ºÝºÝߣshows by User: chrisbaylis / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: chrisbaylis / Fri, 25 Jul 2014 17:09:22 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: chrisbaylis Lifestyle hacking: The question is the answer /slideshow/lifestyle-hacking-the-question-is-the-answer/37370577 lifestylehacking-140725170922-phpapp02
For modern participation brands the answer could be anything. It might resemble a shift in culture, a new service or a product innovation. And if you're going to hack into a consumer’s life and offer a meaningful solution, you need to be clear about where the gaps are. So how do you find the gaps? How can data be used to find the next white space opportunity when our lives are already overloaded with brands? The new wave of data insights, from the quantified self to predictive analytics, shouldn’t simply help refine creative solutions and take us back to the safety of the middle ground. Data should be used to take us off the map, away from the centre to the creative edges where we can find original start-points that enable true creative leaps for agencies and innovators.]]>
For modern participation brands the answer could be anything. It might resemble a shift in culture, a new service or a product innovation. And if you're going to hack into a consumer’s life and offer a meaningful solution, you need to be clear about where the gaps are. So how do you find the gaps? How can data be used to find the next white space opportunity when our lives are already overloaded with brands? The new wave of data insights, from the quantified self to predictive analytics, shouldn’t simply help refine creative solutions and take us back to the safety of the middle ground. Data should be used to take us off the map, away from the centre to the creative edges where we can find original start-points that enable true creative leaps for agencies and innovators.]]> Fri, 25 Jul 2014 17:09:22 GMT /slideshow/lifestyle-hacking-the-question-is-the-answer/37370577 chrisbaylis@slideshare.net(chrisbaylis) Lifestyle hacking: The question is the answer chrisbaylis For modern participation brands the answer could be anything. It might resemble a shift in culture, a new service or a product innovation. And if you're going to hack into a consumer’s life and offer a meaningful solution, you need to be clear about where the gaps are. So how do you find the gaps? How can data be used to find the next white space opportunity when our lives are already overloaded with brands? The new wave of data insights, from the quantified self to predictive analytics, shouldn’t simply help refine creative solutions and take us back to the safety of the middle ground. Data should be used to take us off the map, away from the centre to the creative edges where we can find original start-points that enable true creative leaps for agencies and innovators. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lifestylehacking-140725170922-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For modern participation brands the answer could be anything. It might resemble a shift in culture, a new service or a product innovation. And if you&#39;re going to hack into a consumer’s life and offer a meaningful solution, you need to be clear about where the gaps are. So how do you find the gaps? How can data be used to find the next white space opportunity when our lives are already overloaded with brands? The new wave of data insights, from the quantified self to predictive analytics, shouldn’t simply help refine creative solutions and take us back to the safety of the middle ground. Data should be used to take us off the map, away from the centre to the creative edges where we can find original start-points that enable true creative leaps for agencies and innovators.
Lifestyle hacking: The question is the answer from Chris Baylis
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