�ݺ�ߣshows by User: cchastain

�ݺ�ߣshows by User: cchastain / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cchastain / Thu, 31 Jan 2013 11:20:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cchastain New Frontiers: UX Professional as Business Consultant /slideshow/u-xas-busconsultantv2/16279273 uxasbusconsultantv2-130131112027-phpapp02
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built. From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.]]>
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built. From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.]]> Thu, 31 Jan 2013 11:20:27 GMT /slideshow/u-xas-busconsultantv2/16279273 cchastain@slideshare.net(cchastain) New Frontiers: UX Professional as Business Consultant cchastain We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built. From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxasbusconsultantv2-130131112027-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, they're struggling to acquire the skills needed for creating and managing touch points as well as understanding and prioritizing needs. And when we're talking multi-channel ecosystems, who's better equipped to address this complexity than those who have the skill set to not only understand it, but to design it and guide how it's built. From optimizing the cross-channel customer experience, to creating new product and service extensions, we're heading into a prime moment for bringing our toolkit into the business arena. This talk is meant to be both a thought starter a around how UX can begin to play a substantive role in a company's digital strategy. Using examples from my own experiences and input from a variety of seasoned practitioners, we'll examine the challenges and map the opportunities across our own journey as UX professionals who are starting to think about what's next.

New Frontiers: UX Professional as Business Consultant from Cindy Chastain

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0 Crafting Collaboration /slideshow/crafting-collaboration/15596098 craftingcollaborationinspireconf2012-121211163412-phpapp01
Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change. ]]>
Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change. ]]> Tue, 11 Dec 2012 16:34:12 GMT /slideshow/crafting-collaboration/15596098 cchastain@slideshare.net(cchastain) Crafting Collaboration cchastain Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/craftingcollaborationinspireconf2012-121211163412-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change.

Crafting Collaboration from Cindy Chastain

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0 6 Ways Ecosystems Have Changed Our Roles and the Way We Work /slideshow/6-ways-ecosystems-have-changed-our-roles-and-the-way-we-work/14674325 mimasummitv6-121010155019-phpapp02
In a mobile, networked world, we participate as much as we consume. We expect experiences “built for me”, accessible from any place and every device. As consumers, we conflate product, service, advertising and information into a single brand experience subject to harsh scrutiny. Smart companies can no longer just “sell product” — they must build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. And in this dawning era, digital strategy becomes the product, marketing evolves past persuasion and into value, and technologists design complex webs of functionality. Everyone works differently. Drawing from experience developing strategies and designs for multi-channel ecosystems at R/GA, this presentation will explore six ways in which evolving customer expectations are changing our roles and the way we approach our work. From what we research to how we collaborate and design, her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges.]]>
In a mobile, networked world, we participate as much as we consume. We expect experiences “built for me”, accessible from any place and every device. As consumers, we conflate product, service, advertising and information into a single brand experience subject to harsh scrutiny. Smart companies can no longer just “sell product” — they must build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. And in this dawning era, digital strategy becomes the product, marketing evolves past persuasion and into value, and technologists design complex webs of functionality. Everyone works differently. Drawing from experience developing strategies and designs for multi-channel ecosystems at R/GA, this presentation will explore six ways in which evolving customer expectations are changing our roles and the way we approach our work. From what we research to how we collaborate and design, her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges.]]> Wed, 10 Oct 2012 15:50:17 GMT /slideshow/6-ways-ecosystems-have-changed-our-roles-and-the-way-we-work/14674325 cchastain@slideshare.net(cchastain) 6 Ways Ecosystems Have Changed Our Roles and the Way We Work cchastain In a mobile, networked world, we participate as much as we consume. We expect experiences “built for me”, accessible from any place and every device. As consumers, we conflate product, service, advertising and information into a single brand experience subject to harsh scrutiny. Smart companies can no longer just “sell product” — they must build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. And in this dawning era, digital strategy becomes the product, marketing evolves past persuasion and into value, and technologists design complex webs of functionality. Everyone works differently. Drawing from experience developing strategies and designs for multi-channel ecosystems at R/GA, this presentation will explore six ways in which evolving customer expectations are changing our roles and the way we approach our work. From what we research to how we collaborate and design, her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimasummitv6-121010155019-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a mobile, networked world, we participate as much as we consume. We expect experiences “built for me”, accessible from any place and every device. As consumers, we conflate product, service, advertising and information into a single brand experience subject to harsh scrutiny. Smart companies can no longer just “sell product” — they must build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. And in this dawning era, digital strategy becomes the product, marketing evolves past persuasion and into value, and technologists design complex webs of functionality. Everyone works differently. Drawing from experience developing strategies and designs for multi-channel ecosystems at R/GA, this presentation will explore six ways in which evolving customer expectations are changing our roles and the way we approach our work. From what we research to how we collaborate and design, her hope is that you’ll walk away from the presentation armed with some practical insight that will help your team prepare for the advent of these challenges.

6 Ways Ecosystems Have Changed Our Roles and the Way We Work from Cindy Chastain

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0 Thinking Like a Storyteller /slideshow/thinking-like-a-storyteller/6051977 thinkinglikeastorytellerv4-3-101206124826-phpapp01
As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users. Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design. Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller]]>
As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users. Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design. Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller]]> Mon, 06 Dec 2010 12:48:00 GMT /slideshow/thinking-like-a-storyteller/6051977 cchastain@slideshare.net(cchastain) Thinking Like a Storyteller cchastain As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users. Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design. Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinkinglikeastorytellerv4-3-101206124826-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As interaction designers we do well at facilitating the complex dialogue between people and the interactive products they use. But we often neglect to consider the story that evolves through the interactions people have with the things we make. Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users. Drawing on personal experience, narrative theory and examples ranging from interactive products to film, this presentation is a call to action for designers to equip themselves with a deeper understanding of narrative techniques. We’ll focus on core aspects such as theme, scene-making, and sequencing to illustrate how thinking like a storyteller can make you a better designer. You’ll also learn how this approach can be a powerful basis for holistic design. Link to video: http://www.ixda.org/resources/cindy-chastain-thinking-storyteller

Thinking Like a Storyteller from Cindy Chastain

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0 Who you are. What you (now) need to know. And how to collaborate (well) with your peers. /slideshow/who-you-are-what-you-now-need-to-know-and-how-to-collaborate-well-with-your-peers/3662000 iasummit10workshop-100407195943-phpapp01
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.]]>
My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.]]> Wed, 07 Apr 2010 19:59:30 GMT /slideshow/who-you-are-what-you-now-need-to-know-and-how-to-collaborate-well-with-your-peers/3662000 cchastain@slideshare.net(cchastain) Who you are. What you (now) need to know. And how to collaborate (well) with your peers. cchastain My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iasummit10workshop-100407195943-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> My portion of the IA Summit Beyond Findability pre-con workshop produced by Andrew Hinton. The presentation focuses on resolving the identity crisis many UX teams feel by first encouraging practitioners to look at who the are and what they (now) need to know, and the importance of collaborating (well) with peers of other disciplines. Other presenters include, Joe Lamatia, Erin Malone, Christian Crumlish and Joe Lamantia.

Who you are. What you (now) need to know. And how to collaborate (well) with your peers. from Cindy Chastain

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0 The Collaborative Mind /slideshow/the-collaborative-mind/2663198 tedxottawa3-091206203426-phpapp01
Everyone agrees that collaboration is important, but it's hart to move beyond putting people together in a room and waiting for the magic. Kip Voytek and I try to explore how people need to think differently and adopt new cognitive modes to be more effective collaborators.]]>
Everyone agrees that collaboration is important, but it's hart to move beyond putting people together in a room and waiting for the magic. Kip Voytek and I try to explore how people need to think differently and adopt new cognitive modes to be more effective collaborators.]]> Sun, 06 Dec 2009 20:34:21 GMT /slideshow/the-collaborative-mind/2663198 cchastain@slideshare.net(cchastain) The Collaborative Mind cchastain Everyone agrees that collaboration is important, but it's hart to move beyond putting people together in a room and waiting for the magic. Kip Voytek and I try to explore how people need to think differently and adopt new cognitive modes to be more effective collaborators. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tedxottawa3-091206203426-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone agrees that collaboration is important, but it's hart to move beyond putting people together in a room and waiting for the magic. Kip Voytek and I try to explore how people need to think differently and adopt new cognitive modes to be more effective collaborators.

The Collaborative Mind from Cindy Chastain

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0 Experience Themes: An Element of Story Applied to Design /cchastain/experience-themes-an-element-of-story-applied-to-design-1190389 ias09experiencethemesv4-1-090324103409-phpapp01
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]>
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!]]> Tue, 24 Mar 2009 10:34:04 GMT /cchastain/experience-themes-an-element-of-story-applied-to-design-1190389 cchastain@slideshare.net(cchastain) Experience Themes: An Element of Story Applied to Design cchastain This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ias09experiencethemesv4-1-090324103409-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users. It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product. Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design. The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes. And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!

Experience Themes: An Element of Story Applied to Design from Cindy Chastain

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0 https://cdn.slidesharecdn.com/profile-photo-cchastain-48x48.jpg?cb=1745069963 Cindy Chastain is a Creative Director at R/GA in New York, currently leading the strategy and design of a complex B2B sales ecosystem for Nike. Her favorite activities these days include helping companies identify customer-informed opportunities in digital; developing clear, actionable experience strategies; and creating frameworks (and conditions) for helping teams innovate and create great work. She’s also an educator at heart, moonlighting as an adjunct professor of interaction design as well as recreational noodler of ideas, especially around storytelling and design, digital ecosystems, and the ar www.twitter.com/cchastain https://cdn.slidesharecdn.com/ss_thumbnails/uxasbusconsultantv2-130131112027-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/u-xas-busconsultantv2/16279273 New Frontiers: UX Prof... https://cdn.slidesharecdn.com/ss_thumbnails/craftingcollaborationinspireconf2012-121211163412-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/crafting-collaboration/15596098 Crafting Collaboration https://cdn.slidesharecdn.com/ss_thumbnails/mimasummitv6-121010155019-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/6-ways-ecosystems-have-changed-our-roles-and-the-way-we-work/14674325 6 Ways Ecosystems Have...