際際滷shows by User: chriskemper1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: chriskemper1 / Thu, 08 Jan 2015 13:25:32 GMT 際際滷Share feed for 際際滷shows by User: chriskemper1 Diverge to Converge: The Integrated Future of PR /slideshow/prsa-presentation-final-43330744/43330744 prsapresentationfinal-150108132533-conversion-gate01
Convergence convergence Noun The merging of distinct technologies, industries, or devices into a unified whole. Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera. As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals. The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. In this presentation, Chris Kemper provided an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June. Chris Kemper is an award-winning marketing-communications professional with more than 15 years of experience.]]>
Convergence convergence Noun The merging of distinct technologies, industries, or devices into a unified whole. Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera. As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals. The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. In this presentation, Chris Kemper provided an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June. Chris Kemper is an award-winning marketing-communications professional with more than 15 years of experience.]]> Thu, 08 Jan 2015 13:25:32 GMT /slideshow/prsa-presentation-final-43330744/43330744 chriskemper1@slideshare.net(chriskemper1) Diverge to Converge: The Integrated Future of PR chriskemper1 Convergence convergence Noun The merging of distinct technologies, industries, or devices into a unified whole. Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera. As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals. The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. In this presentation, Chris Kemper provided an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June. Chris Kemper is an award-winning marketing-communications professional with more than 15 years of experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsapresentationfinal-150108132533-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Convergence convergence Noun The merging of distinct technologies, industries, or devices into a unified whole. Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera. As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals. The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. In this presentation, Chris Kemper provided an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June. Chris Kemper is an award-winning marketing-communications professional with more than 15 years of experience.
Diverge to Converge: The Integrated Future of PR from Chris Kemper
]]> 845 4 https://cdn.slidesharecdn.com/ss_thumbnails/prsapresentationfinal-150108132533-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-chriskemper1-48x48.jpg?cb=1523271076 Well-rounded, award-winning marketing communications professional with expertise in leveraging paid, owned and earned assets to drive engagement and growth. History of developing effective, analytics-based strategies where tactics previously existed. Ability to execute and drive brand development, public relations, marketing, social media, strategic communications, licensing and reputation management. Experienced in corporate, nonprofit and agency environments and able to manage talent and resources to produce results that drive business growth. Solid track record of crafting and executing sound strategies while managing anticipated and unanticipated contingencies. Results oriented, decis... http://twitter.com/chriskemper