�ݺ�ߣshows by User: chadswhite

�ݺ�ߣshows by User: chadswhite / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: chadswhite / Fri, 05 May 2023 21:44:34 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: chadswhite 10 Years of Email Marketing Rules.pptx /slideshow/10-years-of-email-marketing-rulespptx/257703200 oracle-10yearsofemailmarketingrules-230505214434-f746c4b4
Anytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. Oracle Marketing Consulting’s Chad S. White is keenly aware of this, having just released a new 4th edition of his book Email Marketing Rules 10 years after the first edition. In this webinar, Chad touches on 11 major changes that have happened since 2013, and then makes a deep dive into 3 trends that will be major drivers of the next 10 years of email marketing and how brands and marketers can prepare for them.]]>
Anytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. Oracle Marketing Consulting’s Chad S. White is keenly aware of this, having just released a new 4th edition of his book Email Marketing Rules 10 years after the first edition. In this webinar, Chad touches on 11 major changes that have happened since 2013, and then makes a deep dive into 3 trends that will be major drivers of the next 10 years of email marketing and how brands and marketers can prepare for them.]]> Fri, 05 May 2023 21:44:34 GMT /slideshow/10-years-of-email-marketing-rulespptx/257703200 chadswhite@slideshare.net(chadswhite) 10 Years of Email Marketing Rules.pptx chadswhite Anytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. Oracle Marketing Consulting’s Chad S. White is keenly aware of this, having just released a new 4th edition of his book Email Marketing Rules 10 years after the first edition. In this webinar, Chad touches on 11 major changes that have happened since 2013, and then makes a deep dive into 3 trends that will be major drivers of the next 10 years of email marketing and how brands and marketers can prepare for them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oracle-10yearsofemailmarketingrules-230505214434-f746c4b4-thumbnail.jpg?width=120&height=120&fit=bounds" /> Anytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. Oracle Marketing Consulting’s Chad S. White is keenly aware of this, having just released a new 4th edition of his book Email Marketing Rules 10 years after the first edition. In this webinar, Chad touches on 11 major changes that have happened since 2013, and then makes a deep dive into 3 trends that will be major drivers of the next 10 years of email marketing and how brands and marketers can prepare for them.

10 Years of Email Marketing Rules.pptx from Chad S. White

]]> 31 0 https://cdn.slidesharecdn.com/ss_thumbnails/oracle-10yearsofemailmarketingrules-230505214434-f746c4b4-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Outstanding Email Marketing Examples of Subject Lines /slideshow/outstanding-email-marketing-examples-of-subject-lines-256336807/256336807 emailmarketingrules4thedition-subjectlines-230310024149-cef85ad1
Even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. CUE-DIVE classifies subject line and preview text content as being Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Find the mix your subscribers respond to best, and use these examples to help guide you…]]>
Even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. CUE-DIVE classifies subject line and preview text content as being Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Find the mix your subscribers respond to best, and use these examples to help guide you…]]> Fri, 10 Mar 2023 02:41:49 GMT /slideshow/outstanding-email-marketing-examples-of-subject-lines-256336807/256336807 chadswhite@slideshare.net(chadswhite) Outstanding Email Marketing Examples of Subject Lines chadswhite Even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. CUE-DIVE classifies subject line and preview text content as being Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Find the mix your subscribers respond to best, and use these examples to help guide you… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-subjectlines-230310024149-cef85ad1-thumbnail.jpg?width=120&height=120&fit=bounds" /> Even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. CUE-DIVE classifies subject line and preview text content as being Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Find the mix your subscribers respond to best, and use these examples to help guide you…

Outstanding Email Marketing Examples of Subject Lines from Chad S. White

]]> 1027 0 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-subjectlines-230310024149-cef85ad1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Outstanding Email Marketing Examples of List Growth Tactics /slideshow/outstanding-email-marketing-examples-of-list-growth-tactics-256336792/256336792 emailmarketingrules4thedition-listgrowthtactics-230310024020-769326a2
Not all subscribers are equally valuable or desirable. The best subscriber acquisition sources are closest to your shopping and customer service operations. And the most effective email signups are prominent, clearly articulate the benefits of signing up, and keep the signup barrier low, as these examples do…]]>
Not all subscribers are equally valuable or desirable. The best subscriber acquisition sources are closest to your shopping and customer service operations. And the most effective email signups are prominent, clearly articulate the benefits of signing up, and keep the signup barrier low, as these examples do…]]> Fri, 10 Mar 2023 02:40:20 GMT /slideshow/outstanding-email-marketing-examples-of-list-growth-tactics-256336792/256336792 chadswhite@slideshare.net(chadswhite) Outstanding Email Marketing Examples of List Growth Tactics chadswhite Not all subscribers are equally valuable or desirable. The best subscriber acquisition sources are closest to your shopping and customer service operations. And the most effective email signups are prominent, clearly articulate the benefits of signing up, and keep the signup barrier low, as these examples do… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-listgrowthtactics-230310024020-769326a2-thumbnail.jpg?width=120&height=120&fit=bounds" /> Not all subscribers are equally valuable or desirable. The best subscriber acquisition sources are closest to your shopping and customer service operations. And the most effective email signups are prominent, clearly articulate the benefits of signing up, and keep the signup barrier low, as these examples do…

Outstanding Email Marketing Examples of List Growth Tactics from Chad S. White

]]> 1404 0 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-listgrowthtactics-230310024020-769326a2-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Outstanding Email Marketing Examples of Lifecycle Messaging /slideshow/outstanding-email-marketing-examples-of-lifecycle-messaging-256336784/256336784 emailmarketingrules4thedition-lifecyclemessaging-230310023813-e570d048
Lifecycle Messaging consists of targeted emails that are sent in response to a subscriber’s action, inaction, or need. These messages help accomplish the goals of the various stages of the Subscriber Lifecycle…]]>
Lifecycle Messaging consists of targeted emails that are sent in response to a subscriber’s action, inaction, or need. These messages help accomplish the goals of the various stages of the Subscriber Lifecycle…]]> Fri, 10 Mar 2023 02:38:13 GMT /slideshow/outstanding-email-marketing-examples-of-lifecycle-messaging-256336784/256336784 chadswhite@slideshare.net(chadswhite) Outstanding Email Marketing Examples of Lifecycle Messaging chadswhite Lifecycle Messaging consists of targeted emails that are sent in response to a subscriber’s action, inaction, or need. These messages help accomplish the goals of the various stages of the Subscriber Lifecycle… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-lifecyclemessaging-230310023813-e570d048-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lifecycle Messaging consists of targeted emails that are sent in response to a subscriber’s action, inaction, or need. These messages help accomplish the goals of the various stages of the Subscriber Lifecycle…

Outstanding Email Marketing Examples of Lifecycle Messaging from Chad S. White

]]> 1165 0 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-lifecyclemessaging-230310023813-e570d048-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Outstanding Email Marketing Examples of Defensive Design /slideshow/outstanding-email-marketing-examples-of-defensive-design-256336750/256336750 emailmarketingrules4thedition-defensivedesign-230310023532-002d68c1
Defensive design consists of design techniques that allow an email to communicate its message effectively when images are blocked, which is still a relatively common occurrence, unfortunately. These examples use HTML text, alt text, background colors, and more to get their point across without images…]]>
Defensive design consists of design techniques that allow an email to communicate its message effectively when images are blocked, which is still a relatively common occurrence, unfortunately. These examples use HTML text, alt text, background colors, and more to get their point across without images…]]> Fri, 10 Mar 2023 02:35:32 GMT /slideshow/outstanding-email-marketing-examples-of-defensive-design-256336750/256336750 chadswhite@slideshare.net(chadswhite) Outstanding Email Marketing Examples of Defensive Design chadswhite Defensive design consists of design techniques that allow an email to communicate its message effectively when images are blocked, which is still a relatively common occurrence, unfortunately. These examples use HTML text, alt text, background colors, and more to get their point across without images… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-defensivedesign-230310023532-002d68c1-thumbnail.jpg?width=120&height=120&fit=bounds" /> Defensive design consists of design techniques that allow an email to communicate its message effectively when images are blocked, which is still a relatively common occurrence, unfortunately. These examples use HTML text, alt text, background colors, and more to get their point across without images…

Outstanding Email Marketing Examples of Defensive Design from Chad S. White

]]> 1373 0 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-defensivedesign-230310023532-002d68c1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Outstanding Email Marketing Examples of Breakout Designs /slideshow/outstanding-email-marketing-examples-of-breakout-designspptx-256336732/256336732 emailmarketingrules4thedition-breakoutdesigns-230310023339-c8b9f437
Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important. Here are some ways to break out of your template-induced rut…]]>
Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important. Here are some ways to break out of your template-induced rut…]]> Fri, 10 Mar 2023 02:33:39 GMT /slideshow/outstanding-email-marketing-examples-of-breakout-designspptx-256336732/256336732 chadswhite@slideshare.net(chadswhite) Outstanding Email Marketing Examples of Breakout Designs chadswhite Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important. Here are some ways to break out of your template-induced rut… <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-breakoutdesigns-230310023339-c8b9f437-thumbnail.jpg?width=120&height=120&fit=bounds" /> Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important. Here are some ways to break out of your template-induced rut…

Outstanding Email Marketing Examples of Breakout Designs from Chad S. White

]]> 1370 0 https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-breakoutdesigns-230310023339-c8b9f437-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Questions to Ask Instead: Email Performance Measurement /slideshow/the-questions-to-ask-instead-email-performance-measurement/237118737 oracle-thequestionstoaskinstead-emailperformance-200721173938
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions. In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: - Subscribers opened your email? - Subscribers clicked through my email content? - Email recipients clicked through and converted? In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement]]>
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions. In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: - Subscribers opened your email? - Subscribers clicked through my email content? - Email recipients clicked through and converted? In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement]]> Tue, 21 Jul 2020 17:39:38 GMT /slideshow/the-questions-to-ask-instead-email-performance-measurement/237118737 chadswhite@slideshare.net(chadswhite) The Questions to Ask Instead: Email Performance Measurement chadswhite Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions. In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: - Subscribers opened your email? - Subscribers clicked through my email content? - Email recipients clicked through and converted? In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oracle-thequestionstoaskinstead-emailperformance-200721173938-thumbnail.jpg?width=120&height=120&fit=bounds" /> Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions. In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: - Subscribers opened your email? - Subscribers clicked through my email content? - Email recipients clicked through and converted? In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement

The Questions to Ask Instead: Email Performance Measurement from Chad S. White

]]> 214 0 https://cdn.slidesharecdn.com/ss_thumbnails/oracle-thequestionstoaskinstead-emailperformance-200721173938-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Understanding Email Deliverability: Key Factors & Key Performance Indicators /slideshow/understanding-email-deliverability-key-factors-key-performance-indicators/237118592 oracle-understandingemaildeliverability-keyfactorskeyperformanceindicators-200721173513
Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators. During this 49-minute on-demand webinar, Daniel Deneweth and I dispel the myths and give marketers a true picture of how deliverability works and how to measure it. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/understanding-email-deliverability%3a-key-factors-key-performance-indicators]]>
Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators. During this 49-minute on-demand webinar, Daniel Deneweth and I dispel the myths and give marketers a true picture of how deliverability works and how to measure it. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/understanding-email-deliverability%3a-key-factors-key-performance-indicators]]> Tue, 21 Jul 2020 17:35:13 GMT /slideshow/understanding-email-deliverability-key-factors-key-performance-indicators/237118592 chadswhite@slideshare.net(chadswhite) Understanding Email Deliverability: Key Factors & Key Performance Indicators chadswhite Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators. During this 49-minute on-demand webinar, Daniel Deneweth and I dispel the myths and give marketers a true picture of how deliverability works and how to measure it. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/understanding-email-deliverability%3a-key-factors-key-performance-indicators <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oracle-understandingemaildeliverability-keyfactorskeyperformanceindicators-200721173513-thumbnail.jpg?width=120&height=120&fit=bounds" /> Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators. During this 49-minute on-demand webinar, Daniel Deneweth and I dispel the myths and give marketers a true picture of how deliverability works and how to measure it. >> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/understanding-email-deliverability%3a-key-factors-key-performance-indicators

Understanding Email Deliverability: Key Factors & Key Performance Indicators from Chad S. White

]]> 130 0 https://cdn.slidesharecdn.com/ss_thumbnails/oracle-understandingemaildeliverability-keyfactorskeyperformanceindicators-200721173513-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The State of Email Marketing (Email Evolution Conference 2020) /slideshow/the-state-of-email-marketing-email-evolution-conference-2020/236050350 eec2020-thestateofemailmarketing-chadwhiteandjustinejordan-200622204908
Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year. In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.]]>
Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year. In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.]]> Mon, 22 Jun 2020 20:49:08 GMT /slideshow/the-state-of-email-marketing-email-evolution-conference-2020/236050350 chadswhite@slideshare.net(chadswhite) The State of Email Marketing (Email Evolution Conference 2020) chadswhite Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year. In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eec2020-thestateofemailmarketing-chadwhiteandjustinejordan-200622204908-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year. In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.

The State of Email Marketing (Email Evolution Conference 2020) from Chad S. White

]]> 718 1 https://cdn.slidesharecdn.com/ss_thumbnails/eec2020-thestateofemailmarketing-chadwhiteandjustinejordan-200622204908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Prioritizing Which Email Innovations to Pursue /slideshow/prioritizing-which-email-innovations-to-pursue-234927588/234927588 2020emailinnovationssummit-prioritizingwhichemailinnovationstopursue-chadwhite-200603180317
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.]]>
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.]]> Wed, 03 Jun 2020 18:03:17 GMT /slideshow/prioritizing-which-email-innovations-to-pursue-234927588/234927588 chadswhite@slideshare.net(chadswhite) Prioritizing Which Email Innovations to Pursue chadswhite You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020emailinnovationssummit-prioritizingwhichemailinnovationstopursue-chadwhite-200603180317-thumbnail.jpg?width=120&height=120&fit=bounds" /> You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.

Prioritizing Which Email Innovations to Pursue from Chad S. White

]]> 856 1 https://cdn.slidesharecdn.com/ss_thumbnails/2020emailinnovationssummit-prioritizingwhichemailinnovationstopursue-chadwhite-200603180317-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Highest Impact Email Marketing Trends of 2020 /slideshow/the-highest-impact-email-marketing-trends-of-2020/230019787 oracle-thehighestimpactemailmarketingtrendsof2020-200310184036
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020. Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020]]>
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020. Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020]]> Tue, 10 Mar 2020 18:40:36 GMT /slideshow/the-highest-impact-email-marketing-trends-of-2020/230019787 chadswhite@slideshare.net(chadswhite) The Highest Impact Email Marketing Trends of 2020 chadswhite To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020. Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oracle-thehighestimpactemailmarketingtrendsof2020-200310184036-thumbnail.jpg?width=120&height=120&fit=bounds" /> To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020. Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020

The Highest Impact Email Marketing Trends of 2020 from Chad S. White

]]> 232 0 https://cdn.slidesharecdn.com/ss_thumbnails/oracle-thehighestimpactemailmarketingtrendsof2020-200310184036-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 You Can't Fix What You Can't See: Avoiding the Pitfalls of Poor Email Performance Visibility /slideshow/you-cant-fix-what-you-cant-see-avoiding-the-pitfalls-of-poor-email-performance-visibility/229323824 oracle-youcantfixwhatyoucantsee-200227150346
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In the on-demand webinar video below, we discuss this issue in detail, along with deep dives into how poor performance visibility is affecting both email marketing quality assurance and email deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting. Watch the on-demand webinar at https://blogs.oracle.com/marketingcloud/poor-email-performance-visibility%3a-you-can%e2%80%99t-fix-what-you-can%e2%80%99t-see]]>
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In the on-demand webinar video below, we discuss this issue in detail, along with deep dives into how poor performance visibility is affecting both email marketing quality assurance and email deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting. Watch the on-demand webinar at https://blogs.oracle.com/marketingcloud/poor-email-performance-visibility%3a-you-can%e2%80%99t-fix-what-you-can%e2%80%99t-see]]> Thu, 27 Feb 2020 15:03:46 GMT /slideshow/you-cant-fix-what-you-cant-see-avoiding-the-pitfalls-of-poor-email-performance-visibility/229323824 chadswhite@slideshare.net(chadswhite) You Can't Fix What You Can't See: Avoiding the Pitfalls of Poor Email Performance Visibility chadswhite Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In the on-demand webinar video below, we discuss this issue in detail, along with deep dives into how poor performance visibility is affecting both email marketing quality assurance and email deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting. Watch the on-demand webinar at https://blogs.oracle.com/marketingcloud/poor-email-performance-visibility%3a-you-can%e2%80%99t-fix-what-you-can%e2%80%99t-see <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oracle-youcantfixwhatyoucantsee-200227150346-thumbnail.jpg?width=120&height=120&fit=bounds" /> Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In the on-demand webinar video below, we discuss this issue in detail, along with deep dives into how poor performance visibility is affecting both email marketing quality assurance and email deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting. Watch the on-demand webinar at https://blogs.oracle.com/marketingcloud/poor-email-performance-visibility%3a-you-can%e2%80%99t-fix-what-you-can%e2%80%99t-see

You Can't Fix What You Can't See: Avoiding the Pitfalls of Poor Email Performance Visibility from Chad S. White

]]> 60 0 https://cdn.slidesharecdn.com/ss_thumbnails/oracle-youcantfixwhatyoucantsee-200227150346-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Key Insights from a Year of State of Email Research /slideshow/key-insights-from-a-year-of-state-of-email-research-125811100/125811100 keyinsightsfromayearofstateofemailresearch-181213151706
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: 1. Why most email review and approval processes are inefficient (and what you can do to fix them) 2. How performance visibility impacts the subscriber experience 3. The use of third-party tools to supplement ESP functionality 4. How the under-measurement of email marketing ROI is hurting budgets]]>
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: 1. Why most email review and approval processes are inefficient (and what you can do to fix them) 2. How performance visibility impacts the subscriber experience 3. The use of third-party tools to supplement ESP functionality 4. How the under-measurement of email marketing ROI is hurting budgets]]> Thu, 13 Dec 2018 15:17:06 GMT /slideshow/key-insights-from-a-year-of-state-of-email-research-125811100/125811100 chadswhite@slideshare.net(chadswhite) Key Insights from a Year of State of Email Research chadswhite If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: 1. Why most email review and approval processes are inefficient (and what you can do to fix them) 2. How performance visibility impacts the subscriber experience 3. The use of third-party tools to supplement ESP functionality 4. How the under-measurement of email marketing ROI is hurting budgets <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keyinsightsfromayearofstateofemailresearch-181213151706-thumbnail.jpg?width=120&height=120&fit=bounds" /> If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I discuss four major themes from this year’s research: 1. Why most email review and approval processes are inefficient (and what you can do to fix them) 2. How performance visibility impacts the subscriber experience 3. The use of third-party tools to supplement ESP functionality 4. How the under-measurement of email marketing ROI is hurting budgets

Key Insights from a Year of State of Email Research from Chad S. White

]]> 155 4 https://cdn.slidesharecdn.com/ss_thumbnails/keyinsightsfromayearofstateofemailresearch-181213151706-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 5 Trends Shaping the Email Industry /slideshow/5-trends-shaping-the-email-industry/124059644 litmus-5trendsshapingtheemailindustry-181126152900
The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.]]>
The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.]]> Mon, 26 Nov 2018 15:29:00 GMT /slideshow/5-trends-shaping-the-email-industry/124059644 chadswhite@slideshare.net(chadswhite) 5 Trends Shaping the Email Industry chadswhite The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/litmus-5trendsshapingtheemailindustry-181126152900-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.

5 Trends Shaping the Email Industry from Chad S. White

]]> 182 3 https://cdn.slidesharecdn.com/ss_thumbnails/litmus-5trendsshapingtheemailindustry-181126152900-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Trends Transforming the Email Service Provider Landscape /slideshow/the-trends-transforming-the-email-service-provider-landscape-124058310/124058310 litmus-thetrendstransformingtheemailserviceproviderlandscape-181126151939
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. But how do you pick the right tool for you? And is switching ESPs even the right call? Based on findings from Litmus’ first-ever State of Email Service Providers report and additional research, this webinar explores the data and trends that shape the ESP industry to help you understand… - What’s driving—and likely to keep driving—consolidation in the ESP industry - Which ESPs are the most popular among brands in different industries, geographies, and more - What’s involved with switching ESPs - How to get more out of your current ESP]]>
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. But how do you pick the right tool for you? And is switching ESPs even the right call? Based on findings from Litmus’ first-ever State of Email Service Providers report and additional research, this webinar explores the data and trends that shape the ESP industry to help you understand… - What’s driving—and likely to keep driving—consolidation in the ESP industry - Which ESPs are the most popular among brands in different industries, geographies, and more - What’s involved with switching ESPs - How to get more out of your current ESP]]> Mon, 26 Nov 2018 15:19:39 GMT /slideshow/the-trends-transforming-the-email-service-provider-landscape-124058310/124058310 chadswhite@slideshare.net(chadswhite) The Trends Transforming the Email Service Provider Landscape chadswhite ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. But how do you pick the right tool for you? And is switching ESPs even the right call? Based on findings from Litmus’ first-ever State of Email Service Providers report and additional research, this webinar explores the data and trends that shape the ESP industry to help you understand… - What’s driving—and likely to keep driving—consolidation in the ESP industry - Which ESPs are the most popular among brands in different industries, geographies, and more - What’s involved with switching ESPs - How to get more out of your current ESP <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/litmus-thetrendstransformingtheemailserviceproviderlandscape-181126151939-thumbnail.jpg?width=120&height=120&fit=bounds" /> ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. But how do you pick the right tool for you? And is switching ESPs even the right call? Based on findings from Litmus’ first-ever State of Email Service Providers report and additional research, this webinar explores the data and trends that shape the ESP industry to help you understand… - What’s driving—and likely to keep driving—consolidation in the ESP industry - Which ESPs are the most popular among brands in different industries, geographies, and more - What’s involved with switching ESPs - How to get more out of your current ESP

The Trends Transforming the Email Service Provider Landscape from Chad S. White

]]> 1382 6 https://cdn.slidesharecdn.com/ss_thumbnails/litmus-thetrendstransformingtheemailserviceproviderlandscape-181126151939-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Email Workflows that Work: 5 Trends to Help You Build Better Emails Faster /slideshow/email-workflows-that-work-5-trends-to-help-you-build-better-emails-faster-124055566/124055566 thetop5emailworkflowimprovementopportunitieswebinar-181126145628
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn… - How email teams leverage project management software and email briefs to keep email campaigns on track - Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow - Why more brands are embracing modular design, and how this design approach can reduce your production time - And more!]]>
Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn… - How email teams leverage project management software and email briefs to keep email campaigns on track - Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow - Why more brands are embracing modular design, and how this design approach can reduce your production time - And more!]]> Mon, 26 Nov 2018 14:56:28 GMT /slideshow/email-workflows-that-work-5-trends-to-help-you-build-better-emails-faster-124055566/124055566 chadswhite@slideshare.net(chadswhite) Email Workflows that Work: 5 Trends to Help You Build Better Emails Faster chadswhite Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn… - How email teams leverage project management software and email briefs to keep email campaigns on track - Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow - Why more brands are embracing modular design, and how this design approach can reduce your production time - And more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thetop5emailworkflowimprovementopportunitieswebinar-181126145628-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Jason Rodriguez and I dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow that you can put into practice immediately. You’ll learn… - How email teams leverage project management software and email briefs to keep email campaigns on track - Why collecting feedback and approvals is the largest drain on time in the email process—and how you can streamline this step in the workflow - Why more brands are embracing modular design, and how this design approach can reduce your production time - And more!

Email Workflows that Work: 5 Trends to Help You Build Better Emails Faster from Chad S. White

]]> 100 3 https://cdn.slidesharecdn.com/ss_thumbnails/thetop5emailworkflowimprovementopportunitieswebinar-181126145628-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Root of Poor Email Deliverability: Insights for Litmus' 2017 State of Email Deliverability Report /slideshow/the-root-of-poor-email-deliverability-91070802/91070802 litmus-therootofpooremaildeliverability-180318141709
WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes. In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best.]]>
WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes. In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best.]]> Sun, 18 Mar 2018 14:17:09 GMT /slideshow/the-root-of-poor-email-deliverability-91070802/91070802 chadswhite@slideshare.net(chadswhite) The Root of Poor Email Deliverability: Insights for Litmus' 2017 State of Email Deliverability Report chadswhite WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes. In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/litmus-therootofpooremaildeliverability-180318141709-thumbnail.jpg?width=120&height=120&fit=bounds" /> WATCH THE FULL WEBINAR >> https://litmus.com/blog/the-root-cause-of-poor-email-deliverability-webinar-recording-qa Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing those root causes. In this webinar, deliverability expert and Litmus Product Manager Jay Brangiforte and I discuss the various ways that marketers try to improve their poor email deliverability and which ones work best.

The Root of Poor Email Deliverability: Insights for Litmus' 2017 State of Email Deliverability Report from Chad S. White

]]> 125 4 https://cdn.slidesharecdn.com/ss_thumbnails/litmus-therootofpooremaildeliverability-180318141709-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Building Successful Email Workflows: How successful email marketers plan, build, and approve campaigns /slideshow/building-successful-email-workflows-how-successful-email-marketers-plan-build-and-approve-campaigns/91070623 litmus-buildingsuccessfulemailworkflows-180318141328
WATCH THE FULL WEBINAR >> https://litmus.com/blog/building-successful-email-workflows-webinar-recording-qa Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like? In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist.]]>
WATCH THE FULL WEBINAR >> https://litmus.com/blog/building-successful-email-workflows-webinar-recording-qa Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like? In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist.]]> Sun, 18 Mar 2018 14:13:28 GMT /slideshow/building-successful-email-workflows-how-successful-email-marketers-plan-build-and-approve-campaigns/91070623 chadswhite@slideshare.net(chadswhite) Building Successful Email Workflows: How successful email marketers plan, build, and approve campaigns chadswhite WATCH THE FULL WEBINAR >> https://litmus.com/blog/building-successful-email-workflows-webinar-recording-qa Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like? In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/litmus-buildingsuccessfulemailworkflows-180318141328-thumbnail.jpg?width=120&height=120&fit=bounds" /> WATCH THE FULL WEBINAR >> https://litmus.com/blog/building-successful-email-workflows-webinar-recording-qa Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what does the exceptional email workflow look like? In this webinar, Product Manager Kevin Mandeville and I answer that question, sharing insights about the behaviors and processes that separate successful email programs from less successful ones. Some of those behaviors include the use of a year-round content calendar, the creation of email briefs for every email, the use of partials to speed up email development, and utilizing an extensive pre-send checklist.

Building Successful Email Workflows: How successful email marketers plan, build, and approve campaigns from Chad S. White

]]> 109 3 https://cdn.slidesharecdn.com/ss_thumbnails/litmus-buildingsuccessfulemailworkflows-180318141328-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Email: The Workhorse of 1:1 Marketing! /slideshow/email-the-workhorse-of-11-marketing/91070323 cnx16-howsavvybrandsuseemailmarketing-joelbookandchadwhite-180318140739
Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies.]]>
Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies.]]> Sun, 18 Mar 2018 14:07:39 GMT /slideshow/email-the-workhorse-of-11-marketing/91070323 chadswhite@slideshare.net(chadswhite) Email: The Workhorse of 1:1 Marketing! chadswhite Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cnx16-howsavvybrandsuseemailmarketing-joelbookandchadwhite-180318140739-thumbnail.jpg?width=120&height=120&fit=bounds" /> Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies.

Email: The Workhorse of 1:1 Marketing! from Chad S. White

]]> 243 7 https://cdn.slidesharecdn.com/ss_thumbnails/cnx16-howsavvybrandsuseemailmarketing-joelbookandchadwhite-180318140739-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The State of Email 2016: Email Marketing Insights on Design, Production, and Salaries /slideshow/the-state-of-email-2016-email-marketing-insights-on-design-production-and-salaries/91069980 litmus-thestateofemail-chadwhite-180318140106
WATCH THE FULL WEBINAR >> https://litmus.com/blog/state-of-email-2016-webinar-recording-qa To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: - The State of Email Design [report] - The State of Email Salaries & Jobs in the U.S. [report] - The State of Email Production [report] - The State of Email Agencies [infographic] - And more… In the State of Email webinar, we shared the most interesting and actionable insights from that research series.]]>
WATCH THE FULL WEBINAR >> https://litmus.com/blog/state-of-email-2016-webinar-recording-qa To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: - The State of Email Design [report] - The State of Email Salaries & Jobs in the U.S. [report] - The State of Email Production [report] - The State of Email Agencies [infographic] - And more… In the State of Email webinar, we shared the most interesting and actionable insights from that research series.]]> Sun, 18 Mar 2018 14:01:06 GMT /slideshow/the-state-of-email-2016-email-marketing-insights-on-design-production-and-salaries/91069980 chadswhite@slideshare.net(chadswhite) The State of Email 2016: Email Marketing Insights on Design, Production, and Salaries chadswhite WATCH THE FULL WEBINAR >> https://litmus.com/blog/state-of-email-2016-webinar-recording-qa To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: - The State of Email Design [report] - The State of Email Salaries & Jobs in the U.S. [report] - The State of Email Production [report] - The State of Email Agencies [infographic] - And more… In the State of Email webinar, we shared the most interesting and actionable insights from that research series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/litmus-thestateofemail-chadwhite-180318140106-thumbnail.jpg?width=120&height=120&fit=bounds" /> WATCH THE FULL WEBINAR >> https://litmus.com/blog/state-of-email-2016-webinar-recording-qa To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: - The State of Email Design [report] - The State of Email Salaries & Jobs in the U.S. [report] - The State of Email Production [report] - The State of Email Agencies [infographic] - And more… In the State of Email webinar, we shared the most interesting and actionable insights from that research series.

The State of Email 2016: Email Marketing Insights on Design, Production, and Salaries from Chad S. White

]]> 77 1 https://cdn.slidesharecdn.com/ss_thumbnails/litmus-thestateofemail-chadwhite-180318140106-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-chadswhite-48x48.jpg?cb=1683322963 CHAD S. WHITE is the author of four editions of "Email Marketing Rules" and nearly 4,000 posts and articles about email and digital marketing. He has served as lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association and Litmus. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year. www.emailmarketingrules.com https://cdn.slidesharecdn.com/ss_thumbnails/oracle-10yearsofemailmarketingrules-230505214434-f746c4b4-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/10-years-of-email-marketing-rulespptx/257703200 10 Years of Email Mark... https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-subjectlines-230310024149-cef85ad1-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outstanding-email-marketing-examples-of-subject-lines-256336807/256336807 Outstanding Email Mark... https://cdn.slidesharecdn.com/ss_thumbnails/emailmarketingrules4thedition-listgrowthtactics-230310024020-769326a2-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outstanding-email-marketing-examples-of-list-growth-tactics-256336792/256336792 Outstanding Email Mark...