ºÝºÝߣshows by User: charno / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: charno / Tue, 25 Oct 2016 21:56:57 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: charno Social Media Advertising: Turning Small Budgets into Big Results /slideshow/social-media-advertising-turning-small-budgets-into-big-results-67648948/67648948 eduwebsocialpres2016final-161025215657
Here's a presentation I shared at EduWeb Digital Summit last August. Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.]]>
Here's a presentation I shared at EduWeb Digital Summit last August. Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.]]> Tue, 25 Oct 2016 21:56:57 GMT /slideshow/social-media-advertising-turning-small-budgets-into-big-results-67648948/67648948 charno@slideshare.net(charno) Social Media Advertising: Turning Small Budgets into Big Results charno Here's a presentation I shared at EduWeb Digital Summit last August. Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eduwebsocialpres2016final-161025215657-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here&#39;s a presentation I shared at EduWeb Digital Summit last August. Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.
Social Media Advertising: Turning Small Budgets into Big Results from Diane Charno
]]> 158 2 https://cdn.slidesharecdn.com/ss_thumbnails/eduwebsocialpres2016final-161025215657-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Advertising 101: How to Supercharge Your Search, Social & Display Advertising /slideshow/digital-advertising-101-how-to-supercharge-your-search-social-display-advertising/67648084 wwashow2016adigitaladpres-161025212702
Marketers in a digital world need more than intuition to succeed—they need data. Using web analytics, social media insights, search metrics and testing, marketers can measure almost every aspect of their social, search and display advertising to understand what’s working, what’s not. This session will cover a variety of topics including: online advertising trends, tips for implementing a digital analytics measurement and testing strategy, ad targeting, campaign optimization and more. ]]>
Marketers in a digital world need more than intuition to succeed—they need data. Using web analytics, social media insights, search metrics and testing, marketers can measure almost every aspect of their social, search and display advertising to understand what’s working, what’s not. This session will cover a variety of topics including: online advertising trends, tips for implementing a digital analytics measurement and testing strategy, ad targeting, campaign optimization and more. ]]> Tue, 25 Oct 2016 21:27:01 GMT /slideshow/digital-advertising-101-how-to-supercharge-your-search-social-display-advertising/67648084 charno@slideshare.net(charno) Digital Advertising 101: How to Supercharge Your Search, Social & Display Advertising charno Marketers in a digital world need more than intuition to succeed—they need data. Using web analytics, social media insights, search metrics and testing, marketers can measure almost every aspect of their social, search and display advertising to understand what’s working, what’s not. This session will cover a variety of topics including: online advertising trends, tips for implementing a digital analytics measurement and testing strategy, ad targeting, campaign optimization and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wwashow2016adigitaladpres-161025212702-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers in a digital world need more than intuition to succeed—they need data. Using web analytics, social media insights, search metrics and testing, marketers can measure almost every aspect of their social, search and display advertising to understand what’s working, what’s not. This session will cover a variety of topics including: online advertising trends, tips for implementing a digital analytics measurement and testing strategy, ad targeting, campaign optimization and more.
Digital Advertising 101: How to Supercharge Your Search, Social & Display Advertising from Diane Charno
]]> 323 2 https://cdn.slidesharecdn.com/ss_thumbnails/wwashow2016adigitaladpres-161025212702-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-charno-48x48.jpg?cb=1666088152 Experienced, results-driven marketing executive with a proven record of developing successful integrated marketing strategies to meet clients’ goals and objectives. Expertise includes account management, brand development, marketing research, strategic planning, project management, advertising production, interactive marketing and social media. Proven abilities in account management, financial management and new business development. Natural leader, motivator, mentor and team player. Industry expertise includes Tourism, Events and Higher Education. Reach me via email at dianecharno@gmail.com. Specialties: Account Management, Account Services, Advertising, Marketing, Communications, Bran... ascedia.com https://cdn.slidesharecdn.com/ss_thumbnails/eduwebsocialpres2016final-161025215657-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-advertising-turning-small-budgets-into-big-results-67648948/67648948 Social Media Advertisi... https://cdn.slidesharecdn.com/ss_thumbnails/wwashow2016adigitaladpres-161025212702-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-advertising-101-how-to-supercharge-your-search-social-display-advertising/67648084 Digital Advertising 10...