際際滷shows by User: chriss / http://www.slideshare.net/images/logo.gif 際際滷shows by User: chriss / Wed, 02 Feb 2022 08:56:28 GMT 際際滷Share feed for 際際滷shows by User: chriss The Climate Crisis /slideshow/the-climate-crisis-251096407/251096407 fff-srilanka-climatecrisis-05-220202085629
A presentation by FridaysForFuture about the state of the global climate crisis, it's impacts on Sri Lanka, Solutions and what you can do about it.]]>

A presentation by FridaysForFuture about the state of the global climate crisis, it's impacts on Sri Lanka, Solutions and what you can do about it.]]>
Wed, 02 Feb 2022 08:56:28 GMT /slideshow/the-climate-crisis-251096407/251096407 chriss@slideshare.net(chriss) The Climate Crisis chriss A presentation by FridaysForFuture about the state of the global climate crisis, it's impacts on Sri Lanka, Solutions and what you can do about it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fff-srilanka-climatecrisis-05-220202085629-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation by FridaysForFuture about the state of the global climate crisis, it&#39;s impacts on Sri Lanka, Solutions and what you can do about it.
The Climate Crisis from Chris Schaumann
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Branded Content in Mobile /slideshow/branded-content-in-mobile/41318512 xk1ym0ttquyywn1anmnk-signature-a3df89d7745ccb0b6862c00ff0af0be500817688ef019f67793d95fd57f2d03f-poli-141109110225-conversion-gate02
Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted. This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.]]>

Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted. This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.]]>
Sun, 09 Nov 2014 11:02:25 GMT /slideshow/branded-content-in-mobile/41318512 chriss@slideshare.net(chriss) Branded Content (in Mobile) by Chris Schaumann chriss Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted. This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xk1ym0ttquyywn1anmnk-signature-a3df89d7745ccb0b6862c00ff0af0be500817688ef019f67793d95fd57f2d03f-poli-141109110225-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising &amp; Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it&#39;s fluidity should be curated to ensure it&#39;s most wanted. This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.
Branded Content (in Mobile) by Chris Schaumann from Chris Schaumann
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Nokia Digital Transformation /slideshow/nokia-digital-transformation-university-estonia-22032013/17647630 nokiadigitaltransformation-universityestonia22-03-2013-130324131944-phpapp02
Presented at University of Tallinn, Estonia (the home of Skype) Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways. Transforming Nokias Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality. ]]>

Presented at University of Tallinn, Estonia (the home of Skype) Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways. Transforming Nokias Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality. ]]>
Sun, 24 Mar 2013 13:19:44 GMT /slideshow/nokia-digital-transformation-university-estonia-22032013/17647630 chriss@slideshare.net(chriss) Nokia Digital Transformation chriss Presented at University of Tallinn, Estonia (the home of Skype) Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways. Transforming Nokias Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nokiadigitaltransformation-universityestonia22-03-2013-130324131944-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at University of Tallinn, Estonia (the home of Skype) Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways. Transforming Nokias Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
Nokia Digital Transformation from Chris Schaumann
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Nokia Digital Transformation /slideshow/nokia-digital-transformation/7595208 nokiaseapimediadigitalchange06-04-2011-110411222156-phpapp01
Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.]]>

Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.]]>
Mon, 11 Apr 2011 22:21:52 GMT /slideshow/nokia-digital-transformation/7595208 chriss@slideshare.net(chriss) Nokia Digital Transformation chriss Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nokiaseapimediadigitalchange06-04-2011-110411222156-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nokia Southeast Asia &amp; Pacific&#39;s view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.
Nokia Digital Transformation from Chris Schaumann
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Digital Advertising Trends - Asian Publishing Convention /slideshow/digital-advertising-trends-asian-publishing-convention/1733573 mswwcmgdigitaladvertisingtrendsapc17-07-09-090717014153-phpapp02
The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward. Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines]]>

The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward. Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines]]>
Fri, 17 Jul 2009 01:41:45 GMT /slideshow/digital-advertising-trends-asian-publishing-convention/1733573 chriss@slideshare.net(chriss) Digital Advertising Trends - Asian Publishing Convention chriss The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward. Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mswwcmgdigitaladvertisingtrendsapc17-07-09-090717014153-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward. Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines
Digital Advertising Trends - Asian Publishing Convention from Chris Schaumann
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Advertising Networks & Exchanges - ad:tech, Singapore /slideshow/advertising-networks-exchanges-adtech-singapore/1558498 mswwcmgadnetworksandexchangesslides10-06-09-090610032008-phpapp01
Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.]]>

Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.]]>
Wed, 10 Jun 2009 03:20:07 GMT /slideshow/advertising-networks-exchanges-adtech-singapore/1558498 chriss@slideshare.net(chriss) Advertising Networks & Exchanges - ad:tech, Singapore chriss Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mswwcmgadnetworksandexchangesslides10-06-09-090610032008-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation of the Advertising Networks &amp; Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks &amp; exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
Advertising Networks & Exchanges - ad:tech, Singapore from Chris Schaumann
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Digital Branding /slideshow/digital-branding-presentation/580168 mscmgdigitalbranding020908-1220404871154959-8
In an age of product abundance, its more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.]]>

In an age of product abundance, its more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.]]>
Tue, 02 Sep 2008 18:27:24 GMT /slideshow/digital-branding-presentation/580168 chriss@slideshare.net(chriss) Digital Branding chriss In an age of product abundance, its more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mscmgdigitalbranding020908-1220404871154959-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In an age of product abundance, its more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.
Digital Branding from Chris Schaumann
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Social Media Overview /slideshow/social-media-overview/530860 socialmediaoverviewv1040608-1217241198261714-9
Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities.]]>

Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities.]]>
Mon, 28 Jul 2008 03:27:53 GMT /slideshow/social-media-overview/530860 chriss@slideshare.net(chriss) Social Media Overview chriss Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaoverviewv1040608-1217241198261714-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities.
Social Media Overview from Chris Schaumann
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Digital Advertising Trends /slideshow/digital-advertising-trends/436891 mscmgremixdigitaladvertisingtrends290508-1212141191965616-8
The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.]]>

The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.]]>
Fri, 30 May 2008 03:00:07 GMT /slideshow/digital-advertising-trends/436891 chriss@slideshare.net(chriss) Digital Advertising Trends chriss The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mscmgremixdigitaladvertisingtrends290508-1212141191965616-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.
Digital Advertising Trends from Chris Schaumann
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Social Media & Web 2.0 /chriss/social-media-web-20 mscmgremixsocialmedia290508-1212141376670968-8
The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism. The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.]]>

The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism. The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.]]>
Fri, 30 May 2008 02:59:35 GMT /chriss/social-media-web-20 chriss@slideshare.net(chriss) Social Media & Web 2.0 chriss The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism. The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mscmgremixsocialmedia290508-1212141376670968-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism. The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.
Social Media & Web 2.0 from Chris Schaumann
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Digital Reality /slideshow/digital-reality/81094 digital-reality655
The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G the antiquated thinking to a new world of possibilities.]]>

The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G the antiquated thinking to a new world of possibilities.]]>
Sun, 22 Jul 2007 04:24:34 GMT /slideshow/digital-reality/81094 chriss@slideshare.net(chriss) Digital Reality chriss The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G the antiquated thinking to a new world of possibilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-reality655-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&amp;G the antiquated thinking to a new world of possibilities.
Digital Reality from Chris Schaumann
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https://cdn.slidesharecdn.com/profile-photo-chriss-48x48.jpg?cb=1643791018 Living & working around the world (Germany, US, Singapore, UK), made me an open-minded global citizen enjoying the infinite possibilities life has to offer. I was working as Global VP, Consumer Engagement for Microsoft Mobile Devices. There, I was leading all things Digital and co-wrote the next chapter of MS's Digital success story. advertising3.wordpress.com/ https://cdn.slidesharecdn.com/ss_thumbnails/fff-srilanka-climatecrisis-05-220202085629-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-climate-crisis-251096407/251096407 The Climate Crisis https://cdn.slidesharecdn.com/ss_thumbnails/xk1ym0ttquyywn1anmnk-signature-a3df89d7745ccb0b6862c00ff0af0be500817688ef019f67793d95fd57f2d03f-poli-141109110225-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/branded-content-in-mobile/41318512 Branded Content (in Mo... https://cdn.slidesharecdn.com/ss_thumbnails/nokiadigitaltransformation-universityestonia22-03-2013-130324131944-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nokia-digital-transformation-university-estonia-22032013/17647630 Nokia Digital Transfor...