfk

A Tactical Approach to Delivering a Digital Strategy from Charlotte Sexton

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