際際滷shows by User: christophevergult / http://www.slideshare.net/images/logo.gif 際際滷shows by User: christophevergult / Fri, 29 Jan 2010 04:36:07 GMT 際際滷Share feed for 際際滷shows by User: christophevergult Measuring customer experiences /slideshow/presentation-vlerick-informeel-28-01-2009/3021258 presentationvlerickinformeel28-01-2009-100129043615-phpapp01
Customer experience research should contribute to ever improving customer experiences. As such, researchers should measure the right things to build understanding of what makes/breaks a customer relationship. they should be able to get the story behind a certain touch point experience, and translate research insights into an actionable path for improvement.]]>
Customer experience research should contribute to ever improving customer experiences. As such, researchers should measure the right things to build understanding of what makes/breaks a customer relationship. they should be able to get the story behind a certain touch point experience, and translate research insights into an actionable path for improvement.]]> Fri, 29 Jan 2010 04:36:07 GMT /slideshow/presentation-vlerick-informeel-28-01-2009/3021258 christophevergult@slideshare.net(christophevergult) Measuring customer experiences christophevergult Customer experience research should contribute to ever improving customer experiences. As such, researchers should measure the right things to build understanding of what makes/breaks a customer relationship. they should be able to get the story behind a certain touch point experience, and translate research insights into an actionable path for improvement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationvlerickinformeel28-01-2009-100129043615-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer experience research should contribute to ever improving customer experiences. As such, researchers should measure the right things to build understanding of what makes/breaks a customer relationship. they should be able to get the story behind a certain touch point experience, and translate research insights into an actionable path for improvement.
Measuring customer experiences from christophevergult
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