�ݺ�ߣshows by User: cdankl

�ݺ�ߣshows by User: cdankl / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cdankl / Fri, 14 Nov 2014 06:06:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cdankl Building a brand in the digital landscape: Dollar Shave Club /slideshow/building-a-brand-in-the-digital-landscape/41554953 iabukadkdscpresentationfinalsharing-141114060638-conversion-gate01
Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise and make a success within this digital landscape. At a recent IAB event, my colleague Ben Arnold and I had the chance to talk about how the Dollar Shave Club used native video advertising to break the razor blade monopoly. Dollar Shave Club’s video amassed nearly 5M views within three months of its upload and stands at an extraordinary 16M today. With limited funding available the Dollar Shave Club focused on native video seeding & advertising supported by branded search and acquired 12,000 paying subscribers within 48h. Today Dollar Shave Club boasts 1M members and is on track to achieve $50M in revenue this year.]]>
Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise and make a success within this digital landscape. At a recent IAB event, my colleague Ben Arnold and I had the chance to talk about how the Dollar Shave Club used native video advertising to break the razor blade monopoly. Dollar Shave Club’s video amassed nearly 5M views within three months of its upload and stands at an extraordinary 16M today. With limited funding available the Dollar Shave Club focused on native video seeding & advertising supported by branded search and acquired 12,000 paying subscribers within 48h. Today Dollar Shave Club boasts 1M members and is on track to achieve $50M in revenue this year.]]> Fri, 14 Nov 2014 06:06:38 GMT /slideshow/building-a-brand-in-the-digital-landscape/41554953 cdankl@slideshare.net(cdankl) Building a brand in the digital landscape: Dollar Shave Club cdankl Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise and make a success within this digital landscape. At a recent IAB event, my colleague Ben Arnold and I had the chance to talk about how the Dollar Shave Club used native video advertising to break the razor blade monopoly. Dollar Shave Club’s video amassed nearly 5M views within three months of its upload and stands at an extraordinary 16M today. With limited funding available the Dollar Shave Club focused on native video seeding & advertising supported by branded search and acquired 12,000 paying subscribers within 48h. Today Dollar Shave Club boasts 1M members and is on track to achieve $50M in revenue this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iabukadkdscpresentationfinalsharing-141114060638-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise and make a success within this digital landscape. At a recent IAB event, my colleague Ben Arnold and I had the chance to talk about how the Dollar Shave Club used native video advertising to break the razor blade monopoly. Dollar Shave Club’s video amassed nearly 5M views within three months of its upload and stands at an extraordinary 16M today. With limited funding available the Dollar Shave Club focused on native video seeding & advertising supported by branded search and acquired 12,000 paying subscribers within 48h. Today Dollar Shave Club boasts 1M members and is on track to achieve $50M in revenue this year.

Building a brand in the digital landscape: Dollar Shave Club from Christian Dankl

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0 Fueling the demand for Digital Copy - A new report from TNS Worldpanel & Sony DADC /slideshow/sony-dadc-tns-digital-copy-report/1724255 sonydadctnsdigitalcopyreport-124764908295-phpapp02
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project which Sony DADC commissioned from TNS Worldpanel.]]>
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project which Sony DADC commissioned from TNS Worldpanel.]]> Wed, 15 Jul 2009 04:19:49 GMT /slideshow/sony-dadc-tns-digital-copy-report/1724255 cdankl@slideshare.net(cdankl) Fueling the demand for Digital Copy - A new report from TNS Worldpanel & Sony DADC cdankl Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project which Sony DADC commissioned from TNS Worldpanel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sonydadctnsdigitalcopyreport-124764908295-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project which Sony DADC commissioned from TNS Worldpanel.

Fueling the demand for Digital Copy - A new report from TNS Worldpanel & Sony DADC from Christian Dankl

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0 https://cdn.slidesharecdn.com/profile-photo-cdankl-48x48.jpg?cb=1522844767 Technology Entrepreneur and leader in digital media with strong International track record in EMEA and US: +10 years leading growth in Start-ups and large corporate settings in Sales, Marketing, New Product and Business Development. Unique blend of experiences in Internet, Advertising and Entertainment (Music, Film & Games). Specialties: Global Business Development, media sales, P&L oversight, Strategic Partnerships, Mobile and Online Advertising, Sales & Marketing Management, High level client & agency relations, performance based marketing, social media, behavioural targeting, RTB, CPC, CPM, CPV, CPI www.adknowledge.com https://cdn.slidesharecdn.com/ss_thumbnails/iabukadkdscpresentationfinalsharing-141114060638-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-a-brand-in-the-digital-landscape/41554953 Building a brand in th... https://cdn.slidesharecdn.com/ss_thumbnails/sonydadctnsdigitalcopyreport-124764908295-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sony-dadc-tns-digital-copy-report/1724255 Fueling the demand for...