�ݺ�ߣshows by User: cchambaz

�ݺ�ߣshows by User: cchambaz / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cchambaz / Wed, 08 Oct 2014 08:04:07 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cchambaz Making the most of search insights, online and offline /slideshow/making-the-most-of-search-insights-online-and-offline/40017690 omcapcedricchambazbingads-141008080407-conversion-gate02
The way we engage with the internet and our dependency on search is undergoing a massive transformation. But at the core remains what John Battelle called a Data Base of Intent. This presentation dives into what brands can do with these intelligence to capture business opportunities, optimise their online marketing investment and transfer offline some of their learnings. Presentation delivered at #OMCap14 in Berlin on October 9th 2014.]]>
The way we engage with the internet and our dependency on search is undergoing a massive transformation. But at the core remains what John Battelle called a Data Base of Intent. This presentation dives into what brands can do with these intelligence to capture business opportunities, optimise their online marketing investment and transfer offline some of their learnings. Presentation delivered at #OMCap14 in Berlin on October 9th 2014.]]> Wed, 08 Oct 2014 08:04:07 GMT /slideshow/making-the-most-of-search-insights-online-and-offline/40017690 cchambaz@slideshare.net(cchambaz) Making the most of search insights, online and offline cchambaz The way we engage with the internet and our dependency on search is undergoing a massive transformation. But at the core remains what John Battelle called a Data Base of Intent. This presentation dives into what brands can do with these intelligence to capture business opportunities, optimise their online marketing investment and transfer offline some of their learnings. Presentation delivered at #OMCap14 in Berlin on October 9th 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/omcapcedricchambazbingads-141008080407-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The way we engage with the internet and our dependency on search is undergoing a massive transformation. But at the core remains what John Battelle called a Data Base of Intent. This presentation dives into what brands can do with these intelligence to capture business opportunities, optimise their online marketing investment and transfer offline some of their learnings. Presentation delivered at #OMCap14 in Berlin on October 9th 2014.

Making the most of search insights, online and offline from Cedric Chambaz

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0 Capturing and leveraging search beyond the blue links - SMX London 2014 /slideshow/capturing-and-leveraging-search-beyond-the-blue-links-smx-london-2014/34661912 smxlondoncedricchambaz-140514034647-phpapp02
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world. ]]>
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world. ]]> Wed, 14 May 2014 03:46:47 GMT /slideshow/capturing-and-leveraging-search-beyond-the-blue-links-smx-london-2014/34661912 cchambaz@slideshare.net(cchambaz) Capturing and leveraging search beyond the blue links - SMX London 2014 cchambaz A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlondoncedricchambaz-140514034647-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.

Capturing and leveraging search beyond the blue links - SMX London 2014 from Cedric Chambaz

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0 Bing: inspired by technology and consumer trends (IAB Netherlands – Friends of Search 2014) /slideshow/bing-inspired-by-technology-and-consumer-trends-iab-netherlands-friends-of-search-2014/31460284 iabnetherlandsbingcedricchambaz-140220194746-phpapp01
“The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration.]]>
“The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration.]]> Thu, 20 Feb 2014 19:47:46 GMT /slideshow/bing-inspired-by-technology-and-consumer-trends-iab-netherlands-friends-of-search-2014/31460284 cchambaz@slideshare.net(cchambaz) Bing: inspired by technology and consumer trends (IAB Netherlands – Friends of Search 2014) cchambaz “The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iabnetherlandsbingcedricchambaz-140220194746-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> “The web is dead, long live the internet!”. Wired’s provocative headline from 2010 has a significant impact in the search industry. Search imposed itself as our gateway to the web, but the rise of new consumer scenarios is driving profound changes in how publishers and advertisers need to approach the search paradigm. People search differently. They use new, interconnected devices. They formalise their intent differently. The blue links are thus being replaced by new, more engaging and relevant experiences aligned to these new models. During this presentation we will cover Microsoft’s vision of search and how it already materialised itself by making Bing a platform at the core of Microsoft vertical integration.

Bing: inspired by technology and consumer trends (IAB Netherlands – Friends of Search 2014) from Cedric Chambaz

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0 Bing is a platform - for Internet Advertising Association /slideshow/bing-is-a-platform-for-internet-advertising-association/29727412 iaabingcedricchambaz-140106060348-phpapp02
Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search. ]]>
Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search. ]]> Mon, 06 Jan 2014 06:03:48 GMT /slideshow/bing-is-a-platform-for-internet-advertising-association/29727412 cchambaz@slideshare.net(cchambaz) Bing is a platform - for Internet Advertising Association cchambaz Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iaabingcedricchambaz-140106060348-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search.

Bing is a platform - for Internet Advertising Association from Cedric Chambaz

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0 Bing Ads: Preparez vos campagnes pour les fetes de Noel 2013 https://fr.slideshare.net/slideshow/webinar-saisonnier-noel2013francebingads/27482140 webinarsaisonniernoel2013francebingads-131023034244-phpapp02
S’assurer que vos campagnes de liens sponsorisés soient optimisées bien avant les fêtes est crucial. Cette présentation va vous aider à vous préparer et atteindre vos objectifs sur le Yahoo Bing Network ce Noël. Elle couvre notamment: • Conseils d’optimisation pour les fêtes • Tendances et nouveautés • Formats publicitaires et dernières fonctionnalités. • Questions/réponses en direct]]>
S’assurer que vos campagnes de liens sponsorisés soient optimisées bien avant les fêtes est crucial. Cette présentation va vous aider à vous préparer et atteindre vos objectifs sur le Yahoo Bing Network ce Noël. Elle couvre notamment: • Conseils d’optimisation pour les fêtes • Tendances et nouveautés • Formats publicitaires et dernières fonctionnalités. • Questions/réponses en direct]]> Wed, 23 Oct 2013 03:42:44 GMT https://fr.slideshare.net/slideshow/webinar-saisonnier-noel2013francebingads/27482140 cchambaz@slideshare.net(cchambaz) Bing Ads: Preparez vos campagnes pour les fetes de Noel 2013 cchambaz S’assurer que vos campagnes de liens sponsorisés soient optimisées bien avant les fêtes est crucial. Cette présentation va vous aider à vous préparer et atteindre vos objectifs sur le Yahoo Bing Network ce Noël. Elle couvre notamment: • Conseils d’optimisation pour les fêtes • Tendances et nouveautés • Formats publicitaires et dernières fonctionnalités. • Questions/réponses en direct <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarsaisonniernoel2013francebingads-131023034244-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> S’assurer que vos campagnes de liens sponsorisés soient optimisées bien avant les fêtes est crucial. Cette présentation va vous aider à vous préparer et atteindre vos objectifs sur le Yahoo Bing Network ce Noël. Elle couvre notamment: • Conseils d’optimisation pour les fêtes • Tendances et nouveautés • Formats publicitaires et dernières fonctionnalités. • Questions/réponses en direct

from Cedric Chambaz

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0 https://cdn.slidesharecdn.com/profile-photo-cchambaz-48x48.jpg?cb=1522888918 Build and lead the international marketing function for Bing Ads: manage a team of 13 in-region marketers to drive Microsoft search business growth across Europe, Asia-Pacific and Latin America. These marketing experts combine global investments to local innovation to educate, acquire, retain and grow our advertiser, agency and partner audiences and drive a double-digit annual growth across 34 countries. www.cedricchambaz.com https://cdn.slidesharecdn.com/ss_thumbnails/omcapcedricchambazbingads-141008080407-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/making-the-most-of-search-insights-online-and-offline/40017690 Making the most of sea... https://cdn.slidesharecdn.com/ss_thumbnails/smxlondoncedricchambaz-140514034647-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/capturing-and-leveraging-search-beyond-the-blue-links-smx-london-2014/34661912 Capturing and leveragi... https://cdn.slidesharecdn.com/ss_thumbnails/iabnetherlandsbingcedricchambaz-140220194746-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bing-inspired-by-technology-and-consumer-trends-iab-netherlands-friends-of-search-2014/31460284 Bing: inspired by tech...