ºÝºÝߣshows by User: chris.hewitt / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: chris.hewitt / Wed, 24 Nov 2010 16:11:23 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: chris.hewitt Forget the Experts What the Musical Group TLC Can Teach Us About Social Media /slideshow/forget-the-experts-what-the-musical-group-tlc-can-teach-us-about-social-media/5895405 social-media-lessons-from-music-group-tlc-chewitt-101124161130-phpapp01
Social Media Lessons From the Musical Group TLC Many of us are heavily invested in learning about the emerging concepts in Social Media. However, with so much to discuss and so many ‘expert’ opinions, the dialog has become severely fragmented. Where can we turn for a clear, concise message on Social Media? Music. Removing the layers of complexity and conjecture I think we can simply sum up Social Media in the song ‘Waterfalls’ by the musical group TLC. We need to turn to TLC, and other outside references, because of the liberal attachment of the word ‘strategy’ to Social Media. Sure Social Media is new and exciting but we’re inadvertently giving this tactic a pretty big corporate ego; even its once popular digital counterparts (e.g. email, SEO, etc.) are jealous of all the new-baby attention that Social Media is receiving. So let’s forget the ‘expert’ advice and discover what TLC - Tionne "T-Boz" Watkins, Rozonda "Chilli" Thomas and Lisa "Left Eye" Lopes - can teach us about Social Media.]]>
Social Media Lessons From the Musical Group TLC Many of us are heavily invested in learning about the emerging concepts in Social Media. However, with so much to discuss and so many ‘expert’ opinions, the dialog has become severely fragmented. Where can we turn for a clear, concise message on Social Media? Music. Removing the layers of complexity and conjecture I think we can simply sum up Social Media in the song ‘Waterfalls’ by the musical group TLC. We need to turn to TLC, and other outside references, because of the liberal attachment of the word ‘strategy’ to Social Media. Sure Social Media is new and exciting but we’re inadvertently giving this tactic a pretty big corporate ego; even its once popular digital counterparts (e.g. email, SEO, etc.) are jealous of all the new-baby attention that Social Media is receiving. So let’s forget the ‘expert’ advice and discover what TLC - Tionne "T-Boz" Watkins, Rozonda "Chilli" Thomas and Lisa "Left Eye" Lopes - can teach us about Social Media.]]> Wed, 24 Nov 2010 16:11:23 GMT /slideshow/forget-the-experts-what-the-musical-group-tlc-can-teach-us-about-social-media/5895405 chris.hewitt@slideshare.net(chris.hewitt) Forget the Experts What the Musical Group TLC Can Teach Us About Social Media chris.hewitt Social Media Lessons From the Musical Group TLC Many of us are heavily invested in learning about the emerging concepts in Social Media. However, with so much to discuss and so many ‘expert’ opinions, the dialog has become severely fragmented. Where can we turn for a clear, concise message on Social Media? Music. Removing the layers of complexity and conjecture I think we can simply sum up Social Media in the song ‘Waterfalls’ by the musical group TLC. We need to turn to TLC, and other outside references, because of the liberal attachment of the word ‘strategy’ to Social Media. Sure Social Media is new and exciting but we’re inadvertently giving this tactic a pretty big corporate ego; even its once popular digital counterparts (e.g. email, SEO, etc.) are jealous of all the new-baby attention that Social Media is receiving. So let’s forget the ‘expert’ advice and discover what TLC - Tionne "T-Boz" Watkins, Rozonda "Chilli" Thomas and Lisa "Left Eye" Lopes - can teach us about Social Media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-lessons-from-music-group-tlc-chewitt-101124161130-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media Lessons From the Musical Group TLC Many of us are heavily invested in learning about the emerging concepts in Social Media. However, with so much to discuss and so many ‘expert’ opinions, the dialog has become severely fragmented. Where can we turn for a clear, concise message on Social Media? Music. Removing the layers of complexity and conjecture I think we can simply sum up Social Media in the song ‘Waterfalls’ by the musical group TLC. We need to turn to TLC, and other outside references, because of the liberal attachment of the word ‘strategy’ to Social Media. Sure Social Media is new and exciting but we’re inadvertently giving this tactic a pretty big corporate ego; even its once popular digital counterparts (e.g. email, SEO, etc.) are jealous of all the new-baby attention that Social Media is receiving. So let’s forget the ‘expert’ advice and discover what TLC - Tionne &quot;T-Boz&quot; Watkins, Rozonda &quot;Chilli&quot; Thomas and Lisa &quot;Left Eye&quot; Lopes - can teach us about Social Media.
Forget the Experts What the Musical Group TLC Can Teach Us About Social Media from Chris Hewitt
]]> 749 1 https://cdn.slidesharecdn.com/ss_thumbnails/social-media-lessons-from-music-group-tlc-chewitt-101124161130-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search Engine Optimization - A Strategic Overview /slideshow/search-engine-optimization-a-strategic-overview/4041773 seo-presentation-hewitt-chewitt-100510153901-phpapp01
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches. People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business. Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.]]>
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches. People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business. Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.]]> Mon, 10 May 2010 15:38:53 GMT /slideshow/search-engine-optimization-a-strategic-overview/4041773 chris.hewitt@slideshare.net(chris.hewitt) Search Engine Optimization - A Strategic Overview chris.hewitt With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches. People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business. Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-presentation-hewitt-chewitt-100510153901-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing &#39;push&#39; has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches. People are essentially raising their hands and it&#39;s possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business. Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.
Search Engine Optimization - A Strategic Overview from Chris Hewitt
]]> 740 4 https://cdn.slidesharecdn.com/ss_thumbnails/seo-presentation-hewitt-chewitt-100510153901-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Is Not Internet Marketing /slideshow/social-media-is-not-internet-marketing/2651582 hewitt-social-media-is-not-internet-marketing-091204142528-phpapp01
Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets. Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing. This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I've made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers. This presentation covers: - The Social Media Gold Rush - Why there isn’t a pot of gold at the end of the rush - My top five Social Media Blunders - How to find your authentic Voice and how it evolves into Strategy]]>
Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets. Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing. This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I've made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers. This presentation covers: - The Social Media Gold Rush - Why there isn’t a pot of gold at the end of the rush - My top five Social Media Blunders - How to find your authentic Voice and how it evolves into Strategy]]> Fri, 04 Dec 2009 14:25:15 GMT /slideshow/social-media-is-not-internet-marketing/2651582 chris.hewitt@slideshare.net(chris.hewitt) Social Media Is Not Internet Marketing chris.hewitt Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets. Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing. This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I've made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers. This presentation covers: - The Social Media Gold Rush - Why there isn’t a pot of gold at the end of the rush - My top five Social Media Blunders - How to find your authentic Voice and how it evolves into Strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hewitt-social-media-is-not-internet-marketing-091204142528-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets. Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing. This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I&#39;ve made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers. This presentation covers: - The Social Media Gold Rush - Why there isn’t a pot of gold at the end of the rush - My top five Social Media Blunders - How to find your authentic Voice and how it evolves into Strategy
Social Media Is Not Internet Marketing from Chris Hewitt
]]> 322 8 https://cdn.slidesharecdn.com/ss_thumbnails/hewitt-social-media-is-not-internet-marketing-091204142528-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-chris.hewitt-48x48.jpg?cb=1551301361 I am an experienced Marketing executive with more than 14 years experience in Internet strategy and Web Marketing. I have leveraged this experience to successfully create and execute eCommerce, SEO, and social media strategies in large, medium, and small enterprises. blog.whatdoesmarketingreallydo.com https://cdn.slidesharecdn.com/ss_thumbnails/social-media-lessons-from-music-group-tlc-chewitt-101124161130-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/forget-the-experts-what-the-musical-group-tlc-can-teach-us-about-social-media/5895405 Forget the Experts Wha... https://cdn.slidesharecdn.com/ss_thumbnails/seo-presentation-hewitt-chewitt-100510153901-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/search-engine-optimization-a-strategic-overview/4041773 Search Engine Optimiza... https://cdn.slidesharecdn.com/ss_thumbnails/hewitt-social-media-is-not-internet-marketing-091204142528-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-is-not-internet-marketing/2651582 Social Media Is Not In...