�ݺ�ߣshows by User: cezinho

�ݺ�ߣshows by User: cezinho / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: cezinho / Tue, 03 Oct 2017 14:42:03 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: cezinho Building a Growth Engine For startups v3 (cezary.co) /slideshow/building-a-growth-engine-for-startups-v3-cezaryco/80409504 cezaryco-buildingagrowthengineforstartupsv310-171003144203
This is a presentation I did for the 2017 StartEd EdTech Accelerator class. It's the third version of my original presentation to Techstars (updated with the latest marketing tools), and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places) 2) testing + data (growth hypotheses, marketing funnel, data strategy) 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]>
This is a presentation I did for the 2017 StartEd EdTech Accelerator class. It's the third version of my original presentation to Techstars (updated with the latest marketing tools), and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places) 2) testing + data (growth hypotheses, marketing funnel, data strategy) 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]> Tue, 03 Oct 2017 14:42:03 GMT /slideshow/building-a-growth-engine-for-startups-v3-cezaryco/80409504 cezinho@slideshare.net(cezinho) Building a Growth Engine For startups v3 (cezary.co) cezinho This is a presentation I did for the 2017 StartEd EdTech Accelerator class. It's the third version of my original presentation to Techstars (updated with the latest marketing tools), and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places) 2) testing + data (growth hypotheses, marketing funnel, data strategy) 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartupsv310-171003144203-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I did for the 2017 StartEd EdTech Accelerator class. It's the third version of my original presentation to Techstars (updated with the latest marketing tools), and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places) 2) testing + data (growth hypotheses, marketing funnel, data strategy) 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.

Building a Growth Engine For startups v3 (cezary.co) from Cezary Pietrzak

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0 Building a Growth Engine for Startups v2 (cezary.co) /slideshow/building-a-growth-engine-for-startups-v2/66972166 cezaryco-buildingagrowthengineforstartupsv210-161010180418
This is a presentation I did for the inaugural StartEd EdTech Accelerator class. It's an updated version of my previous one to Techstars, and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]>
This is a presentation I did for the inaugural StartEd EdTech Accelerator class. It's an updated version of my previous one to Techstars, and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]> Mon, 10 Oct 2016 18:04:18 GMT /slideshow/building-a-growth-engine-for-startups-v2/66972166 cezinho@slideshare.net(cezinho) Building a Growth Engine for Startups v2 (cezary.co) cezinho This is a presentation I did for the inaugural StartEd EdTech Accelerator class. It's an updated version of my previous one to Techstars, and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartupsv210-161010180418-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I did for the inaugural StartEd EdTech Accelerator class. It's an updated version of my previous one to Techstars, and covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.

Building a Growth Engine for Startups v2 (cezary.co) from Cezary Pietrzak

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0 Building a Growth Engine for Startups (cezary.co) /slideshow/building-a-growth-engine-for-startups-cezaryco/65358976 cezaryco-buildingagrowthengineforstartups-160825141113
This is a presentation I did for the inaugural Techstars Atlanta class. It covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]>
This is a presentation I did for the inaugural Techstars Atlanta class. It covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.]]> Thu, 25 Aug 2016 14:11:12 GMT /slideshow/building-a-growth-engine-for-startups-cezaryco/65358976 cezinho@slideshare.net(cezinho) Building a Growth Engine for Startups (cezary.co) cezinho This is a presentation I did for the inaugural Techstars Atlanta class. It covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartups-160825141113-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I did for the inaugural Techstars Atlanta class. It covers three main areas of building a growth engine for startups: 1) marketing fundamentals (target audience exploration, messaging, moments + places), 2) testing + data (growth hypotheses, marketing funnel, data strategy) and 3) marketing channels (paid ads, message automation, lead gen, referral program). For each section, I provide relevant frameworks, bring them to life with examples and recommend my favorite tools and platforms.

Building a Growth Engine for Startups (cezary.co) from Cezary Pietrzak

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0 EDGE EdTech Accelerator - Marketing & Growth Program /slideshow/edge-edtech-accelerator-marketing-growth-program/53322254 cezarypietrzak-edgeedtechaccelerator-marketingprogram9-150929121716-lva1-app6892
This is a short presentation I gave to the new EDGE EdTech Accelerator class about marketing & growth. It includes my philosophy around the marketing discipline, core frameworks around customers as well as channel-specific approaches.]]>
This is a short presentation I gave to the new EDGE EdTech Accelerator class about marketing & growth. It includes my philosophy around the marketing discipline, core frameworks around customers as well as channel-specific approaches.]]> Tue, 29 Sep 2015 12:17:16 GMT /slideshow/edge-edtech-accelerator-marketing-growth-program/53322254 cezinho@slideshare.net(cezinho) EDGE EdTech Accelerator - Marketing & Growth Program cezinho This is a short presentation I gave to the new EDGE EdTech Accelerator class about marketing & growth. It includes my philosophy around the marketing discipline, core frameworks around customers as well as channel-specific approaches. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezarypietrzak-edgeedtechaccelerator-marketingprogram9-150929121716-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a short presentation I gave to the new EDGE EdTech Accelerator class about marketing & growth. It includes my philosophy around the marketing discipline, core frameworks around customers as well as channel-specific approaches.

EDGE EdTech Accelerator - Marketing & Growth Program from Cezary Pietrzak

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0 Hypothesis Testing Workshop (cezary.co) /slideshow/hypothesis-testing-workshop-cezaryco/51285276 cezaryco-hypothesistestingworkshopforintelaccelerator8-150805010806-lva1-app6891
This is a presentation and workshop I shared during the launch of Intel Capital's EdTech Accelerator. It covers two core topics: 1) Developing and prioritizing strong hypothesis statements 2) Testing hypotheses via qualitative and quantitative tools My thinking draws draws on Steve Blank's customer development process and Javelin's Experiment Board and enhances it with the startup marketing process I've written about on my blog (http://www.cezary.co). The workshop is relevant to both technology companies as well as any startups looking to validate their business.]]>
This is a presentation and workshop I shared during the launch of Intel Capital's EdTech Accelerator. It covers two core topics: 1) Developing and prioritizing strong hypothesis statements 2) Testing hypotheses via qualitative and quantitative tools My thinking draws draws on Steve Blank's customer development process and Javelin's Experiment Board and enhances it with the startup marketing process I've written about on my blog (http://www.cezary.co). The workshop is relevant to both technology companies as well as any startups looking to validate their business.]]> Wed, 05 Aug 2015 01:08:05 GMT /slideshow/hypothesis-testing-workshop-cezaryco/51285276 cezinho@slideshare.net(cezinho) Hypothesis Testing Workshop (cezary.co) cezinho This is a presentation and workshop I shared during the launch of Intel Capital's EdTech Accelerator. It covers two core topics: 1) Developing and prioritizing strong hypothesis statements 2) Testing hypotheses via qualitative and quantitative tools My thinking draws draws on Steve Blank's customer development process and Javelin's Experiment Board and enhances it with the startup marketing process I've written about on my blog (http://www.cezary.co). The workshop is relevant to both technology companies as well as any startups looking to validate their business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-hypothesistestingworkshopforintelaccelerator8-150805010806-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation and workshop I shared during the launch of Intel Capital's EdTech Accelerator. It covers two core topics: 1) Developing and prioritizing strong hypothesis statements 2) Testing hypotheses via qualitative and quantitative tools My thinking draws draws on Steve Blank's customer development process and Javelin's Experiment Board and enhances it with the startup marketing process I've written about on my blog (http://www.cezary.co). The workshop is relevant to both technology companies as well as any startups looking to validate their business.

Hypothesis Testing Workshop (cezary.co) from Cezary Pietrzak

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0 Building a Foundation for Growth (cezary.co) /slideshow/building-a-foundation-for-growth-cezaryco/44863556 cezaryco-startupgaragekeynote2-150218235355-conversion-gate01
This is a presentation I gave to New Zealand entrepreneurs at the Startup Garage meetup in Wellington. It covers 8 key themes that I've identified while building marketing and growth programs for startups, from defining marketing fundamentals and focusing on people first (vs. channels), to creating strong hypotheses and building retention via email automation. The common thread among them all is the idea that marketing is a process, not a series of disjointed tactics. I've codified much of this process through a series of frameworks, some of which I've yet to publish on my blog (http://www.cezary.co). They include: 1. Marketing Fundamentals Canvas 2. Moments & Places Framework 3. Traction Channel Framework 4. Marketing Funnel Framework]]>
This is a presentation I gave to New Zealand entrepreneurs at the Startup Garage meetup in Wellington. It covers 8 key themes that I've identified while building marketing and growth programs for startups, from defining marketing fundamentals and focusing on people first (vs. channels), to creating strong hypotheses and building retention via email automation. The common thread among them all is the idea that marketing is a process, not a series of disjointed tactics. I've codified much of this process through a series of frameworks, some of which I've yet to publish on my blog (http://www.cezary.co). They include: 1. Marketing Fundamentals Canvas 2. Moments & Places Framework 3. Traction Channel Framework 4. Marketing Funnel Framework]]> Wed, 18 Feb 2015 23:53:55 GMT /slideshow/building-a-foundation-for-growth-cezaryco/44863556 cezinho@slideshare.net(cezinho) Building a Foundation for Growth (cezary.co) cezinho This is a presentation I gave to New Zealand entrepreneurs at the Startup Garage meetup in Wellington. It covers 8 key themes that I've identified while building marketing and growth programs for startups, from defining marketing fundamentals and focusing on people first (vs. channels), to creating strong hypotheses and building retention via email automation. The common thread among them all is the idea that marketing is a process, not a series of disjointed tactics. I've codified much of this process through a series of frameworks, some of which I've yet to publish on my blog (http://www.cezary.co). They include: 1. Marketing Fundamentals Canvas 2. Moments & Places Framework 3. Traction Channel Framework 4. Marketing Funnel Framework <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-startupgaragekeynote2-150218235355-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation I gave to New Zealand entrepreneurs at the Startup Garage meetup in Wellington. It covers 8 key themes that I've identified while building marketing and growth programs for startups, from defining marketing fundamentals and focusing on people first (vs. channels), to creating strong hypotheses and building retention via email automation. The common thread among them all is the idea that marketing is a process, not a series of disjointed tactics. I've codified much of this process through a series of frameworks, some of which I've yet to publish on my blog (http://www.cezary.co). They include: 1. Marketing Fundamentals Canvas 2. Moments & Places Framework 3. Traction Channel Framework 4. Marketing Funnel Framework

Building a Foundation for Growth (cezary.co) from Cezary Pietrzak

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0 Challenging Startup Conventions (cezary.co) /slideshow/cezary-co-challenging-startup-conventions/40330480 cezaryco-challengingstartupconventions-141015221911-conversion-gate02
This is a keynote presentation that I shared for the launch of the MaGIC Startup Academy in Malaysia. The theme is challenging startup conventions, or thinking in ways which are different than what is commonly accepted. It comes from my observation that startups - while doing things that are new and different - are often expected to follow a set path to success. The presentation is divided into three parts: 1) The growth of the New York tech ecosystem and how it was unique from Silicon Valley 2) The opportunities for the Malaysian tech ecosystem (and all up-and-coming tech ecosystems) through the lens of a Challenger mentality 3) Nine ways that I've challenged conventional thinking in startup marketing and growth]]>
This is a keynote presentation that I shared for the launch of the MaGIC Startup Academy in Malaysia. The theme is challenging startup conventions, or thinking in ways which are different than what is commonly accepted. It comes from my observation that startups - while doing things that are new and different - are often expected to follow a set path to success. The presentation is divided into three parts: 1) The growth of the New York tech ecosystem and how it was unique from Silicon Valley 2) The opportunities for the Malaysian tech ecosystem (and all up-and-coming tech ecosystems) through the lens of a Challenger mentality 3) Nine ways that I've challenged conventional thinking in startup marketing and growth]]> Wed, 15 Oct 2014 22:19:11 GMT /slideshow/cezary-co-challenging-startup-conventions/40330480 cezinho@slideshare.net(cezinho) Challenging Startup Conventions (cezary.co) cezinho This is a keynote presentation that I shared for the launch of the MaGIC Startup Academy in Malaysia. The theme is challenging startup conventions, or thinking in ways which are different than what is commonly accepted. It comes from my observation that startups - while doing things that are new and different - are often expected to follow a set path to success. The presentation is divided into three parts: 1) The growth of the New York tech ecosystem and how it was unique from Silicon Valley 2) The opportunities for the Malaysian tech ecosystem (and all up-and-coming tech ecosystems) through the lens of a Challenger mentality 3) Nine ways that I've challenged conventional thinking in startup marketing and growth <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-challengingstartupconventions-141015221911-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a keynote presentation that I shared for the launch of the MaGIC Startup Academy in Malaysia. The theme is challenging startup conventions, or thinking in ways which are different than what is commonly accepted. It comes from my observation that startups - while doing things that are new and different - are often expected to follow a set path to success. The presentation is divided into three parts: 1) The growth of the New York tech ecosystem and how it was unique from Silicon Valley 2) The opportunities for the Malaysian tech ecosystem (and all up-and-coming tech ecosystems) through the lens of a Challenger mentality 3) Nine ways that I've challenged conventional thinking in startup marketing and growth

Challenging Startup Conventions (cezary.co) from Cezary Pietrzak

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0 Techstars Kaplan EdTech Accelerator - Marketing Program /cezinho/cezary-pietrzak-techstars-kaplan-accelerator-marketing-program-8114 cezarypietrzak-techstarskaplanaccelerator-marketingprogram8-140804022340-phpapp02
A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.]]>
A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.]]> Mon, 04 Aug 2014 02:23:40 GMT /cezinho/cezary-pietrzak-techstars-kaplan-accelerator-marketing-program-8114 cezinho@slideshare.net(cezinho) Techstars Kaplan EdTech Accelerator - Marketing Program cezinho A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezarypietrzak-techstarskaplanaccelerator-marketingprogram8-140804022340-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

Techstars Kaplan EdTech Accelerator - Marketing Program from Cezary Pietrzak

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0 Customer Growth in Web, B2B + Mobile Apps /slideshow/customer-growth-in-web-b2b-mobile-apps/16535364 cezarypietrzak-customergrowthinwebb2bmobileapps-130214150722-phpapp01
This presentation summarizes my experience building and marketing tech companies. My thoughts are organized into broader themes that are category-agnostic, and I provide many examples to illustrate. I originally shared these thoughts at the Grow/Hack meetup in New York on February 13, 2013. For additional perspective on startup marketing, visit my blog at cezary.co.]]>
This presentation summarizes my experience building and marketing tech companies. My thoughts are organized into broader themes that are category-agnostic, and I provide many examples to illustrate. I originally shared these thoughts at the Grow/Hack meetup in New York on February 13, 2013. For additional perspective on startup marketing, visit my blog at cezary.co.]]> Thu, 14 Feb 2013 15:07:22 GMT /slideshow/customer-growth-in-web-b2b-mobile-apps/16535364 cezinho@slideshare.net(cezinho) Customer Growth in Web, B2B + Mobile Apps cezinho This presentation summarizes my experience building and marketing tech companies. My thoughts are organized into broader themes that are category-agnostic, and I provide many examples to illustrate. I originally shared these thoughts at the Grow/Hack meetup in New York on February 13, 2013. For additional perspective on startup marketing, visit my blog at cezary.co. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cezarypietrzak-customergrowthinwebb2bmobileapps-130214150722-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation summarizes my experience building and marketing tech companies. My thoughts are organized into broader themes that are category-agnostic, and I provide many examples to illustrate. I originally shared these thoughts at the Grow/Hack meetup in New York on February 13, 2013. For additional perspective on startup marketing, visit my blog at cezary.co.

Customer Growth in Web, B2B + Mobile Apps from Cezary Pietrzak

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0 https://cdn.slidesharecdn.com/profile-photo-cezinho-48x48.jpg?cb=1522803027 I'm a tech entrepreneur, growth marketer and startup consultant. I help tech companies grow faster by combining data-driven thinking and human insights into a repeatable growth process (NOT hit-or-miss growth hacking). I focus predominantly of acquisition, retention and data strategy/platform implementations, and have 10+ years of experience in the following marketing disciplines and tools: > Data layer /// Segment, mParticle, MySQL > User acquisition /// Facebook, Twitter, AdWords > Message automation /// Autopilot, Appboy, Customer.io, Klaviyo, Hubspot, Marketo > Lead gen /// custom programs > Sales automation & CRM /// Salesforce, Outreach, Sendbloom, YesWare > Landing pag... cezary.co https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartupsv310-171003144203-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-a-growth-engine-for-startups-v3-cezaryco/80409504 Building a Growth Engi... https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartupsv210-161010180418-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-a-growth-engine-for-startups-v2/66972166 Building a Growth Engi... https://cdn.slidesharecdn.com/ss_thumbnails/cezaryco-buildingagrowthengineforstartups-160825141113-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-a-growth-engine-for-startups-cezaryco/65358976 Building a Growth Engi...